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Social Objects and Social Machines

Understanding the Co-Constitution of the Web


           David De Roure
http://www.slideshare.net/dder/social-objects-and-social-machines
http://gapingvoid.com/category/social-object/




http://en.wikipedia.org/wiki/Barabasi-Albert_model
A                     A




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                            B                                           F

                                          +   F


                                                        +       -
                            C
                                  -           E
                                                  C
                                                                    E




                                                            D
                                      D




    Theories of                 Theories of           Theories of
    Self interest                Exchange              Balance
         A
                                                            A

                                                  B                     F




                                                                            http://nosh.northwestern.edu/
B                       F




C
             +                                    C      - +        E
                    E
                                                            D

         D
                                                      Novice
                                                      Expert
  Theories of                   Theories of           Theories of
Collective Action               Homophily             Cognition
http://gseis.ucla.edu/people/borgman
http://www.hackdiary.com/2012/04/05/extracting-a-social-graph-from-wikipedia-people-pages/
Compute & Data Complexity




Social Complexity
The users of a website, the website, and
the interactions between them, together
form our fundamental notion of a “machine”
1. Social Networks form around Social Objects
      What are the new research objects?
 2. Social Networks, like the Web, co-evolve
          Analysing the Web Observatory
  3. A new way of thinking: Social Machines
        Rethinking sociotechnical systems
          david.deroure@wolfson.ox.ac.uk @dder
           http://www.oerc.ox.ac.uk/people/dder

      Also see: http://www.w3.org/community/webobservatory/
  Slide Credits: Noshir Contractor, Christine Borgman, Matt Biddulph

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Social Objects and Social Machines