This document provides information on product offers and promotions for the month of August 2014 by The Chemists India Trusts. It includes details of discounts on GNC products, private label products, FMCG items, and loyalty programs. Mega offers on GNC include 25% discount on products and 50% off membership fees. Discounts are also provided on specific private label products. The focus category for the month is highlighted as heart health and child nutrition. Instructions are given on implementing loyalty programs, alliances with banks and merchants, and placing promotional materials in stores.

1. 1The Chemists India Trusts TM
Aug 2014Aug 2014

2. 2The Chemists India Trusts TM
Index
August Offers
Offer of the Month
Senior citizen programLoyalty Program
1.Jet Airways Rewards 2.Citi Bank 10% discount
3.American Express 10 time reward Point
4. Freecharge.in.
Special Alliance
1. Guardian Stand – Planogram
2. Choose & Save stand
Visual Merchandise
1. April-Sep– 2014-15 Issue
GHC

3. 3The Chemists India Trusts TM
- Mega Offer
- Bundle Offers
- Discounts
- Other Offers
Offers of the month.

4. 4The Chemists India Trusts TM
Mega Offer – GNC
GNC Promotion Construct
- 25% discount on all GNC products except GNC Gold Card.
Promotion Applicable for GNC Gold Card & Special Gold Card Members only
Validity – 1st
Aug’14 till 31st
Aug’14
50% discount on GNC Gold card membership fee & Renewal Fee
GNC GOLD CARD ANNUAL FEE – Rs 500
GNC GOLD CARD RENEWAL FEE – Rs 250
Validity 1st
Aug’14 till 31st
Aug’14
MEMBERS GET MORE CAMPAIGN
(1st
– 31st
Aug’14)

5. 5The Chemists India Trusts TM
20%
Discount
-Guardian Xtracare
Cold Cream 100gm
Discount Offers- Pvt Label
10%
Discount
-Guardian Xtracare
Body Wash Green Apple
500ml
-Guardian Xtravital
Joint Health MSM Tab
1x60
15%
Discount
-Guardian Tulsi and
Giloy Syrup
500ml

6. 6The Chemists India Trusts TM
Other Offers- Pvt Label
1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3. Guardian Xtramuscle 100% Whey Protein (Chocolate & Vanilla) 2lb
MRP Rs.2499/-, Offer Price Rs.2249/- ,Save Rs.250/-
4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb,
MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/-
5. Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb,
MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/-
6. Guardian Guardian Xtraveda Safed Musli Tone 1x60,
MRP Rs.799/-, Offer Price Rs.700/- ,Save Rs.99/-
7. Guardian Xtravital Bone Health Tab 1x60,
MRP Rs.250/-, Offer Price Rs.225/- ,Save Rs.25/-
8. Guardian Xtra Vital Eye Health Tab 1x60
MRP Rs.299/-, Offer Price Rs.270/- ,Save Rs.29/-
9. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10% Off

7. 7The Chemists India Trusts TM
GNC Offers
1. GNC Thermoburst Cap 1x90, MRP Rs.3099/-
Get discount of Rs.900/-
2. GNC Aloevera Skin Gel 57gm, MRP Rs.599/-
Get discount of Rs.200/-
3. GNC Weight Gainer 1850 Powder Chocolate 4.41Lb, MRP Rs.3499/-
Get discount of Rs.500/-
4. GNC Womens ultra mega 50 plus Tab 1x60, MRP Rs.2549/-
Get discount of Rs.550/-
5. GNC Mens Performance and Vitality Vitapack 1x30, MRP Rs.4399/-,
Get discount of Rs.1000/-

8. 8The Chemists India Trusts TM
FMCG Offers
1. 5% OFF On “Baby Diapers-Pampers, Huggies and MamyPoko”
2. Flat Rs.15/- OFF On All “Nivea Shower Gell” Men & Women & All “Nivea Deos” Men & Women
3. 10% OFF on Engage Deo Spray All range
4. Buy 1 Get 1 Free on various VLCC Range- i)VLCC Kajal 2.5gm, ii)VLCC Henna 100gm, iii)VLCC Gentle Exfoliating
Scrub Pineapple and Papaya 150ml & iv) VLCC Face Wash Melia 80ml
5. Get Free Party glow Kit worth Rs 200/- with VLCC Gold Facial Kit Single
6. Buy 1 Get 1 with Farrell Pure Oilve Oil 250ml
7. Save Rs.27/- On “Bacter Shield Hand Wash Combo Pack” of Bottle & Refill 215 ml
8. Rs. 20/- OFF on Sofy Side Walls Dry-XL 1x15, Rs. 5/- OFF on Sofy Bodyfit Regular 1x16.
Rs. 10/- OFF on Sofy Bodyfit Slim XL 1x12 & Sofy Side Walls Dry-XL 1x12
9. Rs. 20/- OFF on Pigeon Baby Wipes 1x80
10. Rs. 20/- OFF on Fiam Di Wills Shower Gel All range

9. 9The Chemists India Trusts TM
Product Catalogue – Offers of Aug’14
Laminated copy of the XtraValu Catalogue will be send to each store,
Keep it at the POS Counter & Inform customers about offers

10. 10The Chemists India Trusts TM
Focus Category of the Month- Heart Health
Hypertension & Child Nutrition
Guardian Care Zone & POS should feature the above
mentioned products.
Guardian Care Zone & POS Display
1. GNC Mega Men Heart
2. GNC Fish Oil
3. GNC Kids Multibites
4. Ayurvedic Juices

11. 11The Chemists India Trusts TM
-Offers for Sr.Citizen, Free Reminder Service, ProcessLoyalty Program.

