Portfolio

1. R E S U M E 2 013/2 014
S i m o n e S p e e t
2011
Level 1B Mandarin Chinese
2009
Bachelor of Applied Design
Billy Blue College of Design.
– Distinction Average
2008
Associate Degree Bachelor
of Communication Design
Billy Blue School of Graphic Arts
academic achievements
2009 – 2013
UNSW 1st grade hockey.
Sydney 1st grade indoor hockey.
Eastern Districts State League Rep,
Sutherland District 1st grade hockey.
sporting achievements
2013 - 2014
Freelance Graphic Designer:
- Previously at Channel 10
2012 - 2013
Graphic Designer at McCartney Design
specialising in:
- In-store livery design, point of sale,
packaging, brand development and
stationery, brand environments, signage
and wayfinding.
2011 – 2012
Graphic Designer at Lavender
Communication Group specialising in:
- Advertising campaign collateral:
Posters, toilet talkers, postcards,
brochures, statement inserts, flyers,
signage, EDMs, ATM screens and
envelopes.
- Branding: Stationery – Business cards,
business card holders, letterheads,
notebooks, gift bags, with compliments
slips and branded envelopes.
- Direct marketing campaign collateral:
Various print media with flysheets,
envelopes, forms, print forms (working
with die–cutting, folds and artworking).
*Freelance graphic designer
2011
Graphic Designer / Finished artist
at Wellcom Westpac Hub
and Bank of Melbourne Hub
specialising:
- Print media – Brochures, PDS
documents, ads, guide books,
stationery, print collateral for branding,
various other types of media
- Artworking for print
*Freelance graphic designer
2010
Graphic designer at Graphic Surgery
Specialising in:
- Branding – Identity, style guides and
collateral
- Print media – Magazines, annual
reports, print collateral for branding,
brochures, posters and various other
types of media
- Website designs – layout and
navigation
- Artworking for print
*Freelance graphic designer
work history
DESIGN SKILLS
- Adobe Creative Suite 6:
Photoshop, Illustrator, InDesign,
DreamWeaver
- SketchUp.
- Quickprint, Page Store programs.
- Mocking up of print media documents.
- iWork (Pages, Numbers Keynote).
- Microsoft Office (Word, Excel
PowerPoint) and Publisher.
Personal Attributes: Punctuality,
creativity enthusiasm, demonstrated
ability to work as part of a team, ability
to learn quickly.
HOSPITALITY CLIENT SKILLS
Customer Service: Answering phones
and talking directly to clients, dealing
with members of the public.
—
Trade Skills: Changing kegs, changing
gas (kegs and heaters), pouring beer,
pouring spirits, knowledge of shooters
cocktails.
Use of hand tools, braising and
soldering equipment, electrical
equipment such as buffing wheels
and high speed drills.
work skills
DOB 08/09/1988
E speet.simone@gmail.com
M 0402 830 575
W cargocollective.com/simonespeet
personal infO
interEsts
Interior spacial design, editorial
design, typography, music, architecture,
world culture, competitive and
recreational sports, photography,
summertime and many others.
Gary McCartney
Design Director / Owner
at McCartney Design
M 0404 887 180
—
Dean Hazelgrove
Head of Graphics
at McCartney Design
M 0498 187 010
—
Brent Rice
Creative Director at Designer Rice
(Previously Graphic Surgery)
M 0416 007 447
—
Tod Anthony
Hub Manager at Wellcom Group
M 0412 587 880
Referees

2. S i m o n e S p e e t
W O R K 2 013/2 014 Design Strategy / Graphic Design / Wayfinding Signage /
Environmental Design
—
For Woolworths we (at McCartney Design) developed a hierarchy
of in store signage to give customers clear wayfinding direction and
communicate their brand messages. The simplicity and clarity of
the messaging complements Woolworths’ latest spacious and open
store layouts.
W O O L W O R T H S I N - S TO R E L I V E R Y

3. S i m o n e S p e e t
W O R K 2 013/2 014 Design Strategy / Graphic Design / Wayfinding Signage /
Environmental Design
—
For Woolworths we (at McCartney Design) developed a hierarchy
of in store signage to give customers clear wayfinding direction and
communicate their brand messages. The simplicity and clarity of
the messaging complements Woolworths’ latest spacious and open
store layouts.
