Contents of This Session
Survey Methods
Survey Methods Classified by Mode of Administration
A Comparative Evaluation of Survey Methods
Some Other Survey Methods
Selection of Survey Methods
Observation Methods
Observation Methods Classified by Mode of Administration
A Comparative Evaluation of Observation Methods
A Comparison of Survey and Observation Methods
Ethnographic Research
Other Methods
Ethics in Marketing Research
Contents of This Session
Survey Methods
Survey Methods Classified by Mode of Administration
A Comparative Evaluation of Survey Methods
Some Other Survey Methods
Selection of Survey Methods
Observation Methods
Observation Methods Classified by Mode of Administration
A Comparative Evaluation of Observation Methods
A Comparison of Survey and Observation Methods
Ethnographic Research
Other Methods
Ethics in Marketing Research
MCJ 5532, Research Methods in Criminal Justice Administra.docxAASTHA76
MCJ 5532, Research Methods in Criminal Justice Administration 1
Course Learning Outcomes for Unit III
Upon completion of this unit, students should be able to:
2. Evaluate the key concepts associated with multiple methods of collecting, analyzing, interpreting, and
reporting defensible research results.
2.1 Evaluate the relationship between key findings of existing scholarly research in the field of
criminal justice and a proposed study on a related criminal justice topic.
5. Outline the major steps in empirical research in criminal justice.
8. Analyze the phases involved with writing a criminal justice research report.
Reading Assignment
Chapter 5: Survey Research: Questionnaires
Chapter 6: Survey Research: Interviews and Telephone Surveys
Unit Lesson
As we learned in previous units, there are multiple ways to collect the data. One of the most popular methods
of collecting data is survey research. This widely used technique allows the researcher to collect a variety of
information from study participants, regardless of whether the identity of the participants is known.
Questionnaires, interviews, and telephone surveys are three primary forms of survey research.
Questionnaires
There are many ways to develop a questionnaire. However, there are some rules and guidelines that exist to
help a researcher develop questionnaires that will properly collect the data that he or she needs to address
the research questions. Most of the guidelines focus on the wording and construction of questionnaires. When
developing a questionnaire, one should be aware of the question types. Wording configurations that should
be avoided include biased or leading questions, double-barreled questions, questions asked objectively,
assumptions regarding the respondent’s knowledge regarding issues, vague wording, collecting excessive
information, and “response set” (Hagan, 2014).
The organization of the questionnaire is also important. Questionnaires should normally begin with questions
that focus on the study topic and how they sit with demographic type questions such as age, race/ethnicity,
income, and occupation. For example, if you were interested in looking at the relationship in the number of
children involved in community policing activities, then make sure the survey begins with questions that ask
specifically about their level of involvement in the community and/or the extent of their interaction with police
in the community. Then, end a survey by asking them questions about their family such as how many people
are in their household, how many of those people are children, and what are the ages of the children in the
household?
The manner in which the questionnaire is administered is also important. Questionnaires can be given directly
to the participant, mailed to the participant, and electronically provided to the participant (e.g., link or QSR
code). Mail surveys are a very popular method of.
Complete the following assignments using excel and the following tLynellBull52
Complete the following assignments using excel and the following template:
· Assignment – Statement
· Identify Business Problem -
“Define Problem statement [aka Case Analysis Assignment]”
· Analytics Tools and Models used and results
· Interpretation, Discussion, and Analysis of Findings and Results –
Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used
· Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your:
· Analytics Tools and Models used results
· Business Analytics Case Analysis EXCEL model(s) and outcomes and results
· Recommendations
Assignment information:
The worksheet Purchasing Survey in the Performance Lawn Care database provides data related to predicting the level of business (Usage Level) obtained from a third-party survey of purchasing managers of customers Performance Lawn Care.
The seven PLE attributes rated by each respondent are
8 The data and description of this case are based on the HATCO example on pages 28–29 in Joseph F. Hair, Jr., Rolph E. Anderson, Ronald L. Tatham, and William C. Black, Multivariate Analysis, 5th ed. (Upper Saddle River, NJ: Prentice Hall, 1998).
