Shoptimize
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This document outlines a proposed mobile application to help optimize grocery shopping. It discusses problems with current shopping list apps, and proposes a solution that aggregates data and compares prices across major grocery stores. The business model involves freemium pricing with premium features like list sharing and price trends. The target market is smartphone users who shop for themselves or their family and value savings. Competition exists but the proposed app aims to stand out by aggregating more data sources to find the best deals.
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Shoptimize
- 2. Problem • Current shopping list applications ▫ Know what you want? ▫ Need a price-check? ▫ Don’t know what to buy?
- 3. Solution
- 4. Solution
- 5. Market • People who spend time finding deals ▫ People who value and budget their time
- 6. Marketuse this? • So, who can ▫ People who shop for themselves (students) ▫ People who shop for their entire family ▫ Smartphone “shopping list app” users
- 7. Business Model • Freemium ▫ List sharing, extra lists, price trends, gas costs as premium features • Specialized coupons from grocers as an exclusive “dealbreaker”.
- 8. Core Values • Expert coders & hustler(s) • Market experience & research ▫ Frustrations with other Android applications • We know what our users want (being among them), but don’t have. • Fear without numbers! • 27% of food wasted; $11.3B market • 1 in 3 shoppers will switch stores for savings.
- 9. Competition • Proven in the international market • Core application will always be free ▫ (Most are not): Grocery King, Grocery Gadget ▫ Free: OneFlyer (web), Prixing (France) • Our application: ▫ aggregates data ▫ compares them across major grocers
- 10. Team • Three UofW Computer Science Students • Award-winning Hackers
- 11. Questions / Comments • We’re the “pricefinder” for “grocery shopping” • Target: smartphone users who know what they want. • Extends current grocery shopping applications! • Enormous market potential ($11.3B) • Free, but premium adds a ton of more useful features • We’re excited to be in this space. Thank you for your time.
Editor's Notes
- Hi, I’m MichaelShao, one of the co-founders for shoptimize, a mobile application that lets you grocery shop in an optimized fashion.
- The current problem that we see today lies in the methodology of our current shopping habits.Everyone shops – that’s a given; we can’t avoid it, and we’ll always need to be doing this until the end of time.-- Currently, the way I shop is I make lists. Tons and tons of lists. I check prices across flyers, and I cross-check to ensure it’s actually the cheapest there.-- The problem lies in how much time I’ve just spent doing this menial task.-- There are so many unknown variables that we don’t know of until later on – for example, was this the absolute cheapest price we could have gotten? -- How much more money could we have saved if we bought it, say, two days later? – was the savings worth it? -- Most times, we’ll never know for sure, and this can bother people (especially me).-- Basically, if we had to make the problem a single question statement, it’d be something along the lines of “How does one shop in an optimal way?”, defining ‘optimal’ as being able to do something without wasting money or time.
- The world of mobile applications is expanding so rapidly in our present day and age.More people are using smartphones to optimize their daily habits. Agendas and daytimers no longer exist with the advent of “cloud” storage and the ability to do things virtually anywhere has created the ability for people to be more productive, anywhere they go.-- The issue lies in the software, now...Plug in your current or previous grocery list...Optimal recommendations are made by the application based on location, distance, price; the application will give you exactly one recommendation of which to visit for all of your needs, based on your preferences and filters in the program.Best of all, it’s FREE!Mostly...
- The world of mobile applications is expanding so rapidly in our present day and age.More people are using smartphones to optimize their daily habits. Agendas and daytimers no longer exist with the advent of “cloud” storage and the ability to do things virtually anywhere has created the ability for people to be more productive, anywhere they go.-- The issue lies in the software, now...Plug in your current or previous grocery list...Optimal recommendations are made by the application based on location, distance, price; the application will give you exactly one recommendation of which to visit for all of your needs, based on your preferences and filters in the program.Best of all, it’s FREE!Mostly...
- People on a budget, who value their time, and who need to know they’re going to be able to afford making ends meet on a regular basis.If you have a smartphone – you’re in luck! Young professionals (like students, or recent graduates), family shoppers, and smartphone users
- People on a budget, who value their time, and who need to know they’re going to be able to afford making ends meet on a regular basis.If you have a smartphone – you’re in luck! Young professionals (like students, or recent graduates), family shoppers, and smartphone users
- The world of mobile applications is expanding so rapidly in our present day and age.More people are using smartphones to optimize their daily habits. Agendas and daytimers no longer exist with the advent of “cloud” storage and the ability to do things virtually anywhere has created the ability for people to be more productive, anywhere they go.-- The issue lies in the software, now...Plug in your current or previous grocery list...Optimal recommendations are made by the application based on location, distance, price; the application will give you exactly one recommendation of which to visit for all of your needs, based on your preferences and filters in the program.Best of all, it’s FREE!Mostly...
- The world of mobile applications is expanding so rapidly in our present day and age.More people are using smartphones to optimize their daily habits. Agendas and daytimers no longer exist with the advent of “cloud” storage and the ability to do things virtually anywhere has created the ability for people to be more productive, anywhere they go.-- The issue lies in the software, now...Plug in your current or previous grocery list...Optimal recommendations are made by the application based on location, distance, price; the application will give you exactly one recommendation of which to visit for all of your needs, based on your preferences and filters in the program.Best of all, it’s FREE!Mostly...
- The world of mobile applications is expanding so rapidly in our present day and age.More people are using smartphones to optimize their daily habits. Agendas and daytimers no longer exist with the advent of “cloud” storage and the ability to do things virtually anywhere has created the ability for people to be more productive, anywhere they go.-- The issue lies in the software, now...Plug in your current or previous grocery list...Optimal recommendations are made by the application based on location, distance, price; the application will give you exactly one recommendation of which to visit for all of your needs, based on your preferences and filters in the program.Best of all, it’s FREE!Mostly...
- The world of mobile applications is expanding so rapidly in our present day and age.More people are using smartphones to optimize their daily habits. Agendas and daytimers no longer exist with the advent of “cloud” storage and the ability to do things virtually anywhere has created the ability for people to be more productive, anywhere they go.-- The issue lies in the software, now...Plug in your current or previous grocery list...Optimal recommendations are made by the application based on location, distance, price; the application will give you exactly one recommendation of which to visit for all of your needs, based on your preferences and filters in the program.Best of all, it’s FREE!Mostly...
- Thank you for your time.