Boxed is an online bulk wholesaler looking to increase its market share. It competes with Amazon, Costco, Sams Club and Walmart. Boxed's target audience includes millennials and families. The document proposes a marketing strategy for Boxed including running social media contests to engage customers, content marketing, guerrilla marketing with free shipping coupons, and utilizing social media analytics tools to measure performance. The proposed budget is $250,000 to be spent over 12 months on advertising, website development, contests and other initiatives.
How to Be a Data Driven PM by TORA Chief Marketing OfficerProduct School
Key Takeaways:
- How to make data-driven decisions;
- The importance of making data-driven decisions;
- Where and how to gather and use data effectively with real-life examples;
- How important data training is for product managers.
Importance of Market Research & Cognitive Design by Amazon Sr PMProduct School
Main takeaways:
-How to capture more user insights into your design via different methods
-How to validate your design prototypes via qualitative & quantitative feedbacks
-How to make research & user feedback a constant journey with your product growth
Webinar: Creating Product/Market Fit by Facebook Product Team LeadProduct School
Main takeaways:
-What does Products/Market Fit even mean?
-Developing a new market vs penetrating an existing market.
-How to use quantitative and qualitative data to prioritize decision making.
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
Help Customers Become Data Storytellers by Yellowfin Product LeaderProduct School
Main takeaways:
-You’ll learn how to gather a variety of information, so the right data is always available.
-Identify the various charting options that go into creating a “wow” story.
-How great design can help build trust with your customers and create engaging content their audience will love.
How to Be a Data Driven PM by TORA Chief Marketing OfficerProduct School
Key Takeaways:
- How to make data-driven decisions;
- The importance of making data-driven decisions;
- Where and how to gather and use data effectively with real-life examples;
- How important data training is for product managers.
Importance of Market Research & Cognitive Design by Amazon Sr PMProduct School
Main takeaways:
-How to capture more user insights into your design via different methods
-How to validate your design prototypes via qualitative & quantitative feedbacks
-How to make research & user feedback a constant journey with your product growth
Webinar: Creating Product/Market Fit by Facebook Product Team LeadProduct School
Main takeaways:
-What does Products/Market Fit even mean?
-Developing a new market vs penetrating an existing market.
-How to use quantitative and qualitative data to prioritize decision making.
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
Help Customers Become Data Storytellers by Yellowfin Product LeaderProduct School
Main takeaways:
-You’ll learn how to gather a variety of information, so the right data is always available.
-Identify the various charting options that go into creating a “wow” story.
-How great design can help build trust with your customers and create engaging content their audience will love.
Product Managing a B2B vs B2C Product by Microsoft Product LeaderProduct School
Key takeaways:
B2B
-Top concerns are scale, reliability.
-Customers pay us to visit them.
-Hard to relate to users, difficult to self host.
B2C
-Privacy. Privacy. Privacy.
-Good UX or you’re out. No innovation? You’re definitely out.
-I’m the customer and the product owner.
The Art of Conducting Customer Interviews by Microsoft Prod LeadProduct School
Main Takeaways:
-Understanding types of customer interviews
.Identifying right audience for the interview
-Recognizing untold stories of customer
-To-Dos that makes interview successfu
-Don'ts to avoid during customer interviews
-Simple framework for Customer Interview Lifecycle
Empower Your Team to Build Successful Products by Atlassian Sr PMProduct School
Main Takeaways:
-Bring customers into the picture - customer conversations are not for PMs only, bring engineers into customer interviews
-Manage by objectives - goals not tasks
Lead with empathy
Social-Distancing Challenges as a PM by Amazon Sr PMProduct School
Main takeaways:
- Investing in e-commerce and marketplaces
- Thinking in delivering challenges and opportunities
- How to think of products and services more suitable for these times
Adaptive Products for Personalized Experiences by Expedia Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
How to Cooperate in Product by Extrahop Product Marketing LeadProduct School
In this talk, Isaac focused on the cooperation between the different actors included in product. Some key takeaways of the presentation include:
- Align your GTM engine across product, marketing, and sales
- Making product decisions from an engineering & market point of view
- How to successfully partner with product marketing and sales teams
Developing Products for Emerging Countries by fmr Amazon Sr PMProduct School
Main Takeaways:
-Companies and business models which payments are not the main focus, but an invisible and profitable part of it
-How to merge a smoothly retail and payment experience
-How these companies make money through payments and financial services
Marketplace Solutions by PayPal Senior Product ManagerProduct School
Main Takeaways:
-Marketplaces provide customers end-to-end business solutions where services providers and the services consumers come together to solve consumer problems.
