What is a Mobile Sales Tool?
•
1 like•4,584 views
Getting tasked with building a mobile sales tool for your company can be a daunting task. This SlideShare should help you get off on the right foot.
Report
Share
Report
Share
Download to read offline
Recommended
What is Mobile App Retargeting and Why Should You Care?
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Your CRM is Dead: what you need to know about Mobile Marketing Automation
Presentation to Mumbrella 360 marketers #m360 conference on how triggered realtime engagement works and how it relates to existing customer data. How does having access to Mobile Telemetry differ from email based campaigns.
Mobile DMP: It's time to end mobile blindness across marketing
This document discusses the need for marketers to utilize mobile data management platforms (DMPs) to keep up with customers' increasing mobile usage. It introduces Apsalar, a mobile DMP that provides attribution, audiences, and data syncing capabilities. Apsalar's services include tracking mobile metrics like app launches and in-app purchases, creating persistent cross-device profiles, and securely sharing audience data between platforms. Examples are given showing how Apsalar could be used to analyze the differences between web and app customers, retarget mobile users on other channels, and drive incremental sales.
How does mobile strategy influence your customer journey?
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Joanna darby
Apple uses an "i" marketing strategy to personalize its products and services. It creates innovative products like the iMac, iPod, iPhone, and iPad that make technology easier to use. The new iCloud service allows access to personal information from any computer. Apple's imarketing strategy includes social media, targeted ads, and a new Word of Mouth app to gather customer opinions. Developing this app is estimated to cost $100,000-$200,000. Imarketing will appeal to customers who value convenience and efficiency, helping Apple tailor its messaging and further increase sales.
Mobile marketing for profit
This document discusses how mobile marketing can be profitable for businesses. It notes that most searches and smartphone usage now occurs on mobile devices. It then provides tips for businesses to engage mobile users including creating a responsive mobile website or mobile landing pages, using local SEO targeting mobile users, implementing QR codes with clear calls to action and offers, using SMS/text marketing with keywords and auto-responders to provide offers and coupons, and using push notifications. Examples are given of how each of these mobile strategies have driven profits for other companies through customer acquisition, increased visits and sales. The document promotes the mobile marketing services of Peak Reputation to help businesses create a profitable mobile presence.
eMarketer Interview: Mobile Might Not Finish a Sale, but It's Vital in the Pa...
Mobile advertising drives more in-store visits than desktop advertising according to Resolution Media co-founder Jeff Campbell. Mobile has changed the consumer purchase path by giving them instant access to pricing and research from their phone. Retailers have more opportunities to influence consumers across multiple touchpoints like websites, ads, social media and in-store. Retargeting consumer data and location-based messaging are two big opportunities, though beacon technology may be replaced. Many retailers still don't integrate online and offline sales data or recognize mobile's role in assisting purchases rather than directly finishing them. Mobile is estimated to influence 15-20% of in-store purchases.
MAU Vegas 2016 — The State of Customer Journeys
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Recommended
What is Mobile App Retargeting and Why Should You Care?
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Your CRM is Dead: what you need to know about Mobile Marketing Automation
Presentation to Mumbrella 360 marketers #m360 conference on how triggered realtime engagement works and how it relates to existing customer data. How does having access to Mobile Telemetry differ from email based campaigns.
Mobile DMP: It's time to end mobile blindness across marketing
This document discusses the need for marketers to utilize mobile data management platforms (DMPs) to keep up with customers' increasing mobile usage. It introduces Apsalar, a mobile DMP that provides attribution, audiences, and data syncing capabilities. Apsalar's services include tracking mobile metrics like app launches and in-app purchases, creating persistent cross-device profiles, and securely sharing audience data between platforms. Examples are given showing how Apsalar could be used to analyze the differences between web and app customers, retarget mobile users on other channels, and drive incremental sales.
How does mobile strategy influence your customer journey?
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Joanna darby
Apple uses an "i" marketing strategy to personalize its products and services. It creates innovative products like the iMac, iPod, iPhone, and iPad that make technology easier to use. The new iCloud service allows access to personal information from any computer. Apple's imarketing strategy includes social media, targeted ads, and a new Word of Mouth app to gather customer opinions. Developing this app is estimated to cost $100,000-$200,000. Imarketing will appeal to customers who value convenience and efficiency, helping Apple tailor its messaging and further increase sales.
