If you missed my talk on the new business case for social - here is the slides. How to build a pro-active ROI focused effort that brings marketing spend and sales efforts in a direction that makes the team stand out. realSociable offers companies a no-fuss, no-nonsense approach to engaging with its funnel to increase sales capacity. We give you ESP with your customers!

1. - Confidential -

2. Perpetual Prospecting
What is the big deal?

3. The Big Idea
$6.4 Billion Market and 25%
will be spent in 2014*
*According to Gartner report in March 2013

4. The Productivity Challenge!
Nobody wants to address the
issue with process vs tactics.
Sales Members Influence
Revenue
Engagement creates rapport
Timely communications
strengthens trusted roles
$ Upsell Opportunities have a
brief window of opportunity

5. Market Offerings
Monitoring
Apps
Consulting
Modules
Relationship
Focused
Require management
and key directives –
typically Support/
Marketing Team lead
Reactive and only
effective for a limited
time if successfully
managed
New market leadership
– early adopters and
Large enterprise
organizations
Brand Indicators
ROI on $ TBD
Focused on Funnel
New Field - Risk
Expertise is Bias
Costly to scale

6. Relevant Trends
Relationship
Management
Mobile Access Social CRM
Marketing
Automation M&A

7. Recently Cisco Announced
200 %
Growth
Attributed to Listening in the Sales Cycle
“We had started by listening to our customers' conversations, identifying
their pain points in an effort to guide our objectives,” says Treadwell,
formerly an art director in Cisco corporate affairs, who was charged with
monetizing the social listening experiment last year. “Management started
saying, 'The honeymoon is over. We need to show value.'”

8. You can achieve the same with two paths
Process, Consulting Services & a
Long Wait
Integrated to Workflow – No
Process

9. realSociable
realSociable! offers the easiest and
most effective way to laser into customer
insights! Tapping into Perpetual Prospecting
and Business Triggers builds happy
pipelines.
• Highlight and Expose Opportunities and Risk in
funnel through simple view and as they occur
• Associates user’s ID across multi social networks
without having to be connected to them
• Get instant notifications when a business trigger
occurs – Maximize likelihood of advancement!
• Tap into specific conversations with competitors

10. Why our technology?
Focused on Business Triggers & Intelligence
Presence/Identification – the summary
“early-mover” IP – USPT 2012/0109.996
Method, design, and apparatus for managing contact data

11. Engagement
is
the
only
way
to
keep
lapse
accounts
on
track.
Today,
our
sales
team
cannot
rely
on
net
new
leads.
We
find
new
ways
to
stay
in
touch
with
our
contacts
–
other
tac<cs
such
as
emails,
gi=s,
contests
always
seem
to
miss.
• Found a 5% uplift in engagement with accounts
even up to 3 years with no contact
• Discovery of new opportunities through change in
profile
• Access to social Accounts – new channels to share
content
• Competitive intelligence with conversations
In
Good
Company

12. Stand Out – with Personalized
Outreach
Relationship Capital is a connection –
not an automated process
Identify Opportunities
Expose and find risk
Manage Competitive takeouts
Be Memorable….
ESP with your customers!

13. Your Business – How it can count – Wealth
Management
You manage 100’s of thousands of households & Your marketing
effort may be limited based on knowledge of your customer –
Advisors have no window to access intelligence
realSociable can:
Notify each broker when a client changes jobs or buys a new
home
There is a Window of Opportunity to upsell but also connect and
keep the relationship strong.
realSociable can:
Let you know when there is a specific event one of your big
clients is attending who may be a flight risk.
realSociable can:
Allow you to preview twitter conversations your customer is
having with another firm.
Business is social.
Start a Free Trial Today!
Call 1800 821 1365
info@realSociable.com

14. Salesforce.com Overview
Dashboard –Ranked
activity of people and
companies in funnel
Contact View –
Identity and social
insight. Competitive
intelligence, events,
business triggers