2. Studio Blomberg
10 Atherton Road
SW13 9NH Barnes, London
UK +44 (0) 75190 07023
SWE +46 (0) 70 774 76 33
mattias@studioblomberg.com
www.formgivare.nu (Old site but wil
have to do for a little longer).
http://se.linkedin.com/in/
mattiasblombergformgivare
About me
I help a wide range of international
clients with their branding, identity,
information, annual reports, magazines,
web and packaging.
In most cases, I see projects right
through from initial concepts to final
implementation. This means that by
being personally in control of all the
concepts, designs and layouts, I am
able to maintain high standards right
through to completion.
Whilst I am used to being part of a
team, I usually work independently.
I have experience in fashion, beauty,
hair care, medicine, architecture,
culture, finance, travel, games, and
much more. Concept work in any shape
or form is what really makes me tick.
Some twenty years in the field has
given me a good understanding of a
wide selection of industries. I am
curious and attentive, and I pride myself
on quickly grasping my clients brand
values and preferred way of working. By
asking the right questions I deliver the
best solutions.
I am known as a talented and engaged
designer who is understanding of his
customers needs and thorough in my
work.
Education
Education, 1990-current
Cambridge English Proficiency C2
Beckmans school of design.
Beckmans school of design evening
class.
Computer skills:
I am accomplished in InDesign,
Illustrator, Photoshop, PowerPoint,
Excel, Word and Freeway. I have some
experience with Mag+ and the
web-based workflow system CtrlPrint.
Design Consultancy
Design Consultancy / Freelance,
2007-Current
Senior Designer / Art Director.
Self-employed with clients including:
Axel Johnson International, BTS,
Hill+Knowlton Strategies, KPMG, RNB
Retail and Brands, Springtime, Smart
Microfiber, The Swedish Riksbank,
Trygghets­stiftelsen along with several
smaller companies.
Design Consultancy / Freelance,
1996 -1998
Graphic Designer / Art Director.
Self-employed with clients including:
Askus kw, Designers Pool, ego,
Ericsson, Goldwell, Klockmaster,
MarcÓpolo, Näckebro, PRI, Stockholm
Fashion District, Svenska spel AB,
Swedfund, Tatlin Design AB.
Employment
Logdesign, 1999-2007
Senior Designer / Art Director.
Creative and visually responsible for a
large part of Logdesigns clients.
Member of the Executive and responsi-
ble of IT.
Clients include: Diplomat Hotels, Ersta
Deaconess, FSA, Smart Microfiber,
KPMG, Locum, Nynas Petroleum,
Silver_Thread, Sverigeflyg AB, The
Swedish Riksbank, Trygghetsstiftelsen.
Åkesson & Curry, 1999
Art Director / Graphic Designer.
Various design and advertising assign­
ments. Design of customer magazines.
Clients include: Elfa and SEB.
Tatlin Design AB, 1998-1999
Art Director / Graphic Designer
Various design projects. Design of
customer magazines and financial
information such as annual reports.
Clients include: Ericsson, Swedfund
and Goldwell.
Megafon Annonsbyrå, 1995-1996
Junior Art Director / Graphic Designer.
Design and advertising assignments.
Nord Pool Design, 1995/1996
Junior Art Director / Graphic Designer.
Employed on project basis for two
periods. Mainly catalogue production.
Clients include: Club Med,
Fritidsresor, Atlas and Temaresor.
CURRICULUM VITAE

3. URBAN TRIBES
Concept, design and layout of a new
logo to mark the new name and style
of Running Sweden. The logo is
shared at both corporate and partner
level. The colours of the partners’
graphic profile have been adopted.
In collaboration with Hill+Knowlton
Sweden.
BRANDING

4. URBAN TRIBES
Concept, design and layout of a new
logo to mark the new name and style
of Running Sweden. The logo is
shared at both corporate and partner
level. The colours of the partners’
graphic profile have been adopted.
In collaboration with Hill+Knowlton
Sweden.
BRANDING

5. BOHM & BEE
Concept and design of the logo and
graphic identity of a clothing brand.
The brand targets women in
equestrian and with a penchant for
outdoor life. The clothes are manufac-
tured in London and the brand
positions itself in the higher price
range. Quality, fit and craftsmanship
are the key words.
Direct client.
BRANDING