· Delivery speed —the amount of time it takes to deliver the product once an order is confirmed
· Price level —the perceived level of price charged by PLE
· Price flexibility —the perceived willingness of PLE representatives to negotiate price on all types of purchases
· Manufacturing image —the overall image of the manufacturer
· Overall service —the overall level of service necessary for maintaining a satisfactory relationship between PLE and the purchaser
· Sales force image —the overall image of the PLE’s sales force
· Product quality —perceived level of quality
Responses to these seven variables were obtained using a graphic rating scale, where a 10-centimeter line was drawn between endpoints labeled “poor” and “excellent.” Respondents indicated their perceptions using a mark on the line, which was measured from the left endpoint. The result was a scale from 0 to 10 rounded to one decimal place.
Two measures were obtained that reflected the outcomes of the respondent’s purchase relationships with PLE:
· Usage level —how much of the firm’s total product is purchased from PLE, measured on a 100-point scale, ranging from 0% to 100%
· Satisfaction level —how satisfied the purchaser is with past purchases from PLE, measured on the same graphic rating scale as perceptions 1 through 7
The data also include four characteristics of the responding firms:
· Size of firm —size relative to others in this market (0=small;1=large)(0=small;1=large)
· Purchasing structure —the purchasing method used in a particular company (1=centralized procurement,0=dec ...
Driven to Succeed is a renowned consulting and market research company that combines data analysis (the "what") with compassionate research and dialogue (the "why"). We assist businesses of all sizes, from mid-market enterprises to Fortune 500 brands, in discovering valuable insights that can fuel innovation and boost sales, revenue, and market share.
Imaginologie is the division of the company that focuses on market research. Their expertise lies in both qualitative and quantitative research, analysis, and evaluation. They conduct surveys to gather customer feedback, brainstorm and generate new ideas for products and services, and develop brand marketing strategies. Their goal is to take the insights they gather and translate them into actionable steps to help brands innovate, increase sales, profits, and market share. They use a proprietary framework called "So What and Now What™" to ensure that their findings are not just informative, but also practical and useful.
Kristin Harper & The Expert Collective is the learning and development division that offers a range of resources from a diverse group of business owners and experts in various fields such as leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging. They operate under one supplier MSA, making access to these resources easy and convenient. The services provided include keynotes, training sessions, executive advisory and consultancy, and voice of the employee surveys. They strive to work from both the head and the heart to help brands grow and succeed while also promoting the well-being of individuals.
Driven to Succeed provides four primary services to their clients:
1. EthnoGraphics™ Insights: This service enables businesses to gain deep and empathetic market research insights from consumers.
2. Better Ideaz™ Brainstorming: Through this service, Driven to Succeed facilitates high-impact ideation that results in innovative thinking and solutions.
3. The Collaboratory Concept Lab: This service involves transforming product and service ideas into concepts that are ready to be tested.
4. Speaking, Training & Consulting: Driven to Succeed offers services that help businesses align their strategies with their organizational values and human capital to accelerate performance.
If you're interested in learning more about our services, feel free to send us a direct message or visit our website at www.DriventoSucceedLLC.com.
This is an exclusive presentation on data collection for researchers in National Institutes Labor of Administration & Training (NILAT), Ministry of production, government of Pakistan
Qualitative Research Evaluation Essay
Essay on Types Of Research
Mba
Sampling Methods Essay
Sample Methodology Essay
Research Methodology Report Sample
Essay on Research Methodology
English 101 Research Paper
Example Of Search Strategy
Essay on Medical Research
Research Methods Essay
Importance And Purpose Of Research Essay
Sample Research Proposal on Methodology
Example Of A Research Paper
Career Research Essay
Methodology of Research Essay examples
Essay about Sampling
Research Critique Essay example
Sample size is one of many factors to consider when designing a survey for consumer or B2B research. Leveraging best practices in statistics and research design, this white paper examines how to plan sampling strategy for research studies, ensuring that results are accurate and meaningful for your organization.