-Technology is the backbone to enable the Marketplaces. -Federated identity, access management for product positioning, and transaction management based on compliance and rule-based risk are key to building a great successful marketplace.
-Marketplace solutions can be standardized and applied to any product or service like - Uber, Airbnb, etc.
How Can PMs Ensure Privacy in Products by Nike Product LeaderProduct School
Main Takeaways:
How PMs can bake in consumer data trust and transparency in their products
Why your approach to privacy determines how you converse with your consumers
How to be a tough cookie and still build delightful consumer experiences
Pivoting Between Industries by Amazon Sr PMProduct School
Main Takeaways:
Why do people pivot from industry to industry?
When should you pivot or when is the best time to pivot industries?
How to effectively make the transition
How Do E-Commerce Products Succeed by Atlassian Head of ProductProduct School
Product Management Event Held at the Product Conference in Silicon Valley.
E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley, Head of Product at Atlassian, talked about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search / browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.
R&Rs and Growth as a Product Manager by Uber Sr PMProduct School
Main Takeaways:
-Roles and responsibilities vary by company, industry, and stage: Smaller company: simpler organization, more technical responsibilities. Larger company, more complex organization, more specialized set of responsibilities.
-Consistent across all is the responsibility of the PM to deliver outcomes, not master individual skills
-Know what you need to know. Confidently delegate the rest. A deep understanding of every detail and nuance of a product area is not a prerequisite to success
Time management and relationship building are increasingly critical as your career matures, no matter the size of the company
Building & Adapting Software Products for Enterprise by Miro Sr PMProduct School
Main Takeaways:
-How to gain empathy towards your enterprise customers and users
-Common features enterprise customers expect
-Product-specific enterprise pain points
Product Roadmap Prioritization by Amazon Principal PMProduct School
Main Takeaways:
-Helps you build your own frameworks as per your business and the stage of growth
-Make unbiased decisions while prioritization - convincing partner teams for central platforms specifically
-Formulate metrics for prioritization given a variety of constraints
What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...Greylock Partners
I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business?
The purpose of growth is to scale the usage of a product that has product-market fit. You do this by building a playbook on how to scale the usage of a product. A playbook can also be called a growth model or a loop.
The first question you should ask before asking about growth is if you have product-market fit?
How to Build a Great Product Strategy by Okta Product ManagerProduct School
Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?
Creating Actionable Product Strategy by Turo Director of ProductProduct School
Main Takeaways:
- Measure what matters – Establishing the right metrics and KPIs early on can provide tremendous clarity. Driving towards the wrong goals can result in team misalignment, at best, and a failed product strategy, at worst.
- Distinguish the highest impact ideas from the good ideas
- Most companies have lots of good ideas. PMs must separate the great from the good, and craft product strategies that yield the highest impact outcomes for their customers and business.
Iterate, based on customer feedback & data – Great product strategies should evolve over time, with the ongoing incorporation of customer feedback, data, and stakeholder input. Strategies developed in a vacuum are unlikely to succeed, as are strategies that fail to evolve with the changing needs of customers.
one of the top most company in the whole world "Amazon". In this case study initial phase how the company was started? including core value preposition and strategies, affiliated brands, segmentation, consumer handling compliant, SWOT analysis, pricing strategies etc
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
Product Managing a B2B vs B2C Product by Microsoft Product LeaderProduct School
Key takeaways:
B2B
-Top concerns are scale, reliability.
-Customers pay us to visit them.
-Hard to relate to users, difficult to self host.
B2C
-Privacy. Privacy. Privacy.
-Good UX or you’re out. No innovation? You’re definitely out.
-I’m the customer and the product owner.
