The document outlines the marketing strategy for DTS Creative, a mobile marketing agency. It discusses the company's mission, goals, market analysis including target markets, and strategies. Key tactics include developing customized mobile applications for clients, promoting clients' websites, pursuing public relations opportunities, leveraging social media platforms like Twitter, Facebook and YouTube, and holding events to drive awareness of DTS Creative's services. Metrics will track the performance of initiatives. Collateral materials like business cards and a website will be created to support the overall marketing efforts.
Cintrifuse is a Cincinnati-based organization that connects entrepreneurs with strategic partners and resources to launch startups. It uses access to mentors and investors, collaborative workspaces, and venture capital funding. The document outlines a 6-tier social media strategy for Cintrifuse, beginning with establishing governance policies and identifying stakeholders. It then recommends gathering market research and setting goals to engage influencers and measure outcomes. The strategy also involves using the company website and social media to provide thought leadership on startups and promote Cintrifuse's access, workspace, and funding resources.
The document proposes a social media strategy and branding plan from The Intelligence Community LLC for the Olmsted Foundation to leverage its network of military leaders, attract new applicants, and strengthen alumni connections through optimized use of emerging social media trends and the TIC network of over 45,000 national security professionals. The proposal includes appointing a dedicated social media strategist to the Olmsted Foundation to implement outreach reinforcing the brand through social media storytelling, networking, and engagement across platforms. A comprehensive marketing and communications strategy is outlined incorporating social media, public relations, online fundraising, and technology recommendations to promote the Olmsted Scholar Program.
JESSICA GUO PASS THE BUDGET BRANDING BOOKJessica Guo
The document provides an overview of Pass the Budget, an interactive web game designed by PICC Maymester students to educate junior high students about the federal budget process. It describes the game's purpose to engage students in a fun way and supplement their education. It also outlines marketing and public relations plans to promote the game, including developing media materials, identifying target audiences and stakeholders, and establishing partnerships. The goal is to generate awareness of the game and make it accessible to classrooms.
An overview of the Social CRM opportunity, reviewing what Social CRM really is, debunking some of the myths and providing practical ways for marketers to deploy in social and manage real customer segments.
Ines Mergel - Designing Social Media Strategies - IBM - 2012Ines Mergel
This document provides a guide for government managers to design an effective social media strategy. It discusses the importance of having a clear social media strategy that is aligned with an organization's mission and goals. The guide outlines key components to address in a social media strategy, including defining roles and responsibilities, identifying target audiences, appropriate content and platforms, daily routines, and metrics for measuring success. It also provides examples of social media tactics an organization can use, such as pushing official content out to social media and pulling user-generated content back in. The overall purpose is to help government agencies thoughtfully develop social media policies and practices that increase transparency, participation and collaboration with the public.
Gaian provides an end-to-end TV hospitality solution for hotels that includes live TV, video on demand, guest services, property management integration, and digital signage. The system offers personalized TV and content delivery to hotel guests along with value-added services. It also allows hotels to generate additional revenue through targeted advertising and commerce applications. Gaian's solution is deployed through set-top boxes and media servers in hotels powered by its content management, distribution, and monitoring platform.
Este documento contiene varios decretos del gobierno de la provincia de Santiago del Estero, Argentina. Los decretos aprueban contratos de locación de servicios para diferentes puestos en el gobierno provincial, incluyendo enfermeros, arquitectos, y personal en el Ministerio de Salud y el Consejo Provincial de Vialidad. Un decreto también modifica el vínculo contractual de personas contratadas bajo locación de servicios con más de 5 años de antigüedad.
Cintrifuse is a Cincinnati-based organization that connects entrepreneurs with strategic partners and resources to launch startups. It uses access to mentors and investors, collaborative workspaces, and venture capital funding. The document outlines a 6-tier social media strategy for Cintrifuse, beginning with establishing governance policies and identifying stakeholders. It then recommends gathering market research and setting goals to engage influencers and measure outcomes. The strategy also involves using the company website and social media to provide thought leadership on startups and promote Cintrifuse's access, workspace, and funding resources.
The document proposes a social media strategy and branding plan from The Intelligence Community LLC for the Olmsted Foundation to leverage its network of military leaders, attract new applicants, and strengthen alumni connections through optimized use of emerging social media trends and the TIC network of over 45,000 national security professionals. The proposal includes appointing a dedicated social media strategist to the Olmsted Foundation to implement outreach reinforcing the brand through social media storytelling, networking, and engagement across platforms. A comprehensive marketing and communications strategy is outlined incorporating social media, public relations, online fundraising, and technology recommendations to promote the Olmsted Scholar Program.