What´s Market Research? Essay examples
Sampling Methods Essay
Research Critique Essay example
Qualitative Research Evaluation Essay
Research Methods Essay
Methodology of Research Essay examples
Career Research Essay
Applied Research Essay example
Essay on Types Of Research
Essay about Sampling
MCJ 5532, Research Methods in Criminal Justice Administra.docxAASTHA76
MCJ 5532, Research Methods in Criminal Justice Administration 1
Course Learning Outcomes for Unit III
Upon completion of this unit, students should be able to:
2. Evaluate the key concepts associated with multiple methods of collecting, analyzing, interpreting, and
reporting defensible research results.
2.1 Evaluate the relationship between key findings of existing scholarly research in the field of
criminal justice and a proposed study on a related criminal justice topic.
5. Outline the major steps in empirical research in criminal justice.
8. Analyze the phases involved with writing a criminal justice research report.
Reading Assignment
Chapter 5: Survey Research: Questionnaires
Chapter 6: Survey Research: Interviews and Telephone Surveys
Unit Lesson
As we learned in previous units, there are multiple ways to collect the data. One of the most popular methods
of collecting data is survey research. This widely used technique allows the researcher to collect a variety of
information from study participants, regardless of whether the identity of the participants is known.
Questionnaires, interviews, and telephone surveys are three primary forms of survey research.
Questionnaires
There are many ways to develop a questionnaire. However, there are some rules and guidelines that exist to
help a researcher develop questionnaires that will properly collect the data that he or she needs to address
the research questions. Most of the guidelines focus on the wording and construction of questionnaires. When
developing a questionnaire, one should be aware of the question types. Wording configurations that should
be avoided include biased or leading questions, double-barreled questions, questions asked objectively,
assumptions regarding the respondent’s knowledge regarding issues, vague wording, collecting excessive
information, and “response set” (Hagan, 2014).
The organization of the questionnaire is also important. Questionnaires should normally begin with questions
that focus on the study topic and how they sit with demographic type questions such as age, race/ethnicity,
income, and occupation. For example, if you were interested in looking at the relationship in the number of
children involved in community policing activities, then make sure the survey begins with questions that ask
specifically about their level of involvement in the community and/or the extent of their interaction with police
in the community. Then, end a survey by asking them questions about their family such as how many people
are in their household, how many of those people are children, and what are the ages of the children in the
household?
The manner in which the questionnaire is administered is also important. Questionnaires can be given directly
to the participant, mailed to the participant, and electronically provided to the participant (e.g., link or QSR
code). Mail surveys are a very popular method of.
Complete the following assignments using excel and the following tLynellBull52
Complete the following assignments using excel and the following template:
· Assignment – Statement
· Identify Business Problem -
“Define Problem statement [aka Case Analysis Assignment]”
· Analytics Tools and Models used and results
· Interpretation, Discussion, and Analysis of Findings and Results –
Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used
· Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your:
· Analytics Tools and Models used results
· Business Analytics Case Analysis EXCEL model(s) and outcomes and results
· Recommendations
Assignment information:
The worksheet Purchasing Survey in the Performance Lawn Care database provides data related to predicting the level of business (Usage Level) obtained from a third-party survey of purchasing managers of customers Performance Lawn Care.
The seven PLE attributes rated by each respondent are
8 The data and description of this case are based on the HATCO example on pages 28–29 in Joseph F. Hair, Jr., Rolph E. Anderson, Ronald L. Tatham, and William C. Black, Multivariate Analysis, 5th ed. (Upper Saddle River, NJ: Prentice Hall, 1998).
· Delivery speed —the amount of time it takes to deliver the product once an order is confirmed
· Price level —the perceived level of price charged by PLE
· Price flexibility —the perceived willingness of PLE representatives to negotiate price on all types of purchases
· Manufacturing image —the overall image of the manufacturer
· Overall service —the overall level of service necessary for maintaining a satisfactory relationship between PLE and the purchaser
· Sales force image —the overall image of the PLE’s sales force
· Product quality —perceived level of quality
Responses to these seven variables were obtained using a graphic rating scale, where a 10-centimeter line was drawn between endpoints labeled “poor” and “excellent.” Respondents indicated their perceptions using a mark on the line, which was measured from the left endpoint. The result was a scale from 0 to 10 rounded to one decimal place.