W O O L W O R T H S I N - S TO R E L I V E R Y

4. S i m o n e S p e e t
W O R K 2 013/2 014 Brand Development / Graphic Design
—
McCartney Design is an integrated branding and communication
studio based in Sydney, Australia. McCartney combines graphic
and interior design to deliver cohesive solutions for retail, hospitality
and corporate clients.
The McCartney brand refresh needed to be crisp, simple elegant.
Business cards print specialties used: Duplexing white foiling.
M c c a rt n e y d e s i g n brand refres h

5. S i m o n e S p e e t
W O R K 2 013/2 014 Graphic Design
—
McCartney Design combines graphic and interior design to deliver
cohesive solutions for retail, hospitality and corporate clients.
The 2013 Christmas card was a fun approach to interior and
graphic design working cohesively. Utilising interior design cross
sections CAD hatchings, layers of ingredients created a playful
visual Christmas recipe of Trifle and a New Years cocktail.
M c c a rt n e y d e s i g n C h ristmas

6. S i m o n e S p e e t
W O R K 2 013/2 014 Brand Development / Brand Collateral / Graphic Design
—
BlackGold Espresso, a small cafe in Rosebery, needed a brand
refresh which represented the values of a passionate owner. Warmth
and style were added while utilising existing brand assets for a
more fun and professional feel.
B L AC KG O L D E S P R E S S O brand refres h

7. S i m o n e S p e e t
W O R K 2 013/2 014
fora
FRIEND
foran
OCCASION
Graphic Design / Point of Sale
—
Three flower cards were designed to have separate emotions:
“For Me”, “For a Friend” and “For an Occasion” with a fourth
generic card.
The flower cards were designed to have cut-through from the
vibrant colours of the flora as well as adapting the new Woolworths
livery style.
W O O L W O R T H S F LO W E R C A R D S
for
ME
fresh flowers
everytime
WE GUARANTEE IT

8. S i m o n e S p e e t
W O R K 2 013/2 014 Brand Design / Graphic Environmental Design / Art Direction
—
Sagra is an Italian restaurant in Darlinghurst, Sydney that prides
themselves on fresh local seasonal produce with a festivious but
relaxed atmosphere friendly, welcoming staff.
Sagra needed a brand that embraced handmade qualities such
as homemade bread, limoncello, cheese, wine many other foods.
By applying Nigel’s (owner head chef) handwriting as the
logotype, created ownership and a relaxed feel.
S a g r a R e sta u r a n t B rand D E S I G N

9. S i m o n e S p e e t
W O R K 2 013/2 014
Att i k M L C C e n tr e Wallpaper design
Graphic Design / Environmental Design / Finished Art
—
Attik is a small store with a modest budget in a low, wedge
shaped space. To make the most of the space a distinctive digital
wallpaper pattern was created which would be easily changed
to alter the look and feel of the store easily and economically.

10. S i m o n e S p e e t
W O R K 2 013/2 014
R H IN O CA R P EN T R Y B R A N D D E sign
Brand Design / Graphic Design / Art Direction
—
Rhino Carpentry required a professional brand for their business.
The concept was based on the concept of build and structural
sturdiness which formed the grounds of the identity. Letterpressed
stationery on thick, fibrous, sturdy card embodied the environment
to which the company is based.
Rhino cards have been featured on the Distillery Letterpress website.
A P.O. Box 285, Enmore NSW 2042 P 0410 751 532 E r.pratt@rhinocarpentry.net.au W www.rhinocarpentry.net.au
Residential Commercial Builder
ABN 19 569 706 498 | 178675C Carpenter Joiner
15 January 2012
Mr Sample AB
P.O. Box 125
Sampleville NSW
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Regards
Rhino Carpentry
To: Quote
Date: / /
Quote No:
Customer ID:
Job Description Total
SubTotal
GST
Total Due
A P.O. Box 285, Enmore NSW 2042 P 0410 751 532 E r.pratt@rhinocarpentry.net.au W www.rhinocarpentry.net.au
Residential Commercial Builder
ABN 19 569 706 498 | 178675C Carpenter Joiner

11. S i m o n e S p e e t
W O R K 2 013/2 014
d r a n s f i e l d brand design
Brand Design / Brand Collateral / Graphic Design / Finished Art
—
Dransfield offer share ownership options for luxury holiday homes.