Mobile marketing for profit
This document discusses how mobile marketing can be profitable for businesses. It notes that most searches and smartphone usage now occurs on mobile devices. It then provides tips for businesses to engage mobile users including creating a responsive mobile website or mobile landing pages, using local SEO targeting mobile users, implementing QR codes with clear calls to action and offers, using SMS/text marketing with keywords and auto-responders to provide offers and coupons, and using push notifications. Examples are given of how each of these mobile strategies have driven profits for other companies through customer acquisition, increased visits and sales. The document promotes the mobile marketing services of Peak Reputation to help businesses create a profitable mobile presence.
eMarketer Interview: Mobile Might Not Finish a Sale, but It's Vital in the Pa...
Mobile advertising drives more in-store visits than desktop advertising according to Resolution Media co-founder Jeff Campbell. Mobile has changed the consumer purchase path by giving them instant access to pricing and research from their phone. Retailers have more opportunities to influence consumers across multiple touchpoints like websites, ads, social media and in-store. Retargeting consumer data and location-based messaging are two big opportunities, though beacon technology may be replaced. Many retailers still don't integrate online and offline sales data or recognize mobile's role in assisting purchases rather than directly finishing them. Mobile is estimated to influence 15-20% of in-store purchases.
MAU Vegas 2016 — The State of Customer Journeys
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
5 Ways to Increase Sales with mPOS
Mobile POS — also called mPOS — is taking off. Today, mPOS applications in small businesses largely focus on replacing traditional, fixed POS units with next-gen mobile payment solutions. In the enterprise retail space, it's proving an ideal way to supplement fixed-position POS by bringing mobile POS solutions to the customer. In fact, according to IHS, enterprise retailers adopting mobile POS are seeing sales growth 42 percent higher than those that do not use mPOS. The affordability of tablets like the Samsung Galaxy Tab S4 and smartphones like the Samsung J8 makes it easy for SMBs to capitalize on this level of growth.
Mobile POS is the future of retail. While IHL Group found retail leaders are 150 percent more likely to be using mPOS than others, this technology truly levels the playing field. Streamlined, low-cost tablets and smartphones are well within the budgets of even the smallest retailer. That means SMB retailers can bring the power of mPOS wherever their customers want to be, creating the personalized brand experience that keeps customers coming back.
Learn more about mPOS and how to increase your sales in this infographic!
eCommerce - So.Lo.Mo. Model
This document discusses ecommerce trends and introduces the AspxCommerce platform. It covers topics like social, local and mobile (SoLoMo) ecommerce scenarios and how brands are using social media for awareness, connected marketing and personalized experiences. The presentation then outlines key AspxCommerce features like multi-store environments, catalog and inventory management, international support, and integration capabilities. It concludes by taking questions.
Introduction to Mobile Marketing - The complete tutorial
This document provides an introduction to mobile marketing. It discusses the growth of mobile devices like smartphones and tables, which create opportunities for new ways to interact with customers. It outlines several mobile marketing strategies and tactics that can be used, such as mobile websites, messaging, apps, advertising, geolocation and more. The key message is that mobile marketing allows real-time interaction with customers using their ubiquitous mobile devices, and that focusing on a mobile strategy will help businesses gain competitive advantages over those who do not engage in mobile.
ShopnScan- Marketing plan
Marketing plan for an android application:- ShopnScan
This presentation was created by Shashank Srivastava, IET Lucknow, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
10 ways rugged smartphones empower retail associates
Equipping associates with rugged smartphones not only streamlines operations and improves the customer experience, it makes for a more satisfying work environment — an important factor in the high-turnover retail sector.
Smartphones on the sales floor are no longer a novelty, but devices like Samsung's XCover Pro empower retail associates to meet new customer demands. For activities like task management, payment processing and order fulfillment, the sleek, lightweight device frees employees from multiple sources of information and relieves the frustrations associated with cumbersome devices that only do one thing.
Cell tiger restaurants
Cell Tiger is a mobile marketing and SMS marketing company with a robust enterprise mobile marketing software that allows you to create SMS campaigns, Mobile Apps, Mobile Web Sites, QR Codes and more. White Label Mobile Marketing Reseller licenses and Mobile Marketing Reseller licenses available
5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech
Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace. Retailers succeeding in transforming the store experience are leveraging powerful new selling tools including assistive tablets, kiosks, mirror displays and the power of analytics to bring the best of digital into the store environment, attracting customers and driving revenue.
Digital tools help convert that traffic into revenue, by adding the information consumers have learned to expect from their online experiences to the in-store experience.
Assistive Selling Tools: Salespeople are a powerful differentiator for brick and mortar stores — provided associates can offer the same or better information than customers can obtain on their own. The TimeTrade survey found that 49 percent of shoppers are “extremely likely” to make a purchase when helped by a knowledgeable associate, and another 39 percent are “somewhat likely.”
