This document provides guidance on defining a career profile and creating a marketing plan to promote yourself. It recommends first creating a detailed "master resume" and then developing a concise career profile that highlights your key achievements, objectives, and experience. The profile serves as a value proposition while the resume archives your full career history. An effective job search requires both documents as well as tools like skill checklists, a marketing plan, productivity charts, and contact records. The overall goal is to design and execute a strategic plan to optimize your career search.

1. Setting Your Sights on
Career Success in 2012
Starting with a Fresh Perspective on “You”
Defining the “Professional You”
Creating a Marketing Plan to Promote You

2. How Do You Stand ?

3. The “Professional You”
Defining Your Career Profile As A Value Proposition

4. Why Create a Career Profile ?
It will help you remember you and to define the “NEW” Professional You
Consider our “30 Second Introductions” as an example of this process.
An accurate Career Profile is a Strategic Enabler for:
 Effective performance in interviews
 Writing a high impact resume
 Determining the best job and career options

5. Before You Begin …
Consider two strategically important questions:
1. How quickly do you need to find new employment?
 How many months could you be unemployed:
 And still be financially comfortable?
 Before you “felt the pinch”?
 Before your financial situation became a serious problem?
2. Would you relocate for new employment?
 Yes? How Far? Where?
 No?
 Maybe? Under What Conditions?
If there is any doubt about your having time to complete a
search without feeling excessive financial pressure, the time
to consult a financial advisor is now !!!

6. Career Profile vs. Master Resume
 The Master Resume is your “Detailed Career Archive”
 Chronological format recommended
 It is a very detailed view of your “career lifecycle”
 A detailed account of each and every career position
 A detailed description of key skills, strategic projects and
accomplishments
 Training and Education: Detail what you know and degrees and
certifications earned.
 Account for Honors, Awards and Special Interest and Abilities
 The Career Profile is Summary Statement of Your Forward
Direction and Career Focus with a Snapshot of Your Past
 Key (Top 10) Achievements
 Professional Objective
 Long-term Career Objectives
 Adverse Factors
 Employment History
 Employer Profiles

7. Points to Remember
 Create a Master Resume as a Reference Archive for your
Career History
 Chronological
 Very Detailed Account of each Position, Skill and Ability
 You will NEVER send this resume to anyone !!!
 Create a Career Profile to Define the “Professional You”
 A strategic view of Career Direction and Interest
 A Snapshot of key interest and capabilities of you
 A Snapshot of career experiences and employers
 An Effective Career Search REQUIRES BOTH a Master
Resume as a reference document and a Career Profile as a
Positioning Statement and Value Proposition

9. Creating a
Marketing Plan
to Promote You
Design, Organize, Optimize, and Focus Your Career
Search for 2012
It Begins With A Plan …

10. Design, Organize, Optimize …
 Four Key Tools:
 Skill Development/Preparation Checklists
 Marketing Plan
 Job Search Productivity Chart
 Contact Management Records

11. Skill Development / Preparation Checklists

12. Marketing Plan

13. Job Search Productivity Chart

14. Contact Management Records

15. Execution !
 Four Key WIN Strategies of 2012:
 Reenergize and Align Your Mind, Body & Soul
 Create Master Resume
 Create a Career Profile
 Create a Career Marketing Plan