Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute.

1. Marketing Performance Services
“Inside the Content Marketing Playbook”

3. “Has Content Been Crowned as King”
“…the publication of original content
for the goal of generating
leads, enhancing a brand’s
visibility, and stating subject-matter
expertise.”

4. “Content marketing consists of any
and all materials a company creates
and shares to better engage
customers and prospects.”

5. Webinar/Webcast
Video
Video Blog
E-Learning
Podcast

6. Webinar/Webcast

7. Webinar/Webcast
• 42% of B2B Marketers
• Top Five Effectiveness

8. Webinar/Webcast
Three Key Play Points
• Call-to-action, follow up
• Twice the benefit
• Promotion strategy

9. Video

10. Video
Three Key Play Points
• Avoid “talking head”
• Build interest
• Don’t sweat perfection

11. Video Blog

12. Video Blog
Three Key Play Points
• Sustained series
• Build brand personality
• Keep it real

13. e-Learning Series

14. e-Learning Series
Three Key Play Points
• Tailor content
• Popular mediums
• Real-life examples

15. Podcast

16. Podcast
Three Key Play Points
• Thematic
• Consistent schedule
• Integrate with blog

17. Webinar/Webcast
Video
Video Blog
E-Learning
Podcast
www.contentplaybook.com

18. Marketing Performance Services
Rich Cunningham Marcom Productions
Multimedia Content Marketing Programs