Mobile devices such as Samsung Galaxy tablets empower store associates to bring service to the customer. By sharing a tablet with stylus like the Samsung Galaxy Tab A or Galaxy Tab S4, the associate and customer can explore options and accessories, scroll through a look book and even reference the customer’s purchase history. They can see how a new scarf or tie would coordinate with a shirt they purchased previously, or how new end tables would look with the couch they acquired two years ago. Then they can complete the transaction on the spot, including signing documents such as an extended warranty on the new furniture with the Tab S4’s S Pen stylus. An IHL webinar, “Why Updated POS is Critical for Unified Commerce,” reported that when a customer and associate share a mobile screen, it drives a 25 percent higher average ticket.
Retailers are transforming the store experience to better match the high expectations set by digital leaders. Smart application of retail technology solutions enable retailers to bring the best of digital into the store, fueling the store visit with the information, personalization and exceptional experiences that excite customers and drive conversions and revenue.
Read this infographic to learn more about the 5 ways to improve your assistive selling strategy.
Martpad Generic
MartPad is a unified marketing platform that allows businesses to perform various digital marketing activities through a single platform, including email marketing, SMS marketing, social media marketing, building custom mobile apps, creating e-commerce stores, and more. It offers businesses access to a large customer database and analytics dashboards. The platform aims to help businesses achieve their marketing goals through an easy to use and comprehensive set of features in one place.
Iconic Solutions Product Overview
Iconic Solutions is a mobile app developer headquartered in Raleigh, NC that was launched in 2008. They have key customers in the automotive industry including Black Book, CARFAX, AutoCheck, ADESA, and Hendrick Automotive Group. Iconic Solutions launched three product lines in 2012: myMobileDealer, myMobileShowroom, and DealerCentive. Their apps allow dealerships to connect with customers, provide digital showroom experiences, and increase efficiency.
website designing service
We are a website designing and development company, offers result driven website development services for all industries all over the globe. For more details please visit- https://www.goigi.com/website-design-services.php
Optimize Mobile for Cross Device Conversions
Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions.
View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions.
This cheat sheet will cover how to:
>Use Google’s Estimated Cross-Device Conversions tool
>Find your estimated cross-device conversions percentage
>Optimize bids based on your cross-device estimates
Plumb5 for profit_seekers
Plumb5 is a marketing platform that provides rich customer intelligence and insights through deep understanding of customers. It allows businesses to strategically target customers and increase conversions. Plumb5 gives control over spending and alerts businesses about customers drifting away. It can automate 70% of the customer journey until profitability. The platform unifies data so the entire customer team can work on the same information. Plumb5 is positioned as a must-have tool for large businesses to improve targeting, conversions, and revenue.
Prisync Blog - How to Develop an UX-Driven E-Commerce Mobile App?
Plenty of businesses have gone through a huge transformation since the inception of smartphones. One cannot negate the vital role of mobile app development companies in offering a mobile-first solution for the businesses to grow.
7 mobile best practices for business owners
It's fun to be able to present to business owners who want to grow their businesses but don't know what information to trust. Here are some practical tips for mobile marketing and mobile app marketing we developed.
Your M-Commerce Strategy Simplified
The document provides tips for developing a successful mobile commerce (m-commerce) strategy for small and medium sized businesses. It recommends making website pages accessible from mobile devices, keeping the mobile site simple and easy to navigate, developing a native mobile app to take advantage of platform-specific features, and increasing security to build trust in m-commerce transactions. It also stresses the importance of analytics, social media marketing, and following guidelines from search engines like Google to optimize the mobile user experience and track returns on investment from m-commerce.
SoLoMo implications on social commerce
Technology spending by online retailers is increasing as competition rises and customer expectations grow. New technologies are disrupting traditional business models and lowering barriers to entry for competitors. To succeed, companies must focus on delivering excellent customer experiences through personalized and convenient digital interactions across multiple channels including social media and mobile. This will require investment in scalable e-commerce platforms that can integrate social, commerce, and mobile functionality to create engaging social commerce experiences tailored to individual users' contexts.
3 ways to improve your next cross-device campaign
EXCLUSIVE CONVERSANT INSIGHTS
Three keys to maximizing results for your next cross-device advertising campaign.
To get the most out of your next advertising program, you need to think about cross-device in terms of data, delivery and insight. Inside this quick and easy whitepaper, you’ll also discover the importance of:
Reaching, connecting and converting the consumer across all devices
Measuring interactions that take place in-app
Leveraging the interactive strengths of each medium
Download this compelling marketing research today so you can develop solid cross-device strategies that will drive great results.
