1. Show Me the Money!
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2. Agenda
• The Quest
• The Launch
• The Bottom Line Results Q3 Opportunities
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3. Today’s Guest Speaker
Ben Jackson
Director, Sales and Marketing
Voices, Inc.
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4. The Quest

5. The Quest
• Consolidate outbound emails
• Maintain a consistent brand
• Analytics
• Increase revenue and improve
conversions

6. Driving the Change
• Improve Results & Lead Quality
• Sending emails with no reporting
• 70,000 leads between 5 reps
• Inconsistent branding
• Better Align Marketing & Sales
• Management of leads
• Proving lead quality
• Soliciting action and engagement
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7. Defining the Right Marketing Mix
• Channels Utilizing Prior
• SEO, Adwords and Social
• Areas that wanted to get into
• Improved email and branding
• What was holding us up from
introducing/shaking up our mix
• Control and Flexibility
• The Right Tools!
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8. Defining Right Marketing Tools
• Before
Tools Challenges
Google Analytics • Missing
Information
Multiple systems • Difficult to
change
• Inconsistent
Branding
Call lists • Leads looked
the same
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9. The Search
• User Friendly
• All-in-one system
• Integrate well with
Salesforce.com
• Analytics
• Lead Scoring
Search:
Act-on software

10. The Discovery
• Right Platform
• Right Pricing
• Right Model/Approach
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11. The Launch

12. The Launch
• Sending emails within hours
• Act-On team was there every
step of the way
• Much easier to use than expected
• Found the system did a lot more
than expected
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13. Show Me the Money!

14. The Results
• WebEx and salesforce.com
Integration
• Website visitor tracking
• Lead scoring
• Flexible drip campaigns
• 30% increase in New Business
sales
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15. What It Looks Like

16. What It Looks Like

17. Summary

18. In Conclusion
• Improved Results & Lead Quality
• Marketing & Sales Alignment
• Integration with WebEx and
salesforce.com
• 30% increase in New Business
sales
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19. Ready To Make it Happen?
Q&A

20. Act-On Integrated Marketing Platform
World Class E-Mail Complete Set of Tools Approach and Terms
Marketing Core and on One Platform that Work
Deliverability
• Drip, Web • Start Simple, Automate
• 3rd Generation Email Analytics, Landing at Own Pace
Pages, Forms, Scoring, C
• No Extra Cost for RM Integration, Social • Affordable Pricing; Month-
Deliverability Media, Reporting and to-Month Contracts
More…
• Live Customer Support –
• Focus Usability, Simplicity At No Additional Costs
and Manageability

21. Thank You!
Learn more about Act-On:
Join our weekly 30-minute live demo
Customer case study webinars
And more: www.actonsoftware.com
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