This document discusses communication for development (ComDev) from the perspective of the Food and Agriculture Organization of the United Nations (FAO). It defines ComDev, outlines its key principles and media uses. It discusses the UN's promotion of ComDev through roundtables and the 2006 Rome Consensus. It describes FAO's work on ComDev since 2006, focusing on priority areas like climate change and capacity development initiatives. Finally, it discusses perspectives on further mainstreaming ComDev.
The document discusses Communication for Development (ComDev) planning from the Food and Agriculture Organization of the United Nations (FAO). It provides an overview of key ComDev principles and functions, including facilitating access to knowledge, promoting participation, and strengthening communication processes. It outlines steps in ComDev planning, including conducting a Participatory Rural Communication Appraisal and developing a Participatory Communication Strategy. The document concludes with two case studies of ComDev from Bolivia and Bangladesh, highlighting national ComDev plans and the use of community radio.
This week's social media assignment focused on using Twitter. Students were asked to reflect on writing tweets and any conversations that resulted. The document then discussed using a digital engagement framework to understand social media in the context of campaigns and platforms. Campaigns are time-driven efforts while platforms facilitate long-term relationships. Social channels like Facebook, Twitter, and Foursquare were overviewed in terms of their key features and how brands can create engaging presences on each channel. The homework assignment was to continue experimenting with social media.
This document provides a terminology framework for discussing and measuring word-of-mouth marketing. It defines key terms like word-of-mouth, participants, actions, WOM units, venues, and outcomes. Qualities are also described for each that provide additional context, like the propensity of a participant, velocity of an action, or topicality of a WOM unit. The framework aims to create common terminology across both online and offline word-of-mouth techniques to better plan, measure, and compare campaigns.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
20 sep 2011 digital green partner meeting - Digital GreenCSISA
Digital Green strengthens extension systems by linking farmers, extension workers, and researchers so that farmers have access to reliable information leading to impact. It has three key attributes: 1) Generating knowledge from technical experts. 2) Transferring knowledge through community organizations and intermediaries. 3) Utilizing knowledge among farmers through group learning and recommendations adopted from trusted intermediaries. Digital Green serves as an agency to develop and replicate this model as partner extension systems expand.
The document discusses a USAID-funded project assessing the requirements for electronically linking farmers with markets in Ethiopia, Rwanda, and Bangladesh. The project aims to determine what marketing and distribution issues could be addressed by developing an SMS mobile platform. Researchers conducted meetings and concept mapping workshops with farmers, businesses, and extension specialists to identify issues and desired technology features. Concept mapping is described as a structured process that helps groups brainstorm, organize, and prioritize ideas to develop an interpretable view of interconnected concepts.
The document discusses Communication for Development (ComDev) planning from the Food and Agriculture Organization of the United Nations (FAO). It provides an overview of key ComDev principles and functions, including facilitating access to knowledge, promoting participation, and strengthening communication processes. It outlines steps in ComDev planning, including conducting a Participatory Rural Communication Appraisal and developing a Participatory Communication Strategy. The document concludes with two case studies of ComDev from Bolivia and Bangladesh, highlighting national ComDev plans and the use of community radio.
This week's social media assignment focused on using Twitter. Students were asked to reflect on writing tweets and any conversations that resulted. The document then discussed using a digital engagement framework to understand social media in the context of campaigns and platforms. Campaigns are time-driven efforts while platforms facilitate long-term relationships. Social channels like Facebook, Twitter, and Foursquare were overviewed in terms of their key features and how brands can create engaging presences on each channel. The homework assignment was to continue experimenting with social media.
This document provides a terminology framework for discussing and measuring word-of-mouth marketing. It defines key terms like word-of-mouth, participants, actions, WOM units, venues, and outcomes. Qualities are also described for each that provide additional context, like the propensity of a participant, velocity of an action, or topicality of a WOM unit. The framework aims to create common terminology across both online and offline word-of-mouth techniques to better plan, measure, and compare campaigns.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
20 sep 2011 digital green partner meeting - Digital GreenCSISA
Digital Green strengthens extension systems by linking farmers, extension workers, and researchers so that farmers have access to reliable information leading to impact. It has three key attributes: 1) Generating knowledge from technical experts. 2) Transferring knowledge through community organizations and intermediaries. 3) Utilizing knowledge among farmers through group learning and recommendations adopted from trusted intermediaries. Digital Green serves as an agency to develop and replicate this model as partner extension systems expand.
The document discusses a USAID-funded project assessing the requirements for electronically linking farmers with markets in Ethiopia, Rwanda, and Bangladesh. The project aims to determine what marketing and distribution issues could be addressed by developing an SMS mobile platform. Researchers conducted meetings and concept mapping workshops with farmers, businesses, and extension specialists to identify issues and desired technology features. Concept mapping is described as a structured process that helps groups brainstorm, organize, and prioritize ideas to develop an interpretable view of interconnected concepts.
The FAO policy on indigenous and tribal peoples aims to provide a framework for FAO's work with indigenous communities. As an organization focused on rural poverty and food security, indigenous peoples are fundamental partners in development. FAO strives to improve life for indigenous peoples and ensure their participation in efforts to fight hunger. The policy was developed over several years through consultation with indigenous representatives and approved in 2010.
1. Community level risk communication is essential to bridge differences in risk perception between experts and the public, and should form the foundation for communication on animal-human health issues.
2. When dealing with animal diseases, the risks to livelihood from preventive measures like culling can be greater than health risks from the disease itself, so communication needs to address it as a development issue.
3. A participatory development communication approach that empowers communities to identify problems and solutions is better than a top-down approach, though in practice goals are often set externally. The key principles are facilitating dialogue to incorporate local knowledge, and helping communities access resources to implement solutions.
Ravi Kumar Pandey seeks a career opportunity where he can effectively contribute towards organizational goals. He has a B.E. in Mechanical Engineering with honors from Chhattisgarh swami Vivekananda technical university and relevant work experience. He has published a paper in IJERA and has strong skills in AutoCAD, Creo Parametric, and MS Office. He is interested in mechanical design and modeling and has experience optimizing designs for weight reduction.