The Art of Conducting Customer Interviews by Microsoft Prod LeadProduct School
Main Takeaways:
-Understanding types of customer interviews
.Identifying right audience for the interview
-Recognizing untold stories of customer
-To-Dos that makes interview successfu
-Don'ts to avoid during customer interviews
-Simple framework for Customer Interview Lifecycle
Empower Your Team to Build Successful Products by Atlassian Sr PMProduct School
Main Takeaways:
-Bring customers into the picture - customer conversations are not for PMs only, bring engineers into customer interviews
-Manage by objectives - goals not tasks
Lead with empathy
Social-Distancing Challenges as a PM by Amazon Sr PMProduct School
Main takeaways:
- Investing in e-commerce and marketplaces
- Thinking in delivering challenges and opportunities
- How to think of products and services more suitable for these times
Adaptive Products for Personalized Experiences by Expedia Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
How to Cooperate in Product by Extrahop Product Marketing LeadProduct School
In this talk, Isaac focused on the cooperation between the different actors included in product. Some key takeaways of the presentation include:
- Align your GTM engine across product, marketing, and sales
- Making product decisions from an engineering & market point of view
- How to successfully partner with product marketing and sales teams
Developing Products for Emerging Countries by fmr Amazon Sr PMProduct School
Main Takeaways:
-Companies and business models which payments are not the main focus, but an invisible and profitable part of it
-How to merge a smoothly retail and payment experience
-How these companies make money through payments and financial services
Marketplace Solutions by PayPal Senior Product ManagerProduct School
Main Takeaways:
-Marketplaces provide customers end-to-end business solutions where services providers and the services consumers come together to solve consumer problems.
-Technology is the backbone to enable the Marketplaces. -Federated identity, access management for product positioning, and transaction management based on compliance and rule-based risk are key to building a great successful marketplace.
-Marketplace solutions can be standardized and applied to any product or service like - Uber, Airbnb, etc.
How Can PMs Ensure Privacy in Products by Nike Product LeaderProduct School
Main Takeaways:
How PMs can bake in consumer data trust and transparency in their products
Why your approach to privacy determines how you converse with your consumers
How to be a tough cookie and still build delightful consumer experiences
Pivoting Between Industries by Amazon Sr PMProduct School
Main Takeaways:
Why do people pivot from industry to industry?
When should you pivot or when is the best time to pivot industries?
How to effectively make the transition
How Do E-Commerce Products Succeed by Atlassian Head of ProductProduct School
Product Management Event Held at the Product Conference in Silicon Valley.
E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley, Head of Product at Atlassian, talked about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search / browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.
R&Rs and Growth as a Product Manager by Uber Sr PMProduct School
Main Takeaways:
-Roles and responsibilities vary by company, industry, and stage: Smaller company: simpler organization, more technical responsibilities. Larger company, more complex organization, more specialized set of responsibilities.
-Consistent across all is the responsibility of the PM to deliver outcomes, not master individual skills
-Know what you need to know. Confidently delegate the rest. A deep understanding of every detail and nuance of a product area is not a prerequisite to success
Time management and relationship building are increasingly critical as your career matures, no matter the size of the company
Building & Adapting Software Products for Enterprise by Miro Sr PMProduct School
Main Takeaways:
-How to gain empathy towards your enterprise customers and users
-Common features enterprise customers expect
-Product-specific enterprise pain points
Product Roadmap Prioritization by Amazon Principal PMProduct School
Main Takeaways:
-Helps you build your own frameworks as per your business and the stage of growth
-Make unbiased decisions while prioritization - convincing partner teams for central platforms specifically
-Formulate metrics for prioritization given a variety of constraints
What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...Greylock Partners
I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business?
The purpose of growth is to scale the usage of a product that has product-market fit. You do this by building a playbook on how to scale the usage of a product. A playbook can also be called a growth model or a loop.
The first question you should ask before asking about growth is if you have product-market fit?
How to Build a Great Product Strategy by Okta Product ManagerProduct School
Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?
Creating Actionable Product Strategy by Turo Director of ProductProduct School
Main Takeaways:
- Measure what matters – Establishing the right metrics and KPIs early on can provide tremendous clarity. Driving towards the wrong goals can result in team misalignment, at best, and a failed product strategy, at worst.
- Distinguish the highest impact ideas from the good ideas
- Most companies have lots of good ideas. PMs must separate the great from the good, and craft product strategies that yield the highest impact outcomes for their customers and business.
Iterate, based on customer feedback & data – Great product strategies should evolve over time, with the ongoing incorporation of customer feedback, data, and stakeholder input. Strategies developed in a vacuum are unlikely to succeed, as are strategies that fail to evolve with the changing needs of customers.
one of the top most company in the whole world "Amazon". In this case study initial phase how the company was started? including core value preposition and strategies, affiliated brands, segmentation, consumer handling compliant, SWOT analysis, pricing strategies etc
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
Data Driven Marketing: How to grow your online store
The presentation will cover how to create data driven marketing programs using the information collected in your Magento platform. The presentation will provide guidance on how on how to segment both your customer and product data to build data driven marketing programs.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
Distribution channels for beginners presentation mar2015Jim Elder
A quick overview of distribution channels focusing on key aspects for a new or small company with limited funding. Direct vs Indirect. Who has the power, what kind and how to manage. How to price within the channel.
