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Mantri
This document summarizes the marketing strategies for Indee Shine shampoo and conditioner. It discusses the product details, including ingredients like aloe vera and neem that promote hair shine and relieve dry scalp. The document also outlines the marketing mix, including distribution through regional centers and dealers. Pricing varies by bottle size from Rs. 69 to Rs. 169. Promotion strategies include TV, social media, magazines and offers. A SWOT analysis finds strengths in herbal ingredients and affordability, but weaknesses in limited market share and rural reach.
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- 1. Cosmetic Product Marketing 7p’c of marketing By mantri sai naresh m.com
- 2. Bring outthe natural beauty of your hair with the indee shine shampoo,deep cleaning formula……. 2 in 1 shampoo &conditione Effective blend of herb’s like neem,aloevera &tea tree oil keep your hair strong,smooth,silky Specially formulated for all type of hair’s Providing optimum cleaning and conditioning effect You have soft ,shiney&beautiful hair INDEE SHINE OIL&SHAMPOO LET YOUR HAIR SHINE EVERY DAY TIME TO GET LOVELY FEELING
- 3. Aloe Vera: promoteshine moisture in hair Neem: relieves dry and itchy scalp Tea tree oil: unclogging hair facilitates nourishes hair roots Ingredient’s
- 4. Marketing Mix • Product: i.Advanced hair care: 2 in 1 shampoo & conditioner ii. Indee shine shampoo comes in 100ml ,120ml,150ml &250ml in a unique attractive shape HDPE bottle with flip cap in black colour iii. Advance hair care. We are using some important activities, conditioner’s &preservatives which are highly beneficial for hair note: HDPE MEANS HIGH-DENSITY POLYETHYLENE
- 5. PLACE: i. Indee shineshampoo a product of ii. Oil craft natural(pvt)ltd iii. Available in all over India along with nepal,bangladesh,mayanmaar,srilanka,bhutan iv. This help’s from to decide the right market for their product in geographical segmentation v. Two manufacturing plants located in all over India vi. Its distribution channels includes Divisional and regional distribution centres Carrying and forwarding agents Dealers Marketing mix-CONTINUE
- 6. Price: i. In todayworld is a competitive market it is not easy to survive against the indirect and direct competitors ii. Means that any price increase will affect the product demand directly would lead to competitors benefit iii. Pricing policy of indee shine depends upon various factors like actual costing, market supply demand situation,cometitors prices and quality of the product iv. Prices are 100ml=Rs 69;120ml=Rs 99;150ml=Rs 129;250ml=Rs 169 Marketing mix-CONTINUE
- 7. TV advertisements.Its a commercial focus on advantages of using indee shine product are targeted as middle &lower income people Social media :My face book page of indee shine helps to connect with hair experts and celebrities YouTube channel Magazine's Bill boards & hoardings Special offers User trails Free gifts Promotion
- 8. Employees: companyemployees are important in marketing Management Culture Customer service: after rendering of particular services to clients Hireingof employee very important because train the right people to deliver superior services to clients Whether they run a support desk, customer service,copywriters,programmers…………….etc. people
- 9. The systemand processes of the organisation affect the execution of the service Well-tailored process in place to minimize the costs Your entire sales funnel, a pay system, distribution system and other systematic procedures Helps to running business effectively Ultimately it leads to minimise cost& maximise revenue process
- 10. Physical Evidence Physicalevidence that the service was delivered It also pertains a business and its products are perceived in the marketplace Psychological evidence in the market Show them name of the brand
- 11. Less sideeffects as it is a herbal product Less expensive & affordable for lower income people Ideal for hair oil, shampoo and conditioner Stimulates hair growth, shine, silky and nourishes it weakness: Limited market share compared to leading hair care brands Reach in rural areas is limited A price base positioning an Swot analysis strength:
- 12. Peoples believethat aloe Vera, neem is best product to wash hair Can improve on the packaging and give a new look Different variants can be developed for dry hair as well Threats: Increase competition in hair wash category due to like shampoos and conditioners Large number of substitutes available Improving the smell(because herbal product) and repositioning the brand takes time more this result in a loss in market share Swot analysis opportunity:
- 13.