The document discusses the challenges facing modern digital marketers as consumer expectations rise. It notes that consumers now have instant access to information and are influenced by social networks. The document advocates that marketers must aspire to be timely, engaging, and value-driven to meet these empowered 21st century consumers. It provides examples of multichannel marketing campaigns from companies like American Airlines, PETCO, and CVS that exceeded consumer expectations and engaged customers across multiple platforms.
British Airways partnered with e-Dialog Europe to improve the experience of Executive Club members by launching a mobile app. E-Dialog sent millions of emails to promote the app launch. They faced challenges in driving downloads and guiding users through the process. Their solution was to use historical data to segment recipients by device and send tailored emails with calls-to-action linking directly to the appropriate app store download page. The campaign generated over 70,000 clicks and double the targeted number of downloads, with much higher open and click-through rates on mobile emails. Future campaigns will continue leveraging mobile data insights and global rollouts.
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
Powerful Hosting
Our servers are hosted in the cloud using the latest hosting technology with 99.9% uptime for your mobile apps. Monthly hosting subscriptions start at $59.99/month. Your hosting supports features like push notification, event calendar and tell a friend.
This presentation is about one of the techniques of mobile optimization called ASO (App Store Optimization). App Annie says that by 2020, the app economy could double in size to become $101B. As apps make their way into wearables, cars, and other devices as a result of IoT, the need for ASO ( App Store Optimization) will increase in complexity. Let us decode some of the best practices of ASO.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
British Airways partnered with e-Dialog Europe to improve the experience of Executive Club members by launching a mobile app. E-Dialog sent millions of emails to promote the app launch. They faced challenges in driving downloads and guiding users through the process. Their solution was to use historical data to segment recipients by device and send tailored emails with calls-to-action linking directly to the appropriate app store download page. The campaign generated over 70,000 clicks and double the targeted number of downloads, with much higher open and click-through rates on mobile emails. Future campaigns will continue leveraging mobile data insights and global rollouts.
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
Powerful Hosting
Our servers are hosted in the cloud using the latest hosting technology with 99.9% uptime for your mobile apps. Monthly hosting subscriptions start at $59.99/month. Your hosting supports features like push notification, event calendar and tell a friend.
This presentation is about one of the techniques of mobile optimization called ASO (App Store Optimization). App Annie says that by 2020, the app economy could double in size to become $101B. As apps make their way into wearables, cars, and other devices as a result of IoT, the need for ASO ( App Store Optimization) will increase in complexity. Let us decode some of the best practices of ASO.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Asia’s Thumbshoppers - Performance Marketing insights, Europe 2015SVGMedia
Growth in m-commerce across the Asia-Pacific region is continuing to stun analysts, with companies looking to seize upon an expected four-fold increase in transactions conducted via smartphones and tablets by 2018.
Siddharth Puri, CEO Tyroo explore the drivers behind Asia’s m-commerce boom.
SAAL C - 10:15 - Asia Online: Navigating M-Commerce in the East with Siddhart...PerformanceIN
Growth in m-commerce across the Asia-Pacific region is continuing to stun analysts, with companies looking to seize upon an expected four-fold increase in transactions conducted via smartphones and tablets by 2018.
Tyroo will explore the drivers behind Asia's m-commerce boom as well as touching on some of the things brands might have missed in their pursuit of customers in markets like Japan, China and South Korea.
These same brands and agencies will hear of why consumers have been quick in their mobile adoption, and what's likely to ensure m-commerce's growth won't be short-lived.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Affiliate Marketing Theatre; Mobile and m commerce - the complete pictureTFM&A
This document discusses the growing mobile and m-commerce landscape for affiliates. It provides statistics showing rapid growth in mobile traffic and sales, with mobile sales increasing over 260% year-over-year. The document also examines considerations for advertisers in optimizing for mobile, the types of retailers and affiliates seeing success in mobile, and insights into driving mobile conversions through tactics like mobile vouchers. It closes by emphasizing the importance of affiliates taking a multi-channel approach and testing to optimize their mobile strategy.
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
Marketing plan for an android application:- ShopnScan
This presentation was created by Shashank Srivastava, IET Lucknow, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
Acquisition vs. retention The importance of customer LTV with Olive Sen of OL...MoEngage Inc.
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
They spoke about -
Why do acquisition and retention matter?
A brief outline of a typical customer acquisition strategy.
What a typical customer retention strategy looks like.
An example of how acquisition and retention pan out in a real-world scenario.
The one piece of advice to marketers and product owners trying to grow their app's retention rates.
Reimagine Growth: Drive your engagement for customer advocacyCleverTap
Join top marketing professionals as they address the challenges they’re facing and the strategies they’re using to reimagine mobile growth.