Mobile optimizationppt
This document discusses the importance of mobile optimization for websites. It provides signs that a site needs optimization if text is illegible, buttons cannot be accurately clicked, or images slow down loading time. Mobile technology is growing dramatically and businesses without a mobile solution miss out on potential customers. A poor mobile user experience can cause visitors to abandon a site. The document then outlines common mobile optimization options used by developers and tips for marketers, such as optimizing traffic to drive higher returns.
2536 - 5 Ways to optimize customer experiences on mobile_02042016_ps_KH
Mobile usage continues to rise, especially for travel, but brand loyalty is eroding as customer expectations increase. To optimize the mobile customer experience, companies should:
1) Understand where customers are struggling in their journey and identify improvements across channels to drive acquisition, revenue, and loyalty.
2) Know how customers are interacting most with the mobile app to improve usability and gain insights from analytics.
3) Maximize engagements by creating a unified customer identity across interactions and integrating tools to provide a consistent experience across multiple mobile and digital channels.
What is Mobile Marketing Automation
Marketing automation uses technology to automate digital marketing tasks like targeted communications. It can trigger personalized messages when customers take actions like abandoning shopping carts. Mobile marketing automation is effective because people have their phones all the time, allowing brands to identify opportunities. It involves using mobile channels like push notifications, emails and in-app experiences to reach customers based on triggers. The document provides examples of how marketing automation could help brands respond to customer actions and events.
Whitepaper SFA
The document discusses considerations for selecting a sales force automation (SFA) application. It emphasizes that SFA promises to provide mobile access to key sales information but is not always easy to use. Organizations should carefully research applications to find one specifically addressing their needs, test it before broad deployment, and get input from sales teams to ensure it improves workflows rather than becoming a burden. SFA is most effective when combined with management commitment to implementation and use of mobile tools to enhance customer and sales experiences rather than just adopting new technologies.
Sellers handbook
While a standardised sales methodology has been proven effective, depending on your customer, it is best to nuance your process in order to suit each individual client.
The following tips are meant to serve only as general guidelines to approaching your clientele.
More Related Content
What's hot
5 Ways to Increase Sales with mPOS
Mobile POS — also called mPOS — is taking off. Today, mPOS applications in small businesses largely focus on replacing traditional, fixed POS units with next-gen mobile payment solutions. In the enterprise retail space, it's proving an ideal way to supplement fixed-position POS by bringing mobile POS solutions to the customer. In fact, according to IHS, enterprise retailers adopting mobile POS are seeing sales growth 42 percent higher than those that do not use mPOS. The affordability of tablets like the Samsung Galaxy Tab S4 and smartphones like the Samsung J8 makes it easy for SMBs to capitalize on this level of growth.
Mobile POS is the future of retail. While IHL Group found retail leaders are 150 percent more likely to be using mPOS than others, this technology truly levels the playing field. Streamlined, low-cost tablets and smartphones are well within the budgets of even the smallest retailer. That means SMB retailers can bring the power of mPOS wherever their customers want to be, creating the personalized brand experience that keeps customers coming back.
Learn more about mPOS and how to increase your sales in this infographic!
eCommerce - So.Lo.Mo. Model
This document discusses ecommerce trends and introduces the AspxCommerce platform. It covers topics like social, local and mobile (SoLoMo) ecommerce scenarios and how brands are using social media for awareness, connected marketing and personalized experiences. The presentation then outlines key AspxCommerce features like multi-store environments, catalog and inventory management, international support, and integration capabilities. It concludes by taking questions.
Introduction to Mobile Marketing - The complete tutorial
This document provides an introduction to mobile marketing. It discusses the growth of mobile devices like smartphones and tables, which create opportunities for new ways to interact with customers. It outlines several mobile marketing strategies and tactics that can be used, such as mobile websites, messaging, apps, advertising, geolocation and more. The key message is that mobile marketing allows real-time interaction with customers using their ubiquitous mobile devices, and that focusing on a mobile strategy will help businesses gain competitive advantages over those who do not engage in mobile.
ShopnScan- Marketing plan
Marketing plan for an android application:- ShopnScan
This presentation was created by Shashank Srivastava, IET Lucknow, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
10 ways rugged smartphones empower retail associates
Equipping associates with rugged smartphones not only streamlines operations and improves the customer experience, it makes for a more satisfying work environment — an important factor in the high-turnover retail sector.
Smartphones on the sales floor are no longer a novelty, but devices like Samsung's XCover Pro empower retail associates to meet new customer demands. For activities like task management, payment processing and order fulfillment, the sleek, lightweight device frees employees from multiple sources of information and relieves the frustrations associated with cumbersome devices that only do one thing.