Two measures were obtained that reflected the outcomes of the respondent’s purchase relationships with PLE:
· Usage level —how much of the firm’s total product is purchased from PLE, measured on a 100-point scale, ranging from 0% to 100%
· Satisfaction level —how satisfied the purchaser is with past purchases from PLE, measured on the same graphic rating scale as perceptions 1 through 7
The data also include four characteristics of the responding firms:
· Size of firm —size relative to others in this market (0=small;1=large)(0=small;1=large)
· Purchasing structure —the purchasing method used in a particular company (1=centralized procurement,0=dec ...
Driven to Succeed is a renowned consulting and market research company that combines data analysis (the "what") with compassionate research and dialogue (the "why"). We assist businesses of all sizes, from mid-market enterprises to Fortune 500 brands, in discovering valuable insights that can fuel innovation and boost sales, revenue, and market share.
Imaginologie is the division of the company that focuses on market research. Their expertise lies in both qualitative and quantitative research, analysis, and evaluation. They conduct surveys to gather customer feedback, brainstorm and generate new ideas for products and services, and develop brand marketing strategies. Their goal is to take the insights they gather and translate them into actionable steps to help brands innovate, increase sales, profits, and market share. They use a proprietary framework called "So What and Now What™" to ensure that their findings are not just informative, but also practical and useful.
Kristin Harper & The Expert Collective is the learning and development division that offers a range of resources from a diverse group of business owners and experts in various fields such as leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging. They operate under one supplier MSA, making access to these resources easy and convenient. The services provided include keynotes, training sessions, executive advisory and consultancy, and voice of the employee surveys. They strive to work from both the head and the heart to help brands grow and succeed while also promoting the well-being of individuals.
Driven to Succeed provides four primary services to their clients:
1. EthnoGraphics™ Insights: This service enables businesses to gain deep and empathetic market research insights from consumers.
2. Better Ideaz™ Brainstorming: Through this service, Driven to Succeed facilitates high-impact ideation that results in innovative thinking and solutions.
3. The Collaboratory Concept Lab: This service involves transforming product and service ideas into concepts that are ready to be tested.
4. Speaking, Training & Consulting: Driven to Succeed offers services that help businesses align their strategies with their organizational values and human capital to accelerate performance.
If you're interested in learning more about our services, feel free to send us a direct message or visit our website at www.DriventoSucceedLLC.com.
This is an exclusive presentation on data collection for researchers in National Institutes Labor of Administration & Training (NILAT), Ministry of production, government of Pakistan
Qualitative Research Evaluation Essay
Essay on Types Of Research
Mba
Sampling Methods Essay
Sample Methodology Essay
Research Methodology Report Sample
Essay on Research Methodology
English 101 Research Paper
Example Of Search Strategy
Essay on Medical Research
Research Methods Essay
Importance And Purpose Of Research Essay
Sample Research Proposal on Methodology
Example Of A Research Paper
Career Research Essay
Methodology of Research Essay examples
Essay about Sampling
Research Critique Essay example
Sample size is one of many factors to consider when designing a survey for consumer or B2B research. Leveraging best practices in statistics and research design, this white paper examines how to plan sampling strategy for research studies, ensuring that results are accurate and meaningful for your organization.
What´s Market Research? Essay examples
Sampling Methods Essay
Research Critique Essay example
Qualitative Research Evaluation Essay
Research Methods Essay
Methodology of Research Essay examples
Career Research Essay
Applied Research Essay example
Essay on Types Of Research
Essay about Sampling
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
1. SURVEY METHODOLOGY
What is a Survey?
What about Methodology?
Where is this methodology applicable?
When is it applicable?
What are the problems of this
methodology?
2. What Is a Survey?
Survey is a means to get a prompt and accurate flow of
information on preferences, needs, and behavior. It is
in response to this critical need for information on the
part of the government, business, and social
institutions that so much reliance is placed on surveys.
"Survey" is used most often to describe a method
of gathering information from a sample of
individuals. This "sample" is usually just a fraction
of the population being studied.
3. For example,
A sample of voters is questioned in advance of an
election to determine how the public perceives the
candidates
A manufacturer does a survey of the potential
market before introducing a new product
A government entity commissions a survey to
gather the factual information it needs to evaluate
existing legislation or to draft proposed new
legislation.
