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FAST FOOD
 Dyna Christopher Veliyath
International Marketing, Prof. Dr. Peter Metz
May 2nd 2017
Banquet Foods International
Firstly Started in 2000
• UAE
and then
• Sudan
• Oman
• Jordan
• Qatar
• Saudi Arabia
• Kuwait
• Bahrain
• India
• Singapore
Corporate Brand
Brand Identity
To provide 100% satisfaction by serving an innovative
range of products to all cross sections of society
To be the best favourite family Dine-in destination for
real and tasty fried chicken.
Values
Mission
Vision
To bring happiness, satisfaction and smiles on customers
world over.
Brand Design
Inviting Atmosphere
Interior of the restaurant is designed to
Experience a healthy dining for families
with vibrant colours and decor
Portfolio
Based on type of customers, ChicKing provides
services like :
- Individual Meal
- Family Packs
- Happy Kids Meal etc
Some of the promotions that ChicKing give
Mass Media Communication
Facebook Instagram
Website of ChicKing
TVC Analysis
Insights
Positioning
Benefits
Tonality
- Great Taste
- Variety of Products
- Easy access
- Fast and quality service
- Great deal for all age groups
- Products made out of 100% Chicken
- High Quality wraps and Burgers
- Healthy and economical
- Functional : Satisfying, Tempting
aroma, Tasty.
- Emotional : Happy, Satisfaction by
kids, family, individuals from
worldwide.
- Emotional.
- Understanding Customer needs
Thank you

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Presentation on ChicKing

  • 1. FAST FOOD  Dyna Christopher Veliyath International Marketing, Prof. Dr. Peter Metz May 2nd 2017
  • 2. Banquet Foods International Firstly Started in 2000 • UAE and then • Sudan • Oman • Jordan • Qatar • Saudi Arabia • Kuwait • Bahrain • India • Singapore Corporate Brand
  • 3. Brand Identity To provide 100% satisfaction by serving an innovative range of products to all cross sections of society To be the best favourite family Dine-in destination for real and tasty fried chicken. Values Mission Vision To bring happiness, satisfaction and smiles on customers world over.
  • 4. Brand Design Inviting Atmosphere Interior of the restaurant is designed to Experience a healthy dining for families with vibrant colours and decor
  • 5. Portfolio Based on type of customers, ChicKing provides services like : - Individual Meal - Family Packs - Happy Kids Meal etc
  • 6. Some of the promotions that ChicKing give
  • 9. TVC Analysis Insights Positioning Benefits Tonality - Great Taste - Variety of Products - Easy access - Fast and quality service - Great deal for all age groups - Products made out of 100% Chicken - High Quality wraps and Burgers - Healthy and economical - Functional : Satisfying, Tempting aroma, Tasty. - Emotional : Happy, Satisfaction by kids, family, individuals from worldwide. - Emotional. - Understanding Customer needs

Editor's Notes

  1. bghgjhbhj