2. Hello!
I’m Arama
Thank you for allowing me the opportunity to
present to you a cross section of my most recent
personal, tertiary and professional design projects.
To find out more about myself or any of the
projects, please feel free to check out my
website: www.amcreative.me
3. Branding
{ Strategy, Development
Identity design and Positioning. }
Advertising
{ Research, Strategy, Planning
and Marketing collateral. }
Print Media
{ Packaging, Stationary &
Promotional Materials and
Finished art. }
Digital Media
{ Web design/development, UI/
UX Design, Motion Graphics
and Video editing. }
WHAT I DO
Software
IdeationBranding
UI/UX DesignHtml/Css
Print MediaDigital Media
Skills
IllustratorIndesign
After EffectsPhotoshop
Dreamweaver
4. February 2014 / Current - A.M Creative, Brisbane
Freelance Graphic Designer (Part-time)
Working with a mixture of clients to come up with exciting ideas
and implementing their print, digital and creative needs.
Roles:
• Idea generation and strategy
• Story boards and video editing
• Designing promotional collateral
• Brand Identity
September 2014 - Quick Beds, Brisbane
Inhouse Graphic Designer (Internship)
Working with the marketing department to complete promotional
material needed for the Brisbane World Expo.
Roles:
• Print Media - flyers, brochures and training materials
• Web Development - promotional website, store site and eDM
banners
• Trade show collateral - wall banners, product flyers,
promotional flyers and merchandise
• Product Logo design
August 2014 - Cutts Creative, Brisbane
Junior Graphic Designer (Work Experience)
Working with the founder/director to create wine labels and
packaging concepts for a client.
Roles:
• Researching market and trends
• Designing logo, labels and packaging.
2013 / 2015 - Billy Blue College, Brisbane
Bachelor of Communication Design
June 2013 - The Davinci Award
C.A.T.C Design School
Awarded to the student who has made the most progress throughout
the duration of their studies.
May 2010 - Study Grant Award
Hauraki Trust Board, N.Z
Recipient of study grant and scholarship.
2012 / 2013 - CATC Design School, Brisbane
Diploma of Graphic Design
2010 / 2011 - Media Design School, Auckland, NZ
Diploma of Digital Creativity
Work Experience
Education
Awards and Accomplishments
Interests beyond design
Referees
(contact details available upon request)
Kate Patterson - Marketing Manager, Quick beds
Hannah Cutts - Founder/Director, Cutts Creative
Darren Meredith - Freelance Makeup/Hair Stylist and Photographer
Coffee
Music TechnologyInstagram
Exercise Travel
5. S.P.A.R.C
Retail Assistant Application.
SPARC is a fully integrated digital support system that allows
consumers to customize their own retail experience and provides
the necessary tools for staff to excel in the work place.
SPARC interfaces: Log In Screen, Dashboard and Navigation.
Software Used:
6. SPARC Mobile application features: Navigation, Product Search and Assistance.
Dashboard Interface
A sleek, modern and intuitive interface.
SPARCs dashboard board allows the user to:
• Update their personal details.
• View their loyalty points.
• and access the navigation, product search
and assistance features.
Navigation
With the ability to access the
digital layout of a retail store,
consumers are able to navigate and
discover their new surroundings
with confidence and ease.
Our navigation system utilizes
in-store GPS technology that
not only pin points your location,
but also the location of main
departments and online staff.
Product Search
Customers no longer need to fret
or play guessing games in regards
to in-store product availability.
That information can quickly be
found through the product search
feature.
Just type in a keyword of the item
that your searching for and before
you know it you’ve got access to the
product range and in-store location.
Assistance
Assistance is just a push of the button
with our staff notification feature.
Now consumers are able to
communicate to nearby retail
assistants through our in-store
messenger or choose to be
approached by the notification
alert feature.
9. Mosette
2014 Southern Cross Packaging submission
In affiliation with The Movember Foundation. Mo-Sette is a cool guy’s moustache kit
that carries everything you need to groom and style a manly moustache.
The package utilizes bold, black and white illustrations, coupled with a unique design
that was inspired by childhood nostalgia. Where cassette cases weren’t only used to
house music tapes, but also personal items and trinkets.
The items included in the kit: small scissors and combs; moustache wax and oil.
Software Used:
Mo-sette packaging cover with the black and white cassette kits.
10. Mosette kits
With Mo-sette you are given two kits that perform two different purposes.
The Black kit: Is your ‘grooming’ kit. Where you are given the tools and
instructions to get your untamed moustache in tip top shape.
The White kit: Is your ‘style’ kit. Where you are provided with styling products
and directions on how to keep your do looking sharp.
Both easily accessible and both individually designed to carry around in
your pocket.
Mo-sette black and white cassette sets.
11. Bowen Acres
Redevelopment of brand identity.
The RNA Brisbane Showgrounds has a rich and vibrant history. The logo
has been designed to incorporate the intertwining facets of Queensland’s
multicultural communities and the jewel tone vibrancy of its natural environment..
Software Used:
Bowen Acres logos: Primary and secondary.
13. RNA
CONVENTION
CENTRE
RNA
CONVENTION
CENTRE
RNA
CONVENTION
CENTRE
RNA
CONVENTION
CENTRE
RNA
CONVENTION
CENTRE
90cm
60cm
Way-finding Signage
The Bowen Acres grounds will be divided into 4 specific sections: Markets,
Retail, Residential and Entertainment. In order to help pedestrians and/or
vehicular traffic orient themselves within the area, colour coded directional
signage has been designed in each of the allocated sections.
The representing colour will be consistently used and transferred throughout the
way-finding systems and various marketing material.
Proposed Materials: Stone and Polycarbonate.
Bowen Acres way-finding stands.
15. thank you
for viewing my portfolio!
For more information check out:
w: www.amcreative.me f: www.facebook.com/amcreativestudio
li: au.linkedin.com/in/amcreatives be: www.behance.net/am_creative
Or get in touch with me by:
m: 043.593.4962 e: hello@amcreative.me
uncovering powerful ideas