A premium, practical brand design was developed and applied
across information kits, property flyers, electronic direct mail and
print advertising.

12. S i m o n e S p e e t
W O R K 2 013/2 014
Editorial Design / Graphic Design / Typesetting / Finished Art
—
The 2009 St Vincents and Mater Health Annual Report was to focus
on the ‘Sum of the Whole’. A collection of hospitals that share the
same mission and values. The real world evidence of their superior
care is their success in patient outcomes. Produced were an A4 and
A3 document that focused on the people - both patients and staff.
Key success stories from the year were selected and those patients
were featured throughout the report.
st .v i n c e n ts hosp i t a ls
annual report

13. S i m o n e S p e e t
W O R K 2 013/2 014
D av i d j o n e s
D irect marketing campaigns
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15% bonus Velocity
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25%bonus Malaysia
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15% points discount
from Singapore Airlines.
For a limited time, transfer your points
to Singapore Airlines Kris Miles, redeem
for a flight online and you will receive
a 15% points discount.
1000 bonus
Cathay Pacific Asia Miles.
Cathay Pacific is offering you a great
way to kick start your next overseas
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transfer your points to Air Miles and earn
1,000 bonus Asia Miles.
25% bonus Miles
from Thai Airways.
Transfer your points into Thai Airways
Royal Orchard Plus Miles during the
month of March 2012 and you will
receive 25% bonus Thai Airways Royal
Orchard Plus Miles.
25% bonus points
from Virgin Atlantic.
Transfer your points to Virgin Atlantic
and receive 25% bonus Virgin Atlantic
points. And with Virgin Atlantic flying
to amazing locations all over the world,
the possibilities are endless.
Win 250,000 points
from Webjet.
Use your points to book travel through
webjet.com.au and go into the draw to
win one of two prizes of 250,000 points
to spend on the holiday of your dreams.
Simply visit webjet.com.au and select
‘Membership Rewards’ as your
payment option.
Terms Conditions:
1.SubjecttothetermsconditionsofMembershipRewardsforDavidJonesAmerican
Express Cardmembers available at davidjones.com.au/mrtermsandconditions and
the points transfer must be made between 1 and 31 March 2012. To transfer
Membership Rewards points into an airline rewards partner program you must
hold an Australia Dollar David Jones American Express Card and be a member of
the relevant airline rewards partner program. Membership of the airline rewards
partner program is the Cardmember’s responsibility and is subject to the Terms
and Conditions of the applicable program. A joining fee may apply. Award seats
are not available on all routes. Please check availability with the partner prior
to transferring your points. Charges/levies/taxes may apply. You must transfer a
minimum of 5,000 points applicable to Singapore Airlines Krisfler, Cathay Pacific
Asia Miles, Thai Airways International Royal Orchid Plus, 2000 points applicable
to Etihad Guest, Velocity Frequent Flyer, Virgin Atlantic Flying Club) or 500 points
to Malaysia Airlines Enrich Miles to be eligible for this bonus offer.
2. Etihad Airways: Promotion ends 31 March 2012. Competition draw will take place
on 27 April 2012 at Salmat IDR Pty Limited, Limited 2, 116 Miller Street, North
Sydney NSW 2060. Winners will be notified within 2 days of the draw. To review
full Terms and Conditions log into davidjones.com.au/membershiprewards
and visit the terms conditions page. Authorised under NSW permit no:
LTPS/10XXXXX, ACT permit no: TP10/XXXX.
3. Foreign Exchange TBC. Authorised under Permit numbers NSW: LTPS/12/12739,
VIC:12/25, ACT: TP 12/00005, SA: T12/4.
4. Partner Terms and Conditions apply. Available to Australian enrolees who reside
in Australia only. A minimum of 7,500 points must be redeemed at one time.
