Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

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YPlan, the London-based startup that’s building a platform for selling last-minuteevent-booking on mobile, has raised a total of $13.7 million from VCs like General Catalyst Partners, Wellington Partners and Octopus Investments They also had a group of well known co-investors, including A-Grade, Kevin Colleran and David Morin’s Slow Ventures, and Shakil Khan, investor and advisor to Spotify and Summly.

Technology Travel Business

Private & Confidential! YPlan April 2014!
Ross Murray-Jones
Show Me The Money, July 2014

Why plan when you have YPlan?!
2
Pay in 2 taps & go. Simple
Curated list of events daily
Go out tonight
Beautiful, social discovery of events

3
The story so far!
550,000+ downloads in London (20%)
10,000+ events run with 800+ partners
Engaged hard to reach audience: Gen Y
London, NYC, San Francisco + Las Vegas
$12m Series A funding round

?
4
Problem: No last-minute event
marketplace existed!

5
Meanwhile, the $80bn industry
was under-utilised
Theatre
Live Music
70%
60%
Cinema
Sports
15%
60%

800+ partners

all the major promoters and venues in all of our key markets
11

Why fundraise?!
However…
Underlying trade-offs
VC funding not suitable for all
Time-consuming

Opportunity
Ambition, growth
13

Strategic value of VC $$ !
Credibility
Building team
Strategic advice
Network of influence
14

Fundraising tactics!
15
Be 100% honest
Raise more than you need
Utilise business momentum
Have answer before question
Think independently

Sources: Adyen Mobile Payments Index, Comscore 2014 , Coatue, Accenture
Know your market e.g. mobile!
12m 13m 13m
11m
2013 2014 2015 2016
UK m-commerce users
% of people who make m-commerce
purchases within sectors
55%
46%
38%
Tickets for events (e.g.
concerts, cinema,
theatre)
Tickets for transport
(e.g. train, plane)
Clothes, shoes and
other consumer goods
16m
19m
13m
21m
Spent >£10 per transaction
Spent <£10 per transaction
Major trend globally
increasing % of e-commerce
16

?
Stephen Fry
Pharrell
Williams
“Spontaneity app makes
planning ahead so passe”
“18 apps we couldn’t live
without in 2013”
“Editor’s choice”
“YPlan - now that’s a
seriously good app. Last
minute events London of all
kinds booked in seconds.
Damned smart”
“One of the seven hottest
global startups of 2013”
“London’s hottest startup”
“Best Entertainment App
2013” – 2012's winner was
the BBC
“YPlan offers a concise list of
the best NYC nightlife in one
app… genius”
Recent recognition

YPlan is fast becoming a household name

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Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

1. Private & Confidential! YPlan April 2014! Ross Murray-Jones Show Me The Money, July 2014

2. Why plan when you have YPlan?! 2 Pay in 2 taps & go. Simple Curated list of events daily Go out tonight Beautiful, social discovery of events

3. 3 The story so far! 550,000+ downloads in London (20%) 10,000+ events run with 800+ partners Engaged hard to reach audience: Gen Y London, NYC, San Francisco + Las Vegas $12m Series A funding round

4. ? 4 Problem: No last-minute event marketplace existed!

5. 5 Meanwhile, the $80bn industry was under-utilised Theatre Live Music 70% 60% Cinema Sports 15% 60%

10.

11. 800+ partners all the major promoters and venues in all of our key markets 11

12. Fundraising

13. Why fundraise?! However… Underlying trade-offs VC funding not suitable for all Time-consuming Opportunity Ambition, growth 13

14. Strategic value of VC $$ ! Credibility Building team Strategic advice Network of influence 14

15. Fundraising tactics! 15 Be 100% honest Raise more than you need Utilise business momentum Have answer before question Think independently

16. Sources: Adyen Mobile Payments Index, Comscore 2014 , Coatue, Accenture Know your market e.g. mobile! 12m 13m 13m 11m 2013 2014 2015 2016 UK m-commerce users % of people who make m-commerce purchases within sectors 55% 46% 38% Tickets for events (e.g. concerts, cinema, theatre) Tickets for transport (e.g. train, plane) Clothes, shoes and other consumer goods 16m 19m 13m 21m Spent >£10 per transaction Spent <£10 per transaction Major trend globally increasing % of e-commerce 16

17. ? Stephen Fry Pharrell Williams “Spontaneity app makes planning ahead so passe” “18 apps we couldn’t live without in 2013” “Editor’s choice” “YPlan - now that’s a seriously good app. Last minute events London of all kinds booked in seconds. Damned smart” “One of the seven hottest global startups of 2013” “London’s hottest startup” “Best Entertainment App 2013” – 2012's winner was the BBC “YPlan offers a concise list of the best NYC nightlife in one app… genius” Recent recognition YPlan is fast becoming a household name

Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

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