12. 12The Chemists India Trusts TM
Sr. Citizen - Free Reminder Service (FRS)

13. 13The Chemists India Trusts TM
FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
We will communicate the Offer to our
Senior Citizen members through:
• Ad in Guardian Health Chronicle
• Email & SMS Blast

14. 14The Chemists India Trusts TM
FRS Process - System Implementation

15. 15The Chemists India Trusts TM
- Jet Privilege Earn JP Miles while shopping with Guardian
- Citibank & ICICI Card members get 10% discount.
- FreeCharge.in
- American Express 10 Time Reward Points
Special Alliances

16. 16The Chemists India Trusts TM
Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when
they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu
points. Two cards cant be clubbed.
• Not valid on products on discount or offer

17. 17The Chemists India Trusts TM
Special Alliance: Citibank & ICICI
We have a Tie Up with
CITIBANK
10% Cash Back on bill Value of Rs 1000/- or above…
Offer valid for FMHG,GNC & Guardian brands.
Not applicable for FMCG products.
*Remove the current Tent Card, You will receive the new tent card.
ICICI
Their credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
Two External Card Types in Masters named as “CITI” and “ICICI” have
been created (as shown in next slide).
The discount has to be given manually by selecting the categories.
Kindly note system will not take the discount by default.

18. 18The Chemists India Trusts TM
Special Alliance – Freecharge.in & SBI Credit Card
10% Off coupon on Purchase of Rs 500 from
Guardian Pharmacy to all online mobile recharge
customers of Freecharge.in
Line discount

19. 19The Chemists India Trusts TM
American Express Card 10 time reward Points
All American Express Cardholder will earn 10 Times
Reward pints while shopping at Guardian Pharmacy
& Paying by American Express Card.
System will automatically calculate the reward point
& nothing need to be done at the time of Billing.

20. 20The Chemists India Trusts TM
System Implementation

21. 21The Chemists India Trusts TM
- Guardian Stand at stores - Planogram
- Choose & Save Stand – Product Placement
- New Product Launch
Private Label

22. 22The Chemists India Trusts TM
Guardian Stand (at select stores)
Soaps (Almond milk & saffron, Lavender & ylang
ylang & orange & lemon grass).& Shaving Brush
Xtracare Calamine , Xtracare Neem face wash,
Xtracare soft cotton balls, Apricot,/papaya scrub.
Xtracare Gulab Ark, Xtracare Body Wash, Xtracare
Shampoo & Xtracare Handwash
Juices
This stand is placed at 9 stores. Kindly
display the products accordingly. Also place
the offer related wobblers on the products.

23. 23The Chemists India Trusts TM
Guardian Stand (at select stores)
Himalaya Facewash
Natures Essence
Aloe vera gel
Lactocalamine
Himalaya Hand
Sanitizer
Xtracare Neem Facewash
Xtracare Aloe vera gel
XtraCalamine
Xtracare Hand Sanitizer

24. 24The Chemists India Trusts TM
Guardian New Product Launch – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights
•Prevents Macular Degeneration
•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health
MRP – Rs 225 Each
Product Highlights
•Reduces Stress
•Boosts Immune System
•Provides Essential Vitamins & Minerals

25. 25The Chemists India Trusts TM
Guardian New Product Launch – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights
•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights
•100% cotton.

26. 26The Chemists India Trusts TM
Guardian New Product Launch - Ayurveda
Product Highlights
•Anti Bacterial
•Reduces cholesterol
XtraVeda Neem
MRP Rs 90
XtraVeda Tulsi
MRP Rs 90
XtraVeda Garlic
MRP Rs 90
Product Highlights
•Natural Blood Purifier
Product Highlights
•Build Immunity
•Prevent Cough &
Cold

27. 27The Chemists India Trusts TM
SWITCH
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains patented Pro-Lung formula
•Has super antioxidant like epigallocatechin gallae (EGCG) a
major active compound in green tea and peppermint oil
•Neutralises build up of free radicals and toxins in the lungs,
accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375

28. 28The Chemists India Trusts TM
Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 140
100% Natural
Farm Honey
Xtraveda Honey & Lemon MRP – Rs 180
100% Natural
Farm Honey

29. 29The Chemists India Trusts TM
Guardian New Product Launch - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men
and women
•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda
•Regular use diminishes weakness, rejuvenates cells and helps gain
youthful vigour
•Recommended as a general tonic for a wide range of health
conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary
infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health
and enhance immunity in men and women
•Works as an effective anti-ageing treatment and restores youthful
vigour
•Improves strength and stamina and enhances well being

30. 30The Chemists India Trusts TM
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage
•Maintains integrity of joints
•Promotes joint mobility and flexibility
Guardian New Product Launch - Vitality

31. 31The Chemists India Trusts TM
- Overview of April-June– 2014-15 Edition
Guardian Health Chronicle
GHC

32. 32The Chemists India Trusts TM
Guardian Health Chronicle - April to Sep Month
Guardian Health Chronicle
NOW A
HALF YEARLY
MAGAZINE
NEXT ISSUE WILL COME IN
October-2014

33. 33The Chemists India Trusts TM
Guardian Health Chronicle would be given FREE for Rs 300/- & above.
Guardian Health Chronicle - April to Sep Month
Kindly distribute all GHC magazines in the respective quarter only & finish the left
stock in last few days by giving to your valuable customers.
Guardian Switch GNC Mega MenCover Page

34. 34The Chemists India Trusts TM
Thank You