Session 03: Drive your engagement for customer advocacy
Key Learnings:
-Use omnichannel engagement, to achieve increased customer satisfaction
-Reimagine your engagement with WhatsApp
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Actionable insights for exploring the industry’s shifting tides: selecting partners to keep a ship running smoothly, exploring uncharted waters of mobile and social, navigating with tools & analytics.
Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!
Identify and Improve Mobile App KPIs - Artisan's "Keeping Current" Webinar Se...Corey Crawford
Artisan VP of Customer Operations, Dave Frigeri and Business Intelligence Specialist, Corey Crawford identify key performance indicators for mCommerce apps and provide tips and ideas to A/B test and improve the indicators in order to increase app revenue.
Over 500,000,000 Android phones have been activated
Over 300,000,000 iPhones have been activated
Android owns 47% of the U.S. smartphone market
iPhone owns 29% of the U.S. smartphone market
2008 digital advertising dealer summitRalph Paglia
The document summarizes a digital advertising dealer summit that took place on September 10, 2008. It discusses various digital marketing strategies and tools for auto dealerships, including inventory aggregation portals, lead producers, microsites, search engine optimization, social media, and different types of digital advertising like search engine advertising. It also highlights that most car buyers now research online, but on average dealerships do not allocate their advertising budgets appropriately to match where consumers are spending their time. The summit aimed to help dealers better understand digital opportunities and shift more funds from traditional to online advertising.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
Wish is a mobile and web E-Commerce platform. It was established in 2011 by Peter Szulczewski (CEO) and Danny Zhang (CTO), former programmers at Google and Yahoo. Wish is the sixth biggest E-Commerce business organization on the planet and has over US$1 billion in funding
Ch1 defining marketing for the 21st century questions abendanriaabendan
The document contains a list of 10 learning questions about marketing concepts for chapter 1. It covers definitions of marketing management, the marketing mix (4Ps), types of consumer needs, new marketing orientations like convergence, and new consumer capabilities in the digital age. Key points addressed include that marketing management involves creating, communicating and delivering superior customer value, and examples of the product, price, place and promotion elements of the marketing mix.
Asia’s Thumbshoppers - Performance Marketing insights, Europe 2015SVGMedia
Growth in m-commerce across the Asia-Pacific region is continuing to stun analysts, with companies looking to seize upon an expected four-fold increase in transactions conducted via smartphones and tablets by 2018.
Siddharth Puri, CEO Tyroo explore the drivers behind Asia’s m-commerce boom.
SAAL C - 10:15 - Asia Online: Navigating M-Commerce in the East with Siddhart...PerformanceIN
Growth in m-commerce across the Asia-Pacific region is continuing to stun analysts, with companies looking to seize upon an expected four-fold increase in transactions conducted via smartphones and tablets by 2018.
Tyroo will explore the drivers behind Asia's m-commerce boom as well as touching on some of the things brands might have missed in their pursuit of customers in markets like Japan, China and South Korea.
These same brands and agencies will hear of why consumers have been quick in their mobile adoption, and what's likely to ensure m-commerce's growth won't be short-lived.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Affiliate Marketing Theatre; Mobile and m commerce - the complete pictureTFM&A
This document discusses the growing mobile and m-commerce landscape for affiliates. It provides statistics showing rapid growth in mobile traffic and sales, with mobile sales increasing over 260% year-over-year. The document also examines considerations for advertisers in optimizing for mobile, the types of retailers and affiliates seeing success in mobile, and insights into driving mobile conversions through tactics like mobile vouchers. It closes by emphasizing the importance of affiliates taking a multi-channel approach and testing to optimize their mobile strategy.
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
Marketing plan for an android application:- ShopnScan
This presentation was created by Shashank Srivastava, IET Lucknow, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
Acquisition vs. retention The importance of customer LTV with Olive Sen of OL...MoEngage Inc.
Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU.
They spoke about -
Why do acquisition and retention matter?
A brief outline of a typical customer acquisition strategy.
What a typical customer retention strategy looks like.
An example of how acquisition and retention pan out in a real-world scenario.
The one piece of advice to marketers and product owners trying to grow their app's retention rates.
Reimagine Growth: Drive your engagement for customer advocacyCleverTap
Join top marketing professionals as they address the challenges they’re facing and the strategies they’re using to reimagine mobile growth.
Session 03: Drive your engagement for customer advocacy
Key Learnings:
-Use omnichannel engagement, to achieve increased customer satisfaction
-Reimagine your engagement with WhatsApp
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Actionable insights for exploring the industry’s shifting tides: selecting partners to keep a ship running smoothly, exploring uncharted waters of mobile and social, navigating with tools & analytics.
Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!
Identify and Improve Mobile App KPIs - Artisan's "Keeping Current" Webinar Se...Corey Crawford
Artisan VP of Customer Operations, Dave Frigeri and Business Intelligence Specialist, Corey Crawford identify key performance indicators for mCommerce apps and provide tips and ideas to A/B test and improve the indicators in order to increase app revenue.
