Our target audience was mainstream and urban tribes aged 15-25. We aimed to appeal to both male and female viewers by including both male and female protagonists. Costumes were designed to fit the styles popular with our target demographic, including skinny jeans, branded trainers, and an old baggy t-shirt to convey the protagonist's situation. Camera techniques like extreme close-ups, handheld shots, and establishing shots of large ominous locations were used to create tension and unease, mimicking popular thriller films. Sound effects and music were chosen to build suspense and intrigue audiences accustomed to the thriller genre.