Motorherd.com aims to utilize online communities to negotiate volume discounts on purchases. By bringing together buyers from around the world, the site hopes to increase purchasing power through bulk orders. Initially focusing on car sales, customer surveys found manufacturers may offer discounts on slow-selling models and pay commissions. While cars can be delivered worldwide, transactions take over 30 days. It was suggested to first test the concept by aggregating demand for smaller, less expensive electronics to more quickly form an online herd and build the company's reputation.

1. Motorherd.com
Buy and sell as a herd

2. Many big companies enjoy buying products and services
below retail prices because they buy or have the potential
to buy a large quantity of products and services. The
concept of Motorherd.com is to utilize internet users to:
 Come together as a group or community that will make large quantity
of purchases; therefore increase the purchasing power through volume
discount and other types of discounts that will save them money as
individuals. The larger the group the higher the discounts.
 Motorherd.com will seek to provide these benefits to individual buyer
by serving as a platform or facilitator for generating demand through
its website services, bringing buyers (internet users) together from all
over the world to a single location.
 Identifying the needs and wishes of individual internet users and group
them into a community to make purchase of the identified products or
services.

3. The initial concept of Motorherd.com is to sell or buy cars
to a group of buyers. The result of our survey from
potential customers shows:
 Auto manufacturers/dealers will offer volume discounts but vary
depending on the make and model but most likely the ones that are
not selling.
 Auto manufacturers/dealers will gladly pay us if our website leads to
people making the purchase.
 The cars can be delivered to anywhere in the world. Customers will
pay for the expense.

4. The direct discussion with potential customers provided us
with additional insights:
 Motorherd.com can also target small to medium size businesses by
grouping them together to purchase at least 5 cars and get the fleet
sales discount.
 The transaction time could take longer than 30 days from the initial
searching to the actual purchase due to customers wanting to test
drive, price comparison, financing, and general indecision because this
is an expensive purchase.
 Numerous competition in the auto markets.

5. The direct discussion with potential customers provided us
with additional insights:
 Should start with smaller less expensive consumer electronics or other
products to test the concept. It is much easier to drive the herd to
make the purchasing decision.
 Work on executing the marketing and transaction process of these
products first, build market following and reputation.
 Can scale it up to much more expensive or bigger items.

6. Is this idea worth pursuing? Yes
 Will need to evaluate selling smaller less expensive consumer
electronics or other products to test the concept.
 Evaluate the optimal method to generate the demand; target and drive
users to the site.
 Explore other target markets (i.e. small businesses etc) other than the
general internet users.