Over 500,000,000 Android phones have been activated
Over 300,000,000 iPhones have been activated
Android owns 47% of the U.S. smartphone market
iPhone owns 29% of the U.S. smartphone market
2008 digital advertising dealer summitRalph Paglia
The document summarizes a digital advertising dealer summit that took place on September 10, 2008. It discusses various digital marketing strategies and tools for auto dealerships, including inventory aggregation portals, lead producers, microsites, search engine optimization, social media, and different types of digital advertising like search engine advertising. It also highlights that most car buyers now research online, but on average dealerships do not allocate their advertising budgets appropriately to match where consumers are spending their time. The summit aimed to help dealers better understand digital opportunities and shift more funds from traditional to online advertising.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
Wish is a mobile and web E-Commerce platform. It was established in 2011 by Peter Szulczewski (CEO) and Danny Zhang (CTO), former programmers at Google and Yahoo. Wish is the sixth biggest E-Commerce business organization on the planet and has over US$1 billion in funding
Ch1 defining marketing for the 21st century questions abendanriaabendan
The document contains a list of 10 learning questions about marketing concepts for chapter 1. It covers definitions of marketing management, the marketing mix (4Ps), types of consumer needs, new marketing orientations like convergence, and new consumer capabilities in the digital age. Key points addressed include that marketing management involves creating, communicating and delivering superior customer value, and examples of the product, price, place and promotion elements of the marketing mix.
This document provides an introduction to multi-channel retailing. It discusses how new technologies like mobile, tablets, and touchscreens are allowing retailers to connect with customers through multiple channels. The document is divided into chapters that discuss the benefits of multi-channel retailing and how specific technologies like tablets, mobile, and touchscreens can be used as part of a multi-channel strategy. It also discusses how an omni-channel approach can create a seamless shopping experience for customers.
This document provides an overview of key marketing concepts in 3 pages. It begins with definitions of marketing, selling, needs, wants and demands. It then explains the differences between consumers and customers. Segmentation, targeting and positioning are defined as the core components of developing an effective marketing strategy. The marketing mix, also known as the 4Ps of marketing, is introduced along with its elements - product, price, place and promotion. Examples are provided to illustrate each concept.
This document discusses different philosophies and concepts in marketing, including the production, product, selling, marketing, and societal marketing concepts. It defines key marketing terms like needs, wants, demand, market segmentation, and customer relationship management. The goal of marketing is to attract new customers by promising superior value and keep current customers satisfied to build profitable long-term relationships.
This document discusses Visionet's 360° Customer Capture solution which enables retailers to deliver a complete shopping experience across channels by providing a unified 360-degree view of each customer. It highlights challenges retailers face in engaging today's connected, empowered customers who research products online and interact with brands across many touchpoints. Visionet's solution combines customer data from transactions, interactions, social media, and other sources to provide insights that retailers can use to personalize the customer experience, run targeted campaigns, and optimize operations.
360 Degree Customer Capture: Enabling Retailers to Deliver a Complete Shoppin...Imran Aslam
Visionet's 360° Customer Capture solution provides retailers with a unified approach to gain a complete 360-degree view of customers by capturing customer data across all retail channels, functions, and operations. This includes point of sale, marketing, ecommerce, contact centers, and business intelligence to track customer interactions and generate insights. The solution aims to help retailers deliver a personalized, seamless shopping experience and engage customers more meaningfully throughout their journey.
Visionet's 360° Customer Capture solution provides retailers with a unified approach to gain a complete 360-degree view of customers by capturing customer data across all retail channels, functions, and operations. This includes point of sale, marketing, e-commerce, contact centers, and business intelligence to track customer interactions and generate insights. The solution aims to help retailers deliver a personalized, seamless shopping experience and engage customers more meaningfully throughout their journey.
This document is a 2018 customer loyalty guide from Inte Q, LLC that provides 10 ways for brands to get more value from their loyalty programs. It discusses thinking beyond products and purchases to focus on experiences, viewing loyalty as a two-way street by being loyal to customers, hyper-personalizing communications, leveraging mobile, embracing omni-channel experiences, engaging millennials on social media, using social data beyond just likes, understanding the full online to offline customer journey, considering paid loyalty programs, and utilizing first-party customer data.
1. The document discusses recent trends in the retail industry, including the rise of omnichannel retailing, increasing online shopping and mobile payments, and a focus on personalized customer experiences.
2. Key trends include increasing consumer interconnectivity and demand for individualized experiences, as well as the growth of social media and data collection about customers.
3. Retailers face issues around managing large amounts of customer data while respecting privacy, and need to listen to consumers through multiple new channels to understand changing needs and spot trends.
