This document summarizes the services of Peerless Group, a marketing agency based in Irvine, CA. They offer full-service 360 marketing including event production, social media development, public relations, and talent representation. They have experience marketing brands, musicians, and lifestyle companies. Their services include marketing, social media, events, branding, and business development to help clients expand their reach and sales.

2. WHAT WE DO
• Full Service 360 Marketing
• Event Sponsorship & Production
• Brand & Band Strategy
• Strategic Public Relations
• Social Media Development
• Product Placement
• Word-of-Mouth Marketing
• Online and Digital Media
• Creative Marketing Campaigns
• Celebrity & Influencer Seeding
• Celebrity Relations
• Music Licensing
• Content Creation & Curation
• Talent Representation
• Artist Bookings

3. We build and expand brands and musicians.
Peerless Group is a multifaceted marketing agency based in Irvine, California, serving a
variety of lifestyle companies. In April 2012, Peerless Group was launched as a new type
of marketing agency — one committed to providing a much higher level of engagement
for clients based on applying the best industry practices to the new marketing demands
of the 21st century.
We combine years of unparalleled experience having executed innovative marketing
campaigns, brand strategy, retail distribution, event production, national tours, trade
shows, video production, social media campaigns, promotions, artist management and
music/celebrity brand ambassador campaigns from decades of service with some of
the most elite brands, tours, trade shows, interactive firms, marketing and advertising
networks in the world.
WHO WE ARE

4. PEERLESS VIDEO RECAPS
Skullcandy / Mixmaster Mike
Hollywood Launch Party Highlights
Snoop Dogg Skullcandy Remix
Contest Powered By Peerless
Datsik Diaries @ EDC
Peerless Group Brand Experience with
Datsik, 12th Planet, LA Riots, & Dim Mak
Osiris Brand Activation @ Coachella Skullcandy @ Warped Tour 2011
Skullcandy Presents Identity Festival
2011
Liquipel Activation @ US Open of
Surfing
SXSW Bandpage HQ
(Password: heard)

5. PRESS & PRODUCT PLACEMENT
• Jimmy Kimmel Show, The Dirty Heads
• Jimmy Kimmel Show, Slightly Stoopid
• Rolling Stone Magazine
• Multiple Snoop Dogg music videos
• 944 Mag Tina T
• George Lopez
• The Dirty Heads music videos
• And much more...

6. • Marketing
• Social Media
• Retail Marketing
• Entertainment Marketing
• Action Sports
• Guerilla/Grassroots
• College Marketing
• Viral Campaigns
• Field Marketing
• Social Media
• YouTube, Twitter, Facebook, Instagram
& Blog
• Content creation
• Celebrity cross promotion campaigns
• Consumer interaction
• Ad campaigns, contest & interaction
growth
• Events
• Specialty Events
• Production
• Brand Activation
• Gifting
• Talent Booking
• Tradeshows
• Festival Activation
• Artist Relations
• Product seeding
• Brand Ambassador/alliance campaigns
• Product Collaborations
• Branding
• Brand Consultation
• Strategic Partnerships
• Creative Event and Promotional Materials
• Search Engine Optimization
• On-Site & Off-Site optimization
• Organic SEO
• PPC/SMO Campaign
• Retargeting Campaigns
• Online Advertisement
• Web advertisement partnerships
• Online blog & media partnerships (advertising,
exclusive content releases, partnership social
media campaigns)
• Quantifiable Results
• Music Supervision, Licensing and Production
• TV/Film/Commercials
• Peerless Merch
• Custom Merch and Promo Creation
• Fulfillment
PEERLESS SERVICES

7. w
ARTIST RELATIONS & CONTENT
CREATION
Skrillex-
2.6M Twitter Followers
10.6M Facebook Fan
Global DJ Rank: #4
Release Sample
Steve Aoki
1.1M Twitter Followers
1.6M Facebook Fans
Global DJ Rank: #9
Pepper
24K Twitter Followers
458K Facebook Fans
Datsik & LA Riots
170K Twitter Followers
1.2M Facebook Fans
Global DJ Rank: 53
PEERLESS VIDEO
Protohype
11K Twitter Followers
40K Facebook Fans
Global DJ Rank: 856
Krewella
120K Twitter Followers
489K Facebook Fans
Global DJ Rank: 115
Peerless Video

8. VIRAL MARKETING
• Cross Promotions
• Strategic social media and web based promotions
and events designed to increase presence with
respect to YouTube “Subscribers”, Facebook
“Likes”, Twitter “Followers” and other relevant
social media
Paying For Peoples Groceries
4.1 Million Views
Homeless Family Makeover
802,000 Views
Pretending To Be Macklemore
2.8 Million Views
Moon Trance, Lindsey Stirling
19.7 Million Views
Tipping Servers $200
8.6 Million Views
PAST CAMPAIGN EXAMPLES:

9. OVER 1,000 SUCCESSFUL EVENTS
AND COUNTING...Coachella Parties 2009-2014
Electric Daisy Carnival VORE Trips for DJs and Celebrities 2012-2013
Sundance Exclusive Celeb/Taste Maker Parties 2009-2014
Celebrity Poker Tournament hosted by Mekhi Phifer and Ali Nejad 2011, 2013,
2014
South By South West Music Fest Empire Control Room and Garage 2009-2014
Pharrell Williams Holy Ship Lost At Sea Sweepstakes 2014
Skullcandy Mix Master launch and party
Identity Festival Tour 2011
Warped Tour 2008-2012
X Games Monster Skullcandy After Party w/ Mix Master Mike & Del 2010
Official Agenda Trade Show after party with Snoop Dogg and Whiz Khalifa 2010
SIA Skullcandy after party with Snoop Dogg, Mix Master Mike and Rahzel 2009
SIA Skullcandy after party with Wu Tang Clan 2012
Snoop Dogg Remix Contest
Slightly Stoopid Remix Contest
Grenade Games 2011-2012
KROQ Weenie Roast 2012
Pacific Fest OC 2010
Uproar Music Fest 2010
Jay-Z Blue Book Tour 2010
US Open of Surfing 2009, 2010, 2013
Wrex the Halls 2011, 2012
Zumiez Couch Tour 2009-2010
Zumiez 100k Party 2010-2012

10. BUSINESS DEVELOPMENT
• Collaborate with
other credible brands,
DJs, Musicians,
Athletes and
Celebrities to increase
your brand awareness
and distributions
outlets.
• Provide licensing opportunities with
relevant brands.
• Attend lifestyle tradeshows to connect with
brands on potential collaborations.
• Target unique opportunities to increase
brand awareness and sell through.

11. Lucas George
President/CEO
P: 801.310.5685
E: lucas@peerlessent.com
Tyler Kalin
CMO
P: 949.395.4586
E : tyler@peerlessent.com
Steve Sternschein
VP of Business Affairs
Dave Malyjurek
Director of Music Management
P: 949.584.5036
E: Dave@PeerlessEnt.com
Aaron Murphy
Director of Social Media
P: 801.368.3693
E: aaron@peerlessent.com
Blaine Mulligan
Director of Music Licensing
Alex Gold
Director of Public Relations
P: 310.880.7807
E : alex@peerlessent . com
Wes Miyaki
Director of Peerless Merch
Rob Mirhadi
Events Manager
Jason Winkler
Partner
P: 949.702.1576
E: Jasonwinkler8@yahoo.com
Jason Thompson
Digital Manager
CONTACT