The document discusses using social media, particularly Facebook and LinkedIn, for marketing purposes. It outlines how companies can create fan pages to engage with customers, run promotions to build their fan base and collect consumer data and insights. It introduces Whitefire Social, a social media toolbox and database that companies can use to manage their social media initiatives. Finally, it promotes the services of Underlined, an agency that specializes in social media strategies and can help companies leverage the Whitefire Social tools.

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2. The market in changing!
+ facilitate, transparency, open
-
Supplier 50% Consumer
profile, seduce, behavior
- +
Time
“We don’t sell, we help people with buying”
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3. Facebook,
a logical next step for marketing
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4. Consolidate
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5. Facebook for consumers,
Linked-in for business-to-business
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6. Relevante
Doelgroepen
Consumers that love to explore, spend a lot of time on social media
A solution for the none traditionals!
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7. Where to find the non traditionals
Consumers that love to explore spend a Opinion of a friend who has used the product or service
83%
lot of time on social media, so what’s
75%
the effectiveness of: A review in a newspaper, magazine or on TV
Information on the manufacturer’s site 69%
Google advertising versus
Facebook/LinkedIn advertising A review by a known expert 63%
Consumer reviews on a retailer’s site 60%
Banner advertising versus Facebook
likes and sharing & Twitter, Linkedin Consumer reviews by users of a content site 52%
followers/retweets
Information at online consumer opinion sites 50%
e-mail opt-in versus Facebook and An online review by the editors of a content site
49%
LinkedIn opt-in Information in online chat rooms or discussions boards
37%
Recommended by a friend ! An online review by a blogger
30%
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8. Social Commerce
Basis to Ability to reach
Consumer Insight!
communicate an audience
Fanpage Likes Opt-ins
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9. Facebook; Fan Page
Goals;
Dialogue with leads and
customers
running marketing programs
running sales programs
Likes -> people that follow your
company and interact.
Opt-in -> access to lots of
consumer data for insight and
permision to communicate
directly.
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10. Facebook promotions
Building your fanbase:
Facebook and Linked-in promotions;
share and win
discount and coupon programs
photo and video user competitions
games
Extend your fan-base and opt-in marketing
and sales database
Extend your e-mail base with opt-ins
Generate leads and additional sales
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11. Fan insights
An opt-in provided by a fan, will give:
Insight into fan customer profile characteristics
Direct communication to Facebook and Linked-
in e-mail inbox
Your fans network of friends and relations
Social Media provides new measures:
Social Lift
Influencers
Customer value models based on social
involvement
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12. Whitefire Social
Underlined is exclusive partner for
Whitefire Social in Europe:
Whitefire Social offers;
A toolbox with ready to use Facebook
and Linked-in modules for building
promotions
A fully integrated central marketing
database with collected data from
your Facebook and Linked-In fans
A dashboard to follow your
promotions on Facebook, Twitter and
Linked-in
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13. Underlined
Team of seasoned professionals in the area of
Social CRM, connected devices and internet.
Full service provider for Social Media
initiatives
A dedicated team to help you succeed in your
initiative
Network of photo- and video professionals to
create professional material for social media
initiatives
Specialized in building engagement and
collect marketing knowledge for your team,
leveraging ready-to-use fully serviced Social
Media software
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14. Whitefire: Already running for
Clients
Consumers Finance Retail
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15. Whitefire Social
Underlined
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16. www.underlined.nl
Facebook.com/underlined.eu
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