This document provides tips and strategies for building an email list with a WordPress blog to increase traffic, revenue, and influence. It emphasizes that email is a powerful marketing tool and advises starting an email list from the beginning. It recommends offering a freebie to entice email signups and placing signup forms prominently on the blog. The document also discusses autoresponder sequences, content to send in emails, and crafting effective subject lines. Throughout, it cites sources for additional information on email list building and monetization tactics.

1. Building an Email List
With Your WordPress
Blog for Traffic,
Revenue and Influence
Andrew Walsh

2. “I SHOULD HAVE STARTED MY EMAIL LIST RIGHT
FROM THE START. One of the biggest mistakes I ever
made was not starting a list right away. I waited an
entire year after selling my eBook before I started to
get serious collecting emails.
Just think: a year’s worth of customers and I had no
great way to contact any of them. I had no way to tell
them about the new audio guide that just came out,
or that there was a coupon code that they could use
during the holidays.”
Pat Flynn of
http://smartpassiveincome.com

3. Why is email so powerful?

4. Why is email so powerful?

5. Why is email so powerful?

6. “If you’re not building an email
list, you’re an idiot!”
Two numbers: 300 and 4200
“Email crushes social media.”
Why is email so powerful?
Derek Halpern of
http://socialtriggers.com

7. Email Marketing Services to Use

12. Offer a Freebie to Entice Readers to Subscribe
• An ebook
• An email course
• A video or series of video lessons
• A sample or excerpt from an information product
• A recorded interview or talk
• Repackage existing content

13. Places on Your Blog Where Your Signup Forms
Must Be

19. The Paradox
of Choice

20. The Paradox
of Choice

23. To Pop-Up or Not?

27. A Dedicated Landing/Squeeze Page

30. A Dedicated Landing/Squeeze Page
Recommended Services: LeadPages, OptimizePress,
free WordPress plugins

31. What to send to your list?

32. What to send to your list?
Blog updates

33. The Autoresponder series – engage your
subscribers, build up trust, get them from Point A to
Point B
What to send to your list?

34. Autoresponder Strategy
• Alternate between content and promotion
• Welcome -> Content -> Content -> Content -> Promotion -> Content ->
Content -> Content -> Promotion
• How aggressive should you be?

35. A Sample Autoresponder Sequence
• Email 1 (immediately) – Send out free ebook as signup bonus
• Email 2 (1 day after signup) – Say thanks for subscribing, introduce yourself
and encourage them to connect on social media
• Email 3 (3 days after signup) – Share a piece of premium content not found
on your blog and only for subscribers
• Email 4 (7 days after signup) – Send out an email encouraging your
subscribers to ask you a question or suggest an idea for a blog post
• Email 5 (9 days after signup) – Share a second piece of premium content
not found on your blog
• Email 6 (12 days after signup) – Remind them of some key points in
previous messages, explain how your premium ebook will benefit them
and link to your sales page

38. The art of the subject line
• Keep it short – because people scan
• Ask questions to pique curiosity
Example: Would You Do THIS For Money?
• Benefits over features
• Example: Write a Blockbuster in 30 Days
• Numbers and lists for visual appeal
• Example: 10 Win-Win Strategies for Quitting Your Job
Sources: http://www.mequoda.com/articles/audience-development/best-email-subject-lines/, http://www.digitalmarketer.com/101-best-email-subject-lines-2014/

39. Sources
• https://www.flickr.com/photos/epublicist/8631473613/
• http://www.smartpassiveincome.com/the-beginners-guide-to-starting-a-newsletter/
• http://moz.com/google-algorithm-change
• http://www.postplanner.com/the-facebook-algorithm-changes-again/
• http://socialtriggers.com/build-an-email-list/
• http://www.kinowear.com/luxury-quality-leather-briefcase-at-an-affordable-price/
• http://socialtriggers.com/success-secrets/
• http://wpshout.com/choosing-a-well-built-wordpress-theme-a-step-by-step-guide/
• http://www.copyblogger.com/guest-post-landing-pages
• http://www.wpsuperstars.net/dreamhost-review/
• http://scroogestrategy.com/index.php
• http://www.enchantingmarketing.com/subscribe2/
• http://www.problogger.net/archives/2015/03/18/building-your-audience-from-zero-to-traction/
• http://conversionxl.com/popup-defense/?hvid=2EcGFw
• http://socialtriggers.com/conversion-killer-web-design/
• http://www.digitalmarketer.com/101-best-email-subject-lines-2014/
• http://www.mequoda.com/articles/audience-development/best-email-subject-lines/

40. Keep in Touch
Email: ajw@andrewjwalsh.com
Twitter: @walshand
Questions?