The document discusses the necessity of social media in driving business results, highlighting that while many have websites and blogs, not everyone utilizes social media effectively. It presents a framework for measuring social media's impact, suggesting metrics such as leads, support inquiries, and engagement, and emphasizes the importance of agility in response to measurements. It concludes with a call to action for those involved in social media to take responsibility for their role in business marketing.

1. Activity Needs to Drive Results
jon gatrell
@spatially
www.spatiallyrelevant.org

4. Everyone has a website

7. Everyone Has a Blog, Right?

8. Maybe Not
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SOURCE: 2010: Product Management Survey – www.pragmaticmarketing.com

9. Lots of Reasons Not Use Social Media
Source: MS&L Social Media Survey

10. Not Everyone Tweets

11. Product Managers For Example
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SOURCE: 2010: Product Management Survey – www.pragmaticmarketing.com

12. …Lot’s of Reasons to Use Social Media
Source: MS&L Social Media Survey

13. Social Media Is Just Business
Marketing
Search &
Online Web Operational
Marketing
Social Onsite
Media Experience &
Conversion

14. Bubbles Don’t Work for Business
5 Bubble Social Media Measurement Framework –Isha
SPJCM

16. Goals and Objectives
Baseline, Track, React and Improve

17. Be agile….
Things You
Do
Everyday
Things Things Learn,
You You Change,
Could Do Prioritize Iterate
Source:mtn goat sw

18. What Should You Measure?
•Leads?
•Support Inquiries?
•Mentions?
•Re-Tweets?
•Authority/Influence?
•Speed to Follow Up?
•Fans/Friends?
•Election Outcome?
•Bit.ly clicks?

20. Somebody has to do
something and it’s
incredibly pathetic that it
has to be us.
-J. Garcia
@really?