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Targeting Your Employees to Drive Engagement
Improving internal communications can lead to significant benefits, including a 29% market value increase and 47% higher shareholder returns. Engaged employees are more productive, innovative, and less likely to leave their company, highlighting the importance of recognition and feedback. To enhance communications, organizations should focus on effective messaging, targeting, and tracking impact.
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Targeting Your Employees to Drive Engagement
- 1. The Future of Work Buildingthe Social Workplace succeed Internal Communications
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- 3. Improving Internal Communications leadsto… •29% market value increase •47% higher shareholder returns •18 % more productivity than competitors •12% more profitability than competitors Sources: McKinsey, Towers Watson, Gallup, US Department of Labour, Hays Group Engaged employees… •78% work harder if they were recognized •57% more effective •87% less likely to leave your company •200% more innovative
- 5. Encourage conversations and feedback. Notifyindividuals when there is something important to them wherever they are. Make your job easier to publish, target, notify, and track participation and impact.
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Editor's Notes
- #3 Industry data/drivers showing how Internal communication influences employee engagement The Charter summarizes the important objectives of Internal communications Talk about the capabilities of the solution; use customer examples to address pain points These are what we see to be the future building blocks of Internal communications Dive into the phases of our innovation roadmap and associated stories to drive home pain points Start an exploratory conversation with the customer/prospect about their use cases, and feedback on our future direction
- #4 Sitrion knows that Internal communications is the second largest champion of social initiatives beyond IT and is the driving force behind every business unit in an organization. Typical corp comm is one-way, push communications Social is about pulling your employees into the conversation; creating a dialogue. Information to make progress and do their work Challenges: Too much information competes Too many channels to reach people Too many new devices to support Too often just one way communication Pick one or two stats to wrap with – ones that resonate with you and tell a story.
- #6 Our goal is to fundamentally transform Internal communications moving forward with: More compelling experiences Stronger engagement strategies Less technically-intensive publishing processes All aimed at making you and your employees lives easier
- #7 Internal Communication is much more than a social Intranet. Not only do you need to provide your users with the tools they need to do their job and stay informed, but you need to give them an environment where all of their needs are being met. The next generation desktop. You need to offer a compelling user experience where knowledge workers can find out the latest happenings in your organization. And deliver it in a compelling way to get people to come back – regularly. In Internal communications, you need to easily choose specific audiences for campaign targeting. This includes proactive notifications via the stream, email, and mobile. We help you break through the noise in the activity stream and make sure your messages are seen (e.g., a persistent “What’s Happening” Tile that everyone has and can’t delete, promoted posts in the stream, real estate on the landing page to broadcast messages/campaigns).
- #8 Give people a voice. Static web pages are old school Conversations captured Serendipitous connections Provide a more richer experience vs. old suggestion box – whether that be through asking questions, posting impactful communications, sharing relevant content, etc.
- #9 Our goal is to make your job (Internal Communications Director) easier to: Manage and publish a queue of communications. Target specific audiences at specific times. Promote/highlight those messages in the stream for however long you want.
- #10 Make your job easier. Manage and publish a queue of communications. Target specific audiences at specific times. Promote messages in the stream for however long you want. Understand the reach, reaction and impact.
- #11 To transform corporate communications, we are building a solution using these crucial building blocks to address your pain points. Sitrion Social should NOT be separate from your Intranet; we need to create a dynamic user experience where communication messages resonate with users; central place for communications. Publish – Pre-scheduling communications at specific times; resurface important information in an automated way (retargeting) Target – Easily choose specific audiences for campaign targeting Notify – You cannot only notify your employees but also track that the notification was consumed Reach – Did your intended audience received your message? Engage – Encourage conversations and interactions – this is about one way communication anymore. Monitor – Are your messages being heard (resonating with your employees) and do you know how they felt about them? Integrate – Integration with external social for information publishing
- #12 Tell us your use cases. Tell us about the features you’d like to see in this solution. Continue the conversation on eNGage using the Internal Communications Sphere.