The Foundation for Innovative Resource Management (FIRM) is hosting a Platinum Status Weekend from October 22-25, 2009 to celebrate Wayne Williams' 20 years at Jive Records. The weekend will include a commemoration luncheon, panels with music executives, concerts, and parties. FIRM is seeking corporate sponsors for the event to support music education and community programs. Sponsorship packages ranging from $5,000 to $20,000 include branding, tickets, and other promotional benefits.

1. Corporate Sponsorship Proposal 2009Corporate Sponsorship Proposal 2009

2. The Foundation for Innovative Resource Management (The F.I.R.M.) began in Atlanta, GA with a goal to establish a community of opportunity.
CEO Kevin Shine moved from Chicago to Atlanta with the desire to create opportunities for his highly anticipated songwriting team, Galaxy. While
establishing relationships for Galaxy, he inherently became a "go to" person for many Executives, producers, songwriters and artists searching for
opportunities. He quickly became a viable resource and began to execute education based events to through his company, The F.I.R.M. Writing
Sessions, partnered with ASCAP, is one of such events that has grown from 40 attendees to over 400. His events and resources have literally
propelled the careers of many, while encouraging co-collaboration. Kevin continually supports an atmosphere of mobility and success.
Highlights of The F.I.R.M. include:Highlights of The F.I.R.M. include:
Stellar performances by KeKe Wyatt, SILK, TK & Cash (DTP), Verse (Universal/Motown) and more.
Participation from executives such as Wayne Williams (JIVE), Orlando McGee (JIVE), Ray Daniels (Universal/Motown), Debra Antney (Mizay
Ent), Keith Kennedy (TJ's DJ's), JR (Konvict), T ROC (Roc Harder), Tank (Formerly Interscope) and more.
Exclusive songwriter, publishing, legal, artist and producer panels which included from J-Que (The Clutch), Rock City, Kendrick Dean, Justice
League, Cappriccieo Scates (SESAC), Dedra Davis, Kendall Minter and Chris "Deep" Henderson.
Sponsor participation from Red Bull, The Artmore Hotel, 404 Lounge, Birmingham Records, Over Da Edge, Camouflage Management, Arromet
Records, SESAC, ASCAP, Blaze Artist Management, and MEISA.
Successful programs such as ASCAP Presents Writing Sessions, Record Breakers, and Live Radio.
Community partnership with Gerry Van Mansfield of Empty Vessel, a "for impact" organization that supports music and community programs.
The F.I.R.M. Music Fest's first event produced over 1000 participants, 7 locations, 11 events, 4 showcases, 10 panels, and over 20 performances-
all executed in 5 DAYS!
Co-branding opportunities are critical for brands that understand the importance of establishing relationships among the music community and match The
F.I.R.M.’s passion for music and education. The F.I.R.M. will give brands an opportunity to gain loyalty among customers who consistently invest in the
development of their talent, personal development and long term success.

3. On October 22-25, 2009, Join Wayne Williams (Sr. Vice President of A&R at Jive) in his Anniversary celebration, commemorating 20 years as an
A&R at Jive Records and over 35 years of success as an international house music DJ. The F.I.R.M. will host an eventful celebratory weekend that will
include a first class commemoration luncheon, the Platinum Status Executive panel, An exclusive invite only dinner, celebrity basketball game, a
celebrity bowling tournament and celebrations at Atlanta's premiere nightclubs.
Wayne Williams has been instrumental in various Platinum Status projects, including R. Kelly, Raheem Devaughn, Syleena Johnson, Justin Timberlake,
Joe and many more. He is well known for his role in discovering R. Kelly.
This will be a VIP driven weekend with confirmed executives from Jive Records, Atlanta's top entertainment companies, Grammy nominated producers,
top fashion designers, celebrity appearances, high powered artist performances and exclusive, invite only events.
On October 22-25, 2009, Join Wayne Williams (Sr. Vice President of A&R at Jive) in his Anniversary celebration, commemorating 20 years as an
A&R at Jive Records and over 35 years of success as an international house music DJ. The F.I.R.M. will host an eventful celebratory weekend that will
include a first class commemoration luncheon, the Platinum Status Executive panel, An exclusive invite only dinner, celebrity basketball game, a
celebrity bowling tournament and celebrations at Atlanta's premiere nightclubs.
Wayne Williams has been instrumental in various Platinum Status projects, including R. Kelly, Raheem Devaughn, Syleena Johnson, Justin Timberlake,
Joe and many more. He is well known for his role in discovering R. Kelly.
This will be a VIP driven weekend with confirmed executives from Jive Records, Atlanta's top entertainment companies, Grammy nominated producers,
top fashion designers, celebrity appearances, high powered artist performances and exclusive, invite only events.
Wayne Williams Platinum Status WeekendWayne Williams Platinum Status Weekend