6. BOHM & BEE
Concept and design for the logo and
graphic identity of a clothing brand.
The brand targets women in
equestrian and with a penchant for
outdoor life. The clothes are manufac-
tured in London and the brand
positions itself in the higher price
range. Quality, fit and craftsmanship
are the key words.
Direct client.
BRANDING

7. SISTERS
Concept, design and layout of a joint
label concept for Sisters subbrands.
The brief was to be clean, modern,
subtle and at the same time ”girly”.
This was achieved through shape,
choice of colour and texture. Matt and
gloss were accentuated through the
embossed logo and the paper
qualities contrast with one another.
Direct client.
BRANDING

8. SISTERS
Concept, design and layout of a joint
label concept for Sisters subbrands.
The brief was to be clean, modern,
subtle and at the same time ”girly”.
This was achieved through shape,
choice of colour and texture. Matt and
gloss were accentuated through the
embossed logo and the paper
qualities contrast with one another.
Direct client.
BRANDING

9. ULK
Concept, design and layout of a logo
for the Uppsala Literary Club. The idea
is to play with the form and function of
the letters ULK, and how letters can
together convey all possible literature.
Direct client.
BRANDING

10. ERSTA DIAKONI
Concept and design for the logo and
graphic identity. Ersta Diakoni, a
non-profit organization, needed to
clarify their communication and
image. One step in this process was
to update the logo and graphic
identity.
As an employee at Logdesign.
Original logotype New logotype
BRANDING

11. ERSTA DIAKONI
Concept and design for the logo and
graphic identity. Ersta Diakoni, a
non-profit organization, needed to
clarify their communication and
image. One step in this process was
to update the logo and graphic
identity.
As an employee at Logdesign.
BRANDING
Ersta Sjukhus | Röntgenkliniken
Ersta diakoni Box 4619 SE-11691 Stockholm
| Tel 08-7146100
Ersta diakoni är en idéburen organisation utan
vinstsyfte, som utifrån kristna värderingar bedriver
sjukvård, socialt arbete, utbildning och forskning.
Ge en gåva - pg 90 123 456
Ersta diakoni
Box 4619, SE-116 19 Stockholm
tel. 08-123 45 67, dir. 08-123 45 67
fax 08-123 45 67, mob. 070-123 45 67
charlotte.svensson@erstadiakoni.se
www.erstadiakoni.se
Besöksadress: Erstagatan 1n 2 tr.
Charlotte Svensson
Kommunikations- och Insamlingschef

12. HAPPY SPACE
Concept, design and layout of the
logo, graphic identity and website for
an architectural office where the logo
has become an exercise in spatiality.
Direct client.
BRANDING
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Stockholm
2007-07-06
Sid 1:1
Boel Hellman Dipl. Arkitekt SAR
Artillerigatan 28 nb, S-114 51 Sweden
+46 (0) 8-642 20 64, +46 (0) 7-30-20 31 50
boel@happyspace.se, www.happyspace.se
Ateljé HappySpace, Artillerigatan 28 nb, S-114 51 Sweden, +46 (0) 8-642 20 64, www.happyspace.se

13. HAPPY SPACE
Concept, design and layout of the
logo, graphic identity and website for
an architectural office where the logo
has become an exercise in spatiality.
Direct client.
BRANDING

14. NYNAS
Concept, design and layout. A review
of the entire Nynas visual identity and
graphic profile.
The assignment resulted in among
other common Word templates for
some 200 offices worldwide as well
as a new signage system.
As an employee at Logdesign.
BRANDING
XY
2 Y
2 X
X
X
Logo.PMS.40mm.Coated.EPS
Logo.PMS.40mm.Uncoated.EPS
Coated Uncoated
PMS:116CV PMS:108CVU
PMS:293CV PMS:293CVU
PMS:BlackCV PMS:BlackCVU
What you shouldknow about Bitumen