Este documento describe una iniciativa de comunicación para el desarrollo sostenible en Bolivia. La iniciativa busca implementar estrategias y servicios de comunicación para el desarrollo a nivel nacional y local para promover la innovación agrícola y la adaptación al cambio climático. A nivel nacional, se propone una estrategia nacional de comunicación para el desarrollo y un sistema nacional de información. A nivel local, se implementarán diagnósticos, programas y planes de comunicación en cuatro áreas piloto para identificar prioridades locales e
This module is part of a course elaborated in the context of the collaboration between FAO project named Communication for Sustainable Development Initiative (CSDI) and Openet S.p.A. Technologies in the Democratic Republic of Congo. CSDI and Openet Technologies S.p.A launched (2012) the initiative ‘Rural radio’ to support sustainable agricultural development in DRC. This initiative was part of the Satellite Way for Education Project funded by Openet and the European Space Agency (ESA): the main objective is to strengthen initiatives and preparedness interventions in the field of ComDev on climate change, food security and rural livelihoods. With the support of AMARC and thanks to Openet technical assistance, a number of rural radios have taken part in the initiative. Rural radios are one of the most widespread forms of media used in Congo and therefore can facilitate a community’s dialogue as well as knowledge-sharing on adaptation to climate change. At the same time, the project supported the creation of radio networks where people were able to share knowledge and experiences about the impact of climate change and food insecurity. In order to reinforce knowledge sharing, the project provided intensive training to 57 journalists of ten different rural radios based on broadcasting capabilities, participatory methodologies and technical notions regarding climate change and food nutrition. Openet and CSDI project increased the technology capacity of rural radios involved by providing them with lap-tops, modems and satellite connection.
This module is part of a course elaborated in the context of the collaboration between FAO project named Communication for Sustainable Development Initiative (CSDI) and Openet S.p.A. Technologies in the Democratic Republic of Congo. CSDI and Openet Technologies S.p.A launched (2012) the initiative ‘Rural radio’ to support sustainable agricultural development in DRC. This initiative was part of the Satellite Way for Education Project funded by Openet and the European Space Agency (ESA): the main objective is to strengthen initiatives and preparedness interventions in the field of ComDev on climate change, food security and rural livelihoods. With the support of AMARC and thanks to Openet technical assistance, a number of rural radios have taken part in the initiative. Rural radios are one of the most widespread forms of media used in Congo and therefore can facilitate a community’s dialogue as well as knowledge-sharing on adaptation to climate change. At the same time, the project supported the creation of radio networks where people were able to share knowledge and experiences about the impact of climate change and food insecurity. In order to reinforce knowledge sharing, the project provided intensive training to 57 journalists of ten different rural radios based on broadcasting capabilities, participatory methodologies and technical notions regarding climate change and food nutrition. Openet and CSDI project increased the technology capacity of rural radios involved by providing them with lap-tops, modems and satellite connection.
Communication for Development to Support Improved Land and Water ProgrammesCsdi Initiative
This document discusses communication for development (ComDev) to support improved land and water management programs. It defines different types of communication, including corporate communication, internal communication, advocacy communication, and communication for development. Communication for development uses participatory methods to support sustainable change by engaging stakeholders. The document provides examples of ComDev projects in Mexico, Bangladesh, and Bolivia that used participatory communication approaches. It discusses key ComDev elements like fostering dialogue and convergence of local and scientific knowledge. Finally, it introduces the Communication for Sustainable Development Initiative, which aims to improve capacities and partnerships for natural resource management through communication.
This document discusses communication for development (ComDev) planning. It defines ComDev as a social process based on dialogue that seeks sustainable change through participatory communication. The key steps in ComDev planning outlined are conducting a participatory rural communication appraisal to understand the community context, then collaboratively designing a participatory communication strategy. Case studies from FAO projects in Bolivia and Bangladesh are also mentioned.
The document discusses using social media as a fundraising tool for organizations. It provides tips on developing a social media plan, including identifying goals and objectives, selecting appropriate tools, implementing a strategy, ensuring proper oversight, and evaluating results. The document also outlines common stages in an organization's social media use, from initial reluctance to fully embracing social media. Tips are provided on developing policies, engaging stakeholders, and creating effective social media campaigns.
Strategic Knowledge Management for Monitoring and Evaluation TeamsLeah D. Wyatt
These slides were delivered in a workshop led by Leah D. Gordon for the Nigeria National Agency for the Control of AIDS February 12, 2012.
The objectives of this workshop were to: 1.) gain a fundamental understanding of knowledge management principles and discover ways to integrate knowledge management into everyday work routines; 2.) Develop a clear structure for disseminating and promoting the use of information generated from research and evaluation studies.
Social media and communications workshop held on 13 July 2012georginachatfield
The presentation given at Peterborough Town Hall by Edward Truch and Didier Soopramanien on 13 July 2012 - on social media and communications - for local community and voluntary groups
COF Riding the Wave of Digital EngagementBeth Kanter
This document discusses effective strategies for using social media for civic engagement and advocacy. It presents a maturity model from "crawl" to "fly" for various social media practices like culture, capacity, measurement, engagement, and content. It provides examples for each level of maturity and recommends focusing developmental efforts in specific areas to advance to the next level. Effective practices include defining goals, measuring performance, cultivating influencers, experimenting, and leveraging networks. An example is provided of an organization that used a blog, social media events, and recognition to engage legislators on their priority issues.
The document discusses communication for development (ComDev) and the Food and Agriculture Organization of the United Nations' (FAO) perspective on it. It outlines key ComDev principles like dialogue and local knowledge. It describes United Nations initiatives like the World Congress on ComDev and the Rome Consensus. The Rome Consensus established recommendations like integrating ComDev in development policies and programs. The document outlines FAO's priority areas of work involving ComDev like natural resource management. It discusses FAO initiatives like the Communication for Sustainable Development Initiative that aims to strengthen ComDev capacities and partnerships. Finally, it discusses perspectives on mainstreaming ComDev, including establishing national ComDev networks and an inter-agency alliance.