Copyright Webjet Marketing Pty Ltd. CAN 063 430 484, ABN 8406 3430 848. Part
of the Webjet Limited Group. Travel Agent License No. 32282. Promotion ends
31 March 2012. The competition draw will take place on 3 April 2012 at Webjet
Marketing Pty Ltd, Level 9, 492 St. Kilda Road, Melbourne, Australia. Winners
will be notified by 04 April 2012. To review full Terms and Conditions log into
davidjones.com.au/membershiprewards and visit the terms conditions page.
Authorised under NSW permit no: LTPS/10/XXXX, ACT permit no: TP10/XXXX,
VIC permit no: XXX
5. Valid for travel 01 April 2012 to 31 October 2012. Points requirements quoted are
correct as at 13 December 2011 and are subject to change without notice. Subject
to availability and hotel Terms and Conditions. Travel Agent Service charges may
apply. Travelscene Pty Ltd Licence no: NSW 2TA002558, VIC 30204, SA TTA108,
QLD TAG 252, ACT 18800658, WA 9TA284. Each Travelscene American Express
office is independently owned and has it’s own travel agent’s licence.
If you do not wish to receive any further mailings from American Express, please
contact 1300 36 89 89
Credit provided by American Express Australia Limited (ABN 92 108 952 085).
® Registered Trademark of American Express Company.Membership Rewards GPO
Box 240, Sydney NSW 2001. Australian Credit Licence No. 291313. ® Registered
Trademark of American Express Company.
To find out more about these offers, or to start redeeming today, visit:
davidjones.com.au/membershiprewards
20% bonus points
from Etihad
For a limited time, redeeming your
points to travel could take you a
whole lot further. Simply transfer
your points to Eithad Guest Miles
and you’ll receive 20% bonus miles.
15% bonus Velocity
points
Why wait? Transfer your points
to Velocity and receive 15% bonus
Velocity points, so you’ll be able
to act on your travel plans sooner
than you thought.
25%bonus Malaysia
Airlines Enrich Miles
Transfer your points to the Malaysia
Airlines Enrich Mile program and
you’ll receive 25% bonus Malaysia
Airlines Enrich Miles to put towards
your next trip.
take flight.
Let your plansWin back your
Foreign Currency spend.
Use your points to purchase Foreign
Currency with American Express
Currency Exchange Services, and you
could be one of 10 lucky winners who
win their points back. Find your nearest
branch by calling 1300 139 060.
15% points discount
from Singapore Airlines.
For a limited time, transfer your points
to Singapore Airlines Kris Miles, redeem
for a flight online and you will receive
a 15% points discount.
1000 bonus
Cathay Pacific Asia Miles.
Cathay Pacific is offering you a great
way to kick start your next overseas
adventure. If you are not yet a Cathay
Pacific Asia Miles member, simply enrol,
transfer your points to Air Miles and earn
1,000 bonus Asia Miles.
25% bonus Miles
from Thai Airways.
Transfer your points into Thai Airways
Royal Orchard Plus Miles during the
month of March 2012 and you will
receive 25% bonus Thai Airways Royal
Orchard Plus Miles.
25% bonus points
from Virgin Atlantic.
Transfer your points to Virgin Atlantic
and receive 25% bonus Virgin Atlantic
points. And with Virgin Atlantic flying
to amazing locations all over the world,
the possibilities are endless.
Win 250,000 points
from Webjet.
Use your points to book travel through
webjet.com.au and go into the draw to
win one of two prizes of 250,000 points
to spend on the holiday of your dreams.
Simply visit webjet.com.au and select
‘Membership Rewards’ as your
payment option.
Terms Conditions:
1.SubjecttothetermsconditionsofMembershipRewardsforDavidJonesAmerican
Express Cardmembers available at davidjones.com.au/mrtermsandconditions and
the points transfer must be made between 1 and 31 March 2012. To transfer
Membership Rewards points into an airline rewards partner program you must
hold an Australia Dollar David Jones American Express Card and be a member of
the relevant airline rewards partner program. Membership of the airline rewards
partner program is the Cardmember’s responsibility and is subject to the Terms
and Conditions of the applicable program. A joining fee may apply. Award seats
are not available on all routes. Please check availability with the partner prior
to transferring your points. Charges/levies/taxes may apply. You must transfer a
minimum of 5,000 points applicable to Singapore Airlines Krisfler, Cathay Pacific
Asia Miles, Thai Airways International Royal Orchid Plus, 2000 points applicable
to Etihad Guest, Velocity Frequent Flyer, Virgin Atlantic Flying Club) or 500 points
to Malaysia Airlines Enrich Miles to be eligible for this bonus offer.
