A fun business model idea on dating in Singapore!

1. Why should
YOU
invest in
US?

2. $50,000

3. $50,000
20%

4. Who
What
Why
When
How.

5. Who.

7. Sociables
Taking social interactions offline.

8. What.

9. We believe in two things.
Stereotypes are FUN.
Socializing is inherently a
GROUP ACTIVITY.
We’ll find the people, name a date, and set you up over
drinks - all you have to do is turn up for a meeting of
(incredibly diverse and awesome) minds.

10. How it works
Sign up for
an account.
Go for your social.
Pick your social
stereotype.
Come back for
next week’s
stereotypes.
Pull along two
Friends
Feedback on
your
experience!

11. Land or Sea?

12. Wall Flower or
Life of the Party?

13. The Website.

14. Sociably
Awkward
Periodic
Pop-Up Events
Everyone is invited

16. Fun, Quirky, but
with
SUBSTANCE.

17. Why.

18. 85
% of all singles
want to get
married.

19. 70
% think that it’s
important to
expand their
social circles.

20. Males & Females
(Aged 20-54)
=
-
% Married
507,000

21. Trivia:
After pornography, online dating
rakes in the largest portion of paid
content on the internet.

22. Helping people meet people
can be very profitable.
$90m
/year
$105.2m
Q4, 2011

23. Why Singapore?

24. Why
Stereotypes?

25. Source: MBAprograms.org

26. MYTH
TRUTH
By answering a
bunch of
questions about
myself, I’ll get
matched to
someone just like
me!
Dating site algorithms and
formulaes claim to predict
compatibility, but may actually:
Focus on short-term satisfaction
rather than long-term
satisfaction.
Fail to take into account how
partners grow, change and
mature.
Fail to take into account how
partners interact.

27. Social Stigma
Online Dating

28. Social Stigma
Socializing
Online Dating

29. Sociables
Taking social interactions offline.

30. 12
2013
2014
2015
2016
Expansion
Pre-Launch
Phase
Launch D-Day!
Regional &
Beyond…
2017~

31. How.

33. Revenue Streams
Customers.
Partners.
Advertisers.

34. Revenue Streams
6 x $20
Customers.
100 x $35

35. 6 x $20

36. Revenue Streams
6 x $20
Customers.
100 x $35

37. 100 x $35

38. Revenue Streams
Partners.

39. Revenue Streams
Advertisers.

40. Revenue Streams
Customers.
Partners.
Advertisers.

42. How to make
people like you:
Have a
Awesome
Product.
Have a
Awesome
Brand.

43. Costs:
• Web Development
• Beta Testing
The Website.

44. Costs:
• Web Development
• Beta Testing
The Website.

45. The App.

46. Aim: Everybody’s-Talking-About-It
(To establish our presence in…)

47. The Social Media
Campaign
(Aim: To go viral.)

51. The Social Media
Campaign
(Aim: To go viral.)

52. Yacht Party!
2 Events
Exclusivity

54. Competitive
Advantage
Community
Building
Activities
Range
Scaling
Up
First
Mover

55. Competitive
Advantage
Community
Building
Sociably Awkward
Regular Updates
Feedback Channels

56. Competitive
Advantage
Activities
Range

57. Competitive
Advantage
Brand Community
Extensive Network
First
Mover

58. Competitive
Advantage
Activities
Age
Regional
Scaling
Up

59. Competitive
Advantage
Community
Building
Activities
Range
Scaling
Up
First
Mover

60. Where do
you come
in?

63. Based on our Model:
ROI
=
54%

64. Based on our Model:
Terminal
Value
=
$3,242,778

65. Based on our Model:
Breakeven
Payback
(2.09 Years)
(3.16 Years)

66. Based on our Model:
OOC
2.64 years

67. Based on our Model:
20.06%
9.54%
4.54%
2.16%
1.03%
2013
Market Share
2017

68. Based on our Model:
NA
NA
14.1%
17.8%
22.2%
2013
2014
2015
2016
2017
Profit Margin

69. Based on our Model:
IPO
M&A

70. What we’re going to
do with your money:

71. What we’re going to
do with your money:
Website
Development
Website
Maintenance
R&D
Marketing
SG&A

72. Why should
YOU
invest in
US?

73. $50,000

74. 20%

75. $3,242,778

77. Sociables
Taking social interactions offline.