The document analyzes a movie poster that depicts a girl dragging blood to form a sinister face, conveying that this is a horror film. It discusses how the poster follows conventions like featuring a vulnerable female character. Mentioning other popular horror films like "Paranormal Activity" and "Insidious" aims to position this film similarly. While most posters center around one main image, this poster uses the bloody image and an unknown actor to create fear and make the story more realistic and relatable.