Cell tiger restaurants
Cell Tiger is a mobile marketing and SMS marketing company with a robust enterprise mobile marketing software that allows you to create SMS campaigns, Mobile Apps, Mobile Web Sites, QR Codes and more. White Label Mobile Marketing Reseller licenses and Mobile Marketing Reseller licenses available
5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech
Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace. Retailers succeeding in transforming the store experience are leveraging powerful new selling tools including assistive tablets, kiosks, mirror displays and the power of analytics to bring the best of digital into the store environment, attracting customers and driving revenue.
Digital tools help convert that traffic into revenue, by adding the information consumers have learned to expect from their online experiences to the in-store experience.
Assistive Selling Tools: Salespeople are a powerful differentiator for brick and mortar stores — provided associates can offer the same or better information than customers can obtain on their own. The TimeTrade survey found that 49 percent of shoppers are “extremely likely” to make a purchase when helped by a knowledgeable associate, and another 39 percent are “somewhat likely.”
Mobile devices such as Samsung Galaxy tablets empower store associates to bring service to the customer. By sharing a tablet with stylus like the Samsung Galaxy Tab A or Galaxy Tab S4, the associate and customer can explore options and accessories, scroll through a look book and even reference the customer’s purchase history. They can see how a new scarf or tie would coordinate with a shirt they purchased previously, or how new end tables would look with the couch they acquired two years ago. Then they can complete the transaction on the spot, including signing documents such as an extended warranty on the new furniture with the Tab S4’s S Pen stylus. An IHL webinar, “Why Updated POS is Critical for Unified Commerce,” reported that when a customer and associate share a mobile screen, it drives a 25 percent higher average ticket.
Retailers are transforming the store experience to better match the high expectations set by digital leaders. Smart application of retail technology solutions enable retailers to bring the best of digital into the store, fueling the store visit with the information, personalization and exceptional experiences that excite customers and drive conversions and revenue.
Read this infographic to learn more about the 5 ways to improve your assistive selling strategy.
Martpad Generic
MartPad is a unified marketing platform that allows businesses to perform various digital marketing activities through a single platform, including email marketing, SMS marketing, social media marketing, building custom mobile apps, creating e-commerce stores, and more. It offers businesses access to a large customer database and analytics dashboards. The platform aims to help businesses achieve their marketing goals through an easy to use and comprehensive set of features in one place.
Iconic Solutions Product Overview
Iconic Solutions is a mobile app developer headquartered in Raleigh, NC that was launched in 2008. They have key customers in the automotive industry including Black Book, CARFAX, AutoCheck, ADESA, and Hendrick Automotive Group. Iconic Solutions launched three product lines in 2012: myMobileDealer, myMobileShowroom, and DealerCentive. Their apps allow dealerships to connect with customers, provide digital showroom experiences, and increase efficiency.
website designing service
We are a website designing and development company, offers result driven website development services for all industries all over the globe. For more details please visit- https://www.goigi.com/website-design-services.php
Optimize Mobile for Cross Device Conversions
Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions.
View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions.
This cheat sheet will cover how to:
>Use Google’s Estimated Cross-Device Conversions tool
>Find your estimated cross-device conversions percentage
>Optimize bids based on your cross-device estimates
Plumb5 for profit_seekers
Plumb5 is a marketing platform that provides rich customer intelligence and insights through deep understanding of customers. It allows businesses to strategically target customers and increase conversions. Plumb5 gives control over spending and alerts businesses about customers drifting away. It can automate 70% of the customer journey until profitability. The platform unifies data so the entire customer team can work on the same information. Plumb5 is positioned as a must-have tool for large businesses to improve targeting, conversions, and revenue.
Prisync Blog - How to Develop an UX-Driven E-Commerce Mobile App?
Plenty of businesses have gone through a huge transformation since the inception of smartphones. One cannot negate the vital role of mobile app development companies in offering a mobile-first solution for the businesses to grow.
7 mobile best practices for business owners
It's fun to be able to present to business owners who want to grow their businesses but don't know what information to trust. Here are some practical tips for mobile marketing and mobile app marketing we developed.
Your M-Commerce Strategy Simplified
The document provides tips for developing a successful mobile commerce (m-commerce) strategy for small and medium sized businesses. It recommends making website pages accessible from mobile devices, keeping the mobile site simple and easy to navigate, developing a native mobile app to take advantage of platform-specific features, and increasing security to build trust in m-commerce transactions. It also stresses the importance of analytics, social media marketing, and following guidelines from search engines like Google to optimize the mobile user experience and track returns on investment from m-commerce.