JESSICA GUO PASS THE BUDGET BRANDING BOOKJessica Guo
The document provides an overview of Pass the Budget, an interactive web game designed by PICC Maymester students to educate junior high students about the federal budget process. It describes the game's purpose to engage students in a fun way and supplement their education. It also outlines marketing and public relations plans to promote the game, including developing media materials, identifying target audiences and stakeholders, and establishing partnerships. The goal is to generate awareness of the game and make it accessible to classrooms.
An overview of the Social CRM opportunity, reviewing what Social CRM really is, debunking some of the myths and providing practical ways for marketers to deploy in social and manage real customer segments.
Ines Mergel - Designing Social Media Strategies - IBM - 2012Ines Mergel
This document provides a guide for government managers to design an effective social media strategy. It discusses the importance of having a clear social media strategy that is aligned with an organization's mission and goals. The guide outlines key components to address in a social media strategy, including defining roles and responsibilities, identifying target audiences, appropriate content and platforms, daily routines, and metrics for measuring success. It also provides examples of social media tactics an organization can use, such as pushing official content out to social media and pulling user-generated content back in. The overall purpose is to help government agencies thoughtfully develop social media policies and practices that increase transparency, participation and collaboration with the public.
Gaian provides an end-to-end TV hospitality solution for hotels that includes live TV, video on demand, guest services, property management integration, and digital signage. The system offers personalized TV and content delivery to hotel guests along with value-added services. It also allows hotels to generate additional revenue through targeted advertising and commerce applications. Gaian's solution is deployed through set-top boxes and media servers in hotels powered by its content management, distribution, and monitoring platform.
Este documento contiene varios decretos del gobierno de la provincia de Santiago del Estero, Argentina. Los decretos aprueban contratos de locación de servicios para diferentes puestos en el gobierno provincial, incluyendo enfermeros, arquitectos, y personal en el Ministerio de Salud y el Consejo Provincial de Vialidad. Un decreto también modifica el vínculo contractual de personas contratadas bajo locación de servicios con más de 5 años de antigüedad.
Biopolymer Technology for Cooling Water Treatment -AIWW conference 2015Irma Steemers-Rijkse
1. The document describes biopolymer technology developed by Novochem Water Treatment as an alternative to traditional toxic and non-biodegradable water treatment chemicals like zinc, polyacrylates, phosphonates and phosphates.
2. The biopolymer technology is based on biodegradable polymers from agricultural sources that effectively stabilize hardness and inhibit corrosion through hydrophobic film formation on metal surfaces.
3. Case studies show conversions from polyphosphate and all-organic programs to Novochem's biopolymer programs improved cooling water system performance, meeting discharge limits while reducing corrosion, scale, and maintenance costs.
UBANK is a leading mobile banking platform in Russia that offers retail banking products to its users through a mobile app. It has over 3 million registered users and 1 million active wallet users. UBANK has exclusive agreements with major smartphone manufacturers to pre-install its app on millions of devices annually, giving it a large user base. It generates revenue through cards distribution, ads, and by providing a white label banking solution to traditional banks that lack their own digital offerings. UBANK aims to continue expanding its user base and monetizing its platform through new banking products and global expansion.
The lesson focuses on sports and the present continuous tense. Students will describe actions related to sports and develop their speaking skills through pair work and interactions with the teacher. They will also read about different athletes and write short paragraphs on their favorite athlete. The teacher will use pictures, worksheets and boardwork to reinforce vocabulary and grammar structures throughout communicative activities including a pair work presentation portion. Classroom management strategies are in place to encourage participation and on-task behavior.
Apply Magic Sauce translates individuals' digital footprints into detailed psychological profiles for research, business, and personal use. The document describes a test of their prediction API where a user's Facebook likes are analyzed to generate predictions about their age, personality traits, interests, values, and demographics. The API returned a series of predictions in JSON format covering these different areas based on the analyzed Facebook like data.
Integrating trees and shrubs with agricultural enterprises can provide economic and ecological benefits through agroforestry systems. These systems include alleycropping, where crops are grown between rows of trees; silvopasture, which combines trees, livestock grazing, and forage production; windbreaks; and forest farming of nontimber forest products. While agroforestry offers advantages, it also involves complex interactions that require planning to balance the needs of different components. Case studies demonstrate how farmers have successfully implemented agroforestry.
Este documento presenta información sobre las propiedades de los fluidos, incluyendo densidades, viscosidad y tensión superficial de varios líquidos y gases. También incluye nueve casos de problemas resueltos que ilustran conceptos como densidad relativa, caída de presión en conductos sanguíneos y capilares, y capilaridad.
