Nonprofits have learned that Facebook is great for encouraging their community to talk about a cause with their friends. But many are challenged with taking people beyond liking, commenting and sharing. This webinar will help you build the strategies to build deeper relationships through email, beginning with email acquisition!
How to Build Your Email List with Highly Qualified LeadsBig Splash Social
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor. That's a GREAT ROI. But how do you get subscribers on your email list to take advantage of the power of email marketing?
In this slide deck, I outline how to build your email list - and how to build it with QUALIFIED leads... people that are likely to turn into buyers.
I take the analogy of fishing as it pertains to freemiums/lead magnets. Then delve into opt-in forms and landing pages. Lastly I take a peak at Canada's Anti-SPAM Legislation (CASL).
Shoot me an email or comment if you have any questions. I'm happy to chat.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
How to Build Your Email List with Highly Qualified LeadsBig Splash Social
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor. That's a GREAT ROI. But how do you get subscribers on your email list to take advantage of the power of email marketing?
In this slide deck, I outline how to build your email list - and how to build it with QUALIFIED leads... people that are likely to turn into buyers.
I take the analogy of fishing as it pertains to freemiums/lead magnets. Then delve into opt-in forms and landing pages. Lastly I take a peak at Canada's Anti-SPAM Legislation (CASL).
Shoot me an email or comment if you have any questions. I'm happy to chat.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
A beginner's guide to setting up a Facebook page for hospice. Includes the mechanics as well as Web 2.0 strategy, suggestions about HIPAA and employee social media policy as well as information on demographics and optimum use of social networking.
Wedding MBA 2014: Actionable Tips for Ranking Your Website Higher on Google b...Jason Hennessey
Jason Hennessey of Everspark Interactive spoke at the Wedding MBA 2014 about actionable tips that professional wedding merchants can take to improve their rankings on Google.
To watch the full video visit this link:
http://www.eversparkinteractive.com/wedding-mba-2014-actionable-tips-for-ranking-your-website-higher-on-google/
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
A beginner's guide to setting up a Facebook page for hospice. Includes the mechanics as well as Web 2.0 strategy, suggestions about HIPAA and employee social media policy as well as information on demographics and optimum use of social networking.
Wedding MBA 2014: Actionable Tips for Ranking Your Website Higher on Google b...Jason Hennessey
Jason Hennessey of Everspark Interactive spoke at the Wedding MBA 2014 about actionable tips that professional wedding merchants can take to improve their rankings on Google.
To watch the full video visit this link:
http://www.eversparkinteractive.com/wedding-mba-2014-actionable-tips-for-ranking-your-website-higher-on-google/
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
Are your email and social media marketing programs working in tandem to create LEVERAGE? If not, learn how to integrate these digital marketing channels to create more visibility online, build your list, develop stronger customer connections, and boost revenue.
8 Super Easy Tips to Skyrocket Your Email List to Grow Your MembershipWild Apricot
If you want to reach a larger audience but aren’t sure where to start, we invite you to join us for our upcoming webinar with nonprofit communications expert Sean Kosofsky. Sean will share his steps for boosting your email list, and show how a bigger list can help you increase donations, find more volunteers, and build power to achieve your mission.
http://www.funeralfuturist.com/about/
In this presentation I share my journey in funeral service and how I applied my strategies with a funeral home in a highly competitive, high cremation market. There are a lot of take-aways that you can apply immediately.
Introducing Email Marketing – Email Marketing, With a Social Twist. Inside this eBook, you will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
Nonprofits today are faced with unprecedented challenges, and yet we continue to approach board leadership using concepts from thirty years ago. As our organizations enter into new territory, so our boards need to lead differently - yet we continue to put our efforts into getting the structure 'right'. But there is no magical number of board members or committees, or use of Robert's Rules of Order or Consent agendas, that will transform our boards into the strategic thinkers or powerful decision makers they need to be. Instead, structure must be seen as only the foundation - and board behavior and dynamics approached in a new way - to lead effectively into the future.
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...4Good.org
This seminar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
Key Leadership Factors for Fundraising Success4Good.org
As the CEO of your organization, you are tasked with many things from operations to quality improvement; fundraising is only one of your concerns. But did you know that everything you do affects fundraising? In fact, the most important factor in fundraising success is not the competence of your fundraiser but your own leadership and that of your Board of Trustees. Join Susan Black, CFRE to learn the six key factors for fundraising success that every nonprofit leader needs to know.
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...4Good.org
We all say that we desire change yet, it seems so difficult for it to actually occur. In this webinar, learn more about the barriers to change that keep us from moving forward in our personal, professional and organizational lives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Why are some nonprofits successful at attracting funding while others struggle? How do funders differentiate between the myriad of nonprofits that want their money? How has the process of successfully approaching funders changed? This cutting edge webinar, based on the practical experience of hundreds of successful funding campaigns, examines the fundraising process from the other side of the desk, that of the funders, and illustrates the techniques that work in today’s economic environment, all designed to help you earn Asking Rights™.
