A presentation by Graeme Burton on interactive media and more specifically the EyeI app. Contact: Graeme.Burton@kpmgroup.co.uk for more info!

1. Image is
everything
Presentation by:
Graeme Burton
Interactive
Marketing

2. THE FUTURE HAS ARRIVED
An introduction to Interactive Content

3. Firstly let’s explain our
interpretation of what
interactive content is..
Eyeinteractive © 2014. Proprietary and confidential /3

4. It’s a combination of:
• Augmented Reality
• Static image Recognition
• Video Recognition
• Audio Recognition
• Object Recognition
Eyeinteractive © 2014. Proprietary and confidential /4

5. Why use interactive content?
Eyeinteractive © 2014. Proprietary and confidential /5

6. Brand image is everything and
reaching an increasingly
fragmented audience is
becoming more challenging
for marketers
Eyeinteractive © 2014. Proprietary and confidential /6

7. Interactive content can create an
engaging customer experience,
linking together online and offline
channels seamlessly.
Eyeinteractive © 2014. Proprietary and confidential /7

8. What does this means for the
consumer?
Eyeinteractive © 2014. Proprietary and confidential /8

9. • More engagement from print
• More information
• More access points
• More response channels
• More awareness of the brand
Eyeinteractive © 2014. Proprietary and confidential /9

10. What does this means for the
marketer?
Eyeinteractive © 2014. Proprietary and confidential /10

11. • Better ROI from print and channels
such as TV and radio
• Better use of online assets, such as
video, to enrich offline experiences
• Increased brand awareness
• Data collection and analytics
• Closed loop campaigns
Eyeinteractive © 2014. Proprietary and confidential /11

12. It’s about…..
Eyeinteractive © 2014. Proprietary and confidential /12

13. ENHANCING CONTENT
ACROSS CHANNELS
Eyeinteractive © 2014. Proprietary and confidential /13

14. Eyeinteractive © 2014. Proprietary and confidential /14

15. Allowing the creative
agency to be more
creative with print
Eyeinteractive © 2014. Proprietary and confidential /15

16. Giving digital only
agencies a new sales
route
Eyeinteractive © 2014. Proprietary and confidential /16

17. WHAT CAN
I USE IT FOR?
Eyeinteractive © 2014. Proprietary and confidential /17

18. Pull channels together
Increase engagement
Accelerate
conversions
Eyeinteractive © 2014. Proprietary and confidential /18

19. WHY IS IT THE
BEST
SOLUTION?
Eyeinteractive © 2014. Proprietary and confidential /19

20. NOT MEDIA SPECIFIC
DRIVE
ENGAGEMENT
ACROSS THE
CHANNELS
Eyeinteractive © 2014. Proprietary and confidential /20

21. WHO COULD USE IT?
Eyeinteractive © 2014. Proprietary and confidential /21

22. IN SHORT
BRANDS LOOKING FOR
MORE RETURN ON
THEIR CONTENT
Eyeinteractive © 2014. Proprietary and confidential /22

23. WHAT CAN IT
DO FOR YOU?
Eyeinteractive © 2014. Proprietary and confidential /23

24. Enhanced information from TV – access communities,
enrich media and competitions
Eyeinteractive © 2014. Proprietary and confidential /24

25. Audio – from radio to video!
Eyeinteractive © 2014. Proprietary and confidential /25

26. Small adsBECOME JUST LIKE BUYING
A FULL PAGE AD
Eyeinteractive © 2014. Proprietary and confidential /26

27. Eyeinteractive © 2014. Proprietary and confidential /27
Develop campaigns from a position of strength
Provide the data Measure the
engagement
Track the
conversions

28. Image is
everything
Presentation by:
Graeme Burton
Interactive
Marketing