Here are the steps to create SMART objectives for your social media strategy:
1. Define your overall goal - What result do you want to achieve?
2. Brainstorm potential objectives that would help reach that goal.
3. Make each objective Specific, Measurable, Attainable, Relevant and Time-bound using the following criteria:
- Specific: Clearly define what you want to accomplish
- Measurable: Quantify how much, how many, etc. so you can track progress
- Attainable: Set objectives that are realistic given your resources and constraints
- Relevant: Align objectives with your overall strategy and goals
- Time-bound: Specify a deadline to achieve the objective
The document provides an overview of day two of a workshop on effective social media strategy for NGOs. The agenda includes introducing principles of effective social media, discussing different levels of social media practice maturity, and inspiring case studies from Pakistan. Participants will work on developing a social media strategy, including defining SMART objectives and identifying target audiences and metrics. The workshop emphasizes aligning social media with communications goals and integrating it across online presences like blogs and websites.
CPWF, Research into Use (RIU) inception / review workshop, Bangkok, 25-28 Oct. 2011, Communication and knowledge Management in support of your research, Michael Victor
Communication for development: The Food and Agriculture WayShanoy Coombs
As the communication Consultant for the United Nation's Food and Agriculture Organization in Jamaica, The Bahamas and Belize, this presentation was made in line with Jamaica specific C4D interventions in 2013.
The FAO policy on indigenous and tribal peoples aims to provide a framework for FAO's work with indigenous communities. As an organization focused on rural poverty and food security, indigenous peoples are fundamental partners in development. FAO strives to improve life for indigenous peoples and ensure their participation in efforts to fight hunger. The policy was developed over several years through consultation with indigenous representatives and approved in 2010.
1. Community level risk communication is essential to bridge differences in risk perception between experts and the public, and should form the foundation for communication on animal-human health issues.
2. When dealing with animal diseases, the risks to livelihood from preventive measures like culling can be greater than health risks from the disease itself, so communication needs to address it as a development issue.
3. A participatory development communication approach that empowers communities to identify problems and solutions is better than a top-down approach, though in practice goals are often set externally. The key principles are facilitating dialogue to incorporate local knowledge, and helping communities access resources to implement solutions.
Ravi Kumar Pandey seeks a career opportunity where he can effectively contribute towards organizational goals. He has a B.E. in Mechanical Engineering with honors from Chhattisgarh swami Vivekananda technical university and relevant work experience. He has published a paper in IJERA and has strong skills in AutoCAD, Creo Parametric, and MS Office. He is interested in mechanical design and modeling and has experience optimizing designs for weight reduction.
Este documento describe una iniciativa de comunicación para el desarrollo sostenible en Bolivia. La iniciativa busca implementar estrategias y servicios de comunicación para el desarrollo a nivel nacional y local para promover la innovación agrícola y la adaptación al cambio climático. A nivel nacional, se propone una estrategia nacional de comunicación para el desarrollo y un sistema nacional de información. A nivel local, se implementarán diagnósticos, programas y planes de comunicación en cuatro áreas piloto para identificar prioridades locales e
This module is part of a course elaborated in the context of the collaboration between FAO project named Communication for Sustainable Development Initiative (CSDI) and Openet S.p.A. Technologies in the Democratic Republic of Congo. CSDI and Openet Technologies S.p.A launched (2012) the initiative ‘Rural radio’ to support sustainable agricultural development in DRC. This initiative was part of the Satellite Way for Education Project funded by Openet and the European Space Agency (ESA): the main objective is to strengthen initiatives and preparedness interventions in the field of ComDev on climate change, food security and rural livelihoods. With the support of AMARC and thanks to Openet technical assistance, a number of rural radios have taken part in the initiative. Rural radios are one of the most widespread forms of media used in Congo and therefore can facilitate a community’s dialogue as well as knowledge-sharing on adaptation to climate change. At the same time, the project supported the creation of radio networks where people were able to share knowledge and experiences about the impact of climate change and food insecurity. In order to reinforce knowledge sharing, the project provided intensive training to 57 journalists of ten different rural radios based on broadcasting capabilities, participatory methodologies and technical notions regarding climate change and food nutrition. Openet and CSDI project increased the technology capacity of rural radios involved by providing them with lap-tops, modems and satellite connection.
This module is part of a course elaborated in the context of the collaboration between FAO project named Communication for Sustainable Development Initiative (CSDI) and Openet S.p.A. Technologies in the Democratic Republic of Congo. CSDI and Openet Technologies S.p.A launched (2012) the initiative ‘Rural radio’ to support sustainable agricultural development in DRC. This initiative was part of the Satellite Way for Education Project funded by Openet and the European Space Agency (ESA): the main objective is to strengthen initiatives and preparedness interventions in the field of ComDev on climate change, food security and rural livelihoods. With the support of AMARC and thanks to Openet technical assistance, a number of rural radios have taken part in the initiative. Rural radios are one of the most widespread forms of media used in Congo and therefore can facilitate a community’s dialogue as well as knowledge-sharing on adaptation to climate change. At the same time, the project supported the creation of radio networks where people were able to share knowledge and experiences about the impact of climate change and food insecurity. In order to reinforce knowledge sharing, the project provided intensive training to 57 journalists of ten different rural radios based on broadcasting capabilities, participatory methodologies and technical notions regarding climate change and food nutrition. Openet and CSDI project increased the technology capacity of rural radios involved by providing them with lap-tops, modems and satellite connection.
Communication for Development to Support Improved Land and Water ProgrammesCsdi Initiative
This document discusses communication for development (ComDev) to support improved land and water management programs. It defines different types of communication, including corporate communication, internal communication, advocacy communication, and communication for development. Communication for development uses participatory methods to support sustainable change by engaging stakeholders. The document provides examples of ComDev projects in Mexico, Bangladesh, and Bolivia that used participatory communication approaches. It discusses key ComDev elements like fostering dialogue and convergence of local and scientific knowledge. Finally, it introduces the Communication for Sustainable Development Initiative, which aims to improve capacities and partnerships for natural resource management through communication.