15. NYNAS
Concept, design and layout. A review
of the entire Nynas visual identity and
graphic profile.
The assignment resulted in among
other common Word templates for
some 200 offices worldwide as well
as a new signage system.
As an employee at Logdesign.
BRANDING
Id:
Page 2 (2)
Telephone
+46 8 602 12 00
AB NYNÄS PETROLEUM
P.O. Box 10700
SE-121 29 Stockholm
Sweden
Fax
+46 8 81 99 61
Webwww.nynas
Malin Svensson
Group Communications Manager
AB NYNÄS PETROLEUM
P.O. Box 10700
SE-121 29 Stockholm
Sweden
Office address
Lindetorpsvägen 7
Tel. +46 8 602 12 00
Dir. +46 8 602 12 00
Fax +46 8 81 99 61
malin.svensson@nynas.com
www.nynas.com

16. SILVER_THREAD
Concept, design and layout of the
logo and graphic identity for a
company that predicts trends. The
idea is to provide a profile that is
credible, elegant, and a gently
restrained. The identity should serve
as a neutral backdrop from which the
company can express any of a
number of different profiles.
Direct client.
BRANDING
ver_thread________________________________________________________________
Anne Fagernæs
Birkagatan 19
113 36 Stockholm
Phone +468308669
Mobile +46739866532
anne@silverthread.se
www.silverthread.se
silver_thread___________________________
silver_thread____________________________
Anne Fagernæs
Birkagatan 19
113 36 Stockholm
Phone + 46 8 30 86 69
Mobile + 46 739 86 65 32
anne@silverthread.se
www.silverthread.se
silver_thread_____________________________________________
Anne Fagernæs
Birkagatan 19
113 36 Stockholm
Phone + 46 8 30 86 69
Mobile + 46 739 86 65 32
anne@silverthread.se
www.silverthread.se

17. ARTIPELAG
Concept, design and layout.
Competition entries for the logo and
graphic identity of the Artipelag art
gallery. The solution alludes to the
location in the Stockholm
archipelago.
The symbol is used as a cut out in the
graphic identity and it leaves numerous
possibilities in other channels.
Direct client.
BRANDING

18. ARTIPELAG
Concept, design and layout.
Competition entries for the logo and
graphic identity of the Artipelag art
gallery. The solution alludes to the
location in the Stockholm
archipelago.
The symbol is used as a cut out in the
graphic identity and it leaves numerous
possibilities in other channels.
Direct client.
BRANDING

19. ARTIPELAG
Concept, design and layout.
Competition entries for the logo and
graphic identity of the Artipelag art
gallery. The solution alludes to the
location in the Stockholm
archipelago.
The symbol is used as a cut out in the
graphic identity and it leaves
numerous possibilities in other
channels.
Direct client.
BRANDING

20. KPMG
Concept, Art Directing and layout.
An adaptation of KPMG’s international
guidelines to better fit the Scandina-
vian market with focus on imagery.
A series of ads was created according
to these new guidelines.
As an employee at Logdesign.
BRANDING

21. BTS
Concept, design and layout of the
2013 BTS Annual Report.
BTS is a global leader in strategy
implementation. BTS develops and
delivers high-impact experiential
learning initiatives that drive align-
ment, mindset and capability around
strategic priorities.
In collaboration with Hill+Knowlton
Sweden.
CORPORATE WORK

22. BTS
Concept, design and layout of the
2013 BTS Annual Report.
BTS is a global leader in strategy
implementation. BTS develops and
delivers high-impact experiential
learning initiatives that drive align-
ment, mindset and capability around
strategic priorities.
In collaboration with Hill+Knowlton
Sweden.
CORPORATE WORK

23. AXEL JOHNSON
INTERNATIONAL
Concept, design, Art direction and
layout of the 2012, 2013 and 2014
Annual Reports.
Axel Johnson International improves
the profitability and productivity of its
customers. They combine problem-
solving skills with a genuine under-
standing of the customer’s products
and processes.
2012 in collaboration with
Hill+Knowlton Sweden.
2013-2014 Direct client. A team of
freelancers was put together for this
assigment. Jojo Form was one of
them.
CORPORATE WORK

24. AXEL JOHNSON
INTERNATIONAL
Concept, design, Art direction and
layout of the 2012, 2013 and 2014
Annual Reports.
Axel Johnson International improves
the profitability and productivity of its
customers. They combine problem-
solving skills with a genuine under-
standing of the customer’s products
and processes.
2012 in collaboration with
Hill+Knowlton Sweden.
2013-2014 Direct client. A team of
freelancers was put together for this
assigment. Jojo Form was one of
them.
CORPORATE WORK