SoLoMo implications on social commerce
Technology spending by online retailers is increasing as competition rises and customer expectations grow. New technologies are disrupting traditional business models and lowering barriers to entry for competitors. To succeed, companies must focus on delivering excellent customer experiences through personalized and convenient digital interactions across multiple channels including social media and mobile. This will require investment in scalable e-commerce platforms that can integrate social, commerce, and mobile functionality to create engaging social commerce experiences tailored to individual users' contexts.
3 ways to improve your next cross-device campaign
EXCLUSIVE CONVERSANT INSIGHTS
Three keys to maximizing results for your next cross-device advertising campaign.
To get the most out of your next advertising program, you need to think about cross-device in terms of data, delivery and insight. Inside this quick and easy whitepaper, you’ll also discover the importance of:
Reaching, connecting and converting the consumer across all devices
Measuring interactions that take place in-app
Leveraging the interactive strengths of each medium
Download this compelling marketing research today so you can develop solid cross-device strategies that will drive great results.
Mobile optimizationppt
This document discusses the importance of mobile optimization for websites. It provides signs that a site needs optimization if text is illegible, buttons cannot be accurately clicked, or images slow down loading time. Mobile technology is growing dramatically and businesses without a mobile solution miss out on potential customers. A poor mobile user experience can cause visitors to abandon a site. The document then outlines common mobile optimization options used by developers and tips for marketers, such as optimizing traffic to drive higher returns.
2536 - 5 Ways to optimize customer experiences on mobile_02042016_ps_KH
Mobile usage continues to rise, especially for travel, but brand loyalty is eroding as customer expectations increase. To optimize the mobile customer experience, companies should:
1) Understand where customers are struggling in their journey and identify improvements across channels to drive acquisition, revenue, and loyalty.
2) Know how customers are interacting most with the mobile app to improve usability and gain insights from analytics.
3) Maximize engagements by creating a unified customer identity across interactions and integrating tools to provide a consistent experience across multiple mobile and digital channels.
What's hot (19)
Introduction to Mobile Marketing - The complete tutorial
Introduction to Mobile Marketing - The complete tutorial
10 ways rugged smartphones empower retail associates
10 ways rugged smartphones empower retail associates
5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech
5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech
Prisync Blog - How to Develop an UX-Driven E-Commerce Mobile App?
Prisync Blog - How to Develop an UX-Driven E-Commerce Mobile App?
2536 - 5 Ways to optimize customer experiences on mobile_02042016_ps_KH
2536 - 5 Ways to optimize customer experiences on mobile_02042016_ps_KH
Similar to What is a Mobile Sales Tool?
What is Mobile Marketing Automation
Marketing automation uses technology to automate digital marketing tasks like targeted communications. It can trigger personalized messages when customers take actions like abandoning shopping carts. Mobile marketing automation is effective because people have their phones all the time, allowing brands to identify opportunities. It involves using mobile channels like push notifications, emails and in-app experiences to reach customers based on triggers. The document provides examples of how marketing automation could help brands respond to customer actions and events.
Whitepaper SFA
The document discusses considerations for selecting a sales force automation (SFA) application. It emphasizes that SFA promises to provide mobile access to key sales information but is not always easy to use. Organizations should carefully research applications to find one specifically addressing their needs, test it before broad deployment, and get input from sales teams to ensure it improves workflows rather than becoming a burden. SFA is most effective when combined with management commitment to implementation and use of mobile tools to enhance customer and sales experiences rather than just adopting new technologies.
Sellers handbook
While a standardised sales methodology has been proven effective, depending on your customer, it is best to nuance your process in order to suit each individual client.
The following tips are meant to serve only as general guidelines to approaching your clientele.
Apps saleshandbook
The document provides guidance on maximizing mobile app sales by emphasizing benefits over features, using emotional storytelling techniques, explaining how mobile apps can positively impact businesses, qualifying sales prospects, and outlining common objections and pitch ideas to address them. It also details the mobile app sales methodology, lifecycle, and use of a customer relationship management tool to support the sales process.
Cd chase daddy-handbook
This document provides guidance for maximizing mobile app sales. It outlines a sales methodology focusing on benefits over features, targeting social networks, using storytelling, and asking for the sale. It also describes the mobile app sales lifecycle of acquisition, installation, usage, and renewal. Common objections are addressed and qualifying questions are presented. The Small Business CRM tool is highlighted for tracking sales performance.
Benefits of MLM Mobile Applications
The mobile app includes many features that make it possible to run businesses in an organized manner. It combines the content of social media and an e-commerce store to create the most effective platform for business growth. You can get a lot of benefits by using the MLM mobile app.
