This document describes 9 infotainment games that were developed to raise awareness about food waste and motivate behavior change. The games have themes like the food lifecycle, expiration dates, proper food storage, grocery shopping lists, and the water footprint of different foods. Each game is briefly described, including the gameplay and educational messages about avoiding food loss and waste.

1. SINCERELY, FOOD
A DEFINITIVE COLLECTION
Infotainment games

2. CONTENTS
1. Tomato’s Journey
2. Best Before
3. Kitchen Fortune
4. Happy Fridge
5. Wasteless Bingo
6. Grocery Memory
7. Rescue Ring
8. Wasteless Jenga
9. Wet Game

3. People love infotainment! Here you will find
descriptions of games specially developed to
raise people’s awareness of food waste and
to motivate them to take action, along with
pictures taken at the infotainment spots
where the games were deployed as part of
the campaign activities.

4. Tomato’s Journey
Tomato’s Journey gamifies the idea of
the life cycle of a product and avoidable
food loss. It features two connected
boards perforated by “waste holes”: the
players have to bring the tomato (a ball)
to the “consumer’s mouth” by
manipulating two handles while
avoiding “waste holes” on their way.

6. Best Before
Best Before deals with the two types
of food product expiration dates,
helping consumers see the difference
between them in order to reduce
household food waste. The player has
to hang pictures on the board
according to the products’ expiration
dates.

8. Kitchen Fortune
Kitchen Fortune features a big wheel
with several types of questions on it
(defining key words, global facts,
consumer behaviour, etc.), modelled
after the “wheel of fortune”. The
player spins it to be challenged by a
question at which the wheel’s arrow
stops.

9. Happy Fridge
Happy Fridge gamifies the idea of
proper storage of food at home. The
player has to put “products” in the
fridge, deciding which area of the
fridge the product needs to be placed
to in order to store it properly.

11. Wasteless Bingo
Wasteless Bingo introduces the
players to the main topics of
Food, including the water footprint
of food products, local and global
about food waste, the
social impacts of food waste, as
ways to reduce avoidable food
game moderator announces
and the players have to mark off
answers in a grid each gets, the
being the first person to mark off
answers in a grid.

13. Grocery Memory
Grocery Memory is a mini relay race
and memory game promoting the use
of a grocery shopping list to reduce
household food waste. Two teams or
at least two players compete to out-
pace each other memorising a grocery
shopping list and bringing their
groceries “home”.

15. Rescue Ring
Rescue Ring is a ring toss game
challenging the players’ skills and
dealing with food at home. Two
at least two players “earn” a “rescue
by answering questions about
food waste at home. They compete
tossing the rings around “food
(pegs with food replicas attached),
representing food rescuing efforts.

17. Wasteless Jenga
Wasteless Jenga is the classic Jenga,
but with a twist: players take turns
removing blocks, but there are also
themed questions attached to the
A player has to answer up to 5
to win a prize.

19. Wet Game
Wet Game is about the water
footprint of food products, the
message being that food waste means
wasted water. The player has to match
product pictures with different
amounts of water (pictured on cards)
needed to produce those products by
hanging the pictures on the board.

22. www.sincerelyfood.eu