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Design	
  Element	
  Shape	
  
To	
  understand	
  and	
  apply	
  the	
  design	
  
element	
  Shape.	
  	
  
Shape	
  
•  Shapes	
  are	
  a	
  basic	
  element	
  of	
  design.	
  They	
  
are	
  made	
  up	
  of	
  closed	
  contours	
  and	
  three	
  
dimensional	
  objects	
  placed	
  in	
  the	
  design.	
  	
  
•  Shapes	
  are	
  used	
  to	
  convey	
  meaning	
  and	
  
organize	
  informa;on	
  
There	
  are	
  three	
  basic	
  types	
  of	
  shapes:	
  
•  geometric	
  shapes	
  
•  organic	
  shapes	
  
•  abstract	
  shapes	
  
Use	
  of	
  Shapes	
  in	
  Design	
  
•  Shapes	
  in	
  Web	
  design	
  can	
  be	
  used	
  in	
  many	
  
ways:	
  
– add	
  interest	
  to	
  a	
  design	
  
– sustain	
  interest	
  
– organize	
  or	
  separate	
  elements	
  
– direct	
  the	
  eye	
  through	
  the	
  design	
  
Geometric	
  Shapes	
  
•  Geometric	
  shapes	
  are	
  what	
  most	
  people	
  
think	
  of	
  when	
  they	
  think	
  of	
  shapes.	
  	
  
Organic	
  Shapes	
  
•  Organic	
  shapes	
  are	
  shapes	
  that	
  are	
  
found	
  in	
  nature,	
  but	
  they	
  are	
  also	
  
shapes	
  of	
  man-­‐made	
  items.	
  Most	
  
organic	
  shapes	
  in	
  Web	
  pages	
  are	
  
created	
  with	
  images.	
  Some	
  
examples	
  of	
  organic	
  shapes	
  are:	
  
–  Leaves	
  
–  buIerflies	
  
Abstract	
  Shapes	
  
•  Abstract	
  shapes	
  are	
  those	
  that	
  have	
  
a	
  recognizable	
  form	
  but	
  are	
  not	
  
"real"	
  in	
  the	
  same	
  way	
  that	
  natural	
  
shapes	
  are.	
  For	
  example,	
  a	
  s;ck-­‐
figure	
  drawing	
  of	
  a	
  dog	
  is	
  an	
  abstract	
  
dog	
  shape,	
  but	
  another	
  dog	
  in	
  a	
  
photo	
  is	
  a	
  natural	
  shape.	
  Some	
  
examples	
  of	
  abstract	
  shapes	
  are:	
  
•  alphabet	
  glyphs	
  
•  icons	
  
•  symbols	
  
Posi;ve	
  and	
  Nega;ve	
  	
  
Shapes	
  
•  A	
  shape	
  will	
  be	
  either	
  
•  posi;ve:	
  we	
  call	
  the	
  figure	
  
or	
  foreground	
  shape	
  
posi;ve	
  and	
  the	
  focus	
  of	
  
the	
  picture,	
  it	
  is	
  oQen	
  called	
  
the	
  subject	
  maIer	
  (usually)	
  
•  Nega;ve:	
  this	
  is	
  usually	
  an	
  
empty	
  shape	
  or	
  space	
  and	
  is	
  
the	
  background	
  or	
  surround	
  
of	
  the	
  subject	
  maIer	
  
Geometric	
  VS	
  Organic	
  
What	
  shapes	
  do	
  you	
  recognize?	
  
Realis;c	
  VS	
  Abstract	
  
Spa;al	
  characteris;c	
  of	
  shape:	
  
Pictorial	
  Depth	
  
in	
  realis;c	
  work	
   in	
  abstract	
  work	
  
Perspec;ve	
  &	
  Shape	
  
size:	
  larger	
  objects	
  
appear	
  closer,	
  smaller	
  
shapes	
  appear	
  farther	
  
away.	
  
ver;cal	
  loca;on:	
  higher	
  
objects	
  appear	
  farther	
  
away	
  
Psychology	
  of	
  shapes	
  
•  circle	
  =	
  protec;ve	
  or	
  infinite	
  
•  also,	
  eternity,	
  connec;on,	
  community,	
  
wholeness,	
  endurance,	
  movement,	
  safety,	
  
perfec;on,	
  power,	
  energy,	
  integrity,	
  
perfec;on,	
  completeness,	
  home,	
  restric;on	
  
•  refers	
  to	
  the	
  feminine:	
  warmth,	
  comfort,	
  
sensuality,	
  and	
  love,	
  wholeness	
  and	
  unity	
  
Psychology	
  of	
  shapes	
  
•  square	
  =	
  stability,	
  equality,	
  solidity,	
  security,	
  
ra;onality	
  and	
  honesty	
  
Psychology	
  of	
  shapes	
  
•  triangle	
  =	
  tension	
  or	
  conflict	
  or	
  
ac;on	
  
•  also,	
  energy,	
  power,	
  balance,	
  
law,	
  science,	
  religion.	
  
