This document discusses the success of digital magazines from Immediate Media Co, including Top Gear Magazine. It provides statistics showing large increases in paid downloads, sales, revenue and other metrics since introducing digital formats. Readers have responded positively to digital magazines and advertising, with 86% recommending Top Gear Magazine and 65% agreeing advertising enhances their experience. The document argues there are reasons to be optimistic about the financial opportunities for digital magazines given their revenue streams from subscriptions and advertising.

1. DIGITAL MAGAZINES
REASONS TO BE CHEERFUL
SIMON CARRINGTON
TOP GEAR MAGAZINE, OLIVE & LONELY PLANET TRAVELLER

2. Confidential © 2 2014 Immediate Media Co

3. Confidential © 3 2014 Immediate Media Co

4. TOTAL PAID DOWNLOADS +255%
SINGLE COPY SALES +129%
SUBSCRIPTION SALES + 261%
ADVERTISING REVENUE +130%
TOTAL REVENUE +175%
Confidential © 4 2014 Immediate Media Co

5. Confidential © 5 2014 Immediate Media Co
DMA motoring Magazine of
the Year 2013
The number one grossing
automotive magazine in the
UK newsstand
The number one free
automotive magazine in the
UK newsstand
The number one automotive
magazine in the US Apple
Newsstand at launch
The 5th best selling tablet
magazine in the UK

6. “I LIKE IT….IT
MAKES IT MORE
PERSONAL. IT’S
SOMETHING
THAT’S NOT
GOING TO
TRANSFER FROM
A MAGAZINE. IT’S
ONLY SOMETHING
THAT YOU CAN
SEE ON AN IPAD”
“I THINK VALUE FOR MONEY WISE IT CANT BE
BEATEN. IT’S NOTHING…JUST A COFFEE REALLY
FOR HOURS AND HOURS OF ENTERTAINMENT
Confidential © 6 2014 Immediate Media Co
“I THINK VALUE FOR MONEY
WISE IT CANT BE BEATEN.
IT’S NOTHING…JUST A
COFFEE REALLY FOR HOURS
AND HOURS OF
ENTERTAINMENT
86% OF USERS WOULD RECOMMEND TOP GEAR MAGAZINE TO
A FRIEND……

7. Confidential © 2014 Immediate Media Co

8. Confidential © 8 2014 Immediate Media Co

9. Confidential © 9 2014 Immediate Media Co

10. 65% OF READERS AGREE THAT ADVERTISING
ENHANCES THEIR ENJOYMENT OF THE TABLET
EDITION.
Confidential © 10 2014 Immediate Media Co
TG READER SURVEY AUGUST 2013

11. Confidential © 11 2014 Immediate Media Co

12. “I think ads like this are better compared with the print
edition. It makes me immediately want to do
something with it………. it certainly gets my eye.”
‘It’s nice to have some advertising in there as long as
they’re cleverly done videos or cleverly done articles’
Confidential © 12 2014 Immediate Media Co

13. Confidential © 13 2014 Immediate Media Co

14. Confidential © 14 2014 Immediate Media Co
REASONS TO BE CHEERFUL….
Cash generative from Digital
content
Fixed cost base
Subscriptions based so regular
income
Advertising opportunity is real
We already have the content

15. Confidential © 15 2014 Immediate Media Co