This document discusses communication for development (ComDev) planning. It defines ComDev as a social process based on dialogue that seeks sustainable change through participatory communication. The key steps in ComDev planning outlined are conducting a participatory rural communication appraisal to understand the community context, then collaboratively designing a participatory communication strategy. Case studies from FAO projects in Bolivia and Bangladesh are also mentioned.
The document discusses using social media as a fundraising tool for organizations. It provides tips on developing a social media plan, including identifying goals and objectives, selecting appropriate tools, implementing a strategy, ensuring proper oversight, and evaluating results. The document also outlines common stages in an organization's social media use, from initial reluctance to fully embracing social media. Tips are provided on developing policies, engaging stakeholders, and creating effective social media campaigns.
Strategic Knowledge Management for Monitoring and Evaluation TeamsLeah D. Wyatt
These slides were delivered in a workshop led by Leah D. Gordon for the Nigeria National Agency for the Control of AIDS February 12, 2012.
The objectives of this workshop were to: 1.) gain a fundamental understanding of knowledge management principles and discover ways to integrate knowledge management into everyday work routines; 2.) Develop a clear structure for disseminating and promoting the use of information generated from research and evaluation studies.
Social media and communications workshop held on 13 July 2012georginachatfield
The presentation given at Peterborough Town Hall by Edward Truch and Didier Soopramanien on 13 July 2012 - on social media and communications - for local community and voluntary groups
COF Riding the Wave of Digital EngagementBeth Kanter
This document discusses effective strategies for using social media for civic engagement and advocacy. It presents a maturity model from "crawl" to "fly" for various social media practices like culture, capacity, measurement, engagement, and content. It provides examples for each level of maturity and recommends focusing developmental efforts in specific areas to advance to the next level. Effective practices include defining goals, measuring performance, cultivating influencers, experimenting, and leveraging networks. An example is provided of an organization that used a blog, social media events, and recognition to engage legislators on their priority issues.
The document discusses communication for development (ComDev) and the Food and Agriculture Organization of the United Nations' (FAO) perspective on it. It outlines key ComDev principles like dialogue and local knowledge. It describes United Nations initiatives like the World Congress on ComDev and the Rome Consensus. The Rome Consensus established recommendations like integrating ComDev in development policies and programs. The document outlines FAO's priority areas of work involving ComDev like natural resource management. It discusses FAO initiatives like the Communication for Sustainable Development Initiative that aims to strengthen ComDev capacities and partnerships. Finally, it discusses perspectives on mainstreaming ComDev, including establishing national ComDev networks and an inter-agency alliance.
Here are the steps to create SMART objectives for your social media strategy:
1. Define your overall goal - What result do you want to achieve?
2. Brainstorm potential objectives that would help reach that goal.
3. Make each objective Specific, Measurable, Attainable, Relevant and Time-bound using the following criteria:
- Specific: Clearly define what you want to accomplish
- Measurable: Quantify how much, how many, etc. so you can track progress
- Attainable: Set objectives that are realistic given your resources and constraints
- Relevant: Align objectives with your overall strategy and goals
- Time-bound: Specify a deadline to achieve the objective
The document provides an overview of day two of a workshop on effective social media strategy for NGOs. The agenda includes introducing principles of effective social media, discussing different levels of social media practice maturity, and inspiring case studies from Pakistan. Participants will work on developing a social media strategy, including defining SMART objectives and identifying target audiences and metrics. The workshop emphasizes aligning social media with communications goals and integrating it across online presences like blogs and websites.
CPWF, Research into Use (RIU) inception / review workshop, Bangkok, 25-28 Oct. 2011, Communication and knowledge Management in support of your research, Michael Victor
Communication for development: The Food and Agriculture WayShanoy Coombs
As the communication Consultant for the United Nation's Food and Agriculture Organization in Jamaica, The Bahamas and Belize, this presentation was made in line with Jamaica specific C4D interventions in 2013.
The document is a social media toolkit from the Centers for Disease Control and Prevention (CDC) that provides guidance on using social media for health communication. It covers topics such as developing a social media strategy, evaluating social media efforts, and descriptions of various social media tools including buttons/badges, image sharing, RSS feeds, podcasts, video sharing, widgets, eCards, mobile technologies, Twitter, blogs, and Facebook. It aims to help public health professionals integrate social media into their communication campaigns and activities.
This document provides an overview and introduction to using social media for health communication purposes. It includes the following:
- An overview of how social media can increase reach of health messages, access to content, audience participation, and transparency.
- Recommendations for government health organizations to start with lower resource social media tools and develop a strategic communications plan before engaging more resource-intensive platforms.
- A list of lessons learned from the CDC's experience using social media, including making strategic choices based on data, adopting low-risk tools first, and facilitating sharing of science-based, portable health content.
- An acknowledgements section thanking contributors to the toolkit.
- A table of contents out
The document is a toolkit from the Centers for Disease Control and Prevention (CDC) on using social media for health communication. It provides an overview of various social media tools and how they can be used to disseminate health messages. The toolkit covers buttons/badges, image sharing, RSS feeds, podcasts, video sharing, widgets, eCards, mobile technologies, Twitter, blogs, and Facebook. It also includes sections on developing a social media strategy, monitoring/evaluation, and establishing governance policies for social media use.
Using Technology to Dam the HIV/AIDS Treatment CascadeInSTEDD
This document discusses using technology to improve outcomes in the HIV/AIDS treatment cascade. It provides context on the global scale of the HIV/AIDS epidemic, noting that while 33.2 million people are infected, only 5 million are currently in treatment. It describes challenges in getting people tested, enrolled in care, adhering to treatment. The approach discussed using both social and technical tools to collaborate with local communities to address barriers at each step of the cascade. The organization InSTEDD is highlighted as working to build local capacity and create open source tools to support global health challenges.
