This document outlines a research study on the impact of celebrity endorsement in advertisements on consumer buying behavior in the Udubaddawa area of Kurunegala district, Sri Lanka. The study aims to determine if celebrity endorsements can influence consumer purchases. It hypothesizes that attractiveness, trustworthiness, and meaning transfer from celebrity endorsements impact buying behavior. The methodology will use surveys and statistical analysis of 100 consumers. A literature review found that celebrity endorsements can positively impact brand equity and influence customers' product attitudes. The activity plan outlines data collection and analysis from December to April.