This PowerPoint examines the corporate structure of Target in a strategic manor. See how it compares to its competitors and why it is one of the leading retailers in today's society.
Different types of startups, markets and whysBlaz Kos
This presentation is about various types of startup companies, markets and core competencies.
In the presentation you will learn why market trends are important, why markets always win, how to calculate market size and why you have to start with the strong why.
You will also learn the fundamental difference between established companies and startups. Startups are designed to search and established companies to execute.
Building a winning Digital Experience starts with a good strategy, relevant touchpoints you want to create, and business outcomes you want to drive. From e-commerce, to email, to mobile, through sales, and service there are many places to go, and so little time and resources. This session will discuss advertising, incrementality, brand value, and improving your experience.
Key Takeaways:
Driving Marketing
ROI Incrementality
Increase Brand Value
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
2. Table of Contents
• Executive Summary
• Situation Analysis
• Strategic Analysis
• Market Selection
• SWOT
• Traecy Model
• PEST Analysis
• Porters Five Forces
• Buying Behaviors
• Competitor Analysis
• Social Media Marketing Analysis
• Social Media Zones
• Marketing Proposal
• Customer Engagement Strategy
• Marketing Budget
• Timeline
3. Situation Analysis
Boxed is an online & mobile app membership-free bulk wholesaler. Started in 2013 by now CEO, Chieh
Huang and long time friends, Christopher Cheung, William Fong & Jared Yaman privately owned, boxed has
grown into >100 million dollar enterprise.
60% of Boxed customers are between the ages of 18 & 44 with some terming the startup as the “Costco for
Millennials. Their target audience has grown to include families, specifically mothers, short on time. “Boxed
Means Bulk” conveys both value and their motto also includes “never run out”. Boxed also targets business
with similar value proposition “ Essentials that fit your budget, delivered to your business”
Boxed is looking got increase their e commerce presence and market share. They compete with Amazon,
Costco, Sams Club and Walmart. Similar to Amazon, Boxed does not operate from a storefront, rather
through on line and mobile applications but like Costco and Sams – Boxed relies on bulk to generate
customer value.
4. Strategic Analysis
• Market Selection
• SWOT
• Traecy Model
• Porters Five Forces
• Buying Behaviors
• Competitor Analysis
• Social Media Marketing Analysis
• Social Media Zones
5. Market Selection
Based on a combination of
average family size and
average household income,
San Diego was chosen as the
target city
Content: reuse the box
Spokes character responds to
customer inquiries/complaints,
pokes fun at competitors
charging shipping
Your next order is free!...and so
are all of the orders after that.
Free shipping for life coupons as
guerrilla marketing (also non-
digital marketing?)
Box character at events?
6. Strengths Threats
• No Membership fees
• Free shipping with minimum purchase
• Large selection of products, including wine and
spirits
• Price leader when purchases made in bulk
• Social appeal to the public with employee
benefits and social initiatives
• Economies of scale of competitors
• Buying power of Sams, Costco, Walmart
• Physical location of competitors distribution
centers and store fronts
• Low barriers to entry
Weakness Opportunities
• Newer and less established than Amazon and
other major competitors ( Sams, Costco,
Walmart)
• No Guest browsing
• Leverage management team competence in
developing applications to gain competitive
advantage
• Develop competitive advantage by being early
leader in e commerce wholesaling
• Grow B to B market segment
SWOT ANALYSIS
7. Boxed
Amazon
Costco
Walmart
Product
Leader
Customer
Intimacy
Operational
Excellence
(efficiency)
Traecy Model Analysis
Amazon:
- Great selection of products
- Easy purchase and return policy
- Optional annual membership fee (Prime)
offering free shipping
- Customers shop for convenience not price
Walmart:
- Everyday low prices
- All aspects of value chain drive low cost
- Both online and store front shopping options
Costco
- Target value consumers – not low cost
shoppers
- Bulk shopping value
- Constrained to cash or Visa purchase options
- Annual membership fee
8. Political Economic
• Low risk to political implications for E-commerce
in United states
• Politically stable
• States often compete for businesses with
incentives for relocation
• Short cycle economic fluctuations (recessions)
• With no store fronts boxed would have less
exposure in economic downturn than retail
competitors
Social Technological
• Growing use of mobile technology facilitating
greater access of e commerce
• Low social media marketing adoption in North
America
• E-commerce adoption rates differ across
generations ( Boomers, X, Millennials)
• Reliant on delivery service from external
companies ( US Post, couriers..etc)
• Competitors experimenting with and seeking
approval for novel delivery technology from local
distribution centers ( Amazon - drones)
• Reliant on internet speed and up time for
customer interface
PEST Analysis
9. Industry Rivalry High
Multiple large competitors
Amazon
Walmart
Costco
Bargaining power of
suppliers low.
