Explains the meaning and importance of composition in graphic designing. Demonstrates the significance using examples

1. composition
Composition refers to the visual structure and organization of elements within a design. It
concerns the process of combining distinct parts or elements to form a whole.
Composition involves seeing the whole as greater than its parts, and is just as important
as the individual elements that make up a design.

2. composition
• A practical understanding and exploration of composition is crucial for effective visual
communication.
• it is the most significant tool in guiding the viewer through the complexity of visuals to the
intended message.
• To create effective design work, no matter which medium you are working in, you must
understand the principles of good composition.
• balance (the deliberate distribution of elements on a page)
• consistency or harmony (similarities in visual objects)
• contrast (obvious differences in visual elements)
• proximity (the relationships in the placement of the elements in play)
• repetition with variation and white space (the deliberate open areas
in a composition that give the viewer the ability
to focus on everything else).

3. Layout [architecture]
The term “layout” refers to the organization of disparate material (text and images) that makes up
the content of a design.
Well designed visual communications present information in a logical, coherent way, and make the
important elements stand out.
Basic principles of good composition are of the upmost importance in the process, and a thoughtful
approach to the delivery of the material is, as always, the designer’s first consideration.

4. Layout - factors
A page is a space in which to present images and text.
• Who is the target audience for the design?
• What different kinds of text will be included?
• Will there be photographs, illustrations, diagrams, or a combination of all three?
• How many colors can be used (the budget will affect this in print based work)?
• What is the format and final size of the job (also related to budget)?
• What parts of the text need emphasizing?
• Is the client looking for a particular style?

5. Layout - factors
Imposition describes the arrangement (sequence and position) of pages as they will
appear when printed, before being cut, folded and trimmed.
Knowledge of how a publication is physically put together is important before beginning
page layout.
The grid is a means of positioning and containing the elements
of a design in order to facilitate and ease decision making. Using
a grid results in a more considered approach and allows greater
accuracy in the placement of page elements, either in terms of
physical measurements or proportional space.
grid
Symmetrical grid | asymmetrical grid

6. Symmetrical grid

7. Symmetrical grid

8. Symmetrical grid

9. baseline grid

10. baseline grid

11. Layout needs
• Systematic chaos [modularity, dominant photos (sprinkle smaller photos), mix seriffs with san, lines,
boxes]

12. Layout needs
• Content Rhythm [movement, mixture of content]

13. Layout needs
• Visual Parallelism [mix vertical with horizontal units, provide excitement]

14. Layout needs
• Indexing-[newspaper, magazines]

15. Layout needs
• Eye movement-[one dominant element on the page, three times bigger than any other visual element on that
page]

17. ISO paper sizes
A standard is based on each size being half of the size of the previous one, when
folded parallel to the shorter lengths.
This system allows for a variety of useful applications, such as the enlarging and
reducing of images without any cutoff or margins, or folding to make a booklet of
the next size down.

21. Corporate identity- Design
• Combination of color schemes, designs, words, etc., that a firm employs to
make a visual statement about itself and to communicate its business
philosophy.
• is sensory-experience conveyed by things such as buildings, décor, logo,
name, slogan, stationery, uniforms, and is largely unaffected by a financial
performance and ups and downs in its fortunes