•  refers	
  to	
  the	
  masculine:	
  
strength,	
  aggression,	
  dynamic	
  
movement,	
  self-­‐discovery	
  and	
  
revela;on	
  
Psychology	
  of	
  shapes	
  
•  spiral	
  
– expressions	
  of	
  crea;vity,	
  process	
  of	
  growth	
  and	
  
evolu;on	
  
Some	
  excep;onal	
  examples	
  
Some	
  excep;onal	
  examples	
  
Some	
  excep;onal	
  examples	
  
The	
  Shape	
  Game	
  
I	
  will	
  display	
  three	
  posters.	
  
•  One	
  shows	
  images	
  of	
  the	
  following	
  types	
  of	
  
lines:	
  ver;cal,	
  horizontal,	
  slant,	
  curve,	
  wavy,	
  
zigzag,	
  and	
  curlicue.	
  
•  The	
  second	
  shows	
  types	
  of	
  geometric	
  shapes:	
  
circle,	
  oval,	
  square,	
  rectangle,	
  triangle,	
  
trapezoid,	
  parallelogram,	
  pentagon,	
  hexagon,	
  
and	
  octagon.	
  
•  The	
  third	
  shows	
  a	
  variety	
  of	
  organic	
  shapes,	
  
some	
  recognizable	
  (such	
  as	
  a	
  banana	
  shape,)	
  
and	
  some	
  not.	
  	
  
Instruc;ons	
  
1  Begin	
  with	
  a	
  pencil	
  or	
  pen	
  and	
  4	
  sheets	
  of	
  paper.	
  
2  You	
  will	
  create	
  4	
  scenes	
  or	
  abstract	
  composi;ons,	
  one	
  at	
  a	
  ;me.	
  
3  Each	
  student	
  is	
  given	
  a	
  turn	
  to	
  call	
  out	
  any	
  shape	
  or	
  line	
  they	
  want	
  from	
  
the	
  selec;on	
  on	
  the	
  posters.	
  
4  All	
  the	
  class	
  must	
  use	
  that	
  shape	
  or	
  line	
  in	
  their	
  current	
  drawing.	
  If	
  
someone	
  calls	
  out	
  a	
  line	
  or	
  shape	
  you	
  had	
  not	
  planned	
  to	
  use	
  in	
  your	
  
drawing,	
  you	
  must	
  figure	
  out	
  some	
  way	
  to	
  use	
  it	
  anyway.	
  
5  You	
  have	
  30	
  seconds	
  to	
  include	
  the	
  line	
  or	
  shape	
  before	
  the	
  next	
  one	
  is	
  
called.	
  
6  AQer	
  six	
  lines/shapes	
  are	
  called,	
  set	
  aside	
  the	
  current	
  drawing	
  and	
  start	
  
a	
  new	
  one.	
  
7  When	
  all	
  four	
  drawings	
  have	
  been	
  started,	
  pick	
  the	
  one	
  of	
  the	
  four	
  that	
  
you	
  like	
  best	
  and	
  complete	
  the	
  image	
  in	
  ink	
  or	
  color.	
  
8  You	
  may	
  add	
  new	
  lines	
  or	
  shapes	
  to	
  this	
  drawing,	
  but	
  do	
  not	
  mark	
  out	
  
the	
  original	
  lines/shapes.	
  
9  Turn	
  in	
  all	
  four	
  of	
  your	
  pages,	
  stapled	
  together.	
  Make	
  sure	
  your	
  name	
  is	
  
easy	
  to	
  find	
  on	
  one	
  or	
  all	
  of	
  them.	
  