4. JIVE Records
Dallas Austin
DJ Jazzy Jeff
Syleena Johnson
R. Kelly
Keri Hilson
Jermaine Dupri
Ludacris
T-Pain
Konvict
Jazzy-Pha
Ewilla Handbags
Tatyana Ali
Usher
Akon
Andre 3000
Big Boi
Shawty Lo
Polow da Don
The Dream
Keyshia Cole
Greg Street
Maurice Joshua
DJ Terry Hunter
Monica
Bobby Valentino
Disturbing Tha Peace
Grand Hustle
Tricky Stewart
Raheem Devaughn
Bryan Michael Cox
Lloyd
Sean Garrett
And many, many more…
Invited Celebrity Guests:
All celebrity guests will receive gift bags from our sponsors.
Invited Celebrity Guests:
All celebrity guests will receive gift bags from our sponsors.
Platinum Status Event ItineraryPlatinum Status Event Itinerary
Thursday, October 22, 2009
Wayne Williams Commemoration Luncheon **Invite Only**
With R. Kelly
R. Kelly Concert- Fox Theatre
R. Kelly Concert After Party
Friday, October 23, 2009
Soul Suite with Raheem Devaughn and Kintrell
Welcome to Clubhouse with Greg Street, DJ Wayne Williams
DJ Terry Hunter and Grammy Award/ DJ Maurice Joshua
Saturday, October 24, 2009
Pre-Game Concert
“SupaMan High” Celebrity Basketball Game
The Official Platinum Status Family Dinner
“SupaMan High” Celebrity Basketball Game After party
Sunday, October 25, 2009
R. Kelly Listening Session Featuring the Platinum Status Panel
Celebrity Charity Bowling with DTP’s Chaka Zulu
Platinum Status Weekend After Party

5. Consumer Attractiveness:
According to Radio One’s Black America Study
•49% prefer to buy brands that are respectful of their culture
•33% prefer to buy brands that are popular with their cultureTarget Audience
Purchasing Habits:
According to Radio One’s Black America Study
21% shop for fun frequently
19% have to have what they like even if it costs more than they would like to spend
12% say brand-name is a top motivator

6. Value Proposition
We will provide brand ambassadors as the first point of contact with yourWe will provide brand ambassadors as the first point of contact with your
intended consumers. The brand ambassadors’ on-site presence allows for one-intended consumers. The brand ambassadors’ on-site presence allows for one-
to-one communication, product sampling, product display, informationto-one communication, product sampling, product display, information
collection by conducting mini surveys.collection by conducting mini surveys.
We will create 30 & 60 second radio spots for the event, which will complement on-air promotion from the radio disc jockeys.We will create 30 & 60 second radio spots for the event, which will complement on-air promotion from the radio disc jockeys.
Radio will enhance online promotion, emotional connection, and inspirational lift. We will have a special giveaway campaign forRadio will enhance online promotion, emotional connection, and inspirational lift. We will have a special giveaway campaign for
a two week period to win various prizes.a two week period to win various prizes.
We will send out an event invitation to a database of 500,000 prospects. The Email blast will assist in initiating the brand toWe will send out an event invitation to a database of 500,000 prospects. The Email blast will assist in initiating the brand to
consumer relationship. We will place your banner or clickable links throughout our online promotion channels. Based onconsumer relationship. We will place your banner or clickable links throughout our online promotion channels. Based on
previous email campaigns, we anticipate a 25% open rate and 15% click through rate.previous email campaigns, we anticipate a 25% open rate and 15% click through rate.
The publicity behind this event will garner attention from all the major national media houses, including MTV, BET, VH1,The publicity behind this event will garner attention from all the major national media houses, including MTV, BET, VH1,
Atlanta Journal Constitution, Creative Loafing, Rolling Out, AllHipHop.com, XXL magazine, VIBE and Sohh.com. PublishingAtlanta Journal Constitution, Creative Loafing, Rolling Out, AllHipHop.com, XXL magazine, VIBE and Sohh.com. Publishing
articles will create the perception that your brand is active within the community. The result is a stimulated awareness andarticles will create the perception that your brand is active within the community. The result is a stimulated awareness and
demand for your brand.demand for your brand.

