This presentation gives some tips how we can increase traffic on a travel related website.

1. ASSIGNMENT 5
Petra Somogyvari

2. Content
◦ Target and focus point
◦ Infographs
◦ Podcast
◦ Social media channels-TIK
TOK and Instagram
◦ Blogs
◦ Imagines
◦ YouTube videos
◦ Competition
This Photo by Unknown Author is licensed under CC BY-NC-ND

3. INFOGRAPHICS
Website viewers spend around
10% more time looking a visual
content then reading a text!
Source 1
AND
People following directions with
text and illustrations 323 % better
than those who following
directions without illustrations.
Source2

4. How can we use infographics to boost website traffic?
1. Spice up blog post shared blog on social
media DRIVE MORE TRAFFIC !
2. Share infographic itself on social media chop
it up mini-infographics more
contents to post MORE TRAFFIC!
This Photo by
Unknown Author
is licensed under
CC BY-SA

5. Podcasts
Tips for travellers Zero to travel
E n j o y a b l e
M o r e s e r i o u s t o n e M o r e r e l a x e d , f u n n y
D i f f e r e n t A u d i e n c e s
D e c i s i o n m a k i n g
Podcast reached 100
million americans in
2020 and audience is
growing every day.
Monthly podcast
listening now is 37%.
Source3
More informative More entertainment

6. 5 benefits
of
podcast:
Current popularity
Cross training
Easy of entry
Collaborative potential
New audience segment Source 4

7. Social Media Platforms
◦ TIK TOK
Users embraced their sillines and funny sides
2020- over a billion downloads, 800 million
estimated monthly users worldwilde
Users open the app 8 times a day and using
it much longer than Instagram
Audience between 16-24 Source 5
◦ INSTAGRAM
◦ Idealised version of the world, perfection
for users
◦ One billion monthly users and 500 million
daily Instagram stories
◦ 90 % of Instagram users follow at least one
business account
◦ 60 % of users are visiting daily Source 6

8. TIK TOK
◦ https://www.tiktok.com/@daochengyading1/video/684
1342480953199877?lang=en&is_copy_url=0&is_from_w
ebapp=v2&sender_device=pc&sender_web_id=692992
0813349307910
◦ https://www.tiktok.com/@alainannie/video/6795984278
187412742?lang=en&is_copy_url=0&is_from_webapp=v
2&sender_device=pc&sender_web_id=69299208133493
07910

9. Instagram
◦ Two-thirds of 18 to 34-year-olds admit that the
‘Instagrammability’ of a location is the single most
important factor when booking a holiday –survey by
Expedia Source 7
Some tips for travel industry:
1. Impact of influencers like
Skyscanner
2. Share varied high quality
content like Airbnb ot Lonely
Planet
3. Make a huge impact with
Instagram stories like Ryaniar
4. Utilize IGTV (long for vertical
video).
Source 7

10. ◦ Lonely Planet
◦ 2.7 M followers
◦ 4180 posts
◦ Airbnb
◦ 4.7 M followers
◦ 2905 posts
◦ Both accounts use IGTV regularly and
making some reels

11. BLOGS
https://www.theblondeabroad.com
https://www.bucketlistly.blog
https://girlinflorence.com/blogs-i-love/
Are among the primary three forms of media used in content strategies today. In 2020 70 milion new
posts and 77 million new comments were produced every month. Source 3

12. ”Engaging images”
Image heavy design (for increasing traffic)
Articles, blogs with images get 94% more
total views then without. Source 8
Content with images is more shareable,
so able to create more traffic.

13. YouTube
Videos
Top 10 places to visit in 2021 (if you can)
10 best places to visit in Spain
EPIC Barcelona Food Tour
10 Best Places to visit in Spain
Top 10 Places to visit in 2021 (If
you can travel)
25 most beautiful destinations in Europe

14. Competitons/useful
links
◦ https://www.takewalks.com
◦ https://www.viamichelin.com
◦ https://www.worldnomads.com

15. Sources
◦ 1, Mahnoor Sheikh: How infographics can boost your content marketing strategy, 2020,
www.quuu.com
◦ 2 ,W Howard Levie & Richard Lentz: Effects of text illustrations: A review of research, 1982,
https://link.springer.com
◦ 3, The ultimate list of content marketing statistics for 2020, 2020,
https://www.hubspot.com/marketing-statistics
◦ 4, Georgi Todorov: Guide: How to use podcasting in your content marketing campaign, 2020,
https://www.searchenginewatch.com/2020/06/25/how-to-use-podcasting-in-your-content-
marketing-campaign/
◦ 5, Carina Ramplet: The What, Why, and How of TikTok for B2C Brands, 2020,
https://contentmarketinginstitute.com/2020/02/tiktok-brand-examples/
◦ 6, Allie Decker: Instagram Marketing, 2020, https://www.hubspot.com/instagram-marketing

16. ◦ 7, Lilach Bullock: 5 Instagram marketing tips for the travel industry, 2020,
https://www.smartinsights.com/social-media-marketing/instagram-marketing/5-instagram-
marketing-tips-for-the-travel-industry
◦ 8, Elisa Gabert: Why You Need Images in Your Content Marketing, 2019,
https://www.wordstream.com/blog/ws/2016/03/01/content-marketing-images