sideNOW & A-B InBev

3. PROBLEM: No Closure Wall posts and forums aren’t designed to organize, summarize or settle these differences of opinion. Missing Opportunity of UGC Conversations, opinions and general sentiment are getting lost in these threads.

4. Badges Create/Challenge Invite Friend The Toilet Seat Ends in: 8w 3d Share Like Follow+ Lacey Majors Alex Picazo Solution: What’s Hot See All Who will win in Running the Stadium? Put it down! Leave it up! 27votes (57%) 24 votes (43%) sideNOW Empowers Users to: Molly Nelson Chris Brewski VOTE ( 95% 5% ) ( 2% 98% ) VOTE Are Weddings Worth the Stats Stats • Share viewpoints with rich media Dough and the Time Spent? Related Arguments view Invite Friend to Vote support. Sandy Beach Bucky Fan • Engage friends. Who’s Job is it to let the Dog out in the Morning? • Promote participation through: – Likes Jane August Kate Kass – Friend’s Stats Voting See All All shared to – Comments Jake West Win/Loss: 5w-2l participants Sided with Lacey See All Sided with Alex Old Spice Guy See All Winning %: 71.4 – Sharing % you agree: 55% social network. Cheryl Gradi Win/Loss: 5w-2l Winning %: 71.4 % you agree: 55% Oscar Roscoe Win/Loss: 5w-2l Winning %: 71.4 Points: 105 Marjorie Joe Win/Loss: 5w-2l Winning %: 71.4 Meg Blankenship Points: 105 Oh just put the seat down! Phyllis Fergus Win/Loss: 5w-2l

5. Apart from sponsored debates, why do brands care? Brands & Companies... Working to: • Grow & Engage Fanbase. • Extend Offers and Promotions. • Transition fans to paying customers. [Brands & Companies] • Learn more about fans, their sentiments & their demographics.

6. Brands’ Problems This year’s ENGAGEMENT of Which Means: Leading Brands is DOWN 22%. 70-90% of people who like a page will never return due to a lack of engaging or valuable content. Only 3-7.5% of page updates and posts show up in a user’s newsfeed.

7. Fan Engagement: Value of a Fan Average Value of a Fan Therefore, for a Fan Page with Spend $ 71.84 100,000 fans: Loyalty Recommendations $ 43.71 $ 13.57 +10% FANS = Earned Media Value $ 6.79 $1,363,800 ADDED VALUE Cost Offset for Fan Acquisition $ 0.47 ($135.38 x 10,000 fans) Sum $ 136.38

8. Solution Media Rich Polling and Debating Embedded Directly on a Fan Page • Grow & Engages fanbase • Promotes Social Sharing • Captures Sentiment and Demographic Data [Brands & Companies]

9. Solution Budweiser can run an interactive TV Commercial where viewers decide the outcome. Commercial Example: You and your buds are hanging out and all of a sudden an attractive go to blonde invites you guys to a cookout facebook.com/budweiser to decide.... but an attractive brunette had also invited you guys to happy hour... Visit facebook.com/budweiser to vote on where you should go...

10. Solution Dual Screen experience gets shared accross the social network After someone votes they will see a promotional banner which can promote a sale, or have any other sort of call to action.

11. Solution This same functionality can be used by Bud Light to leverage and engage the fans of sports/evens sponsored by Bud Light.

sideNOW & A-B InBev

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