MentorEngage is a platform to connect students with mentors from industry for on demand advice on career, project, proposal, getting insights into the industry. Attached is the go to market plan for the MentorEngage product

1. Mentor Engage for Institutions
Growth Hackers - Arindam, Balaji, Jyothi, Lalathendu, Manasa

2. Mentor
Engage -
Institutions
Quick Walkthrough -
• Platform to connect
students with mentors
from industry for on
demand advice on
career, project,
proposal, getting
insights into the
industry
• Institutions can
leverage it as internal
tool to connect its
students to their alumni
in the corporate world
• External Industry
Coaches, mentors and
faculty could also be
Offerings –
• Alumni Network
• Digital career
community
• Mentor Connect

3. Elements of Value – Mentor Engage
• Powerful alumni
network
• Digital career
community
• Mentor Connect
• Mentoring
• Jobs
• Events
• Discussion
s
• Introducti
on to
Industries
• Perfect
Mentor
Match
Dashboard
• Scale as
needed
• Mentee
rejection/pe
nding for
acceleration • Controls
• Reports
• Benchmarks
• Marketing
materials
• Career
hub
• Interactive
directory
• Job board
• Customizable
• White labelled
• Real-time
analytics
• SaaS application • Industry
connect
• Placement
opportuniti
es
• Career
guidance
• Sense of
giving
back
• Improved
competen
cy
• Key talent
• Own brand – Reputation
• Full control
• Strong value preposition
• Seamless integration
• Accelerate, expand mentor relationship
• Measure engagement and impact

4. Competitive
Analysis
Direct competition –
• Almabase
• Mentorcity
• Vaave
Indirect competition -
• Proprietary
• Procademia
• Traditional - Registers, E-mail based, Excel

5. Positioning
statement
For Institutions, Large universities and
Professional schools
Who need a powerful platform to engage
meaningfully with their alumni and industry
experts
The Mentor Engage is an offering
That provides customized experience with own
brand name to effectively engage with alumni,
leverage their connections and expertise for
career advancement of students
Unlike AlmaBase, Vaave, Mentorcity
Mentor Engage provides digital career community
(key for student professional development)also
provides seamless integrations to existing
solutions, ready tool kits for customization,
control and marketing

6. Target Segment
Engineering and
management universities of
India with at least 3000+
alumni in tier 2 cities

7. Personas

12. Marketing Funnel
Online and Offline
Impressions/Landing page visit
Shared their email id/ Called to
the toll free no
Download
Brochure/Newsletter/Fill up the
form
Request for demo session
Purchase
Advocacy
• Online, Print Media,
Banner ads, Education
fairs, Events
• University pitch,
Webinars, Direct call, SMS
• Targeted marketing,
Direct email, Competitive
studies, Evaluation
guides, SMS
• Discounts/Incentives,
Email reminders,
Remarketing
• Growth Hacking
• Awareness
• Interest
• Consideratio
n
• Intent
• Purchase
• Loyalty
• Suspect
• Prospect
• Lead
• Qualified
lead
• Customer
• Loyal

13. Budgeting

14. Digital
marketing

15. Traditional Marketing

16. Objective
• Lead generation
• Demand Generation
• Drive awareness
• At least 3 paying customers
Channels
• Traditional media to lead
• Online media to support
Messaging
• Generalized messaging
catering to all the purchase
influencers and the positioning
statement
Phase 1 - Initial 2
quarters
Phase 2 - Next 2 quarters
Objective
• Targeted marketing
• Online reputation management
• More leads
• At least 6 paying customers
Channels
• Offline and online media go hand in
hand
• Unleash Influencer and affiliate
marketing
Messaging
• Targeted messaging for the respective
stakeholders

17. GTM Strategy
Messaging
Differential, Pain
killer/Gain creator
Direct sale to
customerSales Channel
Demand Generation
Lead generation,
At least 3 paying customers
Objective:-
1st of AprilLaunch Date

18. PR
Marketin
g
Add Contents Title
Press releases, Media outreach, Analyst
briefings, Seminars, Community relations
Blog posts, Social posts,Events,Educational
fairs, Positioning documents, Landing page,
Explainer Video
Product Demos, Feature Descriptions,
Pricing details, Case studies, Differentiator
docs
Sales
Put together the team
TEAMS ASSET
S

19. Thought
Leadership

20. Thought Leadership
• Google keyword:- Mentoring, customised-mentoring, Digital Career community,
Alumni network, Own branded alumni network, Empower alumni network
• Twitter Hashtags:-
#alumniconnect,#alumninetwork,#UniversityRankings,#topuniversities,
#THEunirankings, #mentorship
• Content Marketing:-
 Invite students to write user stories how a mentorship changed his course of life
 Case studies of institutions and universities clearly talking about value
Content writers write about how mentorship is important both for students and
universities alike
LinkedIn posts, Quora replies, Blogs in educational sites
 Testimonials
Influencers:-
Directors, Chancellors of reputed universities who already have a successful alumni

21. http://mentorengageinstitutions.paged
emo.co/
Landing Page & Explainer
Video

22. Email
Campaigning
and SEO

23. • Type of Ad - Lead
Generation
• Language - English
• Demography - Pan
India
• Target Audience -
Matched Audience,
Education

24. • Type of Ad - Lead
Generation
• Language -
English
• Demography -
Pan India
• Target Audience -
Graduated from
specific
institution

25. Billboards

26. Sales Pitch

27. Product in
the
nutshell
Mentor
Mentor Engage is the
leading provider of
alumni networking
and career mentoring
software
Empower
Empower Institutes to
capitalize on alumni
network which is at
the heart of
improving
philanthropy,
employability and
enrolment
Build
Build your own
branded alumni
network that is
customizable with
digital career
community and
seamless mentor
connect

28. Offerings

29. Metrics
Trusted by 700+
institutes and
universities
Measured
outcomes and
complete control
on the mentor
program
Customize your
program with
Mentor-
Engage’s tool kit
Build a trusted
digital career
community for
faster
placements

30. Thank you