Este documento presenta los resultados de un estudio anual sobre publicidad digital realizado por IAB Spain. Resume que las pantallas digitales son el tercer soporte publicitario más recordado por los encuestados, principalmente ubicadas en centros comerciales y estaciones. Además, proporcionan información útil y pueden influir en las compras. La percepción sobre las marcas que usan este canal es positiva.
Mantisa SRL es una empresa dedicada a la ejecución de proyectos de ingeniería y asesoría en diferentes sectores industriales. Ofrece servicios como el desarrollo de proyectos, capacitación del personal, y acompañamiento a empresas desde el inicio hasta la implementación de mejoras continuas. Su objetivo es convertir el desarrollo de sus clientes en su propio éxito.
2012 11 20 un año rajoy. pobreza, paro y desigualdadPSOE Alaquàs
1) El documento critica el primer año de gobierno de Rajoy, afirmando que España es más pobre y los ciudadanos viven peor. 2) Señala que Rajoy prometió sacar a España de la crisis, acabar con el paro y aumentar la confianza, pero que todo ha resultado ser falso y la situación ha empeorado. 3) Detalla cómo indicadores como el PIB, déficit, deuda, paro y prima de riesgo son ahora peores que cuando Rajoy asumió el gobierno.
This document summarizes the smoke ventilation and fire safety services provided by Airvent Services. They offer comprehensive maintenance packages to ensure smoke control systems like smoke ventilation, inlet air systems, and smoke curtains are functioning properly according to regulations. This helps provide safe evacuation routes in industrial facilities that contain hazards and may have large, difficult areas. Airvent also acts as the nominated responsible person to manage all aspects of clients' smoke and fire safety protocols. They serve major brand name clients like IKEA, Microsoft, and Hilton Hotels.
Hampleton Enterprise Applications M&A Report, September 2014Rachel Muzyczka
Hampleton’s Enterprise Applications report is a must read report for any CxO or shareholder of a company in this fast developing sector of our industry. The report covers the period January 2012 through June 2014 and analyses the deal activity over the last five semi-annual periods.
The trailing thirty month median EV/S ratio for Enterprise Applications targets was 2.9x while the trailing median EBITDA multiple over the same period was 14.6x.
Trends 2013: Five Trends Shaping The Next Generation Of North American Digita...Mitek
Released: May 2013
In this report, Forrester explores five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats from outside the industry will change the game for banks and credit unions.
Presentación Personas Madrid - José Ramón Lacosta AznarTatum
Presentación del Programa "Personas, Nuevas Tendencias en la Dirección de Recursos Humanos", de José Ramón Lacosta Aznar, presidente de Foro Europeo, Escuela de Negocios de Navarra.
Este documento proporciona instrucciones para 16 juegos diferentes que los monitores pueden utilizar para entretener a los niños durante los largos viajes en autobús. Algunos de los juegos incluyen Manitos Calientes, Piedra Papel o Tijera, Pares o Nones, El Juego de las Palmadas, Los Limones e Imagina que Fueras. El documento enfatiza la importancia de mantener a los niños ocupados y tranquilos durante el viaje, y sugiere no jugar los juegos por períodos prolongados para poder señ
El documento habla sobre los números decimales. Explica las décimas, centésimas y milésimas, cómo se comparan los números decimales, y cómo aproximar números decimales mediante el redondeo. También menciona juegos y videos sobre este tema y una biografía.
Este documento ofrece una introducción al marketing en redes sociales. Explica que las redes sociales son la evolución de las formas tradicionales de comunicación humana a través de nuevos canales y herramientas. También describe los principales tipos de redes sociales como Facebook, Twitter y blogs, y cómo estas plataformas han cambiado las 4P del marketing tradicional (Producto, Precio, Plaza y Promoción) a las 4C (Contenido, Contexto, Conexión y Comunidad). Además, enfatiza la importancia de tener una e
This document provides an overview of digital marketing services from 360IDEAS. It discusses their core competencies such as strategic planning, marketing, advertising, social media, and analytics. It also outlines their inbound marketing approach including acquiring traffic, generating fans, converting subscribers, and engaging prospects and clients. Key aspects of digital marketing are defined including having a strategy, measurement and optimization, joined-up customer-centered marketing, and focusing on engagement.
How Technology is Changing Social Media MarketingC.Y Wong
The document discusses how social media marketing technology can help brands harness the power of scale. It explains that technology allows brands to do more with their social media efforts faster and at a lower cost while also providing better results and insights. Specifically, technology helps with strategic planning, increasing organizational efficiency, and improving social media results measurement. It provides examples of how brands like Mountain Dew and Annie's Homegrown have used technology to better manage their social media campaigns at scale.
