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1. Strategic Web Placement Options
Type What is it? When to use? Guarantee Price
In-Text Contextual Placement in editorial content Good for driving traffic back to site. Good 1,000 click-throughs / 1 week $7500
using keywords related to the campaign and if you want to hit users reading related
industry via keyword links directing users back articles. Able to target by industry and
to ARC or target site. geography. Client does not need video for
this placement, but it is preferred.
Display Ad Select assets from the ARC appear as a Good for exposure and impressions. Able 1 million impressions / 1 week $7500
300x250 display ad within our strategic web to target by industry, behavior, geography
placement network, directing users to ARC or and demographic. Client does not need
target site. video for this placement, but it is preferred.
Mobile This placement will allow us to reach target Ideal for reaching mobile users and users 25,000 click-throughs / 2 weeks $8250*
audiences on relevant sites through who are already engaging in content such
distribution on mobile smartphones and as games, videos, etc. Able to target by
tablets using a banner ad of content from the industry, behavior, geography and
ARC. demographic. Client does not need video
for this placement.
In Game Video placement within online games that Ideal for a campaign where the video is a 5,000 full video views / 1 week $1500
Placement allows you to reach your desired audience in a central focus and the client’s goal is to get
manner that ensures engagement. Users are as many views as possible. Video should be
prompted to select from a small list of videos engaging. Able to target based on age,
and are rewarded for watching the complete gender, geo and context (i.e. sports games
video. At the end, user can click through to vs action games etc)
see more content on the ARC platform.
Content This placement takes our client’s content and Great for driving traffic back to the ARC. 5,000 click-throughs / 1 week $1500
Recommendation places it inside of a recommendation widget Allows client to reach users already reading
alongside related article results directing the related content. Client does not need video
user to click to see more on the topic and for this placement.
drive users to the ARC platform.
* The prices listed are the add-on prices to our standard ARC package. Our standard ARC Package currently includes the option of In –Text or Display Ad along
with our Social Media & Blogger Distribution. Clients may choose to swap Mobile placement for In-Text or Display. The difference in cost for mobile placement
would then become $3000 when swapped out for In-Text or Display Ad.