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CaseyCatlett-Portfolio+Resume-2015

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CaseyCatlett-Portfolio+Resume-2015

  1. 1. createinnovate createinnovate casey catlett creative director 9165412578 casey@caseycatlett.com caseycatlett.com
  2. 2. EXPERIENCE: Porter Co Agency Creative Director, Jan ‘14 - Current Inspiration. Imagination. Realization. That is my work ethos. First, inspire others and be inspired. Second, imagine what can be. And third, get to work and make it happen. In my current role as Creative Director of Porter Co Agency, I develop strategically relevant creative cam- paigns for our clients in the tourism, healthcare and home improvement categories. I work directly with our clients to understand their goals and manage all aspects of the creative process, including conceptu- alization, hiring production crews, art directing video shoots, developing print and digital display ads and e-commerce websites. Sacramento Kings Creative Director of Brand Development, May ‘10 - Jan ‘14 Sr. Creative Services Manager, July ‘06 - May ‘10 Creative Services Coordinator, August ‘04 - July ‘06 Sales Coordinator, April ‘04 - August ‘04 Lead the Sacramento Kings organization in creating award winning brand marketing for in-arena and out- of-arena advertising. Including environmental graphics, outdoor, web and print publication mediums. Lead the creative planning process and transformed customer insights into impactful marketing programs that solved problems. Motivated a small but efficient team of graphic artists, photographers and web designers to conceptualize and execute never-been-done-before marketing solutions. Built extremely close relationships with vendors in order to make miracles happen on super-tight deadlines. Increase corporate partnership dollars through creation of innovative activations that are unique to the franchise and sports industry. Responsibly managed $500K annual budget. SKILLS Mac & PC Adobe Edge Animate, Photoshop, Illustrator, InDesign, Premiere, After Effects Keynote, Microsoft Office ACCOLADES 2014 Addy Award Gold Winner 2013 Addy Awards Silver Winner 2012 Addy Awards Gold Winner 2011 Addy Awards Gold Winner 2008 GD USA Design Award 2006 Print Regional Design Annual 2005 Communicator Award EDUCATION CSU Sacramento, 2003 Bachelor of Arts, Organizational Behavior & Digital Media REFERENCES Heather Vaughan VP. Marketing, PAC-12 Supervisor at Sacramento Kings 925.330.7197 Rusty Prevatt Founder Franklin Pictures 916.416.6844 Craig Amazeen Memberships & Events Director Scout Media NYC 916.600.3134 Lynn Takahashi Franklin Team member at Sacramento Kings & former assistant to Steve Jobs. 916.215.2374 Create Innovate Freelance Design, August ‘03 - Current Develop relationships for new design projects and create high impact in-market designs. Notable clients: Miller/Coors California Hall of Fame McDonald’s Miller’s Hot Dogs Chocolate Fish Coffee Stanford Settlement Neighborhood Center, Non-profit social services agency Executive Board Member, Dec. ‘11 - Aug. ‘14 Moroch, Leo Burnett USA Account Coordinator, October ‘00 - July ‘03 Developed and executed grand opening marketing plans for over 10 new McDonald’s restaurants. Worked closely with AE and McDonald’s Owner/ Operators to plan and maintain annual marketing strategies. Competitive research, media buying and budget management. Designed marketing collateral as needed. American Marketing Association, CSU Sacramento Executive Vice President, Spring ‘03 casey catlett creative director 9165412578 casey@caseycatlett.com caseycatlett.com
  3. 3. createinnovate createinnovate digital shink : cloud-based business contact sharing and rating app SEARCH WHAT BUSINESS CATEGORY Mortgage + Mortgage Mortgage Broker Mortgage Banker Mortgage Consultant Mortgage Insurance Bob Burnquist 1234 Starburst lane Sacramento, CA Email Phone Cell Fax Bob@burnquistEnterprises.com 916.555.5555 916.555.4444 916.555.3333 City, St, Zip Email Phone Cell Fax Sacramento CA 95834 Bob@burnquistEnterprises.com 916.555.5555 916.555.4444 916.555.3333 Bob Burnquist 1234 Starburst lane Sacramento, CA + + Company Firs Las Title Address City, St, Zip WHAT BUSINESS CATEGORY Mortgage + Mortgage Mortgage Broker Mortgage Banker Mortgage Consultant Mortgage Insurance Bob Burnquist 1234 Starburst lane Sacramento, CA Email Phone Cell Fax Bob@burnquistEnterprises.com 916.555.5555 916.555.4444 916.555.3333 City, St, Zip Email Phone Cell Fax Sacramento CA 95834 Bob@burnquistEnterprises.com 916.555.5555 916.555.4444 916.555.3333 Bob Burnquist 1234 Starburst lane Sacramento, CA + + Company First Last Title Address City, St, Zip
