The document provides suggestions for improving a school's online presence and engagement with students. It recommends identifying where students go online for information, what content they want to see, and how staff can deliver that content. The document outlines using existing platforms like Facebook and blogs, having a posting schedule, involving all staff, and using analytics to measure effectiveness. It also advises what to do if staff cannot deliver content and how to promote the school's online resources to students.

1. Improving Your Online Presence by Chris Waugaman, CJE The Royal News & TRNWIRED.org Prince George High School [email_address]

2. Identify 5 elements of your online intent .. Where do our students go for info online? What do our students want to see? How can our staff deliver that? What should our staff do if we can’t? How can we let our students know that it is there?

3. Where do our students go for online information? Facebook Google Youtube WikiPedia Other Blogs

4. What do our students want to see? Photos, photos, photos Videos Sports Opinions Good Storytelling Interviews

5. How can our staff deliver that? Use what you already know…facebook, blogging, etc. Be organized Online editors Staff responsibilities for online content Be timely Have a schedule and stick to it Involve everyone on staff

6. How can our staff deliver that? Wordpress Host (Get one with good support) Template (Get one that has a contact & be content with the setup) Understand how the embedding, widgets and plugins work

7. ***How do we know we have delivered? Google Analytics Facebook Info Comments on page

8. What should our staff do if we can ’ t? Contact your theme creator Make connections at conferences, in order to learn from other staffs’ tribulations Listen to feedback from web critique services Contact alumni or your IT people for other contacts

9. Always keep your eyes out for new ideas? Jeadigitalmedia.org

10. How can we let our students know that it is there? Facebook Blasts Use your print edition Posters in your building Staff T-shirts

11. Now what do we put online? Sports? News? Opinions? Features? Infographics?

12. Remember consider these 5 questions… Where do our students go for info online? What do our students want to see? How can our staff deliver that? What should our staff do if we can’t? How can we let our students know that it is there?

13. Improving Your Online Presence by Chris Waugaman, CJE The Royal News & TRNWIRED.org Prince George High School [email_address]