This document summarizes a webinar about how retailers can implement individualized, one-to-one marketing using predictive analytics technology. It discusses how traditional batch marketing approaches can be replaced by approaches that target individual customers with personalized, relevant offers. The webinar introduces FICO's Retail Action Manager software, which uses customer data and predictive modeling to determine the optimal offers to send each individual customer. An example is given of a large electronics retailer that saw significant revenue increases by implementing this approach across email, websites and other channels.
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
Building and Engaging a Loyal Customer Base - MinnixAndy Larsen
The document discusses loyalty programs and how they need to evolve to remain effective. It provides examples of how REI and Coca-Cola have successful loyalty programs that bridge the gap between physical and online shopping experiences. The document emphasizes that loyalty programs need to create a seamless customer experience across channels, provide value to customers through rewards and incentives, and leverage customer data to develop insights.
A Fashion Brand's Guide to Building Consumer Intimacy in the Digital AgeAndy Larsen
This white paper discusses building consumer intimacy in the digital age for fashion brands. It recommends that brands develop a single customer view by consolidating customer data across all channels. This enables powerful personalization strategies and contextual engagement through real-time insights. The paper also recommends customer-centric pricing that adapts to customer behavior and sentiment analysis of social media to better understand trends. Developing consumer intimacy through these strategies can boost customer loyalty, advocacy, and lifetime value.
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do.
In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time.
Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.
MAITRIX_Digital Marketing Technical Work Strategy Plan.pptxMaitrix Infotech
We are very confident that I am successfully promoting your products and services on the internet market and social media sites to increase your brand value and increase business sales. Because we are currently working with many clients and their business is very well developed, results are coming by targeting keywords through Google search engine, social media sites.
If you are interested then give us a chance, we will send you our Technical Work Activities Plan, and our work plan includes both Search Engine Marketing and Social Media Optimization services.
It would be great if you will provide us with your website URL and target locations, So that we can analyze and then send your Initial Analysis report.
What can we do for your Website?
1. Build your Brand Name on the Internet Market and Social Media Market.
2. Increase your Business Sale up to 70% from your target locations
3. Increase your website speed on GTMetrix.
4. Removed negative complaints and reviews from Google.
5. Change the Meta tag & Meta description as per Google new updated Guidelines.
6. Delete the bad links/duplicate scripts from your website.
7. Fix the technical errors on your website and check canonical URL’s errors.
8. Building more Backlinks.
9. Designs creative’s for post on social media and writes unique contents for Blog and Article posting.
If you’re interested, then let us know your convenience time for the call to describe our technical work plan and then start work.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2. Challenges Facing Today’sDigital Marketer Consumer expectations are on the rise, but marketingresources are not Consumers are outpacing marketers with instant access todigital information about products and services Consumers are exceedingly influenced by their participationin social networks 05/07/2011
3. % of audience % of audience Customer Segments Customer Segments Today’s consumer aspires to do more, have more, and be more. As marketers, we must aspire to be more timely, engaging, and value-driven. Meet the 21st Century Consumer Extreme shifts in: 20th Century Consumer 21st Century Consumer Information access Social influence Purchasing savvy Value awareness Engagement Predictability 3
4. 4 Exceed the expectations of my consumers Invest in my customer’s experience, not a set of discrete channels Close the gap between what I can deliver on and the consumer ideal Meet the Aspirational Marketer I want to…
5. 5 Exceed the expectations of my consumers Invest in my customer’s experience, not a set of discrete channels Close the gap between what I can deliver on and the consumer ideal Meet the Aspirational Marketer I want to…
6. 05/07/2011 The Commerce Effect Stop racing against your consumers Focus on being a mentor, a coach,a part of the plan Deliver exceptional service and the sales and brand loyalty will follow
8. PETCO Grooming Trigger Campaign 05/07/2011 Campaign reminds good “pet parents” when it’s time for next grooming appointment Automated reminder message 48 hours prior to appointment Includes relevant offer and status of PETCO P.A.L.S. membership Automated follow-up message 60, 90, 120 days after last appointment 35% open rate with positive feedback from customers, store representatives
11. NHL Displaced Fan Ticket Campaign 05/07/2011 Ticket sales campaign targeted to fans who live in a different geographic area from their favorite team Nearly 60% of the fan database Two key data points: favorite team, geographic location 900 possible variations Average revenue of $140 per recipient and a 31% increase in ticket sales
13. CVS/pharmacy Mobile App 05/07/2011 Find nearby CVS/pharmacy locations using GPS-basedstore locator Refill prescriptions from personalized prescription history for pickup atany CVS/pharmacy location Access CVS.com DrugInformation Center View sales circular and createa custom shopping list Schedule flu shots at any CVS/pharmacy location
17. American Airlines Mystery Miles Campaign 05/07/2011 Campaign encourages customers to like AAdvantageFacebook page Members who like the page can earn between 100 and 100,000 Aadvantage Miles 5 million e-mail messages to Aadvantage members helped launch the campaign Acquisition of new Aadvantage members increased by 65% during first week of the campaign 250,000 likes on Facebook 7,500 Twitter followers
20. PETCO ScavengerHunt Campaign 05/07/2011 Campaign designed to foster more social participation across the PETCO community of pet owners Customers followed a treasure map to find hidden scrambled words on PETCO’s many social sites Participants could win $500 PETCO gift card Facebook likes increased by 148% Twitter followers increased by 28% E-mail campaign responsible for 96% of participant traffic
Read industry headlines and you’ll find a common theme: consumer expectations are changing, and at an ever-increasing pace. We believe this trend is here to stay, and for marketers it means things are only going to get more challenging. In this complex consumer-driven economy, marketers will need to: Meet rising consumer expectations and customer demands with fewer resources Play catch-up with consumers who are outpacing them with instant access to digital information about products and services Understand how to succeed in a marketplace in which consumers are exceedingly influenced by their participation in social networksTo thrive in this new consumer-driven economy, marketers must be willing to share control of their brand relationship and apply more focus and creativity towards the customer experience. It’s the only way to keep pace with customers while continuing to pursue the aspirations of market leadership.