The document outlines strategies for effective social media use by NGOs. Day 2 of the workshop focuses on developing an integrated social media strategy. The agenda includes introducing principles of effective social media, inspiring success stories from other NGOs, and creating a strategic presence and content strategy. Key principles discussed are aligning social media with communications objectives and audiences, monitoring networks to understand people and conversations, and integrating social media as part of an overall communications strategy across multiple channels. Success is defined as increasing membership, garnering attention, passing policies, and collaborating with partners.
Similar to SIO ipresentation: After the "Rome Consensus" (20)
Les impacts du changement climatique sur la securite alimentarieCsdi Initiative
This module is part of a course elaborated in the context of the collaboration between FAO project named Communication for Sustainable Development Initiative (CSDI) and Openet S.p.A. Technologies in the Democratic Republic of Congo. CSDI and Openet Technologies S.p.A launched (2012) the initiative ‘Rural radio’ to support sustainable agricultural development in DRC. This initiative was part of the Satellite Way for Education Project funded by Openet and the European Space Agency (ESA): the main objective is to strengthen initiatives and preparedness interventions in the field of ComDev on climate change, food security and rural livelihoods. With the support of AMARC and thanks to Openet technical assistance, a number of rural radios have taken part in the initiative. Rural radios are one of the most widespread forms of media used in Congo and therefore can facilitate a community’s dialogue as well as knowledge-sharing on adaptation to climate change. At the same time, the project supported the creation of radio networks where people were able to share knowledge and experiences about the impact of climate change and food insecurity. In order to reinforce knowledge sharing, the project provided intensive training to 57 journalists of ten different rural radios based on broadcasting capabilities, participatory methodologies and technical notions regarding climate change and food nutrition. Openet and CSDI project increased the technology capacity of rural radios involved by providing them with lap-tops, modems and satellite connection.
This module is part of a course elaborated in the context of the collaboration between FAO project named Communication for Sustainable Development Initiative (CSDI) and Openet S.p.A. Technologies in the Democratic Republic of Congo. CSDI and Openet Technologies S.p.A launched (2012) the initiative ‘Rural radio’ to support sustainable agricultural development in DRC. This initiative was part of the Satellite Way for Education Project funded by Openet and the European Space Agency (ESA): the main objective is to strengthen initiatives and preparedness interventions in the field of ComDev on climate change, food security and rural livelihoods. With the support of AMARC and thanks to Openet technical assistance, a number of rural radios have taken part in the initiative. Rural radios are one of the most widespread forms of media used in Congo and therefore can facilitate a community’s dialogue as well as knowledge-sharing on adaptation to climate change. At the same time, the project supported the creation of radio networks where people were able to share knowledge and experiences about the impact of climate change and food insecurity. In order to reinforce knowledge sharing, the project provided intensive training to 57 journalists of ten different rural radios based on broadcasting capabilities, participatory methodologies and technical notions regarding climate change and food nutrition. Openet and CSDI project increased the technology capacity of rural radios involved by providing them with lap-tops, modems and satellite connection.
Iniciativa de Comunicación para el Desarrollo Sostenible Csdi Initiative
Este documento describe un proyecto de comunicación para el desarrollo agrícola en Bolivia. El proyecto busca implementar estrategias y planes de comunicación a nivel nacional e local para promover la innovación y la adaptación al cambio climático. El proyecto consiste en tres servicios principales: estrategias y planes locales de comunicación, un sistema de información agrícola, y espacios de concertación entre actores clave.
WHO - Social mobilization and One Health: collaboration between local, nation...Csdi Initiative
This document discusses social mobilization and collaboration between organizations for a One Health approach. It highlights presentations from the 1st International One Health Congress addressing direct economic impacts of disease outbreaks and the need for cooperation between local, national, and international partners. It also summarizes a seminar covering strategic communication, understanding human behavior, and enhancing response capacities.
Partner Insights FAO Risk Communication SeminarCsdi Initiative
This document summarizes lessons learned from communication studies conducted between 2006-2007 on avian influenza. Key points include:
- Studies showed high awareness but low understanding of transmission and prevention measures. Knowledge gaps varied by education and location.
- Communication efforts increased awareness and knowledge but not necessarily behavior change. Barriers like low risk perception and social/economic factors prevented implementation of recommended practices.
- More participatory research and integration with technical programs are needed to address underlying drivers of behaviors and design culturally appropriate solutions. Future responses should focus on building local support and addressing specific community needs and concerns.
- Long term investment is required to build sustainable risk communication capacity within countries to effectively respond to disease outbreaks. Stronger inter
New trends and directions in risk communication: combating disease threats at...Csdi Initiative
New trends and directions in risk communication: combating disease threats at the animal-human-ecosystem interface
Keynote presentation by
Thomas Abraham
Director, Public Health Communications Programme,
The University of Hong Kong
Consultation on the UN-REDD Programme Guidelines on Free, Prior and Informed ...Csdi Initiative
As a UN body, the UN-REDD Programme is obliged to promote respect for, and seek the full application of, the provisions of the UN Declaration on the Rights of Indigenous Peoples (UNDRIP), including the right to give or withhold free, prior and informed consent (FPIC), particularly at the country level (UNDRIP, Art 42).
To support UN-REDD Programme countries to implement the UNDRIP, the Programme conducted three regional consultations (Vietnam, June 2010; Panama, October 2010; Tanzania, January 2011) with representatives of Indigenous Peoples’ and civil society organizations, and other stakeholders to develop specific FPIC guidelines for countries participating in the Programme. This initiative responded to the demand from participating countries for concrete guidance on how to seek FPIC and provide effective grievance within the context of the UN-REDD Programme.
With this ppt, the UN-REDD Programme presents the framework for the consolidated draft guidelines resulting from the three regional consultations.
