This document discusses the target audience for a film about gangs and crime in street culture in Britain. The primary target audience is males ages 14 to 26, as they will be most interested in the gang and crime themes. The secondary audience is females, who may be interested in the urban setting and can relate to the female victim character. The target race/nationality is Britain, as the film focuses on British street culture. The audience will include people of different ethnic backgrounds involved in or affected by gangs and crime. The target lifestyle/mindset includes those currently or previously involved in gangs/crime who can relate to the realistic portrayal, as well as outsiders seeking to learn about this lifestyle.

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2. AGE
Our film is aimed at around 14 years old to 26
years old
This is a broad target audience and is a good
audience to target because the consumption
habits of of the age bracket indicate that they go
to the cinema often which means it will be
profitable to aim for these ages as you will be
able to have a successful cinema campaign.

3. GENDER
Being that this is about gangs and crime within the street
culture the core audience would be males. So the primary
target audience would be males within our age bracket as
I think they will be the majority of viewers
The secondary audience will be females, a lot of females
are interested in urban and street cultures so they will be
a part of our audience and then further to that, the key
role of the female victim being such a prominent feature
throughout the film will help give females a point of
interest as they can empathize with this woman

4. RACE / NATIONALITY
I don’t feel our film will appeal to the wider American public
too much so this film would be intended for Britain.
In terms of race the audience with range from different
cultures and ethnic backgrounds, there will be roles within
the gangs that are people of different races so there is no
specific race audience as all races take part in gang violence
and crime however the majority of the gang cast will be black
so you could say that was the larger part of our ethnic target
audience.
This mix between ethnic backgrounds that will be within our
set audience adds to the fact that our film could have a fairly
broad appeal nationally

5. LIFESTYLE / MINDSET
This will appeal to the people who live within this street culture and are
part of or lost to gangs and crime. Which is a wide population of you
people throughout Britain, it will be portrayed in a way that they can all
relate to and therefore it will interest them
This will also appeal to those people who are outside of the urban or
street culture but are interested in what goes on within this lifestyle.
As we wish to portray this lifestyle in a very realistic way it will allow for
these people outside of this life style to be informed as well as
entertained whilst watching, they will get in insight to what goes on
deep within gangs. This accurate portrayal is also what will allow the
people in or close to this life style to identify, relate and enjoy.