Consumers around the world are aspiring to do more, have more, and be more. We believe that only an Asprational Marketer will be positioned to keep pace. The future of digital marketing is now, and e-Dialog can help you meet your aspirations to be more relevant, timely, targeted, engaging and value-driven. Ultimately, our aspiration is the same as yours – to exceed the expectations of your customers by always delivering value and creating a better customer experience.
Are you an Aspirational Marketer? If you are, it is e-Dialog’s mission to help forward-thinking digital marketers like you transform aspiration into execution and results. Consider the following objectives and whether or not they reflect your ambitions for your brand and your role.“I want to exceed the expectations of my consumers.”It’s always been a simple equation: deliver exceptional customer service and you will exceed the customer’s expectations. But today’s web-enabled consumers are more independent and harder to please, making their expectations harder to predict. Here’s what we do know – customers want their experiences with your brand to be more personal, relevant, timely, and engaging. And with advantages such as behavior tracking and analysis, attribution, segmentation, persona modeling and one-to-one targeted messaging, progressive digital marketers have the ability to go beyond traditional service and exceed the expectations of even the most demanding consumers. “I want to invest in my customer’s experience, not just a set of discrete channels.”Today’s consumer is pressed for time, which means your brand needs to be accessible to customers when they want it, how they want it, and with minimal effort required. But with internal marketing silos and separate channel strategies, it’s difficult if not impossible for you to deliver a consistent and valuable brand experience. What you need is to be channel-agnostic, focusing instead on the ways in which your products and services can improve your customer’s life. Transform your customer engagement strategy by developing an understanding of the scenarios in which customers will interact with your brand and the channels they will use. Then re-think your innovation efforts by focusing on customer value rather than the latest technology or cool new gadget. The result will be a better brand experience and a stronger foundation for customer loyalty and relationship-building. “I want to close the gap between what I can deliver on and the consumer ideal.”From this day forward, consumers are in control. So why not embrace the power of consumer advocacy? By uniting digital marketing with sales and customer service, you can focus on engaging customers directly with your brand. Start by prioritizing the campaigns and marketing channels that deliver the best results, and automate them. Your resources are scarce, which is why marketing automation is critical to your success. It allows you to focus energy on continuing to enhance the overall experience.
Are you an Aspirational Marketer? If you are, it is e-Dialog’s mission to help forward-thinking digital marketers like you transform aspiration into execution and results. Consider the following objectives and whether or not they reflect your ambitions for your brand and your role.“I want to exceed the expectations of my consumers.”It’s always been a simple equation: deliver exceptional customer service and you will exceed the customer’s expectations. But today’s web-enabled consumers are more independent and harder to please, making their expectations harder to predict. Here’s what we do know – customers want their experiences with your brand to be more personal, relevant, timely, and engaging. And with advantages such as behavior tracking and analysis, attribution, segmentation, persona modeling and one-to-one targeted messaging, progressive digital marketers have the ability to go beyond traditional service and exceed the expectations of even the most demanding consumers. “I want to invest in my customer’s experience, not just a set of discrete channels.”Today’s consumer is pressed for time, which means your brand needs to be accessible to customers when they want it, how they want it, and with minimal effort required. But with internal marketing silos and separate channel strategies, it’s difficult if not impossible for you to deliver a consistent and valuable brand experience. What you need is to be channel-agnostic, focusing instead on the ways in which your products and services can improve your customer’s life. Transform your customer engagement strategy by developing an understanding of the scenarios in which customers will interact with your brand and the channels they will use. Then re-think your innovation efforts by focusing on customer value rather than the latest technology or cool new gadget. The result will be a better brand experience and a stronger foundation for customer loyalty and relationship-building. “I want to close the gap between what I can deliver on and the consumer ideal.”From this day forward, consumers are in control. So why not embrace the power of consumer advocacy? By uniting digital marketing with sales and customer service, you can focus on engaging customers directly with your brand. Start by prioritizing the campaigns and marketing channels that deliver the best results, and automate them. Your resources are scarce, which is why marketing automation is critical to your success. It allows you to focus energy on continuing to enhance the overall experience.