La iniciativa Onda Rural nació en 2004 para promover el desarrollo rural a través de la comunicación. Desde entonces, ha trabajado con organizaciones como FAO y ALER para ejecutar proyectos de comunicación, como el Sistema de Información y Comunicación Andino sobre Gestión de Riesgos en Perú y contenido en línea. La iniciativa busca consolidarse regionalmente, establecer alianzas globales y ejecutar más proyectos para apoyar la seguridad alimentaria y adaptación al cambio climático a través de la radio
Communication for development in Climate Field School: the case of Livelihood...Csdi Initiative
Livelihood adaptation is the key element of the support that CSDI is doing to FAO projects in Bangladesh to develop CCA. CSDI is developing a communication action plan for: institutionalization of the learning process; replication of good adaptation practices through the Climate Field School approach; up-scaling and mainstreaming successfully pilot tested livelihood adaptation options into development planning and policy decision making.
ComeDev in the caribbean: a SIDS perspective on Climate ChangeCsdi Initiative
This presentation discusses the critical importance of the “Communication for Development” (ComDev) approach in ensuring that the voices of all stakeholders are heard in the decision-making process that will be needed in Agricultural Adaptation to Climate Change, but especially illustrates how ComDev can engage those whose livelihoods are most vulnerable and most dependent on natural resource bases. Illustrative examples will be drawn especially from Small Island Developing States (SIDS) in the Caribbean, including the “Voices for CC” initiative in Jamaica as well as best practices in ComDev from RARE Radio in St. Lucia, Toco Radio in Trinidad, among others.
Small Island Developing States in the Caribbean are especially vulnerable to climate change. According to the 2009 Global Risk Index, six Caribbean islands are considered climate change "hot spots" due to their severe effects from hurricanes, floods, and other climate-related disasters. These climate events threaten the region's agriculture and biodiversity, critical to local livelihoods and tourism. Effective communication for development is needed to facilitate positive adaptation processes among farmers and communities in the Caribbean.
This document discusses the importance of communication for development (ComDev) in climate change adaptation and community-based adaptation (CBA) efforts. It outlines that ComDev can help bridge knowledge gaps, facilitate knowledge sharing, strengthen stakeholder participation and ownership, and support the identification, validation and implementation of adaptation options. The document recommends integrating ComDev systematically from the start of CBA processes through strategic and participatory planning, and using appropriate traditional and new media tools at the right times.
Community-Based Adaptation (CBA) implies a multi-stakeholders action, innovation and a process of social learning for adaptive livelihoods. Within this framework, communication plays a key role to facilitate knowledge sharing, participation and to enhance rural institutions capacities to assist small farmers to face climate change challenges.
CBA requires communication methods and tools to deal in an integrated manner with climate change issues, in order to:
• involve communities through participation and dialogue;
• discover with farmers appropriate technologies, livelihood options and sound economic practices;
• share knowledge through improved advisory services, such as Farmer and Climate Field Schools, demonstrations, field days etc.
Communication for Development (ComDev) is an approach promoted by FAO and other development agencies. It is central to CBA as it combines participatory communication methods and processes with a variety of media and tools, ranging from rural radio to Information and Communication Technologies (ICTs).
The FAO’s Communication for Sustainable Development Initiative (CSDI) is documenting and sharing good practices on the use of communication for CBA and it is piloting out strategies and services in selected pilot areas, namely: Congo, Jamaica, Bangladesh and Bolivia. These initiatives and other ongoing efforts and experiences will be shared and assessed in a working session at the conference come up with a common framework on communication for CBA.
Participation of CSDI to AfricaAdapt Symposium on Climate Change in Addis Ababa (9-11 March 2011)
A Climate Change Symposium launched by Africa Adapt took place form the 9th to the 11th of March 2011 in Addis Ababa, Ethiopia.
Crosscutting issues were discussed such as Agriculture, fisheries and food security, Energy, Forestry, Gender, Health, International climate negotiations, Poverty and vulnerability and Water in the entire African area. Over 120 researchers, civil society actors, donors, government officials and NGOs gathered to share and learn at this 3-day event the significant lessons or learning of their project or research. CSDI also participated to the debate with Federica Matteoli’s intervention. Here is her presentation.
The document summarizes the agenda and progress report of the Communication for Sustainable Development Initiative (CSDI) Steering Committee meeting. The report discusses the project objectives of promoting effective communication strategies to support sustainable natural resource management and climate change adaptation. It provides updates on field activities in Bolivia, the Democratic Republic of the Congo, and the Caribbean region. It also outlines technical advice provided in Bangladesh and the Andean region, as well as partnerships, publications and expected outputs through the end of 2008. Key issues for discussion include a delay implementing activities in Bolivia requiring a project extension.
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SIO ipresentation: After the "Rome Consensus"
1. Subdirección de Investigación y Extensión Extension Branch
Research and
Food and Agriculture
Organization of the
United Nations
After the “Rome Consensus”
An FAO perspective on Communication
for Development
Mario Acunzo - mario.acunzo@fao.org
Marzia Pafumi - marzia.pafumi@fao.org
Rome - 29 May 2012
1
2. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Outline
What is ComDev?
• Key principles and media
ComDev in the UN
• UN Roundtables
• WCCD and the Rome Consensus
After the Rome Consensus: ComDev in FAO
• Priority areas of work
• Communication for Sustainable Development Initiative
• Capacity development and knowledge sharing
Future perspectives
• Mainstreaming ComDev
2
3. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
What is ComDev?
Type Purpose/Definition Main Functions Required Core Competencies
Use media outputs and products to Public relations, institutional
Communicate the mission and activities
Corporate promote the mission and values of the communication, excellent writing
of the organization, mostly for external
communication institution; inform selected audiences skills, press releases, broad media
audiences.
about relevant activities. network contacts
Facilitate the flow of information within Ensure timely and effective sharing of
Institutional communication,
Internal an institution/project. Sometimes this relevant information within the staff and
excellent writing skills, web and
communication area can be included in corporate institution units. It enhances synergies
internet skills
communication. and avoids duplication.
Raise awareness on hot development
Influence change at the public or policy Public relations, marketing,
Advocacy issues; use communication methods and
level and promote issues related to experience in media campaigns and
communication media to influence specific audiences
development. advocacy campaign
and support the intended change.