2. Etihad Airways: Promotion ends 31 March 2012. Competition draw will take place
on 27 April 2012 at Salmat IDR Pty Limited, Limited 2, 116 Miller Street, North
Sydney NSW 2060. Winners will be notified within 2 days of the draw. To review
full Terms and Conditions log into davidjones.com.au/membershiprewards
and visit the terms conditions page. Authorised under NSW permit no:
LTPS/10XXXXX, ACT permit no: TP10/XXXX.
3. Foreign Exchange TBC. Authorised under Permit numbers NSW: LTPS/12/12739,
VIC:12/25, ACT: TP 12/00005, SA: T12/4.
4. Partner Terms and Conditions apply. Available to Australian enrolees who reside
in Australia only. A minimum of 7,500 points must be redeemed at one time.
Copyright Webjet Marketing Pty Ltd. CAN 063 430 484, ABN 8406 3430 848. Part
of the Webjet Limited Group. Travel Agent License No. 32282. Promotion ends
31 March 2012. The competition draw will take place on 3 April 2012 at Webjet
Marketing Pty Ltd, Level 9, 492 St. Kilda Road, Melbourne, Australia. Winners
will be notified by 04 April 2012. To review full Terms and Conditions log into
davidjones.com.au/membershiprewards and visit the terms conditions page.
Authorised under NSW permit no: LTPS/10/XXXX, ACT permit no: TP10/XXXX,
VIC permit no: XXX
5. Valid for travel 01 April 2012 to 31 October 2012. Points requirements quoted are
correct as at 13 December 2011 and are subject to change without notice. Subject
to availability and hotel Terms and Conditions. Travel Agent Service charges may
apply. Travelscene Pty Ltd Licence no: NSW 2TA002558, VIC 30204, SA TTA108,
QLD TAG 252, ACT 18800658, WA 9TA284. Each Travelscene American Express
office is independently owned and has it’s own travel agent’s licence.
If you do not wish to receive any further mailings from American Express, please
contact 1300 36 89 89
Credit provided by American Express Australia Limited (ABN 92 108 952 085).
® Registered Trademark of American Express Company.Membership Rewards GPO
Box 240, Sydney NSW 2001. Australian Credit Licence No. 291313. ® Registered
Trademark of American Express Company.
To find out more about these offers, or to start redeeming today, visit:
davidjones.com.au/membershiprewards
Dear Erin,
There is no better time than now to use your David Jones American
Express Card for everyday purchases. Because you can earn an
additional Bonus Point for every dollar you spend. So instead of
the usual 3:2:1 points, you can opt-in to earn an extra point1
on all
purchases for the next 6 months or until you accumulate 20,000 points.
This means you’ll be able to use your rewards to getaway sooner.
Dear Erin,
There is no better time to use your David Jones American Express Card
for everyday purchases. Because you can earn an additional Bonus
Point 1
for every dollar you spend. So instead of the usual 3:2:1 points
2
, you can opt-in to earn an extra point1
on all purchases for the next
6 months or until you accumulate 20,000 points. This means you’ll be
able to use your rewards to getaway sooner.
Visit davidjones.com.au/novextrapoints and start earning your Bonus Points1
today. Offer ends 11 May 2012.
Spend $1 Points
Bonus
points1
Total points*
Major petrol stations
and supermarkets
3 +1 4
Instore at David Jones 2 +1 3
Everywhere Else 1 +1 2
*Up to 20,000 points
ActivateyourofferandstartearningBonusPoints1
today.
Activating your Bonus Points offer is easy:
Step 1 Visit davidjones.com.au/novextrapoints
Step 2 Enter your username and password. If you have
not signed up for online services before, please click
‘Register Now’ and follow the prompts.
Step 3 Once you have registered, enrol for this offer by
clicking on ‘Register for Bonus’.
Once enrolled, you will then start earning the Bonus
Points1
. Offer ends 11 May 2012.
The David Jones American Express Card has been designed to give you the best of both worlds. Not only do you have the freedom to
earn points wherever you like and which will never expire, you can also take advantage of the many benefits built into the Card when you
shop at David Jones.
