analysis of poster

1. Posters Analysis
Paula Graham

3. I have chosen to analyse the horror
movie poster for the movie
‘sinister(2012)’. In this poster you are
instantly drawn to the girl smearing
blood on the wall and forming a
picture of demon. The used the main
girl in the movie to link it to the
poster. The blood on the wall of a
demon tells the audience that there
is some significance to it and implies
that the movie is about the demon.
Also the tagline underneath the title
‘Once you see him, nothing can save
you’. This suggests danger and that
something will hurt them which
emphasises the horror movie genre.
At the top of the poster it says ‘from
the producer of paranormal activity
and insidious’, this will attract the
fans from those films to come and
see it. The cracks in the wall
(background) suggest that there is a
crack between the human world and
the demon world.

4. Famous films are mentioned to gain fans of
the famous films to come and see film to
see if it’s as good as those.
Creepy tag line that suggests the
audience that he’s waiting to be seen and
suggests danger.
Little girl which will gain sympathy and
suggests she’s vulnerable.
Little girl has smeared blood across the
wall into a face, causes the audience to ask
why.
Iconography of
blood, resembles
death
The masthead ‘Sinister’
has a dripping effect, this
resembles the blood that
is leaking from the wall.

5. I have decided to analyse the poster
for ‘The Blair Witch Project (1999)’
Looks like the picture was taken by
a hand held camera. This seems like
this shot is taken from a scene in
the film resulting in the audience
thinking that this is filmed by a
handheld camera. By having the
hand held camera it creates a sense
of audience interactivity, this makes
the audience feel like it will be a
real life event. The hand held
camera gives it an unnatural angle,
this does’t conform with the usual
code and conventions of normal
camerawork.

6. Extreme close up makes the
audience see her deeply
frightened expression
Shows the audience that it was
taken in an isolated area,
makes the audience feel
trapped.
Using the masthead to draw
attention to the anchor image
of the girl

7. I have decided to analyse the
poster for ‘Uninvited (2009)’.
The person or thing in the
picture catches your
attention, which is the main
selling point in the film as
audiences will want to know
who or what it is. The female
is staring directly into who
ever is looking at the poster,
This is the same as in ‘The
Blair Witch Project(1999).
Both posters have images
that are directed at the
audience but also
establishing a relationship
between the audience. Just
like ‘The Blair Witch Project’
the area is isolated, this is a
main convention of many
horror movies