Social process based on dialogue Communication research,
Communication using a range of participatory participatory approaches,
Supports sustainable change in
methods and tools. Seeks change adult education,
for at different levels including
development operations by
communication methods and
Development engaging key stakeholders.
listening, establishing trusts and media, consultations and
sharing knowledge and skills. facilitation skills
3
4. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
What is ComDev?
“Communication for Development (ComDev) is a
social process based on dialogue using a broad range of
tools and methods. ComDev is about seeking change at
different levels including listening, establishing trust,
sharing knowledge and skills, building policies, debating
and learning for sustained and meaningful change”.
World Congress on Communication for Development, Rome 2006
4
5. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Key ComDev Principles
Fostering dialogue
Convergence and and mediation
local appropriation
of technologies
Strengthening local knowledge
and communication processes
5
6. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
ComDev Media
Community rural radio
Audiovisual pedagogy and
participatory video
Local appropriation of ICTs
(Information and Communication
Technologies)
Traditional, folk and local media
6
7. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
UN Roundtables on ComDev
Biannual inter-agency meeting - 3rd(1991) and 9th(2004) hosted by FAO
A forum for exchanging ideas, experiences and strategies on harnessing
communication to achieve more equitable and sustainable development
Regularly reports to the UN General Assembly
In 1996, the UN General Assembly Resolution A/Res/50/130 acknowledged
“the pivotal role of communication in the successful implementation of
development programs and the improvement of the interaction among actors
in development, namely the agencies, organizations, funds and programs of
the UN system, Governments and NGOs”.
7
8. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
World Congress on ComDev
8
9. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
The Rome Consensus
Communication is essential to human, social and economic development. At the
heart of ComDev is participation and ownership by communities and individuals
most affected by poverty and other development issues.
Recommendations
5.Overall national development policies should include specific ComDev
components.
6.Development organizations should include ComDev as a central element at the
inception of programs.
7.Strengthen the ComDev capacity within countries and organizations at all levels.
This includes communities, ComDev specialists and other staff, and the further
development of training courses and academic programs.
9
10. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
The Rome Consensus
• Expand the level of financial investment to ensure adequate, coordinated
financing of the core elements of ComDev
• Adopt and implement policies and legislation that provide an enabling
environment for ComDev – including free and pluralistic media, the right to
information and to communicate.
• Development communication programs should identify and include
appropriate M&E indicators and methodologies throughout the process
• Strengthen partnerships and networks at international, national and local
levels to advance ComDev and improve development outcomes
• Move towards a rights based approach to communication for development
10
11. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
After the Rome Consensus
ComDev today in the UN
FAO, ILO, UNAIDS, UNDP, UNESCO, WHO – UNICEF staff policy
Call for wider integration of ComDev into program planning + budget allocation
[Cf. Communication for Development: Strengthening the Effectiveness of the UN]
Highlights and follow-up by FAO
Focus on ComDev applied to climate change adaptation and NRM
Capacity development and knowledge sharing
Regional perspectives, partnerships and networking
Institutionalization of ComDev services
Incorporation in national policies and programs
Mainstreaming in FAO work
11
12. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
ComDev in FAO – Priority Areas
Ø Natural Resources
Management, Climate
Change Adaptation and
Disaster Risk Reduction
Ø Food and Nutrition Security
Ø Agricultural Innovation
Functions
• Policy Advice
• Technical Assistance
• Capacity Development
• Knowledge Sharing
• Advocacy
12
13. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Communication for Sustainable
Development Initiative (CSDI)
Objectives
Effective applications of ComDev strategies, tools
and services for natural resource management (NRM)
and climate change adaptation (CCA)
Improved capacities and partnerships in
communication for sustainable NRM & CCA
Strategy
Knowledge sharing on ComDev methods and tools
Capacity strengthening and networking
Technical assistance to 3 pilot countries [Bolivia,
DRC, Jamaica] and various field projects
www.csdinitiative.org
13
14. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Communication for Sustainable
Development Initiative (CSDI)
National ComDev Plan (MDRT-INIAF)
Objectives
Design, validate and implement
ComDev strategies and services
Strengthen ComDev capacities
at local and national level
Info and knowledge management
for agricultural innovation -TECA
Local Level
Participatory appraisal of communication needs and local knowledge
PLICs: local communication plans for agricultural innovation
Audiovisual Pedagogy: 500 producers, 52 organizations, 160 facilitators
14
15. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Communication for Sustainable
Development Initiative (CSDI)
Enhancing Rural Communication Services through
Community Rural Radio in Bangladesh
Demand-driven services using ComDev methods to improve
farmers’ access to and use of agricultural knowledge
National platform for multi-stakeholder collaboration
National / Local nexus – multilevel ComDev planning
Set-up of community rural radio Krishi Radio FM 98.8
Capacity development in ComDev and radio broadcasting
Daily programming in local languages
Farmers listener club participating in live discussions
15
16. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Capacity Development
16
17. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Capacity Development
Learning Kit on Communication for
Rural Development - how to plan and
implement ComDev strategies in agricultural
programs and the rural sector
For: communication & dev practitioners, field
agents and community facilitators
Collaborative Change Communication
Web platform for learning & knowledge sharing
• Strengthen ComDev professional capacities
• Consolidate on-line and off-line networks
• Facilitate creation of a global CoP in ComDev
www.cccomdev.org
17
18. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Knowledge Sharing
ComDev platforms and online
networks foster knowledge
exchange and support local
communication processes by:
a. sharing practices in ComDev
on a regional basis
b. disseminating information and
aggregating knowledge on
specific themes
c. creating an interface with local
and national activities
www.onda-rural.net
18
19. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Knowledge Sharing
www.csdinew.carimac.com www.comunicacionparaeldesarrollo.org
19
20. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Perspectives:
mainstreaming ComDev
FAO Expert Consultation “Communication for Development: Meeting Today’s
Agriculture and Rural Development Challenges” Rome, Sept 2011
Final Recommendations
3.Facilitate national ComDev networks to meet farmers’ communication needs
4.Establish a multi-institutional alliance to promote ComDev principles and
practices
5.International rural development agencies and national institutions should develop
a strategic framework in ComDev
FAO corporate communication strategy
13th UN Roundtable (2013) – Sustainable Rural Livelihoods
20
21. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
For more information
World Bank, FAO and The Communication Initiative (2007).