$100 David Jones Gift Card3
13,300 Points
Nespresso Machine4
47,622 Points
Redeem points for travel4
Presentation 8 February 2012 © Copyright 2012 Lavender*
David Jones.
Storecard Loyalty.
Letter Option 1.
Terms and conditions:
If undelivered please return to Locked Bag 555, Silverwater NSW 1811.
1. Fashion Pay Later Option is a deferred payment promotion available for purchases made at David Jones on the David Jones American express Card. This promotion is available on all purchases
on men’s and women’s apparel, shoes and fashion accessories with a single transaction value of $250 or more. The deferred payment period is 3 months. Terms and Conditions apply. 2. Terms and
conditions apply to interest free credit options. A minimum purchase of $500 applies. Each new interest free credit option incurs a $35 establishment fee and a $2.95 monthly account keeping fee. Late
repayments attract fees and interest. Not available in conjunction with any price reduction pursuant to the David Jones Price Promise. See instore for current interest free periods, and see the David Jones
American Express Cardmember Agreement for further terms and conditions. 3. Receive complimentary standard delivery within Australia when you purchase instore or online at davidjones.com.au on
your David Jones American Express Card or David Jones Storecard. Excludes gift cards, hampers, Wine Club and large items. 4. Gift wrapping: for purchases made instore at David Jones on your David
Jones American Express Card. Your privacy is important to us. If you do not wish to receive further marketing material from David Jones and American Express at this address, please call 1300 36 89
89 and we will remove you from our mailing list.
Mr AB Sample
123 Sample Street
Sampleville
NSW 2000
Dear Firstname
As a highly valued David Jones Storecard Cardmember, we’d like to take
this opportunity to say thank you and to extend a special invitation to visit us instore
to see what new and exclusive privileges are on offer, just for you.
Exclusive Cardmember benefits.
Our valued Cardmembers are invited to experience exciting new Cardmember-only events and offers,
including the new Autumn/ Winter collection instore for 2012, inspired by the glamour of New York City.
There are also special treats instore for Mum this Mother’s Day as well the return of the ever-popular Girls
Night Out shopping event. We hope you are also enjoying the exclusive Instant Rewards Catalogues sent
each month, full of great offers available only to our Cardmembers.
Special treatment instore at David Jones.
We want to ensure each visit to David Jones is a special one by giving our Cardholders the VIP treatment
every time they come instore. Be sure you are making the most of our exclusive Cardmember privileges such as
Fashion Pay Later1
and Interest Free2
options, as well as access to Instant Rewards, new complimentary delivery
instore and online3
and gift-wrapping4
. Also keep a look out for our new Bridal Suite opening at our Elizabeth
Street store, Sydney, where you’ll find some great deferred payment plans on offer for Cardmembers.
Remember you can find out more about the benefits you are entitled to as a Cardmember as well as access
your account and statement details by visiting David Jones online at davidjones.com.au/xxxx
Thank you for your loyalty, we hope you continue to be a Cardmember and David Jones customer
for many more years to come.
[Signature]
Matthew Durbin
Group Executive, Financial Services
Presentation 8 February 2012 © Copyright 2012 Lavender*
David Jones.
Storecard Loyalty.
Letter Option 1.
Terms and conditions:
If undelivered please return to Locked Bag 555, Silverwater NSW 1811.
1. Fashion Pay Later Option is a deferred payment promotion available for purchases made at David Jones on the David Jones American express Card. This promotion is available on all purchases
on men’s and women’s apparel, shoes and fashion accessories with a single transaction value of $250 or more. The deferred payment period is 3 months. Terms and Conditions apply. 2. Terms and
conditions apply to interest free credit options. A minimum purchase of $500 applies. Each new interest free credit option incurs a $35 establishment fee and a $2.95 monthly account keeping fee. Late
repayments attract fees and interest. Not available in conjunction with any price reduction pursuant to the David Jones Price Promise. See instore for current interest free periods, and see the David Jones
American Express Cardmember Agreement for further terms and conditions. 3. Receive complimentary standard delivery within Australia when you purchase instore or online at davidjones.com.au on
your David Jones American Express Card or David Jones Storecard. Excludes gift cards, hampers, Wine Club and large items. 4. Gift wrapping: for purchases made instore at David Jones on your David
Jones American Express Card. Your privacy is important to us. If you do not wish to receive further marketing material from David Jones and American Express at this address, please call 1300 36 89
89 and we will remove you from our mailing list.
