Jean Baudrillard argues in his book Simulacra and Simulation that in postmodern culture, our society has become so reliant on models and maps that we have lost touch with reality. He asserts that reality now imitates the models and maps that precede it, so that the map determines the territory rather than the other way around. Simulacra are copies of things that either had no original or whose original no longer exists, and simulation involves imitating the functioning of real-world processes over time through the use of models.