Biopolymer Technology for Cooling Water Treatment -AIWW conference 2015Irma Steemers-Rijkse
1. The document describes biopolymer technology developed by Novochem Water Treatment as an alternative to traditional toxic and non-biodegradable water treatment chemicals like zinc, polyacrylates, phosphonates and phosphates.
2. The biopolymer technology is based on biodegradable polymers from agricultural sources that effectively stabilize hardness and inhibit corrosion through hydrophobic film formation on metal surfaces.
3. Case studies show conversions from polyphosphate and all-organic programs to Novochem's biopolymer programs improved cooling water system performance, meeting discharge limits while reducing corrosion, scale, and maintenance costs.
UBANK is a leading mobile banking platform in Russia that offers retail banking products to its users through a mobile app. It has over 3 million registered users and 1 million active wallet users. UBANK has exclusive agreements with major smartphone manufacturers to pre-install its app on millions of devices annually, giving it a large user base. It generates revenue through cards distribution, ads, and by providing a white label banking solution to traditional banks that lack their own digital offerings. UBANK aims to continue expanding its user base and monetizing its platform through new banking products and global expansion.
The lesson focuses on sports and the present continuous tense. Students will describe actions related to sports and develop their speaking skills through pair work and interactions with the teacher. They will also read about different athletes and write short paragraphs on their favorite athlete. The teacher will use pictures, worksheets and boardwork to reinforce vocabulary and grammar structures throughout communicative activities including a pair work presentation portion. Classroom management strategies are in place to encourage participation and on-task behavior.
Apply Magic Sauce translates individuals' digital footprints into detailed psychological profiles for research, business, and personal use. The document describes a test of their prediction API where a user's Facebook likes are analyzed to generate predictions about their age, personality traits, interests, values, and demographics. The API returned a series of predictions in JSON format covering these different areas based on the analyzed Facebook like data.
Integrating trees and shrubs with agricultural enterprises can provide economic and ecological benefits through agroforestry systems. These systems include alleycropping, where crops are grown between rows of trees; silvopasture, which combines trees, livestock grazing, and forage production; windbreaks; and forest farming of nontimber forest products. While agroforestry offers advantages, it also involves complex interactions that require planning to balance the needs of different components. Case studies demonstrate how farmers have successfully implemented agroforestry.
Este documento presenta información sobre las propiedades de los fluidos, incluyendo densidades, viscosidad y tensión superficial de varios líquidos y gases. También incluye nueve casos de problemas resueltos que ilustran conceptos como densidad relativa, caída de presión en conductos sanguíneos y capilares, y capilaridad.
Este documento presenta los resultados de un estudio anual sobre publicidad digital realizado por IAB Spain. Resume que las pantallas digitales son el tercer soporte publicitario más recordado por los encuestados, principalmente ubicadas en centros comerciales y estaciones. Además, proporcionan información útil y pueden influir en las compras. La percepción sobre las marcas que usan este canal es positiva.
Mantisa SRL es una empresa dedicada a la ejecución de proyectos de ingeniería y asesoría en diferentes sectores industriales. Ofrece servicios como el desarrollo de proyectos, capacitación del personal, y acompañamiento a empresas desde el inicio hasta la implementación de mejoras continuas. Su objetivo es convertir el desarrollo de sus clientes en su propio éxito.
2012 11 20 un año rajoy. pobreza, paro y desigualdadPSOE Alaquàs
1) El documento critica el primer año de gobierno de Rajoy, afirmando que España es más pobre y los ciudadanos viven peor. 2) Señala que Rajoy prometió sacar a España de la crisis, acabar con el paro y aumentar la confianza, pero que todo ha resultado ser falso y la situación ha empeorado. 3) Detalla cómo indicadores como el PIB, déficit, deuda, paro y prima de riesgo son ahora peores que cuando Rajoy asumió el gobierno.
This document summarizes the smoke ventilation and fire safety services provided by Airvent Services. They offer comprehensive maintenance packages to ensure smoke control systems like smoke ventilation, inlet air systems, and smoke curtains are functioning properly according to regulations. This helps provide safe evacuation routes in industrial facilities that contain hazards and may have large, difficult areas. Airvent also acts as the nominated responsible person to manage all aspects of clients' smoke and fire safety protocols. They serve major brand name clients like IKEA, Microsoft, and Hilton Hotels.
Hampleton Enterprise Applications M&A Report, September 2014Rachel Muzyczka
Hampleton’s Enterprise Applications report is a must read report for any CxO or shareholder of a company in this fast developing sector of our industry. The report covers the period January 2012 through June 2014 and analyses the deal activity over the last five semi-annual periods.
The trailing thirty month median EV/S ratio for Enterprise Applications targets was 2.9x while the trailing median EBITDA multiple over the same period was 14.6x.