  4. 4. createinnovate createinnovate digital herewerise.com : sacramento kings season launch campaign site. Hero image on the site updated daily with new member profile pictures to create mosaic of a team poster. The poster was used as a season finale gift to all fans in attendance.
  5. 5. createinnovate createinnovate digital chocolatefishcoffee.com : specialty coffee ecommerce & fan site sacramentoforobama.com : grassroots support site
  6. 6. createinnovate createinnovate outdoor
  7. 7. createinnovate createinnovate environments - fabrication - props
  8. 8. createinnovate createinnovate packaging
  9. 9. createinnovate createinnovate copywriting Humble. Rumble. It’s a mindset. We don’t need to be flashy to be effective. We do need to be the best for our clients, and we’ll shake the earth in true California style to do so.
  10. 10. createinnovate createinnovate copywriting B l a c k i s m o r e t h a c o l o r . It’s an HO worn by K FORTITUDE The complexities forged within the HELM of Fortitude are more than meets the eye. From the Heraldic Lion representing the Kings fans to the modus in which life breathes through the SK…the resolve, the strength and the conviction to endure and outlast…manifests within. DEFIANCE This is for those who stand on the battlefield down by 35…and find a way to win. This is for those who in their darkest moment Rise Up and say ‘Here We Stay.’ The SHIELD of Defiance is the essence of Sacramento. Our Identity. Our Mantra. We never give up. THUNDER The electricity & collective energy of 17,317 Faithful spurs the SWORD of THUNDER to dismantle rivals and inspire generations of fans. THE SPIRIT KING This Epic Figure incarnates the heart and soul of the franchise. Every mortal who bears the Kings Crest with Honor and Prestige…past, present and future…lives within this Spirit King. HONOR The BOOK of Honor illustrates our guiding principles. With sportsmanship and authenticity is how we approach every challenge. PRESTIGE Woven deep into the threads of the JERSEY of Prestige are the moments, memories and magic that give this legendary armor strength and distinction. It is our swagger. It is our gallantry. It is our mettle. HOPE More than just a historical marker of the franchise’s only championship (1951)…The RING of Hope represents the unyielding desire, relentless effort and uncompromising faith that drives Kings players AND Kings fans to become champions.
  11. 11. createinnovate createinnovate identity re-branding Guaranteed Clog-Free Guaranteed Clog-Free
  12. 12. createinnovate createinnovate branding identity Northern California’s Premier Boating Tourism Consortium Porter Communications Inc. For generations, handwritten typefaces have been part of the boating culture. There is an elegance that speaks to “the good life” attitude that accompanies the boating experience. Related and insightful trendspotting for 2014, increased popularity in use of custom handwritten typefaces. For generations, handwritten typefaces have been part of the boating culture. There is an elegance that speaks to “the good life” attitude that accompanies the boating experience. Related and insightful trendspotting for 2014, increased popularity in use of custom handwritten typefaces. TECH INSPIRED FONT BOATING INSPIRED PAINTED SCRIPT DESTINATION, WAVES, BOAT PROFILE
  13. 13. createinnovate createinnovate other fun logos Pantone 469C C-0 M-52 Y-100 K-62 COLORS:FONTS: Inkpot: Willow: Pantone 174C C-0 M-70 Y-100 K-36 Pantone 477C C-50 M-85 Y-100 K-35 Pantone 4975C C-0 M-73 Y-100 K-80 BRIOCHE BRIOCHE BRIOCHE BRIOCHE a r t i s a n b a ke r y a r t i s a n b a ke r y a r t i s a n b a ke r ya r t i s a n b a ke r y a r t i s a n b a ke r y a r t i s a n b a ke r y artisan bakery Is Left!
  14. 14. createinnovate createinnovate photography art direction
  15. 15. createinnovate createinnovate video production

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