7. Sponsorship SummarySponsorship Summary
Press available to MAJOR media outlets
Promotional distribution
Signage venues
Logo/link on Website
E-mail blasts
Event passes
Premium VIP seating at premiere events
Step & Repeat
Radio Promotion V103
Street Team Promotion
Online Promotion
E Marketing
Product Placement and Samples
Media Exposure
A Portion of Proceeds will benefit 501C3
Empty Vessel

8. Sponsorship Packages
(In-Kind Materials Accepted)
Sponsorship Packages
(In-Kind Materials Accepted)
PLATINUM-TITLE SPONSOR: $20,000
EXCLUSIVE
Rights to sample products at all events
Joint press release announcing title
sponsorship-to MAJOR Media
Logo on all promotional materials
Logo included in all signage at all venues
Logo/link on Websites
Link on all promotional e-mail blasts
20 passes to all events
Premium VIP seating at the
Commemoration luncheon, family dinner
and brunch.
Step & Repeat Inclusion
Inclusion in Radio Promotion Campaign
GOLD- Sponsor: $10,000
Listing in Press releases-to MAJOR Media
Logo included in all signage at the Commemoration
Luncheon
Rights to sample products at all events
Logo on select printed materials
Logo/link on Websites
Logo/link on all promotional e-mail blasts
10 passes to all events
Premium VIP seating at the luncheon, family dinner or
brunch.
BRONZE-Sponsor: $5,000
Logo placement on Press releases
Logo included in all signage at the
Platinum Status Sunday Panel
Rights to sample products at all events
Logo on select printed materials
Logo/link on all promotional e-mail
blasts
5 passes to all events
Premium VIP seating at the luncheon,
family dinner or brunch.
Sponsorship opportunities:
Luxury Automobile High End Apparel Athletic Shoes
Producer/DJ related equipment Promotional items Production and artist related services
Executive targeted products and services Catering for Jive Executives & Celebrities Sports/performance related products
Promotional items for contests Giveaways Cigar brands Dessert
Products & Services for VIP lounges Sound Equipment Art & Decoration

9. Email: PlatinumStatusWeekend@gmail.com
Fax: 404-585-4379
SPONSORSHIP APPLICATION
Company Name:___________________________________________________________________________________
Contact Person First Name:_________________________ Last Name:______________________________________
Title or Position:___________________________________ Address: ________________________________________
City: ____________________________________________ State:___________________________________________
Zip/Postal Code: __________________________________ Phone:__________________________________________
Email: Package(s) Selected:__________________________ Package Investment:______________________________
Custom Package Details: (If any)
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
Terms and Conditions of Sponsorship: Sponsors give The F.I.R.M. the right to use approved logo for marketing materials and
media. The balance of the sponsorship amount will be paid in full within 3 days of this application. Sponsors who choose to cancel
must with a sponsor cancellation letter no later October 1st 2009 and will receive a partial refund. The F.I.R.M. reserves the right to
reject a sponsorship application.
This Sponsorship Application represents my company’s commitment to be a Sponsor of the F.I.R.M. Platinum Status Weekend October
22-25 at the level and in the amount indicated above.
I have duly noted the sponsoring terms and conditions.
Signature______________________________________ Title________________ Date __________________
F.I.R.M. Team Member Signature:__________________________________________

10. Email: PlatinumStatusWeekend@gmail.com
Fax: 404-585-4379
SPONSORSHIP APPLICATION
Company Name:___________________________________________________________________________________
Contact Person First Name:_________________________ Last Name:______________________________________
Title or Position:___________________________________ Address: ________________________________________
City: ____________________________________________ State:___________________________________________
Zip/Postal Code: __________________________________ Phone:__________________________________________
Email: Package(s) Selected:__________________________ Package Investment:______________________________
Custom Package Details: (If any)
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
Terms and Conditions of Sponsorship: Sponsors give The F.I.R.M. the right to use approved logo for marketing materials and
media. The balance of the sponsorship amount will be paid in full within 3 days of this application. Sponsors who choose to cancel
must with a sponsor cancellation letter no later October 1st 2009 and will receive a partial refund. The F.I.R.M. reserves the right to
reject a sponsorship application.
This Sponsorship Application represents my company’s commitment to be a Sponsor of the F.I.R.M. Platinum Status Weekend October
22-25 at the level and in the amount indicated above.
I have duly noted the sponsoring terms and conditions.
Signature______________________________________ Title________________ Date __________________
F.I.R.M. Team Member Signature:__________________________________________