Mobile Apps Made Easy Special Report
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
The Importance and Use of Technology in Business
In today's sales world, technology is your friend. Without it, life is short, brutish and nasty as it was for the neanderthals!
Learn how to combine those tried and true sales tools with today's technology based tools to get the most out of all your sales activities.
There is no magic bullet, but there is a very straight path to successful sales results for those who learn to work multiple sales techniques.
Guide to-selling-faster-smarter
What’s Inside
Today’s biggest business trends revolve around helping
companies provide exceptional customer experiences.
These include big data insights that reveal and predict
customer needs, integrated platforms that enable end-
to-end personalization, and artificial intelligence (AI)
solutions that automate and scale tasks that used to be
painfully manual and time-consuming.
Mobile marketing guide
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
The Ultimate Guide to Sales Productivity
This eBook highlights trends, challenges, and features to look out for in a sales productivity platform. Read along to know more.
Positioning and Content : Getting it right for publishing apps
The document discusses different types of mobile apps for businesses, including content publishing apps, retail and catalog apps, and enterprise apps. It provides details on each type of app and how they can help businesses increase sales, manage inventory, streamline processes, and more. The document emphasizes determining your target audience and the needs of your business to select the best app type.
Major benefits of Mobile app development for business.pdf
If you are looking to learn how your business and consumers can benefit from self-promotion through a mobile app, this article contains some important points to consider.
Channel Marketing Management Software: Decoded
Channel Marketing Management Software offers the advantage of accelerating the scaling of your marketing endeavors and promptly tracking their effectiveness. Any business that engages with its target audience using multiple channel partners can greatly profit from this software. Continue reading to gain a comprehensive understanding of this software and learn how it can be leveraged to establish a strong brand presence while enhancing sales and revenue.
14 reasons why 14000+ businesses chose Fresh sales over Salesforce
Selling is a tough job, but using a CRM needn’t be one.
Did you know? Sales reps spend less than 37% of their time selling and almost 30% (that is, practically one-third of their time) juggling between CRM and spreadsheets. For salespeople, CRM is the primary tool for selling and there are numerous CRMs available in the market today. Despite this, why do salespeople still face these challenges.
Read and download the document to gain some knowledge on how to build and strengthen a sales team in any kind of situation.
10 Rules of Brand App Marketing
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
10 Best Practices for Brand App Marketing
This document provides advice on best practices for launching and marketing brand apps. It discusses how brand apps have evolved beyond just checking a box and now offer strategic benefits by engaging consumers. Successful brand apps focus on providing utility to users rather than just promoting the brand. The document outlines 10 tips for improving the chances of a successful brand app launch, such as bringing utility, recognizing it is a marathon, optimizing the install process, and personalizing communications.
Top 3 Sales Enablement Tools In 2024.pdf
This document discusses sales enablement tools and provides summaries of the top 3 tools in 2024. Sales enablement tools help streamline the sales process by providing resources, training, and data to sales teams. The top 3 tools highlighted are Membrain, which offers a full sales enablement software platform, LevelEleven which uses gamification to encourage performance, and MindTickle which provides sales training and content management capabilities. The sales enablement software market is expected to significantly grow in the coming years.
Sales have never been easy without sales tracking app
SalesBabu is a sales tracking app and CRM for businesses and startups. The document discusses how sales tracking is important for identifying the right opportunities at the right time. It provides steps to set up a sales tracking process, including defining audiences, lead sources, stages, and metrics. Key benefits of the SalesBabu app are transparency, visibility into the sales process, and real-time updates and reports. The conclusion is that SalesBabu CRM provides a clear view of sales pipelines, leads, and prospects.
Is half of your customer data missing?
Unless you and your company collect and incorporate
in-app behavior activity into your DMP and customer
modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data!
Similar to What is a Mobile Sales Tool? (20)
Positioning and Content : Getting it right for publishing apps
Positioning and Content : Getting it right for publishing apps
Major benefits of Mobile app development for business.pdf
Major benefits of Mobile app development for business.pdf
14 reasons why 14000+ businesses chose Fresh sales over Salesforce
14 reasons why 14000+ businesses chose Fresh sales over Salesforce
Sales have never been easy without sales tracking app
Sales have never been easy without sales tracking app
What is a Mobile Sales Tool?
- 1. WHAT IS A MOBILE SALES TOOL? Heck, maybe you have been tasked with building one. You own a smart phone You’ve heard about mobile sales tools
- 3. GOOGLE CAN’T EVEN FIGURE OUT WHAT A MOBILE SALES TOOL IS!
- 4. That’s because there’s a variety of apps that can be useful to sales people on their smart devices.