Multiple options for
sourcing products
Low switching costs to
change suppliers
Threat of substitutes moderate / low
Currently online shopping and delivery is the substitute to traditional
shopping
Substitution relatively cost free as minimal investment ( or none)
required for many brick and mortar, as well as on line stores
Barriers to entry low / threat of entry high
No store front required
No Intellectual property
prohibiting starting on line sales
Threat of Substitutes
Threat of Entry5Bargaining
Power of
Suppliers
Industry Rivalry5
2
Bargaining power of customers
relatively high
Mainly individual and small
group sales
Low switching costs
Availability of multiple
competitors
4
Bargaining
Power of
Customers
2
Porters Five Forces
11. Strategy
What is their present strategy?
Goals
What are their financial and non-financial goals?
• xxx • xxx
Differentiators
What will they leverage to win?
Changes
How have their strategies, goals and differentiators changed?
• xxx • xxx
Competitor Profile
12. Social Media Marketing Analytics
Utilizing the following Socialbakers.com tools to analyze our social media
investments will ensure bang for our buck:
• Persona Mapping Tool
• Influencer Search Tool (available by region!)
• Influencer Hashtag Search Tool
• Facebook and Instagram Performance Quadrant Reports
• Facebook Ads Performance Prediction Tool
• Social Media Benchmarking Tool
• Social Customer Care
• Instagram Analytics Tool
• Facebook Post Promotion Tool
• Social Media Content Inspiration & Spotlight Tools
• Global Social Media Studies
13. Touching On All Social Media Zones
Social Community
• Boxed spokescharacter will be the company’s persona and
bring the brand to life.
• Customers will be entertained while being informed,
therefor are marketed to via Facebook, Twitter, etc.
Social Publishing
• Content marketing with articles highlighting free shipping,
data around how much time the average household
spends shopping, and what to do with your boxes.
Social Commerce
• Customer reviews available.
• Spokescharacter replies to customers.
• National brand suppliers encouraged to participate and
interact with customers as well.
Social Entertainment
• Rotating weekly contests for customers to post their best:
• Recipes with Boxed products
• Use of their time savings
• Use of their money savings from the free shipping
• Re-use of their boxes
Social Media Zones
15. Customer Engagement Strategy: Social Media Contests
Recipe Contest
• Customers submit their favorite
recipes with Boxed products
Referral Contest
• The 10 customers with the most
referrals for the week win!
“Why do you save?”
• Competitors charge $7 or more
to ship groceries.
• Customers submit what they do
with their $7.
“What’s your time worth?”
• Customers submit what they do
with all of the time that they save
by shopping online with Boxed.
• 4 rotating weekly customer
contests.
• 10 winners each week get 60
second online Boxed shopping
sprees (estimated at $100 each)
• Ways to enter:
• Tagging Boxed in Facebook
• #Boxedcontest in Twitter
• #Boxedcontest in Instagram
• Customers vote for the winners!
16. Marketing Campaign Budget
Advertising on Facebook, Twitter, and Instagram $90,000
Articles for content marketing $75,000
Ecommerce website setup and maintenance $50,000
Guerrilla marketing handing out free shipping for life coupons $10,000
Referral program $10,000
Weekly contests for customers $13,000
Socialbakers.com $2,000
$250,000
17. Marketing Campaign Timeline
November
Plan
Campaign
12/1
Hire to
enhance
Ecommerce
website and
set up social
media sites
12/10
Hire to start
writing
content and
print
coupons
12/26
Set up
socialbakers.
com account
12/31
Launch
eCommerce
website
1/1
Kick off
customer
contests and
start handing
out coupons
at all public
events
