The full digital strategy of amazon.

1. Amazon
Full Digital Strategy
2018/4/15

2.  Largest e-commerce platform for online shopping
 Serves millions of customers all over the world
 Target audiences are the online shoppers, who are
willing to purchase commodities from websites and mobile
application

3.  Utilize social media to interact with customers and
other stakeholders
 Deliver information of promotion activities and
integrated to large public events
 Share values and maintain the relationships with
various stakeholders
Social Media

4. Amazon’s website has great usability, and the large
picture clearly display the main information of
commodities. It includes the discounted commodities,
advertising for festivals and other promotion information.
Websites

5. Websites
 Amazon is listed in the first line after search the
key words of “Amazon”
 Amazon is also ranked very high in terms of the
key words like “Online Shopping Website”
 It still can improve its performance in the key
words of special festivals

6. Amazon can use pay per click to attract online traffics
from other linkages and websites. It is better to use the
mode of pay per purchase. Amazon can purchase online
advertising services from search engines like Google,
traditional web portals and social media, and pay a
higher expense for the mode of pay per purchase.
Online Advertising

7. It is better to define the market segment and analyze the
personalities of target audiences.
Amazon can introduce the basic information, skills, events
and other matters needing attention, add linkages to the
commodities in the article.
These inbound articles can be sent to customers by emails.
Inbound

8. Amazon launched apps for both Android and iOS, and it is
convenient for customers to search for their favorite
commodities through apps.
The apps also can recommend commodities to customers
by analyzing the browsing history and purchase history.
Mobile

9. It is better for Amazon to add short video, which may last
for 10 seconds or more, to display the commodities.
It is also feasible to ask customers who have purchased
the same commodities to record short video, because it
can deliver more information and attract the attention of
potential customers.
Mobile

10. THANKS