Using Instagram to Promote Your Business and Increase Site Traffic

Using Instagram to Promote Your
Brand and Increase Site Trafﬁc!
by Shawn Massie, Dir. of Search & Social Media - @ShawnTheGrom!

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Technical problems or feedback:!
Please email team@seomoz.org!
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www.ThunderSEO.com Follow @ShawnTheGrom #mozinar

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this presentation
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Using
Instagram

to Promote Your Brand and
Increase Site Traffic
Presented by Shawn Massie| April 2nd, 2013


FIRST
OFF

–

Who
am
I?

Shawn Massie
Director of Search & Social Media
@ShawnTheGrom

instagram.com/shawnthegrom

gplus.to/ShawnMassie

thunderseo.com/blog


WHAT’S

INSTAGRAM


A
PHOTO
SHARING
APP

Launched in October 2010

Photos filters are a hit

Images confined to a
square vs. 4:3 ratio


GEOLOCATION
AND
CAPTIONS

@ Users can
be mentioned

Locations can
be tagged

Photos can
be uploaded to
multiple networks


#HASHTAGS

#Hashtags allow users to find others

Sets the stage for
contests


MISCONCEPTIONS

1.  It Only Works If You Sell Visual Products

2.  It’s Only For Big Brands

3.  It’s Only For Posting Photos

4.  Results Can’t Be Measured

5.  Instagram Can Sell Your Photos

Source: http://blog.kissmetrics.com/biggest-misconceptions-about-instagram/


INSTAGRAM
IS
FOR
HIPSTERS


ALL

ABOARD!

THE
INSTAGRAM
TRAIN

www.ThunderSEO.com
2
Follow @ShawnTheGrom #mozinar

ALL
ABOARD! - Apr 2012

Instagram launches on Android
450,000 users on a waitlist join over
30 million registered users


FACEBOOK
WANTS
IN

“Zuckerberg went on to say that the company will be
building on Instagram's strengths and features and
growing the app independently rather than just trying to
Facebook integrate everything into Facebook.”
buys for $1B — Mashable

9 person staff


ALL
ABOARD!-‐
Aug
2012

575 likes every second
81 comments every second
5 million photos every day
80 million active users
every month


ALL
ABOARD! – Dec 2012

Instagram updates their
Terms of Service
"To help us deliver interesting paid or sponsored content
or promotions, you agree that a business or other entity
may pay us to display your username, likeness, photos
(along with any associated metadata), and/or actions
you take, in connection with paid or sponsored content
or promotions, without any compensation to you."


ALL


ALL

The old Terms of
Service are
reintroduced!

ALL
ABOARD!
–
Jan
2013

8,500 likes every second
1,000 comments every second
every month


ALL
ABOARD!
–
Jan
2013

8,500 likes every second
1378%
1,000 comments every second
1134%
700%
every month
25%

ALL
ABOARD!
–
Feb
2013

Instagram launches their own site


ALL
ABOARD! – Feb
2013

6 months later…
"We believe that some of our users, particularly our
younger users, are aware of and actively engaging with
other products and services similar to, or as a substitute
for, Facebook," the company admitted in its 10-K annual
report. "For example, we believe that some of our users
have reduced their engagement with Facebook in favor
of increased engagement with other products and
services such as Instagram.” — David Ebersman, CFO


3
CONTENT

STRATEGY


CONTENT
STRATEGY

Use Images
to Tell a
Story

Try “Behind the
Scenes” photos


CONTENT
STRATEGY

Pick A Category For Your Photos


CONTENT
STRATEGY

How Frequently Should You Post?


CONTENT
STRATEGY

What Are Your Competitors Doing?


CONTENT
STRATEGY

What Are Their Followers Doing?


CONTENT
STRATEGY

Consider Doing A Photo Series


4
BEST

PRACTICES


BEST
PRACTICES

1. Choose a username that you already use @


BEST
PRACTICES

2. Use hashtags (generic and branded) #

Branded
Hashtag


BEST
PRACTICES

3. Take Advantage of Geolocation

Learn how to create
a location using
Foursquare
http://bit.ly/XCtPmQ


BEST
PRACTICES

4. Use a web-based program to manage

Manage
comments,
likes and more


BEST
PRACTICES

Explore Around
You


BEST
PRACTICES

5. Engage followers with more than just photos


BEST
PRACTICES

Free Tickets


DRIVE

TRAFFIC


DRIVE
TRAFFIC

Add URL to Your Bio

They Add Their
Address Too


DRIVE
TRAFFIC

Include URL in Comments

Ask to Share on
Website


DRIVE
TRAFFIC

Include URL in Comments

Post URL to
Slideshow


DRIVE
TRAFFIC

Promote Your Latest Offers or Deals


1/2 API


4
Sources
of
Data

Instagram’s
API
can
pull:

a)  Users


USERS

WordPress Plugin
Pulls In User
Photos


4
Sources
of
Data

Instagram’s
API
can
pull:

a)  Users

b)  Hashtags


HASHTAGS


HASHTAGS

$108 !?


4
Sources
of
Data

Instagram’s
API
can
pull:

a)  Users

b)  Hashtags

c)  LocaQons


LOCATIONS

Restaurant's Instagram contest boosts app
engagement by 66 percent


4
Sources
of
Data

Instagram’s
API
can
pull:

a)  Users

b)  Hashtags

c)  LocaQons

d)  Geographies


GEOGRAPHIES


YOUR
OPTIONS

1.  Free Embed Code Generators

2.  WordPress / CMS Plugins

3.  Writing or Hiring a Developer

4.  Developed Platform


FANBASE

Run Photo Contests
Enable User Voting


FANBASE

Displays Likes, Comments and Share Buttons


FANBASE


MEASURE

RESULTS


MEASURE
RESULTS

Google Analytics


MEASURE
RESULTS


Q
&
A

DOWNLOAD
this presentation
bit.ly/mozigram

shawn@thunderseo.com

@ShawnTheGrom

thunderseo.com/blog

@ThunderSEO

SHAWN MASSIE
Director of Search & Social Media

Q&A Time!!

@ShawnTheGrom

www.thunderseo.com

shawn@thunderseo.com

http://seomoz.org/webinars!


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