Four Great Hormones to Stimulate Well-Being4Good.org
Recent neuroscience research has verified that the well-being that comes from meaningful conversations depends upon four hormones that we have the ability to either stimulate or depress in ourselves and in others. This Webinar will deal with the four and explain their role in personal and interpersonal well-being.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.”
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Mission and Leadership: Work Motivation That Strikes a Chord4Good.org
Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.
In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
Have You Been Sequestered?—Developing Diverse Sources of Revenue4Good.org
Many nonprofits are excessively dependent upon a single type of revenue. The classic example is the organization which is only funded through government contracts or grants. Others may be totally reliant upon one or two private foundations or local corporations. In this webinar, volunteer leaders, agency CEO's and chief development officers will learn the value of diversifying the sources of revenue so as to enhance financial sustainability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
4. Sponsored by:
Today’s Speaker
John Haydon
Chief Heretic and Pyrotechnician
Inbound Zombie
Assisting with chat questions:
Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:
6. What we’ll talk about today
Three things you need to understand about email marketing
The most important thing you need to do BEFORE building your list
Seven incentive STRATEGIES to drive sign-ups
Five tips for putting an opt-in form on your Facebook Page
Four tips for form design
Three ways to lower unsubscribers
Other useful tools
What next?
7. How to get the most out of this webinar
• Close all other browsers and apps - to help you focus, I’ll keep things super-concise. So
do your part and pay attention. :-)
• Grab a notepad and pen - Research has shown that you are more likely to act on things
you write down. And you won’t regret being able to quickly jott down resources and tips not
mentioned in the slides.
• Listen to the entire webinar once - Jott down the times when relevant chapters appear in
the video timeline.
• Write down action steps - Write down 4 action steps. Even better, immediately after
watching the webinar, send an email to a trusted collegue about the action steps you’ll be
taking to enhance your Facebook and email marketing approach.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
8. ARE YOU CLEAR ABOUT THE ROLE OF EMAIL IN
YOUR COMMUNICATIONS STRATEGY?
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
9. Build Intimacy and Trust
E-mail is not a public channel
like Twitter or Facebook.
Opting into your list is an
agreement to enter a private
1-1 relationship with you, by
way of their inbox.
Understanding The
Role of Email
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
10. Identify Segments
Segmentation allows you to
send the right message to the
right people at the right time.
You can’t do this with Twitter
or Facebook.
Understanding The
Role of Email
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
11. Convert Donors and Volunteers
Various studies show that
Twitter and Facebook have a
3% – 6% conversion rate.
E-mail on the other hand has
a 33% conversion rate.
Understanding The
Role of Email
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
12. Convert Donors and Volunteers
Understanding The
Role of Email
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
13. Convert Donors and Volunteers
Understanding The
Role of Email
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
14. Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
Advocate and/or join your email list
Trust and affinity
Share their donation on
Facebook
Donate for the first time via email
Facebook ladder of
engagement
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
15. Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
Trust and affinity
Here’s the bridge that
connects Facebook
and fundraising!
Share their donation on
Facebook
Donate for the first time via email
Advocate and/or join your email list
Facebook ladder of
engagement
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
16. THE ONE THING YOU NEED TO DO BEFORE
BUILDING YOUR LIST
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
17. Your audiences are the various
different groups of people you reach
(or are trying to reach).
Understand Your
Audiences
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
18. GOALS:
• What keeps them up at night?
• What are their passions and interests?
• What are their dreams and goals?
CHALLENGES:
• What are their primary goals in life?
• How are they trying to create a meaningful life?
Understand Your
Audiences
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
19. Download a free eBook on personas
here: http://db.tt/7vBxrnWN
Understand Your
Audiences
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
20. ONCE YOU UNDERSTAND YOUR AUDIENCE,
GIVE THEM WHAT THEY WANT
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
21. What’s your carrot?
Be crystal clear on the value
exchange:
What value are you offering
that greatly outweights the
pain of joining your email list?
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
22. •Lost time filling out your form
•Perceived potential privacy breach
•The perceived potential that you’ll
gunk up their inbox
•The unknown
What pain,you ask?
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
23. The value they get should
greatly outweight the pain of
joining your email list.
The value exchange
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
24. SEVEN INCENTIVES TO DRIVE SIGN-UPS
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
25. eBooks
1
eBooks that offers highly specific
information or howto. eBooks (PDF) can be read on
any eReader - including iPads
and Kindles!