Mr AB Sample
123 Sample Street
Sampleville
NSW 2000
Dear Firstname
As a highly valued David Jones Storecard Cardmember, we’d like to take
this opportunity to say thank you and to extend a special invitation to visit us instore
to see what new and exclusive privileges are on offer, just for you.
Exclusive Cardmember benefits.
Our valued Cardmembers are invited to experience exciting new Cardmember-only events and offers,
including the new Autumn/ Winter collection instore for 2012, inspired by the glamour of New York City.
There are also special treats instore for Mum this Mother’s Day as well the return of the ever-popular Girls
Night Out shopping event. We hope you are also enjoying the exclusive Instant Rewards Catalogues sent
each month, full of great offers available only to our Cardmembers.
Special treatment instore at David Jones.
We want to ensure each visit to David Jones is a special one by giving our Cardholders the VIP treatment
every time they come instore. Be sure you are making the most of our exclusive Cardmember privileges such as
Fashion Pay Later1
and Interest Free2
options, as well as access to Instant Rewards, new complimentary delivery
instore and online3
and gift-wrapping4
. Also keep a look out for our new Bridal Suite opening at our Elizabeth
Street store, Sydney, where you’ll find some great deferred payment plans on offer for Cardmembers.
Remember you can find out more about the benefits you are entitled to as a Cardmember as well as access
your account and statement details by visiting David Jones online at davidjones.com.au/xxxx
Thank you for your loyalty, we hope you continue to be a Cardmember and David Jones customer
for many more years to come.
[Signature]
Matthew Durbin
Group Executive, Financial Services
Earn a Bonus Point1
for every dollar spent
up to 20,000 points.
Put all your spending on your Card between 11 November 2011 and 11 May 2012,
and earn a Bonus Point1
for every dollar you spend.
Mr AB Sample
123 Sample Street
Sampleville
NSW 2000
Earn a Bonus Point1
for every dollar spent
up to 20,000 points.
Put all your spending on your Card between 11 November 2011 and 11 May 2012,
and earn a Bonus Point1
for every dollar you spend.
Mr AB Sample
123 Sample Street
Sampleville
NSW 2000
Earn a Bonus Point1
for every dollar spent
up to 20,000 points.
Put all your spending on your Card between 11 November 2011 and 11 May 2012,
and earn a Bonus Point1
for every dollar you spend.
Mr AB Sample
123 Sample Street
Sampleville
NSW 2000
20% bonus points
from Etihad
For a limited time, redeeming your
points to travel could take you a
whole lot further. Simply transfer
your points to Eithad Guest Miles
and you’ll receive 20% bonus miles.
15% bonus Velocity
points
Why wait? Transfer your points
to Velocity and receive 15% bonus
Velocity points, so you’ll be able
to act on your travel plans sooner
than you thought.
25%bonus Malaysia
Airlines Enrich Miles
Transfer your points to the Malaysia
Airlines Enrich Mile program and
you’ll receive 25% bonus Malaysia
Airlines Enrich Miles to put towards
your next trip.
take flight.
Let your plans
Win back your
Foreign Currency spend.
Use your points to purchase Foreign
Currency with American Express
Currency Exchange Services, and you
could be one of 10 lucky winners who
win their points back. Find your nearest
branch by calling 1300 139 060.
15% points discount
from Singapore Airlines.
For a limited time, transfer your points
to Singapore Airlines Kris Miles, redeem
for a flight online and you will receive
a 15% points discount.
1000 bonus
Cathay Pacific Asia Miles.
Cathay Pacific is offering you a great
way to kick start your next overseas
adventure. If you are not yet a Cathay
Pacific Asia Miles member, simply enrol,
transfer your points to Air Miles and earn
1,000 bonus Asia Miles.
25% bonus Miles
from Thai Airways.
Transfer your points into Thai Airways
Royal Orchard Plus Miles during the
month of March 2012 and you will
receive 25% bonus Thai Airways Royal
Orchard Plus Miles.