World Congress on Communication for Development. Lessons, challenges and way forward.
Washington DC: World Bank.
FAO ComDev www.fao.org/oek/communication-for-development/en
Learning Platform www.cccomdev.org
CSDI project www.csdinitiative.org
Mario Acunzo
Communication for Development Officer
mario.acunzo@fao.org
Marzia Pafumi
ComDev Consultant / Research Assistant
marzia.pafumi@fao.org
21
22. Research and Extension Branch
Food and Agriculture
Organization of the
United Nations
Thank you!
22
Editor's Notes
The ComDev process: goes beyond information dissemination involves the use of participatory methods and different tools (e.g. traditional & local media, rural radio, ICTs) facilitates active participation and stakeholder dialogue is different from public relations or corporate communication Special attention to the convergence of the media and the enhancement of local capacities for planning and implementing communication processes
No matter what kind of project, it is always valuable and often essential to establish dialogue among relevant stakeholders. Dialogue is the necessary ingredient in building trust, sharing knowledge and ensuring mutual understanding. Even a project that apparently enjoys a wide consensus, such as the construction of a bridge, can have hidden obstacles and opposition that the ComDev specialist can help uncover, address, and mitigate. ComDev functions: Facilitate access to knowledge and information Promote peoples’ participation and collaborative action Strengthen peoples’ capability to share knowledge and manage horizontal communication processes Enhance mutual learning co-creation of knowledge Improve linkages and strengthen dialogue between policy makers, institutions and small farmers / local communities Bridge the gap between global information and local knowledge
Office of Knowledge Exchange, Research and Extension (OEK) Strengthening inclusive agriculture innovation systems Assist member countries in the design and implementation of ComDev policies, strategies and projects and enhance capacities of agricultural institutions, farmers and grass-roots organizations. Policy advice and technical assistance to governments, regional offices and field projects Capacity development of national staff and institutions Documentation of activities, including case studies, guidelines, videos and publications Advocacy, training and knowledge sharing in ComDev
Results: A ComDev National Plan institutionalized within the INIAF Improved agriculture innovation and communication services Increased participation of rural people in agriculture innovation Local knowledge documented and shared Technical information validated and disseminated Improved ComDev capacities of rural actors and extension professionals Knowledge and communication training modules developed and validated with farmers TECA : - Repository of technology for small farmers - Exchange groups on technologies
Background High vulnerability to climate change and its adverse impact Agricultural performance great impact on the socio-economic development of the country, engages 74% of population Community Radio Installation, Broadcast and Operation Policy (2008) GoB requested technical assistance t o improve capacities of its Agricultural Information Service to deliver targeted and efficient communication in rural areas (2009). TCP 2010 in collaboration with: Agricultural Information Service (AIS), Department of Agricultural Extension, Ministry of Agriculture Bangladesh; College of Development Communication, University of the Philippines Los Baños (UPLB); Bangladesh NGOs Network for Radio and Communication (BNNRC) The main objective of the project was to provide technical assistance to the Agriculture Information Service (AIS) under the Ministry of Agriculture (MoA) to plan and implement ComDev strategies and plans, and establish a community radio in the coastal area of Amtoli, Barguna District, to serve as a pilot in the establishment of rural communication services in support of food security, climate change adaptation and disaster risk reduction. The RCS will integrate the use of Community Rural Radio (CRR) and other community media to strengthen the linkages among research and extension services, local institutions, NGOs, and the farmers. Advantages Connecting geographically dispersed stakeholders Strengthening local communication networks Broadening participation and enabling informed decision-making Generating proactive stance and a collaborative environment Avoiding duplication and ensuring more timely information provision MAIN SERVICES PROVIDED Participatory rural communication planning Capacity development in ComDev (training workshops, study tour) Multi-stakeholder partnerships and link with local/national media Mainstreaming of ComDev in agricultural development programs
To foster the production and exchange of knowledge for the reinforcement of local capacities, CSDI has launched a series of Regional Communication Platforms. These on-line networks of peer ComDev stakeholders, aggregated on a regional basis and coordinated by local focal points, have been set up as modern hubs to support local communities of practice, working mainly at three levels of action: The platforms already in place are the following: Plataforma de comunicacion para el desarrollo de Centroamerica y Mexico ( PlataCpD ), hosted and facilitated by Voces Nuestras of Costa Rica, is dedicated to show how communication for development approaches can contribute to improved livelihood outcomes, in harmony with the environment; Plataforma de comunicacion y desarrollo de los pueblos indígenas ( PlataIndigena ) managed by CIDOB (Confederación de Pueblos Indígenas de Bolivia) of Bolivia, is dedicated to communicators, institutions, national and international bodies who are involved in communication and development activities in favour of indigenous people; Onda rural , born on the agreement among FAO, ALER (Asociación Latinoamericana de Educación Radiofónica) and AMARC (Asociación Mundial de Radio Comunitaria), created to introduce communication in rural development policies and programs, linking community radios with new ICTs; and Communication for development Near East ( ComdevNE ), which focuses on the opportunities offered by modern ICTs addressing the challenges of rural areas that lag behind in terms of connectivity. Currently in their inception phase, two more regional platforms are being supported by CSDI: Communication for Development Platform in Asia (ComDev-Asia) , hosted and facilitated by the College for Development Communication (University of The Philippines, Los Baños), dedicated to the specific topics of ComDev applied to NRM, CCA and Food Security; and Communication for Development Platform in the Caribbean region (ComDev-Caribbean) , hosted and facilitated by The Caribbean Institute of Media and Communication at the University of the West Indies Mona (CARIMAC) to showcase best practices in the region on ComDev for climate change adaptation in the agriculture and NRM sectors.