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
26. eBooks
1
Example titles:
10 Quick Recipes for New Breast Cancer Patients
How to Housebreak Your Dog in One Week
The Starter Guide to Nonprofit Video Storytelling
The Child Advocacy Tool Kit
How To Survive Homelessness
eBooks (PDF) can be read on
any eReader - including iPads
and Kindles!
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
27. eBook resources
1
•Use Word or Pages to create PDFs
•Use myecovermaker.com to create an
eCover (example at right)
•Use DropBox to host free download
•Use fotolia.com for images
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
28. Sponsor giveaway
2
Make sure the sponsor is in
alignment with your brand
•Discounts
•Free product or service
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
30. Advocacy
3
Advocacy gives people the ability to
support your cause in a way that’s
meaningful, but free.
And you get a new email!
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
31. Advocacy
3
Advocacy gives people the ability to
support your cause in a way that’s
meaningful, but free.
And you get a new email!
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
32. Advocacy
3
Four great resources for starting
petitions:
•thepetitionsite.com
•change.org
•rallycongress.com
•actionsprout.com
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
33. Pledges
4
Pledges lets people feel
that they’re part of your movement.
Less formal than advocacy.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
34. Photo contests
5
Powerful way to acquire fans (with a
like gate) and emails.
Participants can easily share your
contest.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
36. Action alerts
6
Perfect for orgs that provide regular
educational resources.
Brands your org with high value.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
37. Action alerts
6
Perfect for orgs that provide regular
educational resources.
Brands your org with high value.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
39. FACEBOOK VS. YOUR WEBSITE
WHERE SHOULD YOU PUT THE FORM?
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
40. FIVE TIPS FOR PLACING AN OPT-IN FORM
IN A CUSTOM TAB
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
41. Put an opt-in form on
your Facebook Page
Use the Static HTML iframe tabs app
Don’t forget the carrot!
1
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
42. Make it mobile
FYI - Custom tabs are not viewable
on mobile devices.
2
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
43. Make it mobile
Tools like Static HTML: iframe tabs
and ShortStack have smart URLs
which display the tab on mobile.
2
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
44. Use Facebook login
Facebook login always people to join
your list with a single mouse click.
3
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
45. Use Facebook login
Most email services will help you
create a Facebook login to acquire
emails.
Aweber offers this.
MailChimp offers this.
Constant Contact offers this.
3
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
46. Use Action Sprout
4
•Allows users to join with one click
•Actions are relevant “Support”,
“Stand With”, “Donate To”.
•Allows them to share your cause
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
47. Create separate
web forms for
each location!
5
This will allow you to measure
which location works best!
List of web forms created with aweber
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
48. Create separate
web forms for
each location!
5
Knowing that your Facebook
Page converts better than your
website allows you to:
•Change how you direct traffic
•Improve your web page
List of web forms created with aweber
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
49. FOUR TIPS FOR OPT-IN FORM DESIGN
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
50. Point the way
Make it easy to find your form.
1
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
52. Be clear about frequency and privacy
2
•You won’t share their email.
•How often will they receive emails?
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
53. Redirect to a
thank you
page
3
•This allows you to more easily
measure conversions
•This allows you to encourage a
secondary action
•Finally, saying “thanks” is the
polite thing to do.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
54. Redirect to a
thank you
page
3
In this example, I use
clicktotweet.com to
encourage people to share
my list.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
55. Redirect to a
thank you
page
3
Which seems to work...
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
56. DON'T FORGET ABOUT LOWERING
UNSUBSCRIBES
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
57. Building your list also
means giving people
reasons to stay subscribed!
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
60. Set expectations
1
•About frequency and content
•On your thank you page
•In your follow-up email
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
62. Segment lists
2
•People interested in events
•People who downloaded an eBook
•People who donated
•etc.
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
63. Keep them interested
3
•With personalized emails
•With awesome content
•With exclusive content
•With “what’s coming”
Don’t forget
the carrot!
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
65. Action Sprout
1
•Allows users to join with one click
•Allows them to share your cause
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
66. Action Sprout
1
•Allows users to join with one click
•Allows them to share your cause
•Export emails from Action Sprout
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
67. Shortstack
2
•Awesome for photo contests
•Allows them to share your app
•Export emails from Shortstack
•They have a MailChimp app
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
68. Static HTML app
Static HTML iframe tabs app:
•Allows you to easily add HTML
•For free
Don’t forget
the carrot!
3
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
69. How to get more
Subscribe to my blog
Like the Nonprofit Facebook Page
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK
70. Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Founder of The Social Media Fundraising Club, a private learning hub for small nonprofits.
Instructor at Marketing Profs University and Charityhowto.com
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace,
Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston
Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of
Boston, National Wildlife Federation, Razoo,
Who is John Haydon?
SEVEN POWERFUL WAYS TO BUILD YOUR EMAIL LIST WITH FACEBOOK