25% bonus points
from Virgin Atlantic.
Transfer your points to Virgin Atlantic
and receive 25% bonus Virgin Atlantic
points. And with Virgin Atlantic flying
to amazing locations all over the world,
the possibilities are endless.
Win 250,000 points
from Webjet.
Use your points to book travel through
webjet.com.au and go into the draw to
win one of two prizes of 250,000 points
to spend on the holiday of your dreams.
Simply visit webjet.com.au and select
‘Membership Rewards’ as your
payment option.
s:
msconditionsofMembershipRewardsforDavidJonesAmericanmbers available at davidjones.com.au/mrtermsandconditions ander must be made between 1 and 31 March 2012. To transferwards points into an airline rewards partner program you mustDollar David Jones American Express Card and be a member ofne rewards partner program. Membership of the airline rewardsis the Cardmember’s responsibility and is subject to the Termsf the applicable program. A joining fee may apply. Award seatse on all routes. Please check availability with the partner priorour points. Charges/levies/taxes may apply. You must transfer a0 points applicable to Singapore Airlines Krisfler, Cathay PacificAirways International Royal Orchid Plus, 2000 points applicableVelocity Frequent Flyer, Virgin Atlantic Flying Club) or 500 pointsnes Enrich Miles to be eligible for this bonus offer.
Promotion ends 31 March 2012. Competition draw will take place2 at Salmat IDR Pty Limited, Limited 2, 116 Miller Street, North60. Winners will be notified within 2 days of the draw. To reviewConditions log into davidjones.com.au/membershiprewards
erms conditions page. Authorised under NSW permit no:ACT permit no: TP10/XXXX.
e TBC. Authorised under Permit numbers NSW: LTPS/12/12739,
TP 12/00005, SA: T12/4.
nd Conditions apply. Available to Australian enrolees who residey. A minimum of 7,500 points must be redeemed at one time.t Marketing Pty Ltd. CAN 063 430 484, ABN 8406 3430 848. Partimited Group. Travel Agent License No. 32282. Promotion endsThe competition draw will take place on 3 April 2012 at Webjettd, Level 9, 492 St. Kilda Road, Melbourne, Australia. Winnersby 04 April 2012. To review full Terms and Conditions log intoau/membershiprewards and visit the terms conditions page.er NSW permit no: LTPS/10/XXXX, ACT permit no: TP10/XXXX,XX
1 April 2012 to 31 October 2012. Points requirements quoted areDecember 2011 and are subject to change without notice. Subjectd hotel Terms and Conditions. Travel Agent Service charges mayne Pty Ltd Licence no: NSW 2TA002558, VIC 30204, SA TTA108,CT 18800658, WA 9TA284. Each Travelscene American Expressdently owned and has it’s own travel agent’s licence.
to receive any further mailings from American Express, please89
American Express Australia Limited (ABN 92 108 952 085).emark of American Express Company.Membership Rewards GPONSW 2001. Australian Credit Licence No. 291313. ® Registeredican Express Company.
To find out more about these offers, or to start redeeming today, visit:
davidjones.com.au/membershiprewards
Your Card now
takes you further
with these great offers.
Dear First name,
Planning a getaway? For a limited time,
our airline and travel partners have
amazing offers for David Jones American
Express Cardmembers who redeem their
points to travel.
Whether you’d prefer a romantic retreat
or a family vacation, redeeming your points
with one of our 11 travel partners will help
you get there sooner.
We’ve compiled offers from our brand
new partner Etihad, as well as Velocity and
Malaysia Airlines and many more, so all
you have to do is choose your destination.
It’s clear that now is the perfect time
to escape.
Hurry, these offers won’t last.
To find out more about these offers, or to start redeeming
today, visit: davidjones.com.au/membershiprewards
A thank you gift,
from David Jones.
A thank you gift,
from David Jones.
Graphic Design / Print Design

14. S i m o n e S p e e t
W O R K 2 013/2 014 Graphic Design / Finished Art
—
Graphic design and finished art on various Bank of Melbourne
collateral. Print and web media: Brochures, posters, iconography,
display stands, pull up banners, certificates, stationery and web
banners to name a few.
B a n k o f M e lbo u r n e collateral