Embrace the marketer’s role in enhancing customer service Focus less on brand perception and more on customer engagement Target the individual’s needs based on a holistic customer view
PETCO is a leading specialty retailer of premium pet products, services and advice that operates more than 1,000 stores nationwide. The company is committed to animal welfare and prides itself on making it easier for its customers to be great “pet parents.” PETCO’s e-mail marketing initiatives are designed to offer customers personalized recommendations for the health and well-being of their pets, and in turn, to increase PETCO revenue. Since proper grooming is an important part of a pet’s overall health, the company asked e-Dialog to help them develop a grooming campaign to promote this in-store service. Grooming loyal customers“Working with e-Dialog, we created the grooming campaign to drive customers back to the store for a repeat groom and to up-sell them on other pet services,” explains Margaux Abaya, E-mail Marketing Manager at PETCO. The campaign is a three-part series sent to customers who provide their contact information during a grooming appointment at a PETCO store. The first touch, the “Grooming Thank You”, is sent 24 hours after the completed appointment. The message includes several areas of custom publishing, including the customer’s name and the pet’s name. There are two versions of the message which vary depending on whether or not a follow-up appointment has been made. If there is an appointment, the message includes the date and time of the customer’s next appointment. If there is no follow-up scheduled, the e-mail contains the contact information for their local store to make another appointment. There is also a personalized status bar for PETCO P.A.L.S. Grooming Club members that counts the number of grooming appointments remaining before the customer qualifies for a free one. The second touch, the “Grooming Reminder,” is sent out 48 hours before the scheduled appointment. It has personalized first name and a customized section with the appointment date and time. The third part of the campaign is a reactivation series, which is sent 60, 90 and 120 days after last groom date. These e-mails remind the customers to get their pet groomed and also include the customized P.A.L.S. Grooming Club status. All messages in the series include a relevant offer, such as “$10 off a puppy training class” or “50% of a nail trim.” Margaux elaborates, “This campaign is special because it speaks to the customer on an individual level, recognizing their special relationship with their pet. It uses lifecycle marketing in conjunction with triggered e-mail to create a campaign that is highly relevant to each recipient but also highly automated.” Using triggers ensures that the right message is sent at the right time in order to drive a purchase. Automating these messages also reduces the time spent on deploying campaigns and increases time staff can spend analyzing results and strategizing new campaigns. Margaux continues, “The e-Dialog team was excellent to work with. They just took what I asked them to do and ran with it.” A friendly reminder pays offThe PETCO grooming campaign has achieved both quantitative and qualitative measures of success. Deployed to over 150,000 pet parents each month, open rates are strong with an average of over 35%. “I consider the program a success,” Margaux says. “It is bringing people back to the store and we know that these returning customers spend more than the average customer.” Margaux also reports positive feedback from the reps in the field. “The stores are pleased because customers are saying that the e-mail reminded them to make the grooming appointment.”
Confidence to make better marketing decisions faster360º customer insight that is actionable and measurable across channelsAdvanced reporting that enables you to measure and respond in real timePerformance dashboards designed for marketers, managers, and executivesAbility to communicate with relevance and timelinessUnique combination of strategic services and relevance-enabling technologyWorld’s first and only methodology for improving relevance across channelsTools to automate and individualize key campaigns in the customer lifecycleProven strategies for acquiring and retaining customers Programs that inspire true customer acquisition in a multichannel environment Dependable, business-specific benchmarks and lifecycle marketing practicesPrograms designed to drive relationships from newly acquired to highly engaged
Consumers are keen on marketers exhibiting intimate knowledge of their preferences, interests, and purchase history. For example, when asked, 64 percent of consumers overall stated they want the marketer to know what types of products or services they were interested in. A large number of consumers also wanted the marketer to know what types of offers they like, whether they are a new or returning customer, and their communication preferences and shopping habits. Even 51 percent of consumers that desired general non-targeted offers want marketers to demonstrate that they know their communication preferences. Consumers are clearly primed to have their preferences managed by marketers, and are likely to reward those marketers that leverage this information to improve message relevance. This data underscores that the one-to-many model of marketing is broken, and consumers desire to have more individual treatment.Messages matter in more than just e-mail. As brands look to develop social and mobile marketing programs, consumers will remain firm on their expectation that the content and timing of these messages be relevant. Fortunately, the tools within e-Dialog’s Relevance Trajectory methodology can improve the relevance of social and mobile communications, as well.
