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July 2012 Survey Results Webinar

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A review of the survey results along with the reveling of the iPad Winner!

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July 2012 Survey Results Webinar

  1. 1. July 2012 | Marketing Survey Results Webinar July 26, 2012 #AOWEB
  2. 2. Janelle JohnsonDirector, Demand Gen@janelle_johnson@ActOnSoftware #AOWEB
  3. 3. Chat or Q/A #AOWEB
  4. 4. Survey Specifics• Total Survey Size = 1,384• Company Size (# of employees) – Under 25 = 32% – 25 to 100 = 28% – 100 to 500 = 18% – Over 500 = 22%• Location of respondents = 100% North America #AOWEB
  5. 5. Current Campaigns90%80%70%60%50%40%30%20%10%0% #AOWEB
  6. 6. Marketing Tactics of Top PerformersAct-On Survey respondents are not performing well in use of lead managementsoftware and webinars compared to Forrester’s top performers Source: Forrester Research 2011 North American B2B Technology Marketing Tactics & Benchmark Online Survey
  7. 7. Pipeline Contributors 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%#AOWEB
  8. 8. Compare Campaigns to Pipeline90%80% Blue: Current Campaigns70%60% Green: Pipeline Contribution50%40%30%20%10%0%#AOWEB
  9. 9. Tactics Used by Top Performers to Create Sales Qualified LeadsSource: Forrester Research2011 North American B2B Technology Marketing Tactics & Benchmark Online Survey
  10. 10. 2012- Top Marketing Challenges Lack of Budget for More 46% ProgramsResource to Launch l Manage 44% Programs Quantify your Results 34% Implement Effective Social 28% Media Sales Complaining Lack of 22% Leads Other 13% 0% 10% 20% 30% 40% 50% #AOWEB
  11. 11. 2012- Challenges with Marketing Tools Labor Cost Tracking Resources # of ToolsSoftware Expense Deliverability Support 0% 10% 20% 30% 40% 50% 60% #AOWEB
  12. 12. Marketing Technologies and Cost Monthly Marketing Spend#AOWEB
  13. 13. Marketing Technologies and Cost Current Marketing Technologies 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%#AOWEB
  14. 14. Top Performers Invest More in Marketing Top Performers Invest More Heavily in MarketingSource: Forrester Research
  15. 15. What will you do today?Compare your marketing results tothose of your peer group andForrester’s top performersDevelop a simple plan toimprove your online marketingperformanceMeasure results and modifytactics to get steady improvement #AOWEB
  16. 16. Integrated Marketing Platform World-Class E-mail Complete Set of Tools Approach & Terms Marketing Core & on One Platform that Work Deliverability • Drip/Nurturing, Web • Start Simple, Automate at Analytics, Landing Pages, Your Own Pace• Third-Generation Email Forms, Scoring, CRM Marketing Platform Integration, Social Media, • Affordable Pricing; Month- Reporting and More to-Month Contracts• No extra charge for deliverability • Focus Usability, Simplicity • Live Customer Support – & Manageability At No Additional Costs #AOWEB Demystifying Marketing Automation by Design
  17. 17. Within 24 hours:You will receive an email with the webinar recording and the slides Next StepsJoin our Weekly Demo (Tues. 10am PT) Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555 email us: sales@act-on.com #AOWEB
  18. 18. Thank You For Taking the Time#AOWEB
  19. 19. July 2012 Act-On Marketing Challenge iPad Survey Winner Charles Moore RewardsRunner.com#AOWEB
  20. 20. Within 24 hours:You will receive an email with the webinar recording and the slides Next StepsJoin our Weekly Demo (Tues. 10am PT) Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555 email us: sales@act-on.com #AOWEB

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