2. BUSINESS PROBLEM:
People not being
productive at work
2
● 9 out of 10 employees waste 2-
3 hours at work per day
● In the US alone, this is costing
companies $750B annually
Salary.com 2014 Wasting Time at Work Survey
3. 1. No effective tool for
monitoring productivity
2. Teams/departments working in
silos
3. No easy visibility into
employees’ schedule and
utilization
3
WHY:
*Study: Powering Productivity by Planview, 2014
4. Solution
➔ A fast, convenient tool for
monitoring productivity
➔ Smashes silos; promotes
transparency
➔ Provides quick visibility into
employees’ schedule and
utilization
4
5. 5
Benefits
● Fast, convenient employee
scheduling
● Top-level visibility into
utilization and productivity
● Easy monitoring of
resource budget as well as
over- and under-
utilization
● Better alignment of
schedules and priorities
6. TOP MANAGEMENT
Monitoring organizational
performance
A shared tool for everyone
HUMAN RESOURCE MANAGEMENT
Monitoring leaves and attendance
Managing performance
6
PRODUCTION/OPERATIONS
Scheduling resources
Monitoring productivity
INDIVIDUALS/WORKING TEAMS
Managing tasks
Managing schedules
7. Primary target market
7
*www.basecamp.com
**Capterra
15 M
Basecamp
users*
Agencies engaged in real-time
online resource and project
management
500 M+ users**
Users of Basecamp, one among the
world’s top 5 most widely used
collaboration tool
8. Market opportunity
Forbes; Gartner; Statista 2015
In 2010, global SaaS software
revenue in the project and
portfolio management segment
amounted to 150 million USD.
This figure is expected to
increase to 680 million
USD by 2016.
8
10. What makes Skimpl different?
10
Can be used by everyone in the
organization
Provides top-level visibility into
utilization and productivity
Has dashboards for individual’s self-
monitoring of performance
Has stronger, more powerful reports
Skimpl is team scheduling + workforce optimization in one
11. Business model
Plan A B C D E
Team
members
10 30 40 70 100
Monthly fees US$19 US$39 US$49 US$79 US$99
Subscription base price
Boost your app with these unique add-ons!
Add - on Monthly fees
Leave/Attendance management (phase 2) $10
Performance management (phase 3) $10
1
1
12. Marketing strategy
EVENTS
ONLINE
MARKETINGPARTNERSHIPS
• Trade shows
• Industry events
• Sponsorships
• Basecamp, other
tools
• Industry groups
• Select companies
• Early adopters
• Social media
campaigns
• Paid/organic
marketing
• Other activities
(complete lifecycle
marketing)
1
2
13. Product roadmap
13
Add ons to make team performance better!
TEAM
SCHEDULING/
PRODUCTIVITY
MONITORING
(current module)
Team scheduling and
productivity
monitoring
LEAVE/ATTENDANCE
MANAGEMENT
Filing of leaves can be as
easy as assigning a task to
HR/Approver
PERFORMANCE
MANAGEMENT
Leaderboards & badges
that can be tied up to the
company’s rewards
processes
14. Milestones
2015 2016 2017 2018 2019
November 2015
Public launch
(with Basecamp integration)
May 2016
Mobile version
August 2016
HR
Management
November
2016
Performance
management
May 2017
Public API
2014
Quarterly upgrades and releases
August 2015
Soft launch - Free app
Current integration:
Basecamp
Future integrations:
Asana, Freshbooks, Jira, etc
14
15. Why Estonia?
17
● new Silicon Valley of Europe
● Highest number of startups per
capita
● Successful startups include Skype,
Playtech, Toggl, Transferwise
● Zero corporate tax. Taxes are made
only on profits distributed.
● Almost no limit as to ownership of
properties for foreigners
● Allows for 100% foreign ownership
of companies
● Almost all banking transactions can
be done online
● Foreign individuals can apply for e-
registrations so they can transact
even while physically away