The National Hockey League (NHL) has over 50 million highly-engaged fans throughout North America. Many hockey fans have an emotional attachment to the game and loyally follow favorite teams, players, and rivalries. The NHL estimates that 60% of these fans are displaced, meaning they live in a different geographic area than the home market of their favorite team — for example, a native Bostonian and Bruins fan who now lives in Philadelphia. To kick off ticket sales for the 2008-2009 season, the NHL decided to reach out to this underserved audience with a highly targeted announcement. Personalized e-mails lead to a breakawayTraditionally, NHL.com had sent one flat e-mail blast to its entire database to announce ticket sales. That all changed in 2008 as NHL.com became more familiar with e-Dialog’s Relevance Trajectory™ methodology. “Knowing our fans’ level of loyalty and enthusiasm, we realized that a generic, one-size-fits-all announcement would likely leave many fans cold,” explains Amie Ray, NHL.com’s senior manager of direct marketing. In an effort to increase single-game ticket sales, e-Dialog and NHL.com used fan data to develop a highly-relevant e-mail announcement that would speak to each fan directly. The campaign utilized two key customer data points: favorite team and geographic location. Each message was customized so that a fan would receive information on their favorite team, even if that team was not their “home” team. For example, a Boston Bruins fan living in Boston received an e-mail with Bruins imagery and information on the Bruins first seven home games. A Bruins fan living in Philadelphia still received Bruins imagery, but the game schedule only promoted games in which the Bruins were playing the Flyers in Philadelphia. With 30 markets and 30 teams, there were over 900 potential versions of this e-mail. “This program was far more complex than anything we had done in the past,” Amie explains. ““We could not have done it without e-Dialog.”NHL.com reaches its goalThe customized on-sale announcement for NHL tickets was e-mailed to over 860,000 fans and achieved an open rate of 18.6%.The overall click rate for the program was 4.4%, double that of NHL.com’s traditional campaigns. “We believe that this personalized e-mail played an important role in the 31% increase we saw in single game ticket sales over last year,” Amie reports. As an added bonus, NHLShop.com recognized average revenue per customer of nearly $140, which they were able to determine through e-Dialog’s conversion tracking capabilities. Not only was the campaign successful in generating revenue, but the NHL also got a lot of great feedback from appreciative fans in e-mails and blogs. One pleased fan blogged, “This is an extremely well-executed example of geotargeting-based messaging done right.” NHL.com is planning to repeat this campaign for the 2009-2010 season, and is exploring ways to incorporate triggered messaging into the program to announce local games throughout the season.
Invest in my customer’s experience, not a set of channelsRemove marketing silos and evaluate how channels can work togetherSend the right message to my customers when and where they want itCenter future innovations on customer value, not the cool new gadget
Refilling a prescription these days is a simple, straightforward task. And simple, straightforward tasks, such as buying movie tickets, are perfect for mobile commerce.CVS Caremark Corp. is making it easy for consumers enrolled in its Caremark prescription drug program to refill prescriptions wherever they may be with the introduction of a new mobile app for users of the iPhone, iPod Touch and iPad. And members can use a feature called FastStart to request new prescriptions.Members log-in to their Caremark.com accounts within the app and place their orders. They then use the payment information they’ve registered with Caremark.com to complete their purchases. They also can view their prescription history and check the status of a prescription order.“As an organization that is focused on finding innovative ways to engage and communicate, we know our members are looking for opportunities to utilize new technologies to manage their prescriptions and keep them connected,” says Tim Kurth, vice president of e-business. “This new app is an example of how we provide our plan members with convenient access to their Caremark.com account through their preferred channel, this time through their iPhone.”