4. Census v/s Survey
The sample is not selected haphazardly or only
from persons who volunteer to participate. It is
scientifically chosen so that each person in the
population will have a measurable chance of
selection.
5. In order to decide which research methodology
to use
The nature of the problem involved
The theoretical stance
The preferred methods of the researcher are
important (for example, symbolic inter-actionists are
likely to prefer direct observation, and are less likely
to operate with standardized variables).
It is needless to say that the theoretical stance and the
preference often influence the kind of research
problem that is chosen.
6. In other words, they are often closely interrelated. In
order to determine the research problem or research
question, a lot of preparation has to be done.
The most common way is review of the existing
literature. It is important here to say that this review is
not an end on itself, but rather a means to an end. It is
through the review that questions will be asked, and
not answered.
7. How Large Must The Sample Size Be?
The sample size required for a survey partly
depends on the statistical quality needed for survey
findings
Much depends on the professional and financial
resources available.
For example, the well-known national polls frequently
use samples of about 1,000 persons to get reasonable
information about national attitudes and opinions
8. Surveys provide a speedy and economical means
of determining facts about our economy and about
people's knowledge, attitudes, beliefs,
expectations, and behaviors.
DE
pq
E
Z
n *
2
n = sample size
E = Margin of Error
DE = Design Factor
p = 0.5
q = 0.5
9. Who Conducts Surveys?
Major TV networks rely on surveys to tell them
how many and what type of people are watching
their programs
Auto manufacturers use surveys to find out how
satisfied people are with their cars
10. The RBI/Department of Economic Affairs conducts a
survey each month to obtain information on employment
and unemployment in the nation
Local transportation authorities conduct surveys to
acquire information on commuting and travel habits
Magazine and trade journals use surveys to find out what
their subscribers are reading
Surveys are conducted to ascertain who uses our national
parks and other recreation facilities.
11. What Are Some Common Survey Methods?
Personal Interviews
in a respondent's home or office are much more expensive
than mail or telephone surveys. They may be necessary,
however, especially when complex information is to be
collected.
Mail surveys
can be relatively low in cost. As with any other survey,
problems exist in their use when insufficient attention is given
to getting high levels of cooperation. Mail surveys can be most
effective when directed at particular groups, such as
subscribers to a specialized magazine or members of a
professional association.
12. Telephone interviews
Is an efficient method of collecting some types of data and
are being increasingly used. They lend themselves
particularly well to situations where timeliness is a factor
and the length of the survey is limited.
Some surveys combine various methods. For instance,
a survey worker may use the telephone to "screen" or
locate eligible respondents (e.g., to locate older
individuals eligible for Medicare) and then make
appointments for an in-person interview.
13. The recommended policy for survey organizations
to safeguard such confidentiality includes
Using only number codes to link the respondent to a
questionnaire and storing the name-to-code linkage
information separately from the questionnaires
Refusing to give the names and addresses of survey
respondents to anyone outside the survey organization,
including clients
14. Destroying questionnaires and identifying information
about respondents after the responses have been
entered into the computer
Omitting the names and addresses of survey
respondents from computer files used for analysis
Presenting statistical tabulations by broad enough
categories so that individual respondents cannot be
singled out
15. Conditions for good Survey
Sample size is significant
Sample is representative of the population
Principles of good estimation is followed
(unbiased, efficient, consistent, sufficient)
All respondents are sincere in their responses
Biases in the responses get normalized due to
proper sampling
16. Suitability of Survey Method
Perceptions measurement of target audience
Large target audience with similar concerns
Quantify short-term phenomena
Estimation of demand for low-value products
Estimation of service related parameters
17. An Experience
Impact assessment
Drought Proofing, Poverty alleviation &
Quality of Life
8 schemes, 130 variables, 4500 respondents in
58 of the 80 blocks
Workshop – ‘Do not get into kaduo’
18. Highly efficient method of research
Low Cost
Fast
Possibility of Generalization
Proper Sampling
Representative and Adequate (H & V)
Highly Clinical in Approach
Garbage in – Garbage out
Statistical Assumptions
Interpretation with caution
19. Basic Assumption in Survey Methodology
Ideational Perspective
V/s
Materialistic Perspective
Respondents say what they think
Application
Answers to questions like what?