- 5. Or maybe it’s because the knowledgeable and powerful Google thinks it’s a mobile tool salesman.
- 6. If Google can’t figure out what a mobile sales tool is, how can a Marketer be expected to do any better?
- 8. CLICK HERE TO GET A COPY OF THE TOP 5 FREE APPS ALL FIELD SALES PEOPLE SHOULD KNOW ABOUT.
- 9. CAN WE ALL AGREE THAT SALES PEOPLE COULD USE MOBILE APPS TO: LOCATE THEMSELVES SAVE KEY INFORMATION LOOK UP CUSTOMER INFORMATION PRESENT INFORMATION TO PROSPECTS
- 10. DEFINITION OF A MOBILE SALES TOOL An application that is used to enable or accelerate the sales process conveniently from a tablet or smartphone wherever or whenever the timing is right.
- 11. AS A MARKETER OR SALES MANAGER, YOU ARE MOST LIKELY CONCERNED WITH GENERATING REVENUE.
- 12. REVENUE-GENERATING MOBILE SALES TOOLS FALL INTO THE “PRESENT INFORMATION TO PROSPECTS” CATEGORY.
- 13. SO, WHAT TYPES OF MOBILE APPS DO THAT?
- 14. IT DEPENDS ON HOW YOUR TEAM SELLS.
- 15. THEY MAY SELL WITH: PRESENTATIONS (PPT) GIANT CATALOGS (DESCRIPTIONS, PRICES, SKUS) VISUALS (VIDEOS, IMAGES, CHARTS, ANIMATIONS) FORMS FOR CUSTOM PROJECTS AND SERVICES
- 16. Or they may use ALL THE ABOVE to sell to prospects.
- 17. SO, TO DEFINE THE BEST MOBILE SALES TOOL FOR YOUR TEAM, YOU NEED TO START WITH HOW YOUR TEAM SELLS FIRST.
- 18. HOWEVER, TO GENERATE REVENUE, YOU NEED TO PICK A TARGET. A REVENUE-GENERATING TARGET.
- 19. Train new reps faster. 3 Reduce your print spend.7 New product training is key. 9 Build for your top dealers and distributors. 5 4Make pricing easy to find. Focus on HOT new products. 6 Get the jump on competitors by cross-referencing data.10 Stop emailing sales collateral. 8 1Focus on the middle 60%. Profitable products first. HERE ARE 10 WAYS Marketers and Sales Managers can hit revenue-generating targets with mobile sales tools.
- 20. Click here to get a PDF of the 10 ways to create revenue with Mobile Sales Tools.
- 21. So, now you know how your team sells and you have a target. Let’s dive into the tools to get your app built.
- 22. Mobile sales tool platforms on the market may be composed of 3 layers. Where marketers organize, upload, and manage product assets. FILE MANAGEMENT LAYER Where sales reps interact and present product data to prospects. PRESENTATION LAYER Where prospect information is seamlessly integrated into your CRM. AUTOMATION LAYER
- 23. These 3 layers make it easy to: Manage and easily find information Deliver information (files, product specs, branding) Capture information (customer data and usage data) Integrate into other systems (CRM, Marketing Automation, ERP)
- 24. A great File Management Layer makes it easy on the Marketer and engages them to use it!
- 25. The Presentation Layer is an App on a Smart Device or “System of Engagement.” Presents information to reps and prospects Captures information via rep input Sends sales collateral
- 26. THE SINGLE BIGGEST MISTAKE IS TO ASSUME THAT THE APP IS THERE TO ENGAGE YOUR CUSTOMER!
- 27. The app is the system of engagement for your sales people, not your customers. Sales people use the tool to engage prospects and accelerate their sales cycle.
- 28. Thus, a mobile sales tool enables your reps to sell more of your products & services via the Presentation Layer.
- 29. The Automation Layer logs the activity or triggers the appropriate actions within a third-party platform such as a CRM or Marketing Automation system.
- 30. YOUR MOBILE SALES TOOL IS FOCUSED ON REVENUE-GENERATION. YOUR MOBILE SALES TOOL IS BUILT THE WAY YOUR TEAM SELLS. YOUR MOBILE SALES TOOL HAS AN EASY-TO-USE FILE MANAGEMENT LAYER. YOUR MOBILE SALES TOOL IS BUILT SO YOUR SALES PEOPLE CAN USE IT. IN CONCLUSION, A REVENUE-GENERATING MOBILE SALES TOOL OR APP CAN HELP YOUR REPS SELL MORE AND CLOSE FASTER IF:
- 31. Click here to download a copy of these slides. www.fatstax.com | 800-734-7750