Close the gap between my reality and the consumer idealUnite marketing with sales and customer service through automationPrioritize the channels and campaigns that return demonstrable resultsGive customers control and embrace the power of consumer advocacy
American Airlines’ AAdvantage frequent flyer program is one of the largest and most popular loyalty programs in the world allowing members to earn miles at thousands of locations. American Airlines wanted to incorporate social media as part of their strategy for marketing to frequent flyers and AAdvantage members. To do so they launched AAdvantageFacebook and Twitter pages to not only share with members various ways to increase their mileage balance but to also engage in conversations with their customers to better learn about and meet their needs. Learning to fly with social mediaBecause social media was a new marketing outlet for AAdvantage, American Airlines knew they needed a connected marketing strategy to get their social presence off the ground. The Mystery Miles promotion was launched, encouraging members to “like” the AAdvantage page on Facebook and for a limited time earn between 100 and 100,000 miles. “Our main objective was to drive more likes to the Facebook page and increase the awareness of the new channel to our AAdvantage members,” shared Walter Weems, senior analyst, AAdvantage.Partner Strategy.After liking the page AAdvantage members could click the Mystery Miles tab and be taken on journey by entering their AAdvantage number and email address. The journey ended with a randomly generated mileage amount between 100 and 100,000 AAdvantage miles, which was automatically deposited into their AAdvantage account within 3-5 business days. With an already existing email database American Airlines knew they had a tremendous opportunity to promote the social campaign via their email marketing subscribers. Partnering with e-Dialog, American Airlines delivered an email marketing message to nearly 5 million AAdvantage members encouraging them to “like” the AAdvantageFacebook page and embark on a mystery miles journey. Sky-high results Within 10 minutes of the email campaign deploying, the AAdvantage page received nearly 6,000 likes on Facebook. In a one-day span after the email message went out the AAdvantageFacebook page received approximately 163,000 likes. For American Airlines this confirmed their strategy of using email as a social media driver to initially launch the campaign and shows the power social media can have due to its viral nature. “The campaign certainly exceeded expectations,” shares Greg Schwendinger manager, AAdvantage Partner Strategy. Since only members could participate, the Mystery Miles campaign also proved to be a great acquisition strategy. Both the email marketing message and the Facebook application included a call-to-action to sign up for the loyalty program by providing an email address. “In the first week of the campaign American Airlines saw acquisition of new AAdvantage members increase by 65%.” “It was one of the most successful acquisition campaigns we’ve ever had,” continued Walter. Overall, the month long campaign generated more than 250,000 likes to the AAdvantageFacebook page and more than 7,500 followers on Twitter. Moving forward American Airlines realizes that consumers use different outlets to communicate with the brand in different ways and they need to match customers expectations. “The reality is people have preferences on how they want us to communicate with them. The addition of social media is another avenue through which customers need to be communicated. Any broad initiative that we execute will always be multipronged using email andsocial,” closes Greg.
PETCO is a leading specialty retailer of premium pet products, services and advice that operates more than 1,000 stores nationwide. The company is committed to animal welfare and prides itself on making it easier for its customers to be great “pet parents.” PETCO’s social marketing initiatives are designed to foster a community of pet owners based on their shared passion for the health and well-being of their pets, and in turn, to increase PETCO revenue. To that end, PETCO hosts multiple fan pages on Facebook, several Twitter accounts and the company’s blog, The PETCO Scoop. In order to increase awareness and generate buzz about its social channels, PETCO partnered with e-Dialog to create an e-mail Summer Scavenger Hunt campaign. Hunting for treasurePETCO used enticing incentives and clever creative to create an old-fashioned scavenger hunt with a virtual spin. For the chance to win one of five $500 PETCO gift cards, participants followed a treasure map to find a “hidden” scrambled word across the web. Each day, PETCO revealed one secret letter from the word on its social media sites. For example, on day one, participants had to “like” PETCO on Facebook to get the letter. Once all of the letters were collected, participants had to unscramble the secret word for a chance to win. In addition to the secret letter, PETCO gave away a prize a day. The e-mail creative featured a treasure map motif, which laid out the sequence of events for the scavenger hunt and the locations and dates of each clue. The calls to action were clear and above the fold, providing more information on the scavenger hunt and getting people to start the adventure. Also, the design quickly conveyed the prizes that could be won, specifically the five $500 gift cards. The messaging clearly named all the participating sites, so even if the recipient didn’t want to participate in the scavenger hunt, they were still exposed to the existence of the various PETCO social profiles. X marks the spot“The results of the campaign show that it was a great example of how PETCO can merge e-mail with social media to stay relevant with customers,” says Margaux Abaya, PETCO’s e-mail marketing manager. The Summer Scavenger Hunt campaign increased fans on PETCO’s social sites by an average of 62 percent, with the highest increase coming on the Unleashed by PETCO Facebook page, which increased 148 percent, and the smallest increase being 28 percent on PETCO’s Twitter feed. The caption contest, which was the first clue in the hunt, received 3,500 comments. This is far above the previous caption comment high, which was 400 comments. The initial e-mail was responsible for 96 percent of the marketing channel traffic and 74 percent of the total site traffic to the Scavenger Hunt page.
Level 1 initiatives focus on making a customer interaction more effective and efficient through a given channel to increase sales, reduce costs, and establish a relationship with a customerLevel 2 initiatives progress to providing customers with more points of interaction with the company.; customer information is collected for use in enhancing the relationship.Level 3 initiatives advance to integration of channels and business units, providing a seamless and consistent experience for a customer; data is used to profile and predict customer behavior to extend the relationship, ensure loyalty, and drive lifetime value
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