This document outlines Simran Arora's blog "A Room of One's Own" which focuses on books, art, fashion, poetry and media. The blog aims to be a creative space for self-expression, inspired by Virginia Woolf's book. Various promotional tactics for the blog are discussed such as videos, social media promotion, and collaborations. Analytics tools like Hootsuite and Wordpress are used to evaluate engagement. The document also includes a content calendar and objectives to increase followers and readership by February 2020. Promotional strategies discussed to achieve this include more interviews and videos on the blog and across social media platforms.

1. A ROOM OF ONE'S OWN 01
URL: https://aroomofonesownbysimranarora.wordpress.com/
Creator: Simran Arora
Digital Communications: Strategies and Applications

2. A ROOM OF ONE'S OWN
BLOG IDEA
"My blog is a representation of my passion
for books, art, fashion, poetry and media.
Inspired by A Room of One's Own by
Virginia Woolf, it is a liberating space to
express my creative endeavours."
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3. 035 LATEST BLOG POSTS

4. Besides static posts,
animated posters can
be an engaging format
to attract viewers to
visit the blog.
02
Videos are an easy
way to gain attention.
By making a video of
all the art works
presented in the blog,
I provided my readers
with a sneak peak of
the blog.
01
Tagging and
mentioning brands on
social media can make
the work stand out
and make them take
note of it.
03
PROMOTIONAL TACTICS 04
VIDEO ANIMATED POSTERS MENTIONS

5. PROMOTIONAL TACTICS
By collaborating with
fellow bloggers, a new
audience can be
reached out to.
05
Sharing the link to the
blog and a short
description about it is
a unique way to
remind readers to
engage with the blog.
04
Finding kind
sponsorship and
building mutually
beneficial relationship
with the sponsor can
give the blog a
shoutout.
06
05
BROADCAST LIST COLLABORATION SPONSORSHIP

6. Promotion on all
social media
channels increases
the chances to be
seen. I promote my
blog on Instagram,
LinkedIn, Twitter,
Tumblr, Pinterest
and Whatsapp.
07
PROMOTIONAL TACTICS 06
SOCIAL MEDIA

7. SUCESSES AND FAILURES 07
Posting consistent content every
Monday
Promoting on all social media
platforms
Short description about the blog
SUCCESSES
Interviewees did not share the blog
Assumption that the blog is for
intellectuals
FAILURES

8. 08
Recognize what kind of content
works the best - short form with
video or long form written content.
Understand where the audience for
the blog is from and post content
relevant to them.
Verify which promotional tools
attracted readers to the blog.
WORDPRESS
MEASUREMENT

9. 09
Using Hootsuite as a social listening
and monitoring tool to evaluate
engagement with content across
social media channels.
Get an idea about the readers and
their interests to generate content
that's relevant to them
HOOTSUITE
MEASUREMENT

10. 10
EVALUATION
The top performing posts are the
critical analyses of books. The
reason why they may be the most
read is because there are specific,
focused and detailed pieces of
analyses.
The other blogs that seem to be read
widely are interviews or blogs about
specific artists.
It is helpful to have clear titles that
state what's in there for the readers.
Promotion on Instagram as posts
also gives exposure to specific blog
posts.

11. 11IMPROVEMENTS AND KEY LEARNINGS
Promotion across different social
media platforms for different
audiences especially Instagram and
Twitter
More interviews with creative
personalities will interest the
readers
Use catchy titles to engage readers
Add visuals and videos to the blog to
make it appealing
KEY LEARNINGS
Gradually change the identity of the
blog to being more relatable by
posting resonant content
Engage with the content of other
bloggers by liking, commenting and
sharing each other's works
Collaborating and interviewing
people takes time so have back up
blogs ready
IMPROVEMENTS

12. 12EXAMPLE OF USE OF SEO
Relevant tags like #Art,
#Blacklivesmatter, #Canada and so
are mentioned
Formatting done with headings and
subheadings and blog categorized
under Art and Culture
Use of embedded Instagram posts
and hyperlinks to artists’ pages and
credible news articles
Social media promotion to engage
the target audience from Canada
Blog summary with key words
shared in all the promotional posts
Link to anchor text added

13. OBJECTIVES AND CURRENT STATUS
Reach a follower base of about
2000 followers on Instagram by
February 2020
Current follower count is 1,388
Followers02
Increase readership on the
blog by at least 50 readers by
February 2020
Current readership total is 17
Readership01
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14. DIGITAL STRATEGY AND MEASUREMENT TOOLS 14
Utilize social listening and monitoring tools to evaluate
engagement with the blog and learn about latest trends.
Use the knowledge to produce content that can be promoted
across all platforms in a visual/ audio-visual format.
A ROOM OF ONE'S OWN
Measurement Tools: Hootsuite, Wordpress Analytics, Instagram Insights, Twitter
Tweet Activity and Engagement on LinkedIn, Pinterest, Tumblr and Whatsapp

15. Use of video to
promote the blog01
15
Make short
videos to
promote the blog
on Instagram
Interview people
in video formats
Embedd Youtube
videos
2 PROMOTIONAL TACTICS

16. 2 PROMOTIONAL TACTICS
Interview and
Collaborate with
public figures
and brands
02
16
Introduce
readers to
interesting
personalities
Speak to the
artists about
their work
Collaborate with
brands for paid
and kind deals

17. Review of an Art Exhibition
in Toronto (Example: Twist
Gallery or Art Gallery of
Ontario)
31ST AUGUST
Interview a Canadian author
(Example: Rohintion Mistry)
7TH SEPTEMBER
01 0302
5 Indian artists who
pioneered the Indian Art
Movement
24TH AUGUST
17
CONTENT CALENDER
Tour of Bookshops in
Toronto (Example: BMV
Books)
14TH SEPTEMBER
04

18. Thank You
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