Shape

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Shape

  • 1. Design  Element  Shape   To  understand  and  apply  the  design   element  Shape.    
  • 2. Shape   •  Shapes  are  a  basic  element  of  design.  They   are  made  up  of  closed  contours  and  three   dimensional  objects  placed  in  the  design.     •  Shapes  are  used  to  convey  meaning  and   organize  informa;on  
  • 3. There  are  three  basic  types  of  shapes:   •  geometric  shapes   •  organic  shapes   •  abstract  shapes  
  • 4. Use  of  Shapes  in  Design   •  Shapes  in  Web  design  can  be  used  in  many   ways:   – add  interest  to  a  design   – sustain  interest   – organize  or  separate  elements   – direct  the  eye  through  the  design  
  • 5. Geometric  Shapes   •  Geometric  shapes  are  what  most  people   think  of  when  they  think  of  shapes.    
  • 6. Organic  Shapes   •  Organic  shapes  are  shapes  that  are   found  in  nature,  but  they  are  also   shapes  of  man-­‐made  items.  Most   organic  shapes  in  Web  pages  are   created  with  images.  Some   examples  of  organic  shapes  are:   –  Leaves   –  buIerflies  
  • 7. Abstract  Shapes   •  Abstract  shapes  are  those  that  have   a  recognizable  form  but  are  not   "real"  in  the  same  way  that  natural   shapes  are.  For  example,  a  s;ck-­‐ figure  drawing  of  a  dog  is  an  abstract   dog  shape,  but  another  dog  in  a   photo  is  a  natural  shape.  Some   examples  of  abstract  shapes  are:   •  alphabet  glyphs   •  icons   •  symbols  
  • 8. Posi;ve  and  Nega;ve     Shapes   •  A  shape  will  be  either   •  posi;ve:  we  call  the  figure   or  foreground  shape   posi;ve  and  the  focus  of   the  picture,  it  is  oQen  called   the  subject  maIer  (usually)   •  Nega;ve:  this  is  usually  an   empty  shape  or  space  and  is   the  background  or  surround   of  the  subject  maIer  
  • 9. Geometric  VS  Organic   What  shapes  do  you  recognize?  
  • 11. Spa;al  characteris;c  of  shape:   Pictorial  Depth   in  realis;c  work   in  abstract  work  
  • 12. Perspec;ve  &  Shape   size:  larger  objects   appear  closer,  smaller   shapes  appear  farther   away.   ver;cal  loca;on:  higher   objects  appear  farther   away  
  • 13. Psychology  of  shapes   •  circle  =  protec;ve  or  infinite   •  also,  eternity,  connec;on,  community,   wholeness,  endurance,  movement,  safety,   perfec;on,  power,  energy,  integrity,   perfec;on,  completeness,  home,  restric;on   •  refers  to  the  feminine:  warmth,  comfort,   sensuality,  and  love,  wholeness  and  unity  
  • 14. Psychology  of  shapes   •  square  =  stability,  equality,  solidity,  security,   ra;onality  and  honesty  
  • 15. Psychology  of  shapes   •  triangle  =  tension  or  conflict  or   ac;on   •  also,  energy,  power,  balance,   law,  science,  religion.   •  refers  to  the  masculine:   strength,  aggression,  dynamic   movement,  self-­‐discovery  and   revela;on  
  • 16. Psychology  of  shapes   •  spiral   – expressions  of  crea;vity,  process  of  growth  and   evolu;on  
  • 20. The  Shape  Game   I  will  display  three  posters.   •  One  shows  images  of  the  following  types  of   lines:  ver;cal,  horizontal,  slant,  curve,  wavy,   zigzag,  and  curlicue.   •  The  second  shows  types  of  geometric  shapes:   circle,  oval,  square,  rectangle,  triangle,   trapezoid,  parallelogram,  pentagon,  hexagon,   and  octagon.   •  The  third  shows  a  variety  of  organic  shapes,   some  recognizable  (such  as  a  banana  shape,)   and  some  not.    
  • 21. Instruc;ons   1  Begin  with  a  pencil  or  pen  and  4  sheets  of  paper.   2  You  will  create  4  scenes  or  abstract  composi;ons,  one  at  a  ;me.   3  Each  student  is  given  a  turn  to  call  out  any  shape  or  line  they  want  from   the  selec;on  on  the  posters.   4  All  the  class  must  use  that  shape  or  line  in  their  current  drawing.  If   someone  calls  out  a  line  or  shape  you  had  not  planned  to  use  in  your   drawing,  you  must  figure  out  some  way  to  use  it  anyway.   5  You  have  30  seconds  to  include  the  line  or  shape  before  the  next  one  is   called.   6  AQer  six  lines/shapes  are  called,  set  aside  the  current  drawing  and  start   a  new  one.   7  When  all  four  drawings  have  been  started,  pick  the  one  of  the  four  that   you  like  best  and  complete  the  image  in  ink  or  color.   8  You  may  add  new  lines  or  shapes  to  this  drawing,  but  do  not  mark  out   the  original  lines/shapes.   9  Turn  in  all  four  of  your  pages,  stapled  together.  Make  sure  your  name  is   easy  to  find  on  one  or  all  of  them.