Trends 2013: Five Trends Shaping The Next Generation Of North American Digita...Mitek
Released: May 2013
In this report, Forrester explores five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats from outside the industry will change the game for banks and credit unions.
Presentación Personas Madrid - José Ramón Lacosta AznarTatum
Presentación del Programa "Personas, Nuevas Tendencias en la Dirección de Recursos Humanos", de José Ramón Lacosta Aznar, presidente de Foro Europeo, Escuela de Negocios de Navarra.
Este documento proporciona instrucciones para 16 juegos diferentes que los monitores pueden utilizar para entretener a los niños durante los largos viajes en autobús. Algunos de los juegos incluyen Manitos Calientes, Piedra Papel o Tijera, Pares o Nones, El Juego de las Palmadas, Los Limones e Imagina que Fueras. El documento enfatiza la importancia de mantener a los niños ocupados y tranquilos durante el viaje, y sugiere no jugar los juegos por períodos prolongados para poder señ
El documento habla sobre los números decimales. Explica las décimas, centésimas y milésimas, cómo se comparan los números decimales, y cómo aproximar números decimales mediante el redondeo. También menciona juegos y videos sobre este tema y una biografía.
Este documento ofrece una introducción al marketing en redes sociales. Explica que las redes sociales son la evolución de las formas tradicionales de comunicación humana a través de nuevos canales y herramientas. También describe los principales tipos de redes sociales como Facebook, Twitter y blogs, y cómo estas plataformas han cambiado las 4P del marketing tradicional (Producto, Precio, Plaza y Promoción) a las 4C (Contenido, Contexto, Conexión y Comunidad). Además, enfatiza la importancia de tener una e
This document provides an overview of digital marketing services from 360IDEAS. It discusses their core competencies such as strategic planning, marketing, advertising, social media, and analytics. It also outlines their inbound marketing approach including acquiring traffic, generating fans, converting subscribers, and engaging prospects and clients. Key aspects of digital marketing are defined including having a strategy, measurement and optimization, joined-up customer-centered marketing, and focusing on engagement.
How Technology is Changing Social Media MarketingC.Y Wong
The document discusses how social media marketing technology can help brands harness the power of scale. It explains that technology allows brands to do more with their social media efforts faster and at a lower cost while also providing better results and insights. Specifically, technology helps with strategic planning, increasing organizational efficiency, and improving social media results measurement. It provides examples of how brands like Mountain Dew and Annie's Homegrown have used technology to better manage their social media campaigns at scale.
This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
The document provides a marketing plan template to help tech startups and other companies define and execute their marketing strategies. The template includes calendars to plan key milestones for preparing marketing materials such as roadmaps, messaging, demos and content assets. It also includes calendars to plan promotion activities like press releases, analyst briefings, industry events, social media, and sales enablement. The template provides guidance on how to use the calendars to align cross-functional work, set reasonable timelines, and track progress towards marketing goals.
This document outlines a 5-step process for creating an actionable content marketing strategy:
1. Define objectives and priorities for the content.
2. Develop a story that explains the business's purpose beyond features and benefits.
3. Create buyer personas that represent the audience and their needs.
4. Conduct a content audit to identify existing materials and gaps to address.
5. Determine key metrics to measure the strategy's effectiveness in meeting objectives.
Following these steps helps ensure the content strategy aligns with business goals and provides the right content to targeted audiences.
Digital advertising agencies 2014 a buyer s guideLC TECH VIETNAM
This document provides a summary of key trends in the digital advertising agency market in 2014. It discusses the types of services agencies provide, including search, social media, and content marketing. Major trends include continued mergers and acquisitions, growing revenues from mobile advertising, and increasing complexity in client-agency relationships. The document also provides guidance for companies on evaluating their needs, understanding agency fee structures, selecting an agency through a request for proposal process, and negotiating contracts.
This document outlines a 10-step process for developing a communication strategy in a digital environment proposed by Red Keds Planning Department:
1. Understand the brand, objectives, assets, and set SMART goals.
2. Identify growth opportunities through competitive analysis and audience research.
3. Set priorities by selecting target audiences based on research.
4. Gain insights about audiences through various research methods to understand behaviors.
5. Define the brand's role and how it will behave across channels.
6. Establish guidelines for consistent messaging across channels.
7. Devise a communication architecture including campaigns, programs, platforms, and activations.
8. Connect activations to audiences
Wunderman provides social media services across major platforms like Facebook, Twitter, and emerging platforms. They have experience integrating social and mobile strategies and are currently the lead social agency for Nike, Starbucks, and Microsoft. Their approach involves listening to customers, defining a social strategy and channel mix, engaging audiences through content, platforms, services, and outreach, and measuring success through analytics, social monitoring, and ROI reporting. They provided an example case study of a global test drive campaign they ran for Ford to maintain buzz about a new Focus model between its announcement and launch.
Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
A study of marketing plan of dilato pen drivesProjects Kart
This document provides a marketing plan for Dilato pen drives aimed at introducing a range of innovative new pen drive products in India. It includes a situational analysis of the growing Indian external data storage market, objectives to capture 10% market share and achieve brand awareness, and an action plan to target students, professionals, and businesses with affordable and feature-rich pen drive options. Evaluation mechanisms are proposed to monitor sales and ensure the marketing strategies effectively achieve the objectives.
The document outlines the key components and steps to developing an effective social media marketing plan. It recommends beginning with an executive summary that highlights the goals and strategies of the plan. It also suggests conducting a competitive analysis by creating a SWOT chart and analyzing the company's current social media presence. The plan should then detail the content creation, distribution, and monitoring tactics that will be used across different social media platforms to meet marketing objectives and metrics for tracking engagement and ROI.
How to Determine Which Social Media Platforms to Focus on in 2024SEO is Local
Discover the essential guide to choosing the right social media platforms in 2024. Learn to analyze audience demographics, platform trends, align with business goals, assess competitor strategies, manage resources, and measure success for optimal online presence.
The Fundamentals of Digital EngagementReading Room
The document discusses five key challenges facing digital professionals in 2014: 1) Understanding audiences as their behaviors change with new technologies, 2) Developing a coherent digital strategy, 3) Giving content a life beyond websites, 4) Becoming adept at multi-channel engagement as audiences move seamlessly across platforms, and 5) Evolving from digital owners to digital leaders that can collaborate across organizations. It provides examples and advice for addressing each challenge, such as using editorial calendars, creating shareable content, integrating customer touchpoints, and developing engagement frameworks.
How to Become a Digital Marketer: Step By Step Guide by ClassdemyClassdemy
In today's digital-centric world, the role of digital marketers has become increasingly vital for businesses to thrive and succeed in the competitive landscape. This presentation serves as a comprehensive guide for individuals aspiring to embark on a career path in digital marketing. You can learn more about the same at https://classdemy.com/how-to-become-a-digital-marketer/
Spectrum's strategic plan aims to position the company as a leading Terahertz crystal manufacturer. Key goals include creating a distinctive brand and educating audiences on how crystals enable Terahertz innovation. Tactics include attending trade shows, pitching media, speaking engagements, and using social media. The plan also aims to demonstrate corporate social responsibility. The budget is $18,850, allocated across events, media relations, social media, charity participation, and marketing materials.
This document provides information on social media design, setup, and engagement services. It includes details on customizing platforms like Facebook, Twitter, YouTube, blogs, and email newsletters. It also outlines social media strategy processes and packages for setup, engagement, and marketing at various levels from basic to premier. Metrics tracking and 12-month plans are included in most packages.
Brands are increasingly becoming publishers as they seek to directly engage consumers across proliferating digital channels and platforms. However, most brands fail at publishing due to a lack of strategic vision, talent, processes, and technical infrastructure needed to continuously create and publish high-quality, engaging content. To succeed, brands must invest in these four key areas and treat content as a valuable asset by developing meaningful content tailored to each audience and stage of the consumer journey. They must also establish agile processes to rapidly test, learn from, and publish new content on an ongoing basis.
3. DTS Creative
DTS creative is a mobile marketing agency that designs, monitors and facilitates
mobile applications and their marketing strategy. Our team provides application
support and a well rounded marketing mix to guarantee the successful reach of our
clients’ target audience. Unlike our competitors, DTS Creative can offer continuous
monetization of each clients personalized MyWORLD mobile application model.
Through the use of mobile application development supported by website promotion,
public relations and social media, DTS Creative will build a 360* platform to effectively
reach the goals and objectives of each of our clients.
Mission
Goals/Objectives
• Demonstrate DTS Creative as offering top-notch Web and Mobile services to high
profile emerging artists, entertainers, and entrepreneurs in a way that they can
understand and afford.
• Communicate our ability to effectively facilitate creative engagement between brands
and their consumers through the leverage of mobile applications, web based
marketing, media outreach and social media.
• Establish strategic partnerships with developers, record labels and entertainment
industry professionals to refer web and mobile application development projects to
us in exchange for high payoffs.
• Increase overall awareness of DTS creative as a whole and its subsidiaries using
strategic and congruent tactics which are leveraged with Public Relations, Social
Media, Events and outreach programs.
• Develop measurable metrics that can be translated from branding efforts to identified
trends and ROI.