25. AXEL JOHNSON
INTERNATIONAL
Concept, design, Art direction and
layout of the 2012, 2013 and 2014
Annual Reports.
Axel Johnson International improves
the profitability and productivity of its
customers. They combine problem-
solving skills with a genuine under-
standing of the customer’s products
and processes.
2012 in collaboration with
Hill+Knowlton Sweden.
2013-2014 Direct client. A team of
freelancers was put together for this
assigment. Jojo Form was one of
them.
CORPORATE WORK

26. AXEL JOHNSON
INTERNATIONAL
Concept, design, Art direction and
layout of the 2012, 2013 and 2014
Annual Reports.
Axel Johnson International improves
the profitability and productivity of its
customers. They combine problem-
solving skills with a genuine under-
standing of the customer’s products
and processes.
2012 in collaboration with
Hill+Knowlton Sweden.
2013-2014 Direct client. A team of
freelancers was put together for this
assigment. Jojo Form was one of
them.
CORPORATE WORK

27. THE RIKSBANK
Concept, design, Art direction and
layout (in most cases) of all annual
reports from 2002 to 2008.
The Riksbank is Sweden’s central
bank authoritzed by the Riksdag, the
Swedish parliament. Transparency
was a key element of the brief.
At first as an employee and later in
collaboration with Logdesign.
CORPORATE WORK

28. THE RIKSBANK
Concept, design, Art direction and
layout (in most cases) of all annual
reports from 2002 to 2008.
The Riksbank is Sweden’s central
bank authoritzed by the Riksdag, the
Swedish parliament. Transparency
was a key element of the brief.
At first as an employee and later in
collaboration with Logdesign.
CORPORATE WORK

29. NYNAS
Concept, design, Art direction and
layout of annual reports based on the
vision, “Nynas – global leader in
naphtenic oils and European leader in
bitumen.”
To illustrate the vision I painted the
illustrations by hand in Naphtenic and
Bitumen.
As an employee at Logdesign.
CORPORATE WORK

30. NYNAS
Concept, design, Art direction and
layout of annual reports based on the
vision, “Nynas – global leader in
naphtenic oils and European leader in
bitumen.”
To illustrate the vision I painted the
illustrations by hand in Naphtenic and
Bitumen.
As an employee at Logdesign.
CORPORATE WORK

31. TRYGGHETSSTIFTELSEN
Concept, Art direction and layout of
brochures and annual reports for state
office relocations.
In collaboration with Logdesign.
CORPORATE WORK

32. EL-KRETSEN
Art direction and layout of templates
for print, digital ads and banners for
El-Krestens campaign for recycling.
In collaboration with Hill+Knowlton
Sweden.
CORPORATE WORK

33. OPERA / KPMG
Concept, design and layout of
packaging for the best sponsorship
event competition entries. The entries
were judged with regard to both the
recipient of the winning sponsorship
and to the donor so the entry required
a fitting framework. The event in
question was The Magic Flute.
As an employee at Logdesign.
PACKAGING

34. OPERA / KPMG
Concept, design and layout of
packaging for the best sponsorship
event competition entries. The entries
were judged with regard to both the
recipient of the winning sponsorship
and to the donor so the entry required
a fitting framework. The event in
question was The Magic Flute.
As an employee at Logdesign.
PACKAGING

35. NYCOMED
Concept, design, Art direction and
layout of the logo and packages for
an OTC drug.
Suggestions for redesign of the logo
and a packaging line containing two
different packaging systems. A
reusable plastic container and a refill
pack.
Direct client.
PACKAGING

36. SMART MICROFIBER
Concept, design, Art direction and
layout for cleaning items, retail and
event materials.
The concept is based on microfibers
ability to clean with plain water. No
chemicals needed.
At first as an employee and later in
collaboration with Logdesign.
PACKAGING

37. Studio Blomberg
10 Atherton Road
SW13 9NH Barnes, London
UK +44 (0) 75190 07023
SWE +46 (0) 70 774 76 33
mattias@studioblomberg.com
www.formgivare.nu (Old site but wil
have to do for a little longer).
http://se.linkedin.com/in/
mattiasblombergformgivare