Market Analysis
Overview (See Business plan)
SWOT
Strengths Weakness
• Talented team • location is viral
• Innovative idea • Internal synergy
• Capital • Start - up
Opportunities Threats
• Ahead of the curve • Competitors
• Innovation • Technology development
• Resources • Changing Trends
3
4. Competitor Analysis (See Competitor Spread Sheet)
Target Market
Our ideal customer is between the ages of 13 and 30 who enjoys social media video
and has a mobile phone that allows applications to be downloaded, such as the iPhone,
Android or Blackberry. They may also have other portable gadgets such as an iPod.
Customers are male and female and own or have access to a home computer, PC or
Mac. They have a wide range of disposable income. Some are teenagers living at home,
others are college students or those who have joined the workforce in the last 5 years.
We target two segments: mobile app users and organizations that want to reach them.
In both of these segments, customers are computer and mobile phone savvy and enjoy
creative experiences.
Strategy & Tactics
Mobile Application
MyWORLD mobile will play a role as the keystone in the DTS Creative marketing mix for
their clients. All other tactics will be devised and executed around the design and
purpose of each clients’ mobile application. In a case by case basis each clients’
mobile application will have its own branding strategy. This will be conceptualized and
streamlined based off of the following components:
• Goals for clients mobile application
• Results desired to achieve
• Established Media criteria
• ROI marketing measurements
• Application management requirements
Website promotion
• Create leadership content that focuses on solving client problems and providing
answers that demonstrate our companies abilities
• Maintain understanding of audience and stay consistent with voice and relationships,
making the goal of our website clear and congruent throughout all website
components
• Define organization structure in relation to the industry trends while exercising
creative execution
• Appeal to our audience by updating and developing interesting market topics to
retain reader appeal
• Forms of leadership content to be utilized on site as click throughs and viewership
increases:
• Email newsletters
• Webinars
• Wikis
• Research and Survey Reports
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5. • Relevant photos, images, graphs and charts. (to be developed by our own
design team and placed strategically on site to legitimize claims and
approaches)
• Blogs (to foster opportunity that increases consumer engagement with the
company, will include blogs entries from 2-3 employees with relevant
information from their respective specialties and it’s relation to the industry of
our audience) WRITE WHAT YOU KNOW - this also fits into the Social Media
cocktail of our company
• 3 phase launch plan
• Phase 1 - Will include layout and structure included in Appendix 1 to be
completed and launched December 1st, 2010.
• Phase 2 - Creation of a Mobile website, release will depend on technical support
abilities.
• Phase 3 - Third phase is being projected to be finished and launched some time
in January/February, this phase will include an involved flash intro, which will
need to be drawn out in story boards and will depend on our Flash capabilities at
the time.
Public Relations
Public relations strategies will be mainly web based focused. The old ways of pitching
to media story ideas through press releases and media blasts must be incorporated
into the new techniques of viral media engagement. Through the engagement of
bloggers, tweeters and non-conventional media outlets relationships will be
established in various venues, in a variety of industries. Media engagement will come
full circle in developing a steady viral buzz about DTS Creative and position us as an
industry thought leader. General efforts must focus on larger audiences which can be
obtained through blog commenting, instead of focusing on the “hub” of main stream
media. Or approach will be focused on the theory that the internet has provided our
industry with a strongly informed and educated client. Prioritizing the abundant
educated “smaller fish” ahead of the fewer “larger fish” will eventually develop a strong
base following for our viral presence.
The Social Media Cocktail
All social media efforts will converge with the ultimate goal of customer engagement in
the levels of business to business and business to consumer tactics. Each outlet will
play a specified role and will compliment the efforts of the other. This will create a
social media cocktail which will also offer a basic infrastructure for the branding of
each of our clients. These tactics will work in tandem to cultivate a community of our
target audience and a positive exchange of information. Following the rules of proper
“cocktail party” etiquette we will foster a safe and positive atmosphere promoting
advancement and education in the industries and fields that spark interest to our
target audience.
Twitter
Twitter efforts will be business to business focused. This venue will be used to
offer industry information and opinions which will build us as a strong industry
voice. Twitter is a thought driven engine where personal opinion meets relevant
news. This will be used as a vehicle to directly connect with businesses and
their proprietors. Our DTS brand image will be visually displayed on point by
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6. using appealing and relevant graphics to ultimately draw our followers to our
website and spark an interest in engaging with us through a more intimate
setting (email, becoming a client, etc). Ultimately DTS will be using Twitter as a
marketing channel that engages us as an interactive member of our audiences
online community. Direct tweets and compliments will be utilized to develop a
professional network. Metrics will be measured in amount of followers and re-
tweets we secure.
Facebook
Facebook efforts will be business to consumer focused. A DTS “Page” will be
created and serve as a marketing tool to reach out to not only potential clients
but consumers and purchasers of our clients’ mobile applications. The DTS
“page” will be positioned as an informational source about what is going on in
the company, new clients, press coverage gained etc. This will be a portal for
people to stay in touch the company, developing content that consumers will
want to see on their “newsfeed.” This approach is very different from twitter
because we must be cautious to not create to much “noise” for our “likes.”
On this page tabs will be developed to offer relevant data to our consumers,
Tabs will include:
• About (the company)
• Photos (of events and client related events)
• News/Updates
• Wikipedia (page must also be created)
• Application - include ability to download our mobile apps here
• Discussion - Offers a forum for mobile app users to discuss, connect and
revue our apps. Offers DTS an opportunity to listen to their audience at a
raw un-facilitated level.
Youtube
To be revisited once company has expanded by 30%.
Myspace
To be revisited once rebranding of the myspace brand has taken it’s expected
music focused turn according to recently (fall 2010) released news on industry
sites.
Event
Launch party to be planned and implemented at early stages of first few successful
clients. The goal is to pull DTS company buzz out of viral presence and begin to
establish face to face relationship contact displaying high caliber tangible components
and facilitating an exciting interactive experience.
Media Metrics
All progress will be charted weekly on Monday morning, using google analytics drill
down methods and monitoring Twitter followers, Facebook likes and email blasts
counts. This will result in a monthly trend report and analysis. The increase rate is
expected to match the % growth of the company itself in the first 9 months, then to
mildly decrease in growth while still maintaining an upwards curve for the first 2 years
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7. after launch. Once DTS has reached maturity, the increase is expected to plateau and
remain stagnant until innovative creative efforts are revisited and implemented.
Creative Brief
Overarching Theme: Flight/Space/Travel
Key Message: “DTS Creative ignites innovation for businesses by piloting consumer
focused engagement, expanding a companies branding horizon.”
Sub message: “Igniting Innovation”
Logo One:
Logo Two:
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9. Collateral
Business cards, letterhead, email signature
Collateral Tag Line: “Pioneering the Mobile Agency”
Collateral Copy: “DTS Creative ignites innovation by piloting
consumer focused engagement and expanding companies
horizons with mobile marketing.”
E-Mail Signature:
Laura Fitzgerald
Brand Manager
781.962.8963
laura@dtscreative.com
DTS Creative | Pioneering the Mobile Agency by Igniting Innovation
www.dtscreative.com
www.twitter.com/dts_creative
Website Copy
“Vessels”
Mobile Application
MyWORLD mobile will play a role as the keystone in the DTS Creative marketing mix for
their clients. All other tactics are devised and executed around the design and purpose
of your mobile application. In a case by case basis, your mobile application will have
its own branding strategy. This is conceptualized and streamlined based off of the
following components:
• Goals for clients mobile application
• Results desired to achieve
• Established Media criteria
• ROI marketing measurements
• Application management requirements
Website promotion
Websites are the viral face of a company, first impressions are everything and DTS
Creative can show you how to reach new heights in website development. With the
web being the trending main source of information, we help you to improve your SEO,
information architecture, E-Commerce development and web analytics. DTS Creative
creates leadership content that focuses on solving client problems and giving them
answers to demonstrate your companies abilities.
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10. Mobile Marketing
Mobile marketing strategies are web based focused. The old ways of pitching to media
story ideas through press releases and media blasts are incorporated into the new
techniques of viral media engagement. DTS Creative will search out your “king buzz
builder” to enhance awareness of your MyWORLD mobile application. Coverage is
secured through the engagement of bloggers, tweeters and non-conventional media
outlets. Media engagement comes full circle, developing a steady viral buzz putting
you 1st in the mobile application race.
The Social Media Cocktail
Social media is like a cocktail party, listen more than you speak, creatively spark the
interest of the attendees, know how to carry on conversations with a variety of
audiences, and never offend. DTS Creative develops specialized guides in how to
become the life of the party. Depending on your needs we create social media
cocktails to ensure you become the life of the party and eventually host your own.
Tactical strategies include, but are not limited to services such as; Twitter, Facebook,
Youtube, LinkdIn, Myspace, Wikipedia, Blogging and Vlogging. All of these offer a
basic infrastructure for the branding of your MyWORLD mobile application, fostering a
safe and positive atmosphere promoting your brand.
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11. Results
(First month only)
Website
Views 310
Unique Visitors 157
Click Through 70%
External links 21
Out Bound 46
Social Media
Facebook “Likes” 120
Twitter Followers 65
Impressions
Blog Mentions 3
Print Media 0
Thought leader 3